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Engl031 - Lesson 7

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4 views

Engl031 - Lesson 7

Uploaded by

Annah Abrenica
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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➢ to offer the audience more information than they already

have about the topic


➢ to update and add to their knowledge, refine their
understanding, or provide background
➢ communicates knowledge and understanding about a
process, an event, a person or place, an object, or a concept
➢ describe, explain, clarify, or demonstrate
➢ given in wide range of situations, from informal to formal,
and can vary in length depending on the situation and the
audience’s need
➢ a speech whose primary purpose is to change or reinforce
the attitudes, beliefs, values, and/or behaviors of receivers
➢ may utilize the three modes of persuasion:
ethos (credibility), pathos (emotion) and logos (logic)
➢ a specific type of speech in which the speaker has a goal of
convincing the audience to accept his or her point of view
➢ the speaker attempts to influence people to think or behave
in a particular way
➢ requires extra attention to audience analysis
Source:

Cuerda, F. & Pilapil, E. Purposive Communication


in the New General Education Curriculum, c2017.

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