BUSINESS PLAN/ PROPOSAL

LYJOMAINE CHICKEN

The Best Choice You Make

Padre Inocentes P. Garcia Naval, Biliran

Lyndon Jake Cero

Jhon Dave Castil
Charmaine Nova

+63 907 4291 795

November 17, 2024

I. Title Page ....................................................................................................1

II. Table of Contents ....................................................................................... 2

III. ExecutiveSummary......................................................................................3

IV. Description of Busines.................................................................................3

V. Description of Target Market/Potential Customers .....................................4

VI. Marketing/Advertising/Promotion ................................................................4

VII. Competition.................................................................................................4

VIII. Location of Business ..................................................................................5

IX. Management Team .....................................................................................5

X. Personnel Requirements ..........................................................................

XI. Financial Portion ........................................................................................6

Sources and Applications of Funds ..........................................................

Start-up Expenses ....................................................................................

Financial Statements (if applicable) .........................................................

Capital Equipment List ...............................................................................

Pro-Forms Financial Projections ...............................................................

XII. Supporting Documents...............................................................................

1. Executive Summary
This business proposal outlines the establishment of a poultry farming business to
meet the growing demand for quality poultry products, including eggs and chicken
meat. The Lyjomaine Chicken business will focus on efficient and sustainable
farming practices to ensure profitability, environmental sustainability, and consistent
supply. We can employ innovative and eco-friendly farming techniques to minimize
costs and environmental impact. With the rising global population and increasing
preference this type of farming business is one of the affordable protein sources, this
proposed venture presents for a lucrative opportunity. With our well-researched plan,
growing market demand, and focus on sustainable practices, this poultry farming
venture has significant potential for success.
Our mission is to provide high-quality, nutritious, and affordable poultry products to
consumers, while maintaining ethical farming practices and environmental
sustainability. Our farm will use modern farming techniques to ensure optimal growth
and health of the chickens, resulting in a reliable and profitable operation. The total
loan amount at the bank will be fifteen million pesos. This includes land, cage
building, labor costs, chicks, food supply, poultry farm equipment, immunization,
hatchery costs, electricity costs, and other expenses like marketing, shipping, and
maintenance
Lyjomaine Poultry aims to provide fresh, high-quality poultry products to local
consumers, restaurants, and specialty food stores. The business will focus on raising
chickens, turkeys, and possibly ducks, offering whole birds, cuts, ground poultry, and
specialty items like marinated poultry and pre-cooked roasts. They will also sell fresh,
farm-raised eggs.
Lyjomaine Poultry's target market includes individuals seeking locally sourced
poultry, restaurants needing high-quality ingredients, and specialty food stores
catering to health-conscious consumers.
Financial projections will include start-up costs, sales estimates, pricing strategies,
operating expenses, and key metrics like revenue, gross profit, and net income. The
business plan will also address marketing, branding, sustainability, regulations, and
risk management to ensure a successful and profitable venture.

2. Description of Business
The management team comprises specialists in operations, finance, marketing, and
sales, ensuring a well-rounded approach driving the company’s growth and success.
The management team oversees various departments including production, quality
assurance, logistics, and marketing, working together to ensure seamless operations
 and efficient delivery of high-quality products to customers. The company prioritizes
the well-being of its chickens, employing humane farming methods that promote
animal welfare. It is also committed to environmentally responsible practices and
contributing to a sustainable future for the poultry industry.

3. Description of Target Market/Potential Customers.

The Company’s primary target market includes health-conscious individuals and
families who prioritize ethically sourced, sustainable, and flavorful chicken options for
their meal. It also caters to restaurants, food retailers, and food service businesses
that value quality and freshness in their chicken suppliers, seeking reliable and
consistent sources of premium poultry for their menus and offerings.

4. Marketing/Advertising/Promotion
The company will implement a comprehensive marketing and advertising strategy
focused on building brand awareness, highlighting its commitment to quality and
sustainability, and reaching its target market of health-conscious consumers and
businesses. The company will utilize a multi-channel approach through social media
platforms, targeted online advertising, and a user-friendly website showcasing its
products and values. The company will emphasize its commitment to ethical farming
practices, transparency in its supply chain, and the use of sustainable methods,
appealing to consumers who value these aspects. By showcasing the quality, taste,
and ethical sourcing of its chicken products, the company will build a loyal customer
base and establish itself as a trusted source of premium poultry. A reasonable
estimate of the cost could range from 5000 to 25000, depending on the scale of the
marketing efforts and specific budget allocation.

5. Competition
1. Coconut and Copra Production

Strengths:

- Biliran has an abundance of coconut plantations, making copra production a

primary source of income.

- Copra is export-oriented, with stable demand in the oil and beauty industries.

- Requires minimal daily management compared to poultry farming.

