Liberty University

BUSI745

Disruptive Marketing Plan

Tony Poinson

6/30/2024
 Disruptive Marketing plan

Levon Labs is indefinable in the natural product industry as a small to medium enterprise

(SME) founded December 2022 in Baton Rouge, Louisiana. Levon Labs is an organization that

manufacturers natural ingredients into complex profiles of natural ingredients that creates

reactions within the human body to create the increased potential for performing sporting

activities at a higher level. The manufactured products that Levon Labs creates is currently

founded in the pre work out segment of the natural product industry. To specifically identify the

category of natural ingredients that are researched and developed into what is better known as

dietary supplement. Dietary supplement simply means “derived from your diet”. Natural

products in the dietary supplement industry are identified as innovative through ingredient

formulation ideologies matched with a compatible flavor system that will blend well with

ingredients to create an effective set of reactions within the human body and deliver a sensational

tasting product. When marketing products in the dietary supplement industry flavoring systems

and effects from formula creations are the premise when organizations in the dietary supplement

industry market their products in the respected consumer segment. Levon Labs is in the process

of maturing their products and innovating a new product to meet consumer demands through

research and development to better perform in the marketplace.

Levon Labs currently markets their product directly to distributors to reach the consumers

in a highly saturated market. Quality and purity of formula make up is a developing and rising

demand for natural products among consumers. Tastes of products is a non-negotiable standard

criterion that must satisfy consumer needs. Dietary supplement products are also created and

deigned to match the level of intensity of training and exceed personal physical activity goals.

There are different products in the industry that target and support different level of athletic
activity. For example, one group of consumers desire more physical strength and muscle

endurance during an exercise. Another group of consumers in the pre work out segment may

desire more energy and focus during physical activities. A third example is the group of

consumers that require non stimulating ingredients because of health restrictions within their

own physical body, but still want to participate in physical activity and supplement their diet.

Because of the desired activity performance products are uniquely designed to meet the

consumer needs to boost their performance during physical activity to meet their personal goals.

There are innovative products that have a competitive advantage are products that are dually

formulated to meet the needs of advanced consumers that desire energy, focus, strength, and

endurance from the pre workout product they consume.

Marketing Mix

Competitive advantage enables an organization to differentiate the quality of its products or

services, albeit at a low cost, to create superior value for its customers and to serve them better

than is the case with the products and services of its competitor (Porter 2008). In particular, the

marketing mix or 4Ps (product, price, promotion, and place) operates as the main forces when it

comes to meeting the demands of customer and creating a long, profitable relationship with them

(Badi et. al 2018). In the dietary supplement industry, Levon Labs has competitively formulated

a pre work out and will further develop the product features and benefits and the form in which

the product is offered. From the variety of form pre work out formulas are marketed as, Levon

labs is investigating powder form and Ready to drink form (RTD) of the same formula. In a

essence, the formula holds the value proposition point rather than the form of the product that

meet consumer needs. Consumer acceptance for ready-to-drink supplements is also rising owing

to added convince and demanding work schedules (Choudhury 2023).

The RTD form of Levon Labs pre work out is new developed demand from consumers. Other

formulations are also being fostered in the lab of Levon Labs that will reach consumer needs of

new participants of the dietary supplement industry. The new participants of the industry are new

opportunity for the SME, Levon Labs. Increasing number of health and fitness centers, growing

influence of healthy lifestyle trends, and rising non-traditional users are the key driver for the

growth of the market. (Straits Research 2023). New Pricing strategies will help deliver products

at a competitive price directly to consumers through e – commerce marketing efforts. In order to

offer a fair price to consumers distribution processes need to improve and involved partnerships

should align to affect the offering price of the consumer product price from Levon Labs. As a

result, the product is sold to distributors as a qualifying price that will allow for competitive

pricing inside of the retail stores where most of the traffic resides is. found that SMEs used

standardization as a predominant approach, placing the emphasis on pricing strategies, financing

strategies and price conditions, if effective price mix decisions are to be made.

(Basha et. al., 2016). Place and distribution need to be expanded upon within the high demand

target markets geographically with the United States. Location, visibility, frequency of traffic is a

component of the make-up of the decision making matric of placing the product strategically to

reach consumers. Promotion through e-commerce meets the norm for competitors in the industry.

