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ENTREP LESSON 2

lesson 2

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anjo gumboc
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8 views

ENTREP LESSON 2

lesson 2

Uploaded by

anjo gumboc
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Subject: Entrepreneurship

Grade Level: Grade 9

Objective: Acquire Fundamental Skills in Managing a Business


Learning within and across curriculum:
- Within:
1) Mathematics (MELC: Financial Literacy)
2) Science (MELC: Resource Management)
3) English (MELC: Communication Skills)

Review Motivation:
[Teaching Strategy: Role-Playing]

[Instructional Materials: Whiteboard, Markers]


Engaging Activity 1 - Brainstorming
Engaging Activity 2 - Picture Analysis
Engaging Activity 3 - Music and Lyrics

Activity 1: Business Plan Creation

[Teaching Strategy: Project-Based Learning]


Materials - Pen, Paper
Significance - Develops critical thinking and planning skills
Instructions -
1) Research and brainstorm a business idea.
2) Create a business plan outlining the concept, target market, and financial
projections.
3) Present the business plan to the class.
Rubric
- Completeness of Business Plan - 20 pts.
- Feasibility of Business Idea - 15 pts.
- Presentation Skills - 10 pts.

Assessment Questions:
1) What are the key components of a business plan?
2) How does market research impact a business plan?
3) Why is financial forecasting important for a new business?

Activity 2: Marketing Campaign Design

[Teaching Strategy: Cooperative Learning]


Materials - Magazines, Scissors, Glue
Significance - Enhances creativity and teamwork
Instructions -
1) Form groups and design a marketing campaign for a product.
2) Create visual aids and slogans to promote the product.
3) Present the marketing campaign to the class.
Rubric
- Creativity of Campaign - 20 pts.
- Coherence of Message - 15 pts.
- Teamwork - 10 pts.

Assessment Questions:
1) What are the key elements of a successful marketing campaign?
2) How does branding influence consumer behavior?
3) Why is target audience analysis important in marketing?

Inclusive Activity 3: Business Simulation Game

[Teaching Strategy: Experiential Learning]


Materials - None
Significance - Enhances decision-making skills in a fun and interactive way
Instructions -
1) Divide the class into teams and assign roles (e.g., CEO, Marketing Manager).
2) Play a business simulation game where teams make strategic decisions.
3) Reflect on the outcomes and discuss the lessons learned.
Rubric
- Decision-Making Skills - 20 pts.
- Team Collaboration - 15 pts.
- Reflection - 10 pts.

Assessment Questions:
1) How did your team approach decision-making during the simulation?
2) What were the challenges you faced while managing the virtual business?
3) What strategies were effective in achieving success in the game?

ANALYSIS:
Activity 1 - Students demonstrated understanding of business planning concepts.
Activity 2 - Creativity and teamwork skills were evident in the marketing campaign
designs.
Activity 3 - Decision-making and collaboration skills were honed through the
simulation game.

ABSTRACTION:
Students learn that effective business management requires strategic planning,
creativity in marketing, and critical decision-making skills.
Supporting Material 1 - "Business Model Generation" by Alexander Osterwalder
Supporting Material 2 - "The Lean Startup" by Eric Ries

APPLICATION:
[Teaching Strategy: Inquiry-Based Learning]
Task 1 - Conduct a market research survey for a new product idea.
Task 2 - Analyze financial statements of a local business to identify areas for
improvement.

ASSESSMENT:
[Teaching Strategy: Discussion]
[Instructional Materials: Assessment Sheets]
Question 1 - What are the key financial indicators used to evaluate business
performance?
Question 2 - How can effective communication skills benefit a business manager?
Question 3 - Why is adaptability important in managing a business?

H.O.T.S.:
Question 1 - Explain how changes in market trends can impact a business's financial
stability. (Analyzing)
Answer 1 - Changes in consumer preferences can lead to shifts in demand, affecting
a company's revenue streams and profitability.
Question 2 - Evaluate the ethical implications of a business decision on long-term
sustainability. (Evaluating)
Answer 2 - Ethical decision-making ensures trust and credibility with stakeholders,
contributing to the business's reputation and longevity.
Question 3 - Propose innovative strategies to enhance a business's competitive
advantage in a saturated market. (Creating)
Answer 3 - Implementing unique value propositions and leveraging technology can
differentiate the business from competitors.

Assignment:
1. Develop a marketing plan for a small business in your community.
2. Analyze a case study of a successful entrepreneur and identify key strategies for
business growth.

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