Scribd
Upload
14 views

MM Mid Term Paper2014

MANAGEMENT NOTES FOR MBA

Uploaded by

Sandeep Yadav
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
14 views

MM Mid Term Paper2014

MANAGEMENT NOTES FOR MBA

Uploaded by

Sandeep Yadav
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 2

Seat No.: ________ Enrolment No.

______________

PARUL INSTITUTE OF MANAGEMENT AND RESEARCH


AFFILIATED TO GUJARAT TECHNOLOGICAL UNIVERSITY
SEMESTER II – MID TERM EXAMINATION APRIL 2014

Subject code: 2820005 Date: 19/04/13


Subject Name: MM

Time: 10:00a.m. To 1:00p.m. Total Marks: 70


Instructions:

1. Attempt all questions.


2. Figures to the right indicate full marks.
3. Make suitable assumption wherever necessary

Q-1(a) What do you mean by Marketing Management? Discuss the 7 Marks


scope of marketing in details.
Q-1 (b) Discuss the various factors affecting consumer buying 7 Marks
behavior.
Q- 2 (a) Explain that how company segmenting the consumer market. 7 Marks
Q-2 (b) Explain the business unit strategic plan with example 7 Marks
OR
Q-2 (b) Explain the levels of market segmentations 7 Marks
Q-3 (a) Explain the market challenger strategies in detail 7 Marks
Q-3 (b) What do you mean by Brand equity? How could you 7 Marks
measure & managing brand equity?
OR
Q-3 (a) Explain the various stages of Product life cycle. Discuss 7 Marks
various marketing strategies has been used at each stages of
PLC.
Q-3 (b) Explain Point of Difference & Point of Parity & how 7 Marks
company creating POPs and PODs for positioning brand.
Q-4 (a) Define Product and explain the product classification and 7 Marks
product differentiation in details.
Q-4 (b) Define Service Characteristics and explain service quality 7 Marks
model with reference of hotel services in hospitality sector.
OR
Q-4 (a) Explain the Product mix with appropriate examples. Being a 7 Marks
product manager of cosmetic company how will you build
and manage the product mix for your organization.
Q-4 (b) Explain differentiation between Product and Services and 7 Marks
explain various service encounter has been faced by
customer in Hotel services.
Q-5 (a) Explain the new product development process with example 7 Marks
Q-5 (b) Define Marketing Channels. Explain the role of Marketing 7 Marks
Channels in details.
OR
Q-5 (a) Explain the Consumer Adoption Process in detail. 7 Marks
Q-5 (b) Explain the various modes of marketing communication mix 7 Marks
with examples.

You might also like