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7 views2 pages

Untitled document.edited (1)

Uploaded by

mr248232
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Client: Serene Styles

Business Overview:

Serene Styles is a sustainable fashion store that focuses on offering a curated selection of elegant
and eco-friendly clothing options. The boutique aims to provide consumers with stylish apparel
made from sustainable materials, promoting a lifestyle that values both fashion and
environmental consciousness.

Project Description:

Serene Styles is seeking a logo that encapsulates tranquility and sophistication, reflecting the
brand's commitment to sustainable fashion. The logo should convey a sense of calm and
elegance, appealing to a target audience that appreciates both style and sustainability.

Requirements:

 Text: "Serene Styles"


 Symbol/Icon: Consider using elements like flowing fabrics, a soft wave, or nature-
inspired motifs (such as leaves or flowers) that symbolize serenity and elegance.
 Colors: The color palette should include soft, muted tones such as pastel blues, greens,
and earth tones to evoke a sense of calm and tranquility.
 Style: The overall style should be modern and elegant, appealing to a contemporary
audience while emphasizing the eco-friendly aspect of the brand.
 Typography: Use a sophisticated serif font or a clean, minimalist sans-serif font that
conveys elegance. The typography should be legible and complement the overall design.

Target Audience:

The primary audience includes individuals aged 25-45 who are environmentally conscious and
seek stylish, sustainable fashion. They value quality, elegance, and ethical sourcing in their
clothing choices.

Competitors:

 Other sustainable fashion brands and boutiques.


 High-end fashion retailers with eco-friendly product lines.

Deliverables:

 Logo in various formats (AI, EPS, PNG, JPG).


 Black and white version of the logo.
 A brief style guide that includes color codes and typography specifications.

Timeline:
The project is expected to be completed within 4-6 weeks from the start date, with initial
concepts presented within 2 weeks.

Budget:

Please provide an estimated budget for the logo design project.

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