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CHRISTIAN FAITH PERSPECTIVES IN
LEADERSHIP AND BUSINESS
Biblical Principles
of Crisis Leadership
The Role of Spirituality in
Organizational Response
s t e v e f i r e s t on e
Christian Faith Perspectives in Leadership and
Business
Series Editors
Doris Gomez
Regent University
Virginia Beach, VA, USA
Kathleen Patterson
School of Global Leadership and Entrepreneurship
Regent University
Virginia Beach, VA, USA
Bruce E. Winston
Regent University
Virginia Beach, VA, USA
Gary Oster
Regent University
Virginia Beach, VA, USA
This book series is designed to integrate Christian faith-based perspec-
tives into the field of leadership and business, widening its influence by
taking a deeper look at its foundational roots. It is led by a team of ex-
perts from Regent University, recognized by the Coalition of Christian
Colleges and Universities as the leader in servant leadership research and
the first Christian University to integrate innovation, design thinking, and
entrepreneurship courses in its Masters and Doctoral programs. Stem-
ming from Regent’s hallmark values of innovation and Christian faith-
based perspectives, the series aims to put forth top-notch scholarship from
current faculty, students, and alumni of Regent’s School of Business &
Leadership, allowing for both scholarly and practical aspects to be ad-
dressed while providing robust content and relevant material to readers.
Each volume in the series will contribute to filling the void of a scholarly
Christian-faith perspective on key aspects of organizational leadership and
business such as Business and Innovation, Biblical Perspectives in Busi-
ness and Leadership, and Servant Leadership. The series takes a unique
approach to such broad-based and well-trodden disciplines as leadership,
business, innovation, and entrepreneurship, positioning itself as a much-
needed resource for students, academics, and leaders rooted in Christian-
faith traditions.
Biblical Principles
of Crisis Leadership
The Role of Spirituality in Organizational Response
Steve Firestone
Regent University
Virginia Beach, VA, USA
© The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer
Nature Switzerland AG, part of Springer Nature 2020
Scriptures taken from the Holy Bible, New International Version®, NIV®. Copyright ©
1973, 1978, 1984, 2011 by Biblica, Inc.™ Used by permission of Zondervan. All rights
reserved worldwide. www.zondervan.com The “NIV” and “New International Version”
are trademarks registered in the United States Patent and Trademark Office by Biblica,
Inc.™
This work is subject to copyright. All rights are solely and exclusively licensed by the
Publisher, whether the whole or part of the material is concerned, specifically the rights
of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on
microfilms or in any other physical way, and transmission or information storage and
retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology
now known or hereafter developed.
The use of general descriptive names, registered names, trademarks, service marks, etc.
in this publication does not imply, even in the absence of a specific statement, that such
names are exempt from the relevant protective laws and regulations and therefore free for
general use.
The publisher, the authors and the editors are safe to assume that the advice and in-
formation in this book are believed to be true and accurate at the date of publication.
Neither the publisher nor the authors or the editors give a warranty, express or implied,
with respect to the material contained herein or for any errors or omissions that may have
been made. The publisher remains neutral with regard to jurisdictional claims in published
maps and institutional affiliations.
This Palgrave Macmillan imprint is published by the registered company Springer Nature
Switzerland AG
The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
A crisis has a way of making us all feel vulnerable. There is something
about the change that comes from a crisis and the lack of knowing what
comes next that can make us feel uneasy. As I write this dedication the
world is going through a crisis associated with the Coronavirus (Covid-19).
During this crisis we have seen all sorts of reactions and a multitude of
different leadership styles. This crisis has also caused us to evaluate how we
treat those around us, in our organizations, in our communities, and even
in our families. Extraordinary events cause each one of us to act in
different ways and it forces leaders to evaluate their actions and words. I
hope this book causes leaders to better understand that we need to seek God
during crises and the times that make us uneasy.
Writing is also something that can make us feel vulnerable. Though maybe
not to the same extent that we see during a crisis such as the Coronavirus,
writing can at times seem like a crisis to the author. When we write we put
ourselves and our thoughts out for everyone to read and evaluate. We are
vulnerable during this process because we are unsure of the reaction that we
may get from our efforts. Will it be accepted, ignored, or possibly ridiculed?
Here too, there is an element of not knowing what is next in terms of the
writing, editing, and publishing process. All of this can make the author
extremely uneasy.
