Logo Design [email protected] Instagram: @panter.

vision 2023 Matyas Robert

For Beginners #pantervision YouTube: Panter Vision PANTER VISION

LOGO DESIGN WORKFLOW:

CREATING TIMELESS
AND MODERN LOGOS
This course guides students through the full logo design
workflow from the fundamentals of logo design and how to
work with a creative brief to presenting mockups and orga-
nizing deliverables for clients.
It's ideal for ambitious beginners and intermediate designers
getting started in the industry.
 [email protected] Instagram: @panter.vision 2023 Matyas Robert
#pantervision YouTube: Panter Vision PANTER VISION

Table of Contents
1. Introduction 01

2. Class Project 02

3. Logo Fundamentals 03

4. Most important rules in a good logo 04

5. Simple 05

6. Bad vs. Good Logos 06

7. Distinctive, Appropriate, Timeless 07

8. Logo Functionalities 08

9. Understanding Colors 09

10. Color Psychology 10

11. Typography Basics 11

12. The Process 12

13. Brief 13

14. Moodboard 15

15. Digital Design 16

16. Deliverables 17

17. Book Recommendations 18

 [email protected] Instagram: @panter.vision 2023 Matyas Robert
#pantervision YouTube: Panter Vision PANTER VISION

Introduction Hey, my name is Rob and I'm a graphic

designer and content creator who specializes
in identity design, typographic, special effects
and animation based in Transylvania.

Over the years I've collaborated with estabil-

ished brands such as Yellow Images, Freepik,
Astute, Nuclear Blast Records and Skoda.

I also create educational content on Insta-

gram and YouTube. You can check out my
Tube channel by searching for “Panter Vision”.

I like to call myself a mad scientist when it

comes to branding and design because I’m
always experimenting and exploring the
boundaries of creativity. I also love to play
around with special effects, optical illusions,
and typography.

I would describe my work as modern, bold-

minimalist and distinctive but I also can get
out of my comfort zone to create something
more in the opposite spectrume.

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 [email protected] Instagram: @panter.vision 2023 Matyas Robert
#pantervision YouTube: Panter Vision PANTER VISION

Class Project
For your class project, you are creating a logo design complete with
mockups and deliverables to present to your clients.

Throughout the process, you'll go through the following steps:

1. Review the Fundamentals of Logo Design
2. Brainstorm
3. Create a Creative Brief
4. Create a Moodboard
5. Sketching
6. Designing in Photoshop
7. Creating Mockups
8. Creating a Presentation

Post your final projects in the Project Gallery for feedback, and feel free
to post any progress along the way as well.

In your final logo design and presentations, I will be looking for:

1. Look and feel
2. Optical balance
3. Typography on wordmark
4. Contrast
5. Distinctiveness
6. Functionality
7. Simplicity

Brie

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 [email protected] Instagram: @panter.vision 2023 Matyas Robert
#pantervision YouTube: Panter Vision PANTER VISION

Logo
fundamentals
Most people think a logo is just a quick design that is made of a
simple symbol and some name. Things get a little bit more elabo-
rated then that when you structure it and you check through all
the phases of logo design.
In order to make the right logo design you need to go through a
way longer process. Here are some og the pillars of developing a
good logo design.

Logo

Trademarking

Styleguide

Presentation

Digital design Test phase

Brainstorming Sketching

Research Stylescape Mind mapping

Workshops Brand strategy Market analysis Focus groups/ Surveys

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 [email protected] Instagram: @panter.vision 2023 Matyas Robert
#pantervision YouTube: Panter Vision PANTER VISION

THE
MOST
IMPORTANT
RULES
IN A GOOD
LOGO
01. 02. 03.
Simple Distinctive Appropriate

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 [email protected] Instagram: @panter.vision 2023 Matyas Robert
#pantervision YouTube: Panter Vision PANTER VISION

Simple

The Reduction
Phase
Reduce the amount of meanings and ideas in a logo design and remain
with just one single idea.

Functional
A logo needs to work on everything because it’s an omnipresent element
of the brand which will need to be printed and seen everywhere.

This is why it needs to be tested on pixel platforms such as websites,

apps, banners etc or on print materials such as emboss, signs, mugs, sta-
tionery, embroydery etc.

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 [email protected] Instagram: @panter.vision 2023 Matyas Robert
#pantervision YouTube: Panter Vision PANTER VISION

Bad vs. Good Examples

Here is a simulation of some of the old logos I made like 10 years ago
when I was a beginner designer. You can see the contrest back then how
many thinks I tried to add on the logo and I managed to redesign it in the
present after 10 years. Now you can see how many things had been
removed and how the logo got simplified.