There are other requirements to allow the brand to stand out through preliminary promotional

efforts. On the other, side, The SMEs businessmen’s understanding of the use of the internet and

E-Commerce still varied, most of them understand the benefits of using the internet and E-

commerce to promote and market their product. (Suryana et. al., 2019).
Product

Levon Labs has developed and offers a pre workout product formulated to increase

strength and endurance during work outs. Not only is the Levon Labs pre work out formulated to

increase strength and endurance, but the pre workout also contains attributes of energy, focus,

mental clarity, lowers cortisol levels to increase mood. The Levon Labs pre workout product also

delivers muscle fiber activators to increase muscle activity and an anti-inflammatory. The newly

developed pre work out will contain all the same features and benefits but will also include anti

stressors and adaptogens to reduce stress. This compliments the mood boosting feature of the

formulation. Additionally, a new feature will be introduced to enhance the formula by adding

functions to increase oxygen in the blood stream as reducing inner oxidative stress. New

formulations to better accommodate for the new age segment that has entered the market recently

which are active participates that are ages 45-65. During this age joint, brain, heart and bones are

a lead concern in terms on health factors. The new formula targets these consumer needs for not

only health concerns of the aged population, but also gain be taken as a preventive measure in

terms of healthy aging.

Future marketing insights (2023) inform the public that in 2022, the ready-to-drink

segment garnered a 53.6% market share. Levon Labs also plans to develop a ready to drink pre

work out product. The ready to drink product will house the same formula functions as the pre

workout powder. The benefits are to be shared in the powder formula as well as the ready to

drink formula. The ready to drink formula will have three integrated flavor systems that will

reflect with the three powder flavors. This ready to drink formula will open new marketing

distribution channels such as convenient stores, vending machines, and grocery stores and
specialty retail stores within the dietary supplement industry. This strategically adds convenience

to product.

Price

Levon Labs pricing strategy has drastically changed due to supply chain member

relations. gaining favorable leverage to decrease cost of product from cradle to doorstep. Levon

Labs pre work out product was priced at 49.99. Price of the product has reduced from $49.99 to

$34.99. The five-dollar variance in price come from a switch in machinery used reducing the cost

of production. Alalshiekh (2016) contributes to the pricing strategy by emphasizing, SMEs

operating in the B2B sector achieve greater profitability by standardizing their marketing mix

variables than B2C enterprises. Price standardization matched with acceptance of perceived price

and vale elements are place. The $34.99 price change allows Levon Labs to compete

competitively with other market competitors that have similar product, such as Physic Enhancing

Science, who’s pre workout formulated product also offered at $34.99. While the cost per serving

for the consumer is less for Levon Labs pre work out powder because it offers more servings per

container but resides at the same price point of main competition. The price drop allows for

consumers the view Levon Labs pre work out powdered pre work out a competitive price and as

well as attract to customers due to price drop. Some customers may be hesitant to commit to a

high price valued product that is new to the market. The price drop in Levon Labs pre work out

powder allows for on the fence consumers on their purchasing decision when analyzing the data

to cultivate a buyer’s decision to try the product at newly decreased price and a newly developed

formula with newly introduced flavor systems to add variety to the product line.

The ready to drink RTD product that Levon Labs will be developing and manufactured

and priced on the market to consumers for $24.99 for a 12 case of Levon Labs Ready to drink
pre work out. Single cans of the Levon Labs pre work out will be priced at $2.08. The price

market is flexible compared to other pre work out drinks, such a Reign Energy, or Alani’s energy

drink that are priced above $3.00 for a single can in retail stores and other distribution channels

such as vending machines. The competitive pricing strategy comes from the mentioned above

improved supply chain partnerships. This allows Levon Labs to deliver an innovative product to

market that holds is promise not only in product performance, but also product market price.

Place

Levon Labs powdered pre workout is currently placed in specialized brick and mortar

retail stores. Moreover, consumers believe specialty stores are the preferred sales channels for

health-related products, such as pre-workout supplements (straitsresearch, 2023). The visibility

of placement of the pre work out product has been particularly low-cost logistical areas from

manufacturing and housing of inventory geographical areas within the United States. The

housing of inventory has expanded from one geographical location to two locations allowing

shipping cost to decrease and B2b cost to decrease as well to provide a fair wholesale price to

distributors to expand placement into higher demand markets in the United States. Geographic

locations such as Florida North Carolina, Georgia, California, Texas, and Washington are health-

conscious population where the dietary supplement industry is evolving and experiencing rapid

transformative growth. West Cost regions encompassing states such as California, Washington,

and Oregon, exude a vibrant health and wellness culture driving demand for dietary supplements.