I am grateful to those who have put me at ease a bit and have made this
process seem less like a crisis and more like a persistent endeavor to uncover
information that will help today’s leaders. I am deeply indebted to Drs.
Winston, Oster, Patterson, and Gomez for their help as editors of this book
series and for their guidance during the process. I am honored to call them,
and the other faculty and staff at Regent University, my colleagues.
I am especially indebted to my wife, Roma, who put up with my uneasiness
during the writing process and assisted me in preparing the references for
the final manuscript. She has been a rock through the multiple crises we
have encountered during our life together. Roma and I have experienced
many crises together as have many couples who have been married for as
long as we have. We were together through the events and aftermath of the
9/11 attacks, we evacuated our New Orleans home with our infant
children during Hurricane Katrina, and we have seen numerous medical
crises affect those in our immediate family and among our loved ones and
friends. Throughout all of these events, she has shown me how relationships
are what matter when we are faced with tough times and how love, along
with our faith in God, can get us through any crisis that comes our way.
Contents
1 Introduction 1
vii
viii CONTENTS
12 Conclusion 119
Index 123
List of Tables
ix
CHAPTER 1
Introduction
My Christian brothers, what good does it do if you say you have faith but
do not do things that prove you have faith? Can that kind of faith save
you from the punishment of sin? What if a Christian does not have clothes
or food? And one of you says to him, “Goodbye, keep yourself warm and
eat well.” But if you do not give him what he needs, how does that help
him? A faith that does not do things is a dead faith. (James 2:14–17, New
International Version)
and opened it means you believe you could be better prepared for a crisis.
My hope is that this book will provide you with the resources that will
prepare you for the next crisis you face and will make you a better leader
during a crisis.
Now think about the last time an organization you were a part of had
a crisis. How did the organization respond? Was everyone ready for the
events that followed the crisis? Was there a plan for the organization to
follow when the crisis occurred? How did the leader respond to the crisis?
It is this last question that is at the heart of this book. If in the last scenario
you were the leader this book should be a great chance for you to review
your leadership response during the crisis. If you were not the leader in
the last scenario this book will provide you the foundation for being a
Spiritual crisis leader who will be ready when the time comes.
Similar to how every person has experienced a crisis, every organization
has experienced a crisis. Organizational crises range from the challenges
seen during the organization’s creation to public relations missteps to
personnel and financial challenges. Just like every person’s response to a
crisis is different, an organization’s response to a crisis is just as varied.
What is similar between the two is the typical lack of preparation for such
crisis events.
Humans have experienced crises since the beginning of time. History
tells us that since the earliest crisis, mankind has attempted to deal with
these incidents, survive, learn from them, and be better for having sur-
vived them. Leadership theory dates to the mid-nineteenth century and
the industrial revolution. While leadership theory has developed exten-
sively since it was first begun, crisis leadership theory has not developed
on pace with general leadership theory. Additionally, most of the books
on leading during a crisis neglect to discuss how Christian leaders can use
their faith to help their organizations through these difficult situations.
This book is designed to provide the reader with an in-depth discussion
of how they can better lead during a crisis by relying on their Christian
faith. While many books on crisis leadership (and general leadership the-
ory, as a whole) tend to focus on the individual as the key component,
this book will focus on the Christian faith as the major point of emphasis.
Many people believe that the best preparation for a crisis is experience.
Every day we get older we probably tend to agree with this emphasis on
experience even more. While experience is important, it is not enough.
We must prepare for crisis by using all of the resources available to us.
In this book I will present a case for taking the time to prepare to better
lead during a crisis. More importantly, I will show leaders how the Bible
1 INTRODUCTION 3
provides us a great deal of guidance on how they can better lead during
the crises that come our way.
This book is intended to help leaders in all walks of life better prepare
for crises. The emphasis here is on the broadest sense of the term leader.
Leadership comes in a variety of shapes and sizes. When many people hear
the word leader they think of a CEO, a president, commanding officer,
or maybe a pastor. In this book the term leader is meant much broader
and includes leaders at every level of an organization because leadership is
present at every level and not just at the very top. Leadership is important
in all the organizations present in the world not just the ones important
to Wall Street or to Washington, DC. Leadership of the local church, Boy
or Girl Scout Troop, or food kitchen is just as important. Going one step
further, leadership at home in the family is just as important, if not even
more, than the typical definition of a leader many people may have. This
book is intended to help all leaders better deal with crisis. While many of
the examples and stories included in this book will be aimed at leading a
formal organization, the principles and techniques presented will work in
every organization down to the smallest family unit.