Weaknesses:
 - Highly dependent on market prices, which can fluctuate significantly.

- Vulnerable to typhoons and diseases affecting coconut trees, leading to unstable

income.

2. Rice Farming

Strengths:

- Rice is a staple food in the Philippines, ensuring consistent demand.

- Government programs often support rice farmers with subsidies and training.

- Utilizes large tracts of land already suited for cultivation in Biliran.

Weaknesses:

- Labor-intensive and requires substantial water resources.

- Profits can be low due to the cost of inputs like fertilizers, irrigation, and seeds.

- Vulnerable to pests, floods, and droughts.

While poultry farming faces competition from other sectors, its quick returns, scalability, and
consistent demand provide distinct advantages. Strategic planning, market research, and
adopting sustainable practices can help overcome challenges and maintain competitiveness
in Biliran's agricultural landscape.

6. Location of Business
Lyjomaine Chicken Poultry is searching for a strategically located facility, considering
both leasing and purchasing options. The chosen location will require renovations,
estimated to cost between 50000 and 150000, to accommodate processing
equipment, storage, and ensure optimal hygiene. The company will prioritize a
location that offers access to resources, proximity to markets, community support,
and a suitable building at a favorable price. Through a thorough due diligence
process, including zoning verification and professional assessments, the company
aims to secure a facility that supports their commitment to quality, sustainability, and
ethical practices, laying the foundation for long-term growth.

7. Management Team
 The management team for Lyjomaine Chicken Poultry brings a wealth of experience in
poultry farming, business operations, finance, and marketing. Each team member is
committed to the success and growth of the business, ensuring that the company
delivers high-quality poultry products while maintaining operational efficiency and
financial sustainability.

1. CEO/Founder: Jhon Dave Castil

Expertise in business strategy, team leadership, and market development.
Extensive knowledge of poultry production processes, including breeding, feeding,
disease control, and marketing.
Strong background in budgeting, forecasting, and financial planning.
Job Description:
Oversee the overall direction and strategy of the company.
Lead the management team and ensure alignment with company vision and
objectives.
2. Chief Operations Officer: Lyndon Jake Cero
Expertise in logistics, supply chain management, and quality control.
Job Description:
Manage the day-to-day operations of the poultry farm, ensuring efficient production
and animal welfare.
Develop and implement systems for cost control and operational improvements.
Supervise farm workers and coordinate activities across all production units.
Ensure compliance with all health, safety, and regulatory standards in poultry
farming.
3. Marketing Manager: Charmaine Nova
Expertise in customer acquisition, market research, and brand management.
Proficient in digital marketing strategies, including social media and online
advertising.
Job Description:
Identify and build relationships with new customers and business partners.
Manage marketing campaigns, advertising, and public relations efforts.
Analyze customer feedback and market trends to adjust strategies and offerings.

FINANCIAL PORTION
1. Sources and Applications of Funds
The company will require a substantial investment to launch their operations. We
estimate s total funding need of 600,000 to 800,000, which will be sourced from a
combination of owners’ contributions, bank loans, and potentially other loan options.
These funds will be used to acquire the facility, either through purchase or a lease
with a down payment and ongoing lease payments, and to finance renovations.
Additionally, funds will be allocated for purchasing processing equipment,
establishing initial inventory, and covering working capital for daily operations We
plan to secure a bank loan to cover a significant portion of the initial capital. Other
funding sources, such as private investors, will be explored. We will consult with
financial professionals and engage in discussions with potential lenders and
investors to secure the necessary funding to launch the business.

2. Start-up Expenses
CATEGORY COST
I. Facility and Infrastructure:
o Land Purchase or Lease 50,000
o Building Construction 30,000
o Chicken and Livestock 10,000

II. Capital Equipment

o Feeding Systems 10,000
o Watering Systems 5,000
o Incubators 8,000

o Egg Collection Systems 4,000

5,000
o Fencing and Security
15,000
o Tractors and Feed Storage Bins
III. Operating Expenses
o Feed and Supplements 10,000
o Labor Cost 10,000
o Utilities 1,500

o Licensing and Permit 3,000

5,000
o Insurance
8,000
 o Marketing and Branding
TOTAL 174,500

3. Financial Statements
4. Capital Equipment List
EQUIPMENT QUANTITY ESTIMATED COST
Automated Feeding Systems 1 7,000
Automated Watering Systems 1 3,500
Incubators 3 6,000
Egg Collection Systems 1 5,000
Fencing and Security Systems N/A 5,000
Tractors and Feed Storage 1 15,000
TOTAL 41,500

5. Pro-Forms
YEAR 1
Revenue 200,000
COGs 120,000
Gross Profit 80,000
Net Income 15,000

SUPPORTING DOCUMENTS
a. Copy of lease, credit information, letters of intent, marketing info., etc