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OASIS Campaign Plan Template (3)

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27 views4 pages

OASIS Campaign Plan Template (3)

Uploaded by

emmalou16
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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OASIS CAMPAIGN PLAN

<Insert Campaign Name Here>

CAMPAIGN OBJECTIVES:
Use this section to outline your objectives - what is your social media campaign aiming to achieve?
Remember to make them SMART.

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AUDIENCE INSIGHTS:
Don’t try to target everyone – a specific message for a clearly defined audience is much more effective.
Think about their age, gender and other demographic factors.

It can be helpful to build an audience persona so you have a really clear idea of who your campaign will be
aimed at.

Who is your Susan or Steve?

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STRATEGY:
Once you’ve established an audience, think about how you're going to reach them. What sort of language
do they use? What devices are they using to view your content? How do they feel about your product?
What other content are they engaging with on social media? Are there any influencers or other businesses
you could partner up with?

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MAP THEIR JOURNEY:


Map out the journey you imagine your audience will take and design content and communications for each
stage of that journey.

AUDIENCE What do they What do you want What do you want HOW are you
currently THINK of them to FEEL your campaign to going to take them
what you’re about your DO for them? on this journey?
promoting in content?
general?

IMPLEMENTATION:
How will you deliver your social media campaign, and what tactics will you use? Develop a clear plan of
action and set timescales for each task.

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TIMELINE OF ACTIVITIES:
As part of the implementation, detail your social media campaign activity. If you were to hand this section
over to someone else, would they know exactly where and when a specific piece of content needs to go
out?

DATE Activity
SCORING AND EVALUATION:
Outline how you’re going to evaluate your campaign’s performance. How will you identify whether it has
been a success?

Activity Evaluate Content Outtakes Outcomes & Impact


What have you Does the content or How did your What happened as a result of the
done? the way it was audience react? content?
released need to On social media, What was the impact on your business or
be improved? Do metrics such as organisation? This might be an increase
your images or shares, in sales, greater brand awareness or a
video need more engagements and change in consumer behaviour.
careful editing? comments give you
an idea of how your
content was
received.

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