The contents of this book are intentionally broad because there are
many areas to be considered when we look at crisis leadership. The goal
is to cover most, if not all, of the areas a Christian leader needs to con-
sider when they prepare to lead their group through a crisis. Hopefully
the material will cause leaders and researchers alike to reconsider their
previous notions of crisis leadership and will cause them to spend more
time on this important subject. Additionally, it is likely that the subjects
included here will improve your leadership skills beyond just during
times of crisis since many of the ideas presented are universal concepts of
leadership that apply equally well during relatively calm times.
I would also offer that Christians today many times censor themselves
in the workplace because of what they think the perception of Christians
might be. I cannot remember one time during my 23 years in the Navy
being told that I could not express my faith, but I can remember plenty
of times when I did not express it for what I perceived would happen. I
certainly am not advocating that people do things that will cause them to
lose their jobs, but I do think we need to consider expressing ourselves
more in the workplace when we can.
the leader’s Christian faith during a crisis will also be a focal point for
this book. Biblical examples of leading during a crisis will be presented
to show the reader how their faith can be relied upon to help them lead
during crisis situations.
Summary
The intent of this book is to provide the leader the tools needed to be
the best they can be before, during, and after a crisis while also encourage
scholars to look into how Christian leaders can better respond to crises. In
doing this I have broken down crisis leadership into ten separate topics.
First, I will present an overview of what crisis leadership is and explain its
relationship with organizational culture. Next, personal crisis and organi-
zational crisis will be compared to see what leaders can learn from crises
they have faced previously. Spiritual leadership and the reasons to rely
on Christ will be discussed next to present how a leader can better lead
from a Christian perspective and how this can improve their results dur-
ing a crisis. Next the importance of communication during a crisis and
a proposed method for dealing with a crisis will be presented followed
by a discussion of how leaders can help their organizations to grow and
develop enduring resilience after a crisis. Finally, leadership theory will be
presented, and an argument will be made that leaders who want to be the
best Spiritual crisis leader possible should choose to be a servant leader.
Key Takeaways
1. Experience with crisis is universal.
2. Leaders should spend more time improving their crisis leadership
abilities.
3. This book will present concrete methods for Christians to be better
crisis leaders.
4. Faith will help leaders better deal with a crisis.
5. Leaders should show their faith in God through their actions.
Reference
Northouse, P. G. (2019). Leadership: Theory and practice (8th ed.). Los Angeles:
Sage.
CHAPTER 2
For I know the plans I have for you, declares the LORD, plans for welfare
and not for evil, to give you a future and a hope. (Jeremiah 29:11, NIV)
To the elders among you, I appeal as a fellow elder and a witness of Christ’s
sufferings who also will share in the glory to be revealed: Be shepherds of
God’s flock that is under your care, watching over them—not because you
must, but because you are willing, as God wants you to be; not pursuing
dishonest gain, but eager to serve; not lording it over those entrusted
to you, but being examples to the flock. And when the Chief Shepherd
appears, you will receive the crown of glory that will never fade away. (1
Peter 5:1–4, NIV)
What Is a Crisis?
Before delving into the discussion of crisis leadership it is important to
define what a crisis is. A crisis is generally defined as a situation that devel-
ops quickly and requires a response from a person or an organization in
order to mitigate the consequences. Here are some examples of the way
researchers and practitioners have defined it:
In sum, crises are the combined products of unusual events and shared
perceptions that something is seriously wrong. However, no set of events
or developments is likely to be perceived fully uniformly by members of a
community. Perceptions of crisis are likely to vary not only among commu-
nities—societies experience different types of disturbances and have differ-
ent types and levels of vulnerability and resilience—but also within them,
reflecting the different biases of stakeholders as a result of their different
values, positions, and responsibilities. These differential perceptions and
indeed accounts of a crisis set the stage for crisis leadership. (p. 230)
these categories can be separated into like events with a few examples for
us to consider:
Accidents and Natural Events—Hurricane Sandy, Hurricane Katrina,
Australian wildfires, Tohoku earthquake and tsunami.
Health Disasters—Coronavirus, Ebola, and Zika virus.
