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Multimodal Text

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7 views

Multimodal Text

Uploaded by

dump14200
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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MULTIMODAL TEXT

Multimodal
A dynamic convergence of two or more

communication modes within the same

text. All modes are attended to as part of


meaning-making

(The New London Group, 1996).


Multimodal Text
A multimodal text combines two or more

semiotic systems.
For example, a picture book, in which the textual and visual
elements are arranged on individual pages that contribute to
an overall set of bound pages.
A webpage, in which elements such as sound effects, oral
language, written language, music and still or moving images
are combined.
Another is live performance, in which gesture, music, and
space are the main elements.
It can be delivered via different media or technologies like
paper(books, comics, posters), digital (slide presentations,
e-books, blogs, e-posters, web pages, and social media,
through to animation, film and video games), live (a
performance or an event) and transmedia (story that is
told using multiple delivery channels through a
combination of media platforms, (book, comic, magazine,
film, web series, and video game).
Five Semiotic
Systems
The New London Group (1996)
Written or Linguistic Meaning

For spoken and written language


through the use of vocabulary,
generic structure and grammar.
Audio Meaning

For music, sound effects, noises,


ambient noise, and silence, through
use of volume, pitch and rhythm.
Visual Meaning
For still and moving images through the
use of color, saliency, page layouts, vectors,
viewpoint, screen formats, visual symbols;
shot framing, subject distance and angle;
camera movement, subject movement.
Gestural Meaning
For movement of body, hands and
eyes; facial expression, demeanors,
and body language, and use of
rhythm, speed, stillness and angles.
Spatial Meaning
For environmental and
architectural spaces and use of
proximity, direction, layout, position
of and organization of objects in
space.
MULTIMODAL TEXT

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