W12 - Questions
W12 - Questions
3. **Assignment Price:**
- The agreed-upon monetary value or compensation for the rights being
transferred.
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1. **Income Generation:**
- The licensor can earn a steady income through licensing fees without losing
ownership.
2. **Market Expansion:**
- Licensing allows the licensor to enter new markets by collaborating with
local licensees, reducing direct risks and costs.
4. **Increased Utilization:**
- Licensing ensures that the protected intellectual property is utilized,
preventing stagnation and maximizing its potential economic value.