Technological Accidents—Chernobyl, Fukushima Daiichi nuclear dis-
aster, and Gulf oil spill.
Economic Problems—Impacts from the Coronavirus of 2020, The
Great Recession, and The 1970s’ Oil Crisis.
Geopolitical Turmoil—Gulf War, Hong Kong Protests, and
The Israeli–Palestinian conflict.
Unethical Actions—Enron, Bernie Madoff scandal, and Wells Fargo
scandal (Harvard Business Essentials 2004).
This list and the table presented before it are only a limited representa-
tion of crises that can occur. They are intended to provide the leader with
an idea of what sort of things may happen so that they can develop a top
ten list of possible crises which they can develop their crisis action plan to
combat. Having this list of ten of the worst things that might happen to
the organization is important not just so you can prepare for the specific
crisis. It is also important so that you can get your organization to start
preparing in a general sense, for any crisis that might occur.
It is interesting to note the difference between a crisis and a disas-
ter. While many treat the two as one and the same, and most view the
12 S. FIRESTONE
been in the past. We need crisis leaders who are prepared for crisis as a
way of life.
Crisis leaders are not needed simply to guide organizations out of
crises. Research shows that more and more of the crisis we see today are
caused by human error. Typically, it is not just a simple error by one per-
son that leads to a major crisis. Instead it is typically a chain of errors or
an overall systemic error involving humans that leads to most of the crises
we see in organizations (Simonsson and Heide 2018; Perrow 1984).
When we look at a crisis, we should understand the difference between
error and risk. As was just explained, error is something that can be pre-
vented by an aware leader who encourages their organization to report
errors and work to improve in the areas identified. Risk, on the other
hand, is typically not avoidable. When reviewing risk, we assume that
something will happen, and we project the likelihood of when it will occur
and how badly the organization will be affected. We should not make
error and risk synonymous because our organizations should be encour-
aged to identify areas of human error, report them, and correct them. In
short, we should not place error and risk in the same category when we
plan for the crises that will inevitably come (Simonsson and Heide 2018).
Therefore, say to the Israelites: ‘I am the Lord, and I will bring you out
from under the yoke of the Egyptians. I will free you from being slaves to
them, and I will redeem you with an outstretched arm and with mighty
acts of judgment. I will take you as my own people, and I will be your
14 S. FIRESTONE
God. Then you will know that I am the Lord your God, who brought you
out from under the yoke of the Egyptians’. (NIV)
But by the time the Israelites had been led out of Egypt and were
about to be engaged by Pharaoh by the sea near Pi Hahiroth it became
2 WHAT IS CRISIS LEADERSHIP? 15
As Pharaoh approached, the Israelites looked up, and there were the Egyp-
tians, marching after them. They were terrified and cried out to the Lord.
They said to Moses, “Was it because there were no graves in Egypt that
you brought us to the desert to die? What have you done to us by bringing
us out of Egypt? Didn’t we say to you in Egypt, ‘Leave us alone; let us
serve the Egyptians’? It would have been better for us to serve the Egyp-
tians than to die in the desert!” Moses answered the people, “Do not be
afraid. Stand firm and you will see the deliverance the Lord will bring you
today. The Egyptians you see today you will never see again. The Lord will
fight for you; you need only to be still.” (NIV)
the one who perseveres under trial because, having stood the test, that
person will receive the crown of life that the Lord has promised to those
who love Him” (NIV). God knows we will have challenges, but He wants
us to face them head-on and lead our organizations to success with Him
by our side.
God knows that life is imperfect, and we see many examples in the
Bible that this is so. What is perfect is our life beyond earth. The first
thing we need to understand is that God knows that there will be crises
for us individually and in our organizations. We need to trust that He will
stand strong with us through these crises. He wants us to succeed and
has a plan for each of our organizations and for each us of, personally. Of
course, like many things in our walk with God, this is easier to say than
for us to actually do. Accordingly, we must stay rooted to our faith and
be steadfast in our beliefs.
Traditionally, books and articles about crisis management place a great deal
of emphasis on management actions to be taken in preparation for a crisis.
This focus on management functions implies that you can prepare for a cri-
sis by writing a plan and then executing it when the crisis occurs. Certainly,
an effective leader is competent in such functions as planning, organizing,
staffing, budgeting, controlling, and directing. But a narrow emphasis on
management strategy and planning ignores the leadership necessary for
putting the plan into action. That kind of approach sidesteps the human
element that plays such a large role during a crisis—the needs, emotions,
and behaviors of people at all levels of the organization. (p. 27)
2 WHAT IS CRISIS LEADERSHIP? 17
and can be used to improve their organization over a long period of time
(Table 2.2).