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 [email protected] Instagram: @panter.vision 2023 Matyas Robert
#pantervision YouTube: Panter Vision PANTER VISION

Distinctive
Distinctive does not mean a unique logo, it means it doesn’t look the same as
the competitiros logo in the same niche. In order to create a successfull logo,
you need to differentiate yourself from the competition and not appeal in the
same way as anybody else.

Appropriate
One of the most important aspect in a great logo is to make it appropraite. It is
about the look and feel of the logo. You need to be cautios what personelity you
give to logo because it needs to be aligned with the values of the brand you are
creating the mark.

Timeless
Design trends come and go, a good logo need to work for decades without
being redesign. Try to reasearch the market for trends and then avoid them.

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 [email protected] Instagram: @panter.vision 2023 Matyas Robert
#pantervision YouTube: Panter Vision PANTER VISION

Logo
functionalities
Dynamic Logo
Dynamic logo reffers to the logo’s silhouette that can be changed
up with different kind of graphics and special effects in order to
bring the brands character alive.

Responsive Logo
An adaptive logo can work as a horizontal lockup, or it can be
reduced to work in a square by removing the wordmark and leaving
only the symbol. The main point is that you can dress up the logo
with certain elements but you also need to have it in the most sim-
plest format as you can.

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 [email protected] Instagram: @panter.vision 2023 Matyas Robert
#pantervision YouTube: Panter Vision PANTER VISION

Understanding Colors

Color Wheels

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 [email protected] Instagram: @panter.vision 2023 Matyas Robert
#pantervision YouTube: Panter Vision PANTER VISION

Understanding Colors

Color
Psychology
Basics

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 [email protected] Instagram: @panter.vision 2023 Matyas Robert
#pantervision YouTube: Panter Vision PANTER VISION

Typography
Basics
Display Fonts
Display fonts are used for titles, banners, packaging designs and
also for the logos. These are strong bold looking typefaces, where
some of them are also decorated in order to catch your attention.

Text Fonts
Text fonts are for reading purposes unlike display fonts. If you
would need to try reading a copywriting made with display fonts,
you would have a hard time. Text fonts are designed to be read fast
and they look kind a simple but they do a great job in reading.

11
 [email protected] Instagram: @panter.vision 2023 Matyas Robert
#pantervision YouTube: Panter Vision PANTER VISION

The
Process

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 [email protected] Instagram: @panter.vision 2023 Matyas Robert
#pantervision YouTube: Panter Vision PANTER VISION

Brief
Business info
• Companies name
• Describe your company
• Companies location
• Companies website
• Brand slogan/ tagline
• List of products/ services your business provides.

Goals
• What goals do we need to achieve with this logo?
• Where do you want to use this logo?
• What should I avoid designing this logo?

Examples
• What are some of the logos you like and why?

Target
• Who is your target market? Who are they?
• How do they look like?
• What's the age range of your target audience? How old are they?
• How do you want your target market to feel about your brand identity?

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 [email protected] Instagram: @panter.vision 2023 Matyas Robert
#pantervision YouTube: Panter Vision PANTER VISION

Competition
• Who are your top competitors?

Brand Attributes
• Please describe your business in 3 words?
• What is the personality of the brand?

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 [email protected] Instagram: @panter.vision 2023 Matyas Robert
#pantervision YouTube: Panter Vision PANTER VISION

Moodboard
It gives an idea of the full picture and the elements
that will be used in the identity.

Inspiration
• Pinterest
• Behance
• Dribbble
• Instagram
 [email protected] Instagram: @panter.vision 2023 Matyas Robert
#pantervision YouTube: Panter Vision PANTER VISION

Digital design
Geometric
Made of circles, lines, rectangles and other ready made
shapes which you can find already in the software and
create symbols out of them.

Organic
Organic shapes are manually made from scratch that
doesn’t include shapes, you do it with a pen and paper and
if we are talking about digital format, you chose the pen
tool to stylize the symbols.

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 [email protected] Instagram: @panter.vision 2023 Matyas Robert
#pantervision YouTube: Panter Vision PANTER VISION

Deliverables
Export formats
• Pixel platform: JPEG, PNG, SVG, PSD RGB
• Print formats: PDF, EPS CMYK, PANTONE

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 [email protected] Instagram: @panter.vision 2023 Matyas Robert
#pantervision YouTube: Panter Vision PANTER VISION

Books
Recommendations
• Logo Design Love - David Airey
• Pretty Much Everything - Aaron James Draplin
• Designing Brand Identity - Alina Wheeler
• Logo Modernism - Jens Muller, R. Roger Remington

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