EntCom Literature review
EntCom Literature review
Introduction 2
Methods 3
Results 6
Discussion 12
Conclusion 14
References 15
Appendix 17
1
Introduction
2
(Fouts & Inch, 2005). One of the most important aspects to find out, is whether these
portrayals of LGBT people are negative or positive. These portrayals could influence whether
LGBT viewers can identify themselves with these characters. To expand on that, in what
ways is the portrayals done exactly, are there certain tropes or clichés that occur? Of course
this heavily involves stereotyping, but it can also be that storylines in media entertainment
challenge these stereotypes.
To answer these, the literature will investigate: What does the scientific literature tell
us about the portrayal of non-heterosexuality in media entertainment?
It would be also interesting to know how non-heterosexual characters are portrayed
compared to heterosexual characters when they occur in the same narrative. This takes into
account the different masculinities and/or femininities of both non-heterosexual and
hetereosexual characters that are portrayed. In other words, how do these characters hold up
compared to their straight counterparts, regarding heteronormativity? Hypothetically, being
gay should not play a larger role in a homosexual character than in a heterosexual character.
Therefore, the following subquestion is introduced: How are non-heterosexual
characters portrayed compared to hetereosexual characters in storylines?
In contrast to Hollywood films, streaming movies and regular television shows seem
to feature more LGBT+ characters in 2018 than in the years before. The rise in queer
representation in media is mainly due to the popular streaming platform Netflix (Liao, 2018)
Without this, the rise in representation might have never happened and put us in the same
position years ago, where LGBT+ portrayals were more absent.
Along with this observation, a second and final subquestion is introduced: Is there a
difference in the portrayal of non-heterosexual characters before and after 2010?
The main research question will be answered in this literature review with the help of
15 scientific articles related to the topic. Along with the two added subquestions, these
articles will also help answering those in the discussion and conclusion accordingly.
Methods
3
Avila-Saavedra 2009 Qualitative Tv series: Will &
discourse analysis Grace, It’s All
Relative, Queer Eye
for the Straight Guy
4
sample
For the aim of this literature review, a search for 15 scientific articles that did research
about the portrayal of non-hetereosexual characters in media entertainment was conducted
using the academic database Web of Knowledge. Two main aspects of studies were of interest
for the research question and they dictated what search terms were entered. One was studies
related to sexuality and non-hetereosexual characters, using the terms - as well as their
derivatives - ‘homosexuality’, ‘sexuality’, ‘queer’, ‘gay’, ‘lesbian’, ‘lgbt’, ‘sterereotype’,
‘masculinity’, ‘femininity’, and ‘representation’. To clarify, non-heterosexuality and
LGBT(Q+) will be used interchangeably in this literature review, mainly due to the fact that
most articles did research on non-heterosexual characters, not including people identifying
other than LGB, such as asexuality and being transgender. The search for studies about media
entertainment, movies and Tv series specifically, terms entered were - as well as their
derivatives - ‘movie’, ‘tv’, ‘series’, ‘cinema’, ‘Hollywood’, and ‘film’. ‘Communication’ and
‘Film and Radio Television’ were specifically chosen as a filter. Different combinations were
used as search strings and this led to different numbers of articles each time. An example:
(homosexuality OR gay OR lesbian OR stereotype* OR masculin* OR feminin*) AND
(movie* OR film* OR cinema OR hollywood OR series OR tv), and this yielded 1053
articles.
Many articles had little to do with the topic - concerning more about gender roles and
masculinity, which will be discussed in the discussion - or they were literature reviews and
opinion pieces. A good balance between qualitative and quantitative studies, as well as
5
diverse publication years of the articles were heavily taken into consideration. In addition,
many studies were also found through snowballing and reverse snowballing as almost all of
the 15 articles were cited by each other. Lastly, studies were also excluded if they only looked
at viewer attitudes on non-hetereosexuality in media.
Results
6
Dhaenens 2013b Portrayal of gay Glee represents gay
teens, youth as suffering
heteronormative victims or as
values, aspiring to
heteronormative
values but also
happy and
self-confident
7
insults about
sexuality and rare
about relationships
8
content, not a lot of
sexual content
The findings of these articles revealed many different results, and for this literature
review, these will be grouped together under similar patterns and concepts. The first concept
that will be introduced is the studies that specifically researched non-heterosexual characters
in media entertainment. These results are also the most relevant for the aim of this review as
it is best in answering the research questions. 7 out of 15 articles focused on non-heterosexual
9
characters in film and tv series and how they were portrayed (Avila-Saavedra, 2009; Bond,
Miller & Aubrey, 2019; Dhaenens, 2013a; Dhaenens, 2013b; Fouts & Inch, 2005; Raley &
Lucas, 2008; Netzley, 2010). The main consensus was that many LGBT characters were
mainly defined by their sexual orientation and their sexual identity played a large role in their
narratives. LGBT characters were presented as reinforcing traditional values whilst lacking
any sexual desires and behaviours themselves (Avila-Saavedra, 2009). For example, gay
(male) characters were positively involved with family (being parents) and portrayed in
patriarchal notions of masculinity to not challenge heteronormativity.