Pearson and Clair (1998) framed organizational crisis as, “a low-
probability, high-impact event that threatens the viability of the organi-
zation and is characterize by ambiguity of cause, effect, and means of
resolution as well as by a belief that decisions must be made swiftly.” This
definition moves beyond the somewhat simple definitions of a crisis and
adds to it the impact felt by the entire organization in terms of the ambi-
guity and stress and the role of the leader in guiding the process through
sound decision-making.
Summary
Crisis leadership is important to both the student and the current leader.
It is important that we understand what a crisis is and what it might
look like so that we are better able to detect one and put a plan into
action. While crisis management and crisis leadership may appear simi-
lar the differences are apparent when you see that crisis management is
more concerned with the immediate recovery effort while crisis leader-
ship looks at the enduring role of a leader before, during, and after the
crisis. The remainder of this book is intended to serve as a guide for lead-
ers to incorporate their faith into their leadership as they stay faithful with
the knowledge of what God has done, what He can do, and what He has
promised to do. Several new ways of looking at crisis leadership from a
20 S. FIRESTONE
Key Takeaways
1. A crisis is a fast-developing event that puts the organization at risk
and forces it to act.
2. Personal and organizational worldviews affect how crises are per-
ceived.
3. Crises are increasingly caused by events other than natural disasters.
4. Crisis leadership is more than simply leading an organization
through the response to a crisis.
5. Leaders should lean on their faith to make it through a crisis.
References
Bhaduri, R. M. (2019). Leveraging culture and leadership in crisis management.
European Journal of Training and Development, 43(5/6), 534–549. https://
doi.org/10.1108/EJTD-10-2018-0109.
Coombs, W. T. (2007). Ongoing crisis communication: Planning, managing, and
responding (2nd ed.). Los Angeles: Sage.
Couto, R. A. (2010). Political and civil leadership: A reference handbook. Thou-
sand Oaks: Sage.
Fink, S. (1986). Crisis management: Planning for the inevitable. New York: Ama-
com.
Harvard Business Essentials. (2004). Crisis management. Boston: Harvard Busi-
ness School Press.
Irving, J. A., & Strauss, M. A. (2019). Leadership in Christian perspective: Biblical
foundations and contemporary practices for servant leaders. Grand Rapid, MI:
Baker Academic.
Joint Chiefs of Staff. (2011). JP 5-0 Joint operations planning. Washington, DC:
Author.
Klann, G. (2003). Crisis leadership: Using military lessons, organizational experi-
ences, and the power of influence to lessen the impact of chaos on the people you
lead (1st ed.). Greensboro, NC: Center for Creative Leadership.
Lewis, G. (2006). Organizational crisis management: The human factor. Boca
Raton: CRC Press.
Miller, D. L. (with Guthrie, S.). (1998). Discipling nations: The power of truth to
transform cultures. Seattle: YWAM Publishing.
2 WHAT IS CRISIS LEADERSHIP? 21
Above all, love each other deeply, because love covers over a multitude
of sins. Offer hospitality to one another without grumbling. Each of you
should use whatever gift you have received to serve others, as faithful stew-
ards of God’s grace in its various forms. (1 Peter 4:8–10, NIV)
The next level in the model concerns values and beliefs. These are those
ideas that are generally held by the organization and are discussed some-
what frequently. Included in these beliefs and values are the ethical rules
that guide the organization. These become part of the organizational
belief system, or philosophy, and helps guide members as they serve beside
one another in the organization. While these values are generally agreed
to, they are discussed from time to time as needed. They will be dis-
cussed with new members and during any times of uncertainty or con-
fusion (Schein 2010; Deal and Kennedy 1982). They serve as something
for members to fall back on during turbulent times when they may only
have these agreed-upon beliefs to keep them bonded to the organization.
The final layer is known as the underlying assumptions held by the
group. As the name implies, these ideals are not discussed directly and
they are taken for granted as being shared by all members. These assump-
tions are difficult to change and are not normally debated. These uncon-
scious assumptions form the real heart of the culture of an organization
and bond its members together. Determining this aspect is ultimately
what is needed if a leader wants to understand what it means to be a part
of the group and what must be done if a change is to be implemented.
