Yale-China Chinese Language Academy, CUHK

Course Outline

Course code, English title and Chinese title

Course Code: CLCP4763

Title in English: Special Topics in Putonghua (Business)
Title in Chinese: 普通話專題科（商貿）

Course description

An advanced course on special topics designed for students whose major subjects are business administration,
accountancy, finance, or any other business-related subjects. The course is targeted at those who want to master
professional terms in Putonghua and elevate their communicative ability under different circumstances in the above
fields. It is offered to students who have completed CLCP2703, CPTH2001, CPTH2703, or CPTH3001.

Course contents include speaking topics based on various themes. Through different formal and informal real-life
settings, the course will increase students’ vocabulary in business-related fields, enabling them to competently use
Putonghua in a work environment. Students will also understand Putonghua with relatively strong accents.

Learning outcomes

Students are expected to:

(PO3: for level 4) actively participate in conversations on various topics in some formal and most informal settings,
handle a wide variety of linguistic tasks with communicative strategies, and effectively deal with unanticipated
complications in communication, satisfying requirements of school and work situations
(S&L3) communicate fluently in professional discourse containing selected vocabulary items and grammatical
structures in real-life settings
(S&L4) comprehend professional discourse and give appropriate responses at the discourse level

學生於完成本科時預期能：
（學習成果：第四級）具備參與在正式及非正式場合中交際的能力，能就不同話題發表意見，並根據不同交
際場境調整談話策略，能完成學習或工作中常見的任務
(S&L3) 有效運用所學詞彙和句式在正式場合中與人進行交際溝通
(S&L4) 具備聆聽、理解正式場合中的對話及較長語篇並作出恰當回應的能力

Course syllabus

Topic
第一單元 肯德基的中國化
第二單元 星巴克的“第三空間”
第三單元 宜家的奢侈“低價品”
第四單元 北京的山姆會員店
第五單元 寶潔的品牌策略
第六單元 柯達中國全行業收購及之後
第七單元 學不會的海底撈
第八單元 中國最火的學校
第九單元 百度：中國的谷歌
第十單元 中國名牌，美國製造
第十一單元 價格“屠夫”格蘭仕
第十二單元 聯想“蛇吞象”收購 IBM 及之後

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Course components (Teaching modes and Learning activities)

Lectures (2 hours) and web-enhanced teaching (1 hour)

Teaching Modes and Learning Activities

On-site face-to-face Percentage of time
Lectures 66.7
Web-enhanced Teaching 33.3

Assessment type

Assessment type Percentage

Attendance 10%
Classwork 30%
Homework or assignment 20%
Participation 15%
Short answer test or exam 25%

Required and recommended readings

N/A

Feedback for evaluation

Course and Teaching Evaluation Survey

Internal Course Review

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Course schedule

(to be provided separately by the course teacher)

Contact details for teacher(s) or TA(s)

Lecturer:
Name: LI CHUNPU
Office Location: CS206, Fong Shu Chuen Bldg.
Telephone: 3943 5919
Email: [email protected]
Teaching Venue: ELB_206
Website: https://www.yccla.cuhk.edu.hk/
Other information:

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Details of course website

Blackboard platform hosted by the University

http://www.cuhk.edu.hk/eLearning

Academic honesty and plagiarism

Academic honesty and plagiarism

Attention is drawn to University policy and regulations on honesty in academic work, and to the disciplinary
guidelines and procedures applicable to breaches of such policy and regulations. Details may be found at
http://www.cuhk.edu.hk/policy/academichonesty/.

With each assignment, students will be required to submit a signed declaration that they are aware of these policies,
regulations, guidelines and procedures.

• In the case of group projects, all members of the group should be asked to sign the declaration, each of whom
is responsible and liable to disciplinary actions, irrespective of whether he/she has signed the declaration and
whether he/she has contributed, directly or indirectly, to the problematic contents.

• For assignments in the form of a computer-generated document that is principally text-based and submitted
via VeriGuide, the statement, in the form of a receipt, will be issued by the system upon students’ uploading
of the soft copy of the assignment.

• Students are fully aware that their work may be investigated by AI content detection software to determine
originality.

• Students are fully aware of the AI approach(es) adopted in the course. In the case where some AI tools are
allowed, students have made proper acknowledgment and citations as suggested by the course teacher.

Assignments without a properly signed declaration will not be graded by teachers.

Only the final version of the assignment should be submitted via VeriGuide.