In relation to the first subquestion, the studies that compared non-heterosexual and
hetereosexual characters mainly made out that LGB sexual orientation was presented as a
significant aspect of the characters’ storyline compared to straight characters (Bond et al.,
2019; Fouts & Inch, 2005; Raley & Lucas, 2008; Netzley, 2010). Non-heterosexual
characters were more likely to comment on their sexuality as well as be depicted in comedic
jokes and insults about their sexual orientation as opposed to hetereosexual characters. They
were also heavily oversexualized compared to s and were disproportionately more likely to
comment on their sexual orientation and discuss coming out compared to their straight
counterparts. Regarding heteronormativity, Avilau-Seedra (2009) stated that LGBT characters
were presented as reinforcing traditional values whilst lacking any sexual desires and
behaviours themselves. For example, gay (male) characters were positively involved with
family (being parents) and portrayed in patriarchal notions of masculinity to not challenge
heteronormativity. In contrast, Dhaenens (2013a; 2013b) found that the gay characters in the
Tv shows he analysed, expressed and experienced same-sex desires explicitly and were
happy and self-confident, challenging patriarchal masculinity and heteronormtive values.
These portrayals of LGBT people are not a detached identity position but it represents how it
intersects with other identity components. However, the author does note in both studies that
these shows still associate gay characters with either as victims or villains.
The other eight studies that researched media entertainment in general, not necessarily
focusing on LGBT characters, mainly found that non-heterosexuality was severely
underrepresented (Bond, 2014; Bond, 2015; Cabasky, 2017; Cook, 2018; Fisher, Hill, Gruber
& Grube, 2007; Kelso, 2015; McInroy & Craig, 2017; McKinnon, 2017). Movies and Tv
series did not feature a great deal of non-hetereosexual content and storylines. However,
when non-heterosexual characters did appear in some cases, they were often depicted as
10
one-dimensional, stereotypical, and were largely ignored. In common with the previous seven
articles, their sexuality played a large role. Non-heterosexual sexual talk were often joked
about relating to sexuality and discussions about relationships and sex were very rare.
Same-sex intimacy was thus toned down and sanitized for the mainstream audience. These
results were mainly related to traditional/mainstream media such as broadcast networks and
Hollywood, while media such as streaming platforms and LGB media had a different
portrayal of non-heterosexuality. For example, media popular with LGB youth depicted
non-heterosexual characters as more validating in nature than in mainstream media,
especially in gay- and lesbian-oriented media (GLO) (Bond, 2015; McInroy & Craig, 2017).
Furthemore, non-heterosexual content was more likely to be depicted on streaming platforms
and cable networks than on commercial broadcast networks (Cook, 2018; Fisher et al., 2007).
Non-heterosexual characters were also almost completely absent in Hollywood
action/disaster films following extremely heteronormative narratives - heterosexual
relationships were essential for the story (McKinnon, 2017). Thus, the portrayal of
non-heterosexual characters was largely negative in mainstream media such as broadcast and
Hollywood, but rather positive in streaming platforms, GLO-media, and media popular with
gay youth.
There was a clear divide in the years that these articles were published: the articles
that were published in the 2000s and the ones published in the 2010s. However, two studies
by Dhaenens from 2013a and 2013b analysed three Tv shows from the 2000s, so this will be
included in the before-2010 distinction. Overall, they all found similar results to an extent,
reporting that non-heterosexual characters were underrepresented, stereotyped, centered
around their sexuality only, and mainly featured gay males - ignoring the diversity of the
LGBT+ community. The studies that dated after 2010, and that did research about
non-heterosexual characters in film and Tv, commonly found that depictions of
non-hetereosexuality was more frequent in streaming and cable platforms than mainstream
media and that the portrayals were sanitized by not letting queer characters engage in realistic
sexual talk and behaviours without making insults and jokes about their sexual orientation
(Bond, 2015; Bond, 2014; Bond et al, 2019; Cook, 2018). When they do engage in sexual
talk and behaviours, it was mostly portrayed as very extreme. Some studies before 2010,
found that LGB characters were depicted with notions of patriarchal masculinity and fitting
in with heteronormativity (Avila-Saavedra, 2009; Dhaenens, 2013a; Dhaenens, 2013b). By
11
involving heteronormativity, gay portrayals were also toned down for the mainstream
audience - erasing the sexual desires of non-heterosexual characters. As a summary regarding
this, the article by Cabasky (2017) stated that portrayals of gays and lesbians did not really
change over the time period of 1980 to 2013. The main argument being that same-sex
intimacy was sanitized for the big audiences as opposed to heterosexual intimacy, in other
words they made it ‘more presentable and acceptable’ for the audience.