There are several ways to represent how these three levels of culture
relate to one another. The pyramid model of organizational culture does
a good job representing how each of the levels build upon one another
and where they each fall in the pecking order of understanding an organi-
zation’s culture. In the pyramid model, the artifacts form the base of the
pyramid with an organization’s values and the shared assumptions stack-
ing on top, respectively. Another way to look at the relationship between
the three areas described by Schein (2010) is the onion model. The onion
model puts the shared assumptions at the core of the onion covered by
the values and artifacts or behaviors on the outside.
Both these models are helpful for the leader to understand the rela-
tionship of the three areas. The pyramid model displays how values and
assumptions rely upon artifacts for their creation and maintenance while
the onion model shows how assumptions are not easily seen until the
other levels are “peeled” back. Leaders interested in changing the cul-
ture of their organization need to understand how these three levels are
interrelated and that they will need to target certain parts of the model in
order to change the culture.
There are many examples in the corporate world and in other sec-
tors where leaders did not nurture a healthy organizational culture, and
26 S. FIRESTONE
the results were as expected. In 2016 Wells Fargo went from arguably
the world’s largest and most well-known bank to a company who had to
begin an ad campaign with the slogan, “Established 1852. Re-established
2018 with a recommitment to you.” In the 2018 commercial, the narra-
tor continues that “we always found a way – until we lost it” (Peltz 2018).
How did this historic and world-leading bank lose its way? It lost sight
of what its culture was and what it should be. Much of the blame was
placed on then CEO John Stumpf, who famously told the congressional
inquiry panel, which was investigating the bank’s alleged unfair prod-
uct sales methods, “I care about outcomes, not process” (Mumley 2019,
p. 7). This brazen statement appears to speak volumes for the change in
culture at Wells Fargo. Reports soon followed of increased pressure on
the sales department to sell products that customers didn’t need in order
to improve the company’s bottom line and to please stockholders (Mum-
ley 2019). The date of this shift to an “ends justifies the means” type
culture is not clear, but what is clear is that this shift had taken place, and
leadership supported it.
The story above on Wells Fargo is not in keeping with what the Bible
teaches us about treating our fellow man like we would want to be
treated. This story also reinforces how our actions can impact the entire
organization. The Bible states very clearly that we should be concerned
with how the group works together. We are repeatedly admonished in the
Bible to not think about ourselves and to work on improving the collec-
tive group around us. We see this clearly in Philippians 2:1–4, where it is
written:
Therefore if you have any encouragement from being united with Christ,
if any comfort from his love, if any common sharing in the Spirit, if any
tenderness and compassion, then make my joy complete by being like-
minded, having the same love, being one in spirit and of one mind. Do
nothing out of selfish ambition or vain conceit. Rather, in humility value
others above yourselves, not looking to your own interests but each of you
to the interests of the others. (NIV)
After reading this passage, it is difficult not to see the Wells Fargo
example and the actions of the CEO, John Stumpf, as anything but oppo-
site from what God expects us to do today and what is healthy for the
organization’s culture. The Wells Fargo example shows us how a crisis
can be caused by a lack of mindfulness of the culture, and it also provides
an example of how organizations can have trouble recovering from a crisis
3 IMPORTANCE OF ORGANIZATIONAL CULTURE TO CRISIS LEADERSHIP 27
when the culture is not right. It took over five years and four CEOs for
the Wells Fargo to admit they had a major problem and that they needed
to run an ad campaign showing that they had totally changed the cul-
ture of their company. Next, we will examine how organizational culture
relates directly to crisis leadership.
I offer one final point about the importance of culture to crisis response
in the form of a quick thought experiment. Imagine two different orga-
nizations. One located in Chattanooga, Tennessee, and one located in
San Jose, California. The Chattanooga factory employs 200 hourly wage
employees and has been in business for 40 years. Most of the workers
have a high school diploma or possibly some technical college work. The
average age of the employee is 41, and most have worked at this close-knit
company for over 15 years.
Now imagine a high-tech company located in Silicon Valley. This fic-
tional company also has around 200 workers, but they are all on salary
and they all have college degrees. The average employee age is 26. Most
3 IMPORTANCE OF ORGANIZATIONAL CULTURE TO CRISIS LEADERSHIP 29
have been with the company five years or less which is understandable
since the start-up has only existed for eight years.