The submission of a piece of work, or a part of a piece of work, for more than one purpose (e.g. to satisfy the
requirements in two different courses) without declaration to this effect shall be regarded as having committed
undeclared multiple submissions. It is common and acceptable to reuse a turn of phrase or a sentence or two from
one’s own work; but wholesale reuse is problematic. In any case, agreement from the course teacher(s) concerned
should be obtained prior to the submission of the piece of work.

The copyright of the teaching materials, including lecture notes, assignments and examination questions, etc.,
produced by staff members/ teachers of The Chinese University of Hong Kong (CUHK) belongs to CUHK. Students
may download the teaching materials produced by the staff members/ teachers from the Learning Management
Systems, e.g. Blackboard, adopted by CUHK for their own educational use, but shall not distribute/ share/ copy the
materials to a third-party without seeking prior permission from the staff members/ teachers concerned.

Use of Generative Artificial Intelligence (AI) Tools in Teaching, Learning and Assessment

N/A

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Grade Descriptors:

Grade A / Excellent: Outstanding performance on all learning outcomes.

Demonstrates the ability to synthesize and apply the principles or skills learned in the course in a manner that would
surpass the normal expectations at this level and typical of standards that may be common at higher levels of study.
The ‘A’ grade should be reserved for truly excellent work that exceeds the level expected for the majority of students.

Grade A- / Very good: Generally outstanding performance on all or almost all learning outcomes.
Demonstrates the ability to synthesize and apply the principles or skills learned in the course in a manner that would
fully fulfil the normal expectations at this level and occasionally reach standards that may be common at higher
levels of study.

Grade B / Good: Substantial performance on all learning outcomes, or high performance on some learning outcomes
which compensates for slightly less satisfactory performance on others, resulting in overall substantial performance.
Demonstrates the ability to apply the principles or skills learned in the course in a comprehensive manner that would
sufficiently fulfil the normal expectations at this level.

Grade C / Fair: Satisfactory performance on the majority of learning outcomes.

Demonstrates the ability to partially apply the principles or skills learned in the course in a manner that would meet
the basic requirement at this level.

Grade D / Pass: Barely satisfactory performance on a number of learning outcomes.

Demonstrates the ability to partially apply the principles or skills learned in the course at a basic level on some
assessments, while providing only minimal responses or possibly tangential content in others.

Grade F / Failure: Unsatisfactory performance on a number of learning outcomes, or failure to meet specified requirements.
Unable to demonstrate the ability to apply the principles or skills learned in the course, providing irrelevant or
incomprehensible responses on most assessments.

January 2025

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Course Schedule

上課時間：Tue 02:30pm-04:15pm; 上課地點：ELB_206

周數 日期 課堂學習 (Thu) 網 上 練 習 （ BLACKBOARD）

1. 商貿普通話課程介紹 練習一課前預習
W1 Jan 9
2. L1: 肯德基的中國化（上） （1月9日-2月6日 02:30pm）

W2 Jan 16 L1：肯德基的中國化（下） 無

練習一課後複習、練習二課前預習
W3 Jan 23 L2：星巴克的第三空間
（1月23日-2月6日 02:30pm）

W4 Jan 30 假期，停課 無

W5 Feb 6 L3：宜家的奢侈“低價品” 無

1. L4：北京的山姆會員店（上） 練習二課後複習、練習三課前預習
W6 Feb 13
2. 小測一（L1-L3） （2月13日-2月20日 02:30pm）
1. L4：北京的山姆會員店（下） 練習三課後複習、練習四課前預習
W7 Feb 20
2. L5：寶潔的品牌策略 （2月20日-2月27日 02:30pm）

W8 Feb 27 期中报告（L1-L5） 無

W9 Mar 6 Reading Week，停課 無

W10 Mar 13 L7：學不會的海底撈 無

練習四課後複習、練習五課前預習
W11 Mar 20 L8：中國最火的學校
（3月20日-3月27日 02:30pm）

W12 Mar 27 L9：百度：中國的谷歌 無

1. L10：中國名牌，美國製造 練習五課後複習、練習六課前預習
W13 Apr 3
2.小測二（L7-L10） （4月3日-4月10日 02:30pm）

W14 Apr 10 L11: 價格“屠夫”格蘭仕 無

練習六課後複習
W15 Apr 17 L12：聯想“蛇吞象”收購IBM之後
（4月17日-4月24日 02:30pm）

W16 Apr 24 期末口試（全書） 無