Finally, one study that stood apart from these concepts focused on
gender-creative/variant pre-adolescent children (including transgender and gender
non-conforming) and stated that they were heavily underrepresented in the media,
specifically television (Kelso, 2018). When depictions of gender variant kids do appear, they
often focus on kids with extreme gender dysphoria (being uncomfortable in their gender)
and/or portray the ‘tragic queer’ motif (make them seem adorable and cute to the audience to
evoke pity). These findings are very similar to Dhaenens’ (2013b) analysis of Glee, where
gay teen characters are portrayed as victims and are questioned on the viability of being a
homonormative teen. Most other studies in this literature review focused mainly on gay and
bisexual characters, so including this perspective on other LGBT+ subgroups expands the
different domains of the portrayal LGBT+ characters.
Discussion
The main results from the 15 articles have been reported and integrated under similar
patterns and concepts to answer the research questions for this literature review. Regarding
the samples, methods, and publication year of these articles, it could be stated that there is a
fairly equal distribution of scientific studies. The samples that the studies used were movies,
Tv episodes, film ads, print media, Tv and movie characters, as well as real life participants.
This is fairly representative of media entertainment, although mostly films and Tv shows
were researched. In addition, there is a good balance of qualitative textual- and discourse
analyses (5) and quantitative content analyses and surveys (10) in this review, making it
scientifically inclusive by method types. On top of that, the publication years of the articles
encompass the entire 21st century, representing the 2000s and the 2010s very well not only in
publication but also the diversity of films and Tv shows researched that hailed from this time
period. This made way for a good comparison between the time periods in relation to the
12
second subquestion. However, no articles were from before the year 2000 and so no
conclusions can be drawn on the portrayal of non-heterosexuality outside the 21st century.
Future literature reviews could thus incorporate more scientific studies about the topic from
that time period.
Most studies and their results should certainly be used to answer the research
questions reliably. Although some studies are grounded in more theory and empirical
quantitative research, all findings make relevant statements about the portrayal of
non-hetereosexuality in media entertainment. The qualitative studies that analyzed certain Tv
shows go less in depth and make less of an empirical statement about the overall portrayal of
LGBT+ characters in media as a whole. However, these qualitative articles thoroughly
analyzed important non-heterosexual characters in certain shows and films and they did make
scientifically relevant statements that are vital in answering the research questions.
Furthermore, a study from 2018 was more of an honors thesis and not technically from a
scientific journal (Cook, 2018). If there was a choice to be made to exclude one article, this
one would have been chosen to be removed for academic reasons mainly. The study that
analyzed nine Tv shows proved to be very empirical however, as it was a content analysis
with clear defined operationalizations and the findings were also very scientifically relevant.
Finding enough articles on this topic proved to be very difficult, as there weren’t
many that specifically researched this topic. Studies about gender roles, masculinity, and
femininity in media entertainment were abundant, relating to homosexuality in some cases.
However, this was not enough to include these in the review, as the aim was to specifically
tackle the portrayal of non-heterosexual characters. In addition, other sexualities and gender
identities - such as asexuality, transgender, non-binary etc. - were not researched as most
articles focused on (cis-male) homosexuality.
The results of this literature review presented are thus not necessarily representative
of all non-heterosexual content and LGBT+ characters in media entertainment. Most studies
analyzed homosexual male characters in film and television only, who were mostly white and
middle to upper class. It was also stated in the literature that gay males are significantly more
depicted in both mainstream and LGBT-oriented media, than people of other sexual
orientations and gender identities (Bond, 2015).
Some studies regarding gender roles and the portrayal of masculinity and femininity
in media entertainment - mentioned prior - might have been relevant to include in this review
13
as they also discusseed homosexuality. However, these articles did not research
representation of non-heterosexual content and LGBT+ characters specifically, and were thus
excluded. Lastly, the search terms provided a great deal of articles from the 2000s and only
very little from the past few years. These studies could have also been very relevant, but this
review also needed more recent articles about this topic. And so, with weighing out
publication years and topic specificness, this sample of articles was created. Therefore, it can
be said that this literature review has provided all the relevant information there is currently
on the portrayal of non-heterosexuality in media entertainment, film and Tv specifically.