How do you think the two organizations will respond to a crisis? Do
you think the cultures at the companies are similar to one another? I
would say it is highly unlikely. Do you think the difference in the cul-
tures will have an impact on how they respond to a crisis? Do you think it
will make a difference if the leader of the Chattanooga factory is a Chris-
tian? What if they allow and encourage their workers to hold weekly Bible
study sessions during work in the break room? My obvious hypothetical
here is intended just to point out that crisis leaders must consider the cul-
ture of their organizations when working to improve the crisis response
and preparation for their groups. Additionally, I want to point out that
when we discuss culture, we cannot neglect the role that Christian spiri-
tuality has on both this culture and our ability to lead during a crisis. This
important point will be discussed more in the following chapters.
Now that we understand that culture is important to crisis leadership
what can a leader do to prepare their organization and ensure the culture
is conducive to preparing for crises that may occur? The first step for a
leader is to study and understand the culture of the organization. Seek
to determine the symbols, rituals, and stories being told in the organiza-
tion. From there move on to determine the values that are evident in the
organization. Finally, seek to learn what the key assumptions are in the
organization so that you can fully understand what steps you will need to
take to change the organization into one that values crisis planning and
response (Lewis 2006).
It is important to note that while cultures are made up of values and
assumptions, which are rooted deeply in the organization, it is not impos-
sible to change them. It does take a concerted effort on the part of lead-
ership to change a culture to one that values crisis preparation. First, a
leader must convince followers that the change is needed by getting their
input and “buy-in” to the process. Continual communication, using all
available communication methods, should be used to explain the changes
being made and reward publicly those who are making efforts to imple-
ment the changes. Finally, the change can be solidified somewhat through
attrition, taking extra care to ensure new members accept the change to a
more crisis-aware organization so they can serve as a solid foundation for
future preparedness (Lewis 2006).
30 S. FIRESTONE
This is one example of many of Jesus reinforcing that it is our actions and
not just our words that matter. We as Christians and Christian leaders
need to remember this important point.
The practical implications are that we need to live out these principles
as we work to promote a culture change to better prepare for a crisis. We
also need to live these ideals in our response to any crisis that occurs. But
3 IMPORTANCE OF ORGANIZATIONAL CULTURE TO CRISIS LEADERSHIP 31
we need to think about our response as Christian crisis leaders before the
event happens. As I mentioned earlier in this chapter, I am not advocating
that all leaders evangelize in their organizations. This may not be possible
in many situations. I consider myself very lucky to work at a Christian
university where I am free to display my love of God, and I am free to
lead openly using Christian principles. Instead, what I am offering is that
you can lead using your faith.
In this chapter, the main goal is to equip leaders to develop a culture
in their organizations that is prepared for crisis. Using the models based
on Schein’s (2010) three levels of organizational culture we can easily
place our Christian principles in them to form a Christian version of what
we want our organizational culture to look like. Your organization may
already have many of the attributes that you follow as a Christian. The
point is that you now see them for the Christian values they are, and you
will be able to lead during a crisis and at other times, as a Christian, using
these values. The list I have included here is simply representative of some
of the Christian values and general beliefs or assumptions that we should
aspire to have in our organizations. I encourage you to add in other values
you see in your organization that match up to what we see in the Bible
and include the artifacts and behaviors you think will develop them.
Artifacts and Behaviors—Award ceremonies, retirement ceremonies,
company-wide meetings, email communications, moments of silence
before meetings, greetings with one another, evaluations, time for spir-
itual rejuvenation and mediation, discipline procedures, architecture,
interior design, and stories told about the organization.
You may notice that none of these items can be categorized as solely
Christian. This is to allow for those leaders in an organization where this
is prohibited to still serve as Spiritual leaders and offer options for all
members.
Espoused Values—Treating everyone with honesty, respect and fair-
ness, hard work toward a common goal, and overcoming obstacles.
These should be incorporated in your mission and vision statements
and in any marketing materials you have. These form the basis for the
values you want to have. They don’t have to be listed verbatim but they
should be what is behind the values you seek.
Shared Assumptions—Love, fairness, equality, patience, and kindness.
Once you have worked on the artifacts and values, shared assumptions
will come next. These should also relate back to the Christian values
you have set. Schein (2010) described these assumptions as invisible to
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