IB_Course outline and Course Plan
IB_Course outline and Course Plan
Contents:
1. Introduction to International Business: What is international business?-the importance
of studying international business-why companies engage in international business?-reasons
for recent international business growth and development-terms to describe international
companies-external influence on international business-evolution of strategy in the
internationalization process.
2. The Cultural Environment & Economic Environment Facing International Business:
Introduction-cultural awareness- identification and dynamics of cultures-behavioural
practices affecting business-strategies for dealing with a cultural difference- an economic
description of countries-key macroeconomic issues affecting business strategy.
3. The Political Environment & Legal Environment of International Business:
Introduction-the sovereignty of nation- stability of government policies-political risks of
global business-assessing political vulnerability- reducing political vulnerability-government
encouragement of global business- bases for international legal system-jurisdiction in
international legal disputes-international dispute resolution- protection of intellectual property
rights-commercial law within countries.
4. International Trade and Investment Theory: international trade and world economy-
classical country-based theories- a modern firm based theories-overview of international
investment- international investment theories-factors influencing the foreign direct
investment.
5. Strategies for Analyzing and Entering Foreign Markets: Foreign market analysis-
choosing a mode of entry-exporting to foreign markets-international licensing-international
franchising- specialized entry modes for international business- foreign direct investment,
joint venture and strategic alliances.
6. International Organization Design and Control: The natures of international
organization design, global organization designs, related issues in global organization design,
the control function in international business, managing the control function in international
business
7. International Marketing: International marketing management, product policy, pricing
issue and decisions, promotion issues and decisions, distribution issues and decisions.
8. Global Manufacturing and Supply Chain Management: Introduction, global
manufacturing strategies, information technology, and global supply chain management,
quality supplier networks, inventory management.
9. International Finance: Financial issues in international trade, managing foreign exchange
risks, management of working capital, international capital budgeting, sources of
international investment capital
10. International Human Resource Management: The nature of international human
resources management, international managerial staffing needs, recruitment selection,
training and development, performance appraisal and compensation, retention and turnover,
human resources issues for non managerial employees, labor relations.
Basic Texts:
1. Ricky W. Griffin and Michael W. Putsay, International Business: Environments and
Operations, Addison-Wesley Publishing Company, New York, USA.
2. John D. Daniels and Lee H. Radebaugh, International Business: A Managerial Perspective,
Prentice Hall International, Inc, New, York, USA
References:
1. Alam M. Rugman and Richard M. Hodgetts, International Business: A Strategic
Management Approach, International Edition, McGraw-Hill, Inc, New, York, USA. 2.
Charles W.L.Hill, International Business, Fourth Edition, Tata McGraw-Hill Publishing
Company Limited, New Delhi, India.
3. International Business: Text and Cases, Francis Cherunilam, Prentice Hall of India, New
Delhi.