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32 views9 pages

case study

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ESA Channel
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Leyte Normal University

COLLEGE OF MANAGEMENT AND ENTREPRENEURSHIP


Tacloban, City

_______________________________________________

Case Study of Okada Manila


In partial fulfillment of the Course Requirements
In
BME: 102 Strategic Management
__________________________

Submitted to:
Mr. Raul John H. De Los Reyes Jr., MBA, CGSP

Submitted by:
Barretto, Julliane Vinessa
Dy, Darryl Philip
Siosan, Joana Rose
Villegas, Cedrick
Table of Contents

Front
Page………………………………………………………………………………………………
……………..
Table of
Contents…………………………………………………………………………………………
…………
I. Introduction……………………………………………………………………………
……………………
 Background of the
Company……………………………………………………………………………
 Corporate Social
Responsibility……………………………………………………………………….
 VMGO & Core
Values……………………………………………………………………………………
…
II. Analysis…………………………………………………………………………………
…………………….
 External
Analysis…………………………………………………………………………
……….
i. Pestel
Framework………………………………………………………………
……….
ii. Porter’s Five Forces
Model……………………………………………………………
iii. Industry Structure/Strategic
Group……………………………………………….
 Internal
Analysis…………………………………………………………………………
……….
i. Core Competencies using VRIO
Framework……………………………………
ii. Value Chain
Analysis………………………………………………………………….
iii. Stakeholder Impact Analysis & Web of Exchanged
Relationships……….
III. Formulation of
Strategies………………………………………………………………………………
Business
Level………………………………………………………………………………
…….
 Corporate
Level………………………………………………………………………………
……
IV. Conclusion and
Recommendations……………………………………………………………….
V. References……………………………………………………………………………
…………………….
VI. Appendices……………………………………………………………………………
…………………….
 Appendix
A……………………………………………………………………………………
…….
 Appendix
B……………………………………………………………………………………
…….
 Appendix
C……………………………………………………………………………………
…….

Introduction

Background of the Company


Okada Manila was opened on December 30 th, year 2016 and is a luxurious 5star hotel that offers
variety of amenities, services, and experiences to guests like food and beverages, entertainment,
hospitality, and other services. The company was established and managed by Kazuo Okada, a
Japanese billionaire. “Manila Bay Resorts” was its previous name until the year 2016, on the
month of June. The company is located at Entertainment City, Paranaque, Philippines, Okada
Manila’s amenities includes an indoor facility for kids, The Retreat Spa and Play, and it’s not just
a 5star hotel but also a casino resort wherein you can find an allotted 8,409 square meters
shopping area. Okada Manila has also a signature attraction, the fountain which is the centerpiece
of the casino resort, it has also a garden, and the Cove Manila. Due to the removal of Kazuo
Okada as the board chairman in the year 2017 with the reason of alleged misappropriate funds,
his group took over Okada Manila’s operation.
The company is well known for its top-tier services, luxurious comforts and great offerings,
many big events held in Okada Manila like the Miss Universe 2016 that was held in the year
2017, Miss Earth 2019 and 2022, even the debut of Jillian Ward, a GMA artist last year 2023,
weddings, and to name a few. Okada Manila is truly a world-class casino resort wherein it
provides guests the most luxurious experience in the Philippines.

Corporate Social Responsibility


According to the company, Okada Manila, the property recently mounted its second initiative
with the Philippine Business for Social Progress or PBSP. Working together for the betterment of
communities, the partnership covers two projects, which are focused on education and the
environment. Okada Manila donated over 600 seedlings to the local community of the Marikina
Watershed, Okada Manila has embarked on its education project with the PBSP. Recently, they
formally turned over sturdy upcycled chairs and personal care gifts to the students at the
Paranaque Elementary School and the Anabu Elementary School in Cavite. These initiatives aim
to provide a conducive learning environment for students and inspire them to further value
education in the quest for a brighter future. (Okada Manila, 2023)

Okada Manila’s corporate social responsibility should include getting involved in voluntary
work, guest education that gives awareness in leading to sustainability practices, environmental
conservation, and ecological waste management.

Corporate Social Responsibility (CSR) is an important action that should be applied in a


company. It increases competitive advantage; companies should always be aware of what they
are responsible for. It highly influences not just the company, employees, but also the customers,
it is one of the important things that should be apply in business.

VMGO & Core Values


Analysis

External Analysis
I. PESTEL Framework

II. Porter’s Five Forces Model


III. Industry Structure/Strategic Group

Internal Analysis
I. Core Competencies using VRIO Framework

II. Value Chain Analysis

III. Stakeholder Impact Analysis & WEB of Exchanged Relationships

IV. SWOT Analysis

OKADA Manila SWOT Analysis

STRENGTH
 Securing health and safety measures
 The company has a point system.
 Reward and promos.
 Premium service from check-in to check-out
 Easy booking for members
 World-class hotel in Manila
 More Filipino guests than foreigners
 Updated machines
 Good marketing Okada triumphed in the office of corporate marketing
communications (CMC) with two honors.
 Strong brand name
 Good reputation among customers

WEAKNESS
 Their rooms and suites are costlier than those at rival five star-hotels.
 The capacity of their hotels and casinos dropped to comply with
government requirements because of COVID-19.
 The number of points for accumulation to have a higher tier point is
difficult to reach if you are not frequently visiting Okada.
 Prone to competition since Okada is near other hotels, people who find
Okada expensive can go to the nearest hotel to book their room for their
stay.
 Fewer foreign tourist

OPPORTUNITIES
 To micromanage their marketing outcomes and niching their target market
for those customers who can afford their pricing
 In this industry, the budget for wages and salaries can decrease and can
allocate to its losses.
 Okada Manila must analyze the impact of competitor firms’ program to
enhance their design for an effective customer membership program.
 Lowering the prices of their products or services than usual ensures that
the company will remain the lead competition.
 Expanding their marketing through other countries to attract foreign
people to balance their Filipino and foreign customers.

THREATS
 The distribution of limited resources in the reward circle can be inefficient.
 Monitoring and maintaining the safety procedures for checking in and
checking out of the hotel.
 Prolonging their technology
 Economic issues during a pandemic
 Dependent on foreigners like any other casino.
Formulation of Strategies

Business Level

Corporate Level
Conclusion and Recommendation

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