(SkyQuest 2024).

Among the expanding opportunities of spearheading new regions in the United States in

the Southeast region and the West Region, placement of product will reach new traffic areas

where visibility of the product in-turn will be enhanced that will increase sales of the Levon Labs
powder and ready to drink pre work out formula. Placement of products in these two regions are

where consumers are more educated about health and have the disposable income available, and

leisure time to participate in activities that surround the marketplace purpose. Examples of

specialty retailers Levon Labs pre work out products are in are Trainer’s Choice, Sports Shack

Supplement Depot, Fit blitz, Rocky’s Supplement Shop, and 5 Star Nutrition are branded brick

and mortar retail store shelve Levon Labs pre work out product.

The newly developed ready to drink pre work out allows Levon Labs to compete in a

growing segment of the industry. This new form of pre work out can be place in other places that

are not brick and mortar specialty stores such as convenient stores, grocery stores, gas stations,

vending machines inside of gym facilities, and inside of the coolers in stores sold singly or buy

the case available determined by location.

E-Marketing is a key element to the marketing mix when it comes to placement of Levon

Labs product. E marketing is a creative and efficient way to market product. Communications

are not personal, but digital. This enticed the consumer to become more of a data collector during

the consumer journey leading to a buying decision. Placement of product on the internet allows

organizations to reach more consumers in the pre workout segment of the dietary supplement

industry. Online retailers such as tigerfitness.com, supplementwarehouse.com and suppz.com.

Bayu and Jatnika (2013) Suggest necessary for these matters are for the SMEs businessmen who

do not utilize the use of the internet were encouraged to use the internet to gain effectiveness and

efficiency in marketing their products, gain more knowledge and learn more skills about the

internet, and try to get better facilities in order to utilize the use of internet and E-Commerce to

market their product.

Promotion

Promotion of dietary supplements are primarily surrounded around word-of-mouth promotions

through experiences the product firsthand and communicated the satisfied value of the product to

peers that share the same value system. Social media is an opportunistic space to turn to reach a

large audience through word of mouth of a trusted informant or influencer of social media

platforms. Social Media channels such as Price Plow who review products that have a large

audience that listened to them and submit questions on suggestions of best supplement practices

and supplements to consume are asked from views of the channel. Now, with the new release of

the new formulated powdered pre work out and ready to drink pre workout drink, as an

expanding market geographic area covers and place strategically throughout the Southeast and

the Western region where there are intellectual consumers who like to be informed by trusted

and credible channels such as Price Plow and Fitness Informant social media channels. Other

word of mouth promotional efforts is through social media platform through athletes that are

credible and trusted by the health and fitness community that will aid efforts in driven the bottom

line. Paid athletes that have a large following that is a part of the fitness community and actively

competing in physique shows and body building shows, male and female, will bring credibility

to products and the brand which influences buying decisions of new consumers of Levon Labs

pre work out formula and reinforces product promises of product performance through word of

mouth.

Market Segments - Current target market

When analyzing the market for market segmentation and consumers that consume pre

workout supplementation products, Levon Labs understand there are variances in demand for pre

workout types. Pre workouts come in several different forms, such as gummy form, powder
form, ready to drink, and capsules and other types of pre workouts. Among the variation of pre

workout forms, pre workouts that come in powder form are among the most popular pre workout

form that is consumed by consumers in the targeted segment. Pre-workout supplements in

powder form gain popularity among customers since they are more soluble in hot and cold

beverages than tablets and capsules (Straits Research, 2023). Ages of 18 and above qualify

for consumption of the Levon Labs pre workout powder. The gender that is targeted is both

male and female. Due to extenuating health circumstance. it is recommended against

consumers who have blood pleasure due to the make-up of the formulation of the product

which stimulates your heart rate and is not a good health match for high blood pleasure

consumers of pre workout product segmentation.

There is a more that normal use of overall pre workout products due to the market

driving factors of new health and fitness centers and new active participants of the consumer

populations that use powdered pre workout products. The largest active users of pre workout

supplements are in the ages between 18-34 by 41%. 32% of pre workout users are between

the ages of 35 to 55. Third, is 55 and over capture the remaining 27% of consumers who

purchase pre workout supplementation. New users of the pre workout supplements have

risen within the recent years due to the awareness of health benefits of a weekly exercise

routine, such as energy level, mood enhancement, longevity, and muscular development to

name a few key motivators for new consumers of the pre workout supplementation

consumer segment.
 New Primary and Secondary Target Market

Primary Target Market

The new developed Levon Labs pre workout formula fulfills consumer needs of a percentile

of new users of the pre workout supplementation products. The percentile are participants in

the age group of 35 to 55 and 55 and above. The new percentile of age groups is vastly

driven by heath preventative measures through exercise and active lifestyles of the elderly

aged pre workout consumers. The elder consumers are among the new users of consumers of

pre workout products in the dietary supplement industry specifically because of the health

benefits of longevity, cognitive health, heart health, joint health, and bone muscle health.

The aged consumers. The new formulation of the Levon Labs pre workout formulation

functions targets the needs of the elderly consumer that desire to renew their health of

become active due to health preventive measures. Aside from the older group of consumers

from 35 and above, all age groups, more particularly 35-55 age group has become more

informed on health issues in the community of health and fitness and have a deeper desire to

maintain healthy habits and participate is communities that influence exercise and plant-

based ingredients in dietary supplement products.

Secondary Target Market

The secondary target market is explored with the creation of the ready to drink pre

work out drink that Levon Labs offers to the public. This product is designed for consumers

that are on the go and have a busy lifestyle but manage to participate in health communities

through activities within health and fitness centers. The secondary market tends to aim for

convenience within their buying decision to their busy, on the go lifestyle. The Levon Labs

ready to drink ore workout target consumers that shop for convenience. Future market
insights (2023) reveal, in 2022, the ready-to-drink segment garnered a 53.6% market share. The

growing popularity of ready-to-drink pre-workout supplements can be attributed to their

convenience and availability.

Demographics and Economic Trends

Supplement consumers today are now in the market and are interested ingredients that

have added benefits of clean energy and amino acids added to the consumer’s pre workout

supplement of choice. Consumers are also interested in and in the market for supplements that

have added benefits of mental health and immunity claims. After the pandemic, consumers have

become more health conscious toward what they consumers are ingesting and the health benefits

that come with the decisions and choices made during the buying process. The pandemic also

accelerates the demand for clean labels and natural products as well. The target audience for the

pre workout segment is aged between 18 to 34. Following this age group ,35 to 55 are targeted

age group is a rising target audience as well. 55 and above is the third target audience. Overall,

consumers that are listed are more likely to have a college degree and be of the educated

population within the United Sates. The three targeted age groups tend to me more educated now

that they were in the past. Men are more likely that women to purchase pre work out

supplements, however the participation of females in the market have been on the rise over the

past several years. Consumes of the pre work out supplement are more likely to be married and

have dual incomes in the household. Consumers that are living in households with incomes

$30,000 or above are more likely to purchase pre workout products.

Before the pandemic, energy was the focus when it came to what consumers are looking

for in a pre-workout. The key aspects of what consumers desired within a pre workout has
shifted more into the arena of immunity. Athletic awareness is become another key psychological

trend seen from consumers post pandemic. There is a rising demand and a push in consumer

behavior for athletic awareness and the sports nutrition products that follows this behavior such

as pre workout supplements. Consumers that are in the market for energy are in the market

seeking more than just energy from their pre workout supplement now. Consumers re in the

market for products that not only provide energy, but also mental alertness, endurance, and

mental focus. Other added benefits from the age profile 18 to 24 is looking for products that

house ingredients that support mental health, brain and cognition and sleep. Besides the normal

gym-goer- and athlete a new group of consumers are awakening to the benefits of the supplement

industry. Consumers are now realizing that there are better alternatives in supplements for

consumers to consume rather than a steady diet of caffeine products that provide a sustainable

level of energy throughout the day. Consumers are moving away from high sugar foods and

quick energy fixes. Convenience and taste are key players when it comes to attributes that are

desires by consumers in a pre-workout supplement. 30% of adults are extremely interested in