Conclusion
The aim of this review was to present thoroughly what the scientific literature has to
say about the portrayal of non-heterosexuality in media entertainment. In addition, this
review also seeks to answer the questions what the differences are in the portrayal of
non-heterosexual characters and heterosexual characters, as well as the differences between
the different time periods the articles were published in (pre- and post-2010). With the aid of
the 15 studies that are incorporated, the literature tells us that non-heterosexuality and
LGBT+ representation in media entertainment play a large part in the storyline and play a
large role in how the characters are portrayed. These portrayals featured - most of the time -
stereotypical jokes and insults, and aspired to heteronormative norms and values. Moreover,
non-heterosexuality in general is also heavily underrepresented in media entertainment.
When LGBT+ characters do appear, the literature found that they were mainly depicted as
one-dimensional characters prone to common stereotypes, such as playing overly sexually
active and conversing a great deal about their sexual orientation, as well as being portrayed as
suffering victims. This is evidently very different compared to hetereosexual characters, as
they are portrayed as well-layered and complex in their sexualities and sexual desires. There
were some differences in publication years, namely that articles post-2010 found that
non-heterosexuality was more represented in streaming platforms and other non-traditional
media. These portrayals were also sanitized to appeal to mainstream audiences, while the
articles before 2010 generally concluded that sanitization happened to fit in with the
patriarchal notion of masculinity. Other than that, the results were very similar, as
14
non-heterosexual representation suffered from underrepresentation and stereotypes, across
both time periods.
This literature review serves as an overview and as criticism regarding
non-heterosexual representation in media entertainment and should therefore stimulate other
researchers to study this topic more in depth, as well as create more awareness about LGBT+
portrayal. Future research is recommended to take into account the diversity of LGBT+
subgroups, and do more research about their portrayal in popular media. Not only concerning
sexuality and gender identity, but also race and ethnicity, which could also lead to interesting
results, as it was discussed how most gay characters were white (Bond, 2015). By doing this,
more literature reviews can incorporate the diverse findings this has to offer instead of being
only limited in reporting findings that only concern gay and white male characters for
example. Perhaps future studies could also investigate how non-heterosexal content is
portrayed in other forms of media entertainment such as music and books, which have not
been researched at all by the 15 articles. Film and television are not the only forms of media
entertainment that people consume, and expanding on this can lead to more interesting and
relevant findings and perspectives.
In conclusion, representation does matter, and entertainment media - whether or not
mainstream - should promote this, for the sake of both science and society. Researchers and
literature reviewers should have a large and diverse sample to work with, and media
consumers - LGBT+ or not - should be exposed to how diverse the world truly is and be able
to experience diverse storytelling and relate to it. That is why LGBT+ representation cannot
and should not continue to decline as media entertainment only continue to expand.
References
15
Bond, B.J. (2015). Portrayals of sex and sexuality in gay- and lesbian-oriented media:
Bond, B.J. (2014). Sex and sexuality in entertainment media popular with lesbian,
gay, and bisexual adolescents. Mass Communication and Society, 17(1), 98-120.
Bond, B.J., Miller, B. & Aubrey, J.S. (2019). Sexual References and Consequences
Cabasky, J.M. (2017). Advertising gay and lesbian-themed films to mainstream and
Fisher, D. A., Hill, D. L., Grube, J. W., & Gruber, E. L. (2007). Gay, lesbian, and
https://www.glaad.org/sri/2014/vitorusso
16
Kelso, T. (2015). Still trapped in the U.S. media's closet: Representations of
Kilkenny, K. (2017). Why television needs more LGBT characters. Retrieved from
https://psmag.com/social-justice/why-television-needs-more-lgbt-characters
Liao, S. (2018). 2018 saw record growth in LGBTQ roles on television. Retrieved
from
https://www.theverge.com/2018/10/26/18028908/glaad-report-television-tv-2018-lgbtq-diver
sity-gay-bisexual-trans-media-representation
McInroy, L.B. & Craig, S.L. (2017). Perspectives of LGBTQ emerging adults on the
depiction and impact of LGBTQ media representation. Journal of Youth Studies, 20(1),
32-46.
Netzley, S.B. (2014). Visibility that demystifies: Gays, gender, and sex on television.
portrayals of gay male, lesbian, and bisexual characters. Journal of Homosexuality, 51,
19–38.
Appendix
17
discourse analysis Grace, It’s All
Relative, Queer Eye
for the Straight Guy
18
McInroy & Craig 2017 Interview 19 emerging adults
19
in a patriarchal idea
of masuclinity
20
representation underrepresented,
butt of jokes and
insults about
sexuality and rare
about relationships
21
bisexuals networks were more
likely to have
nonheterosexual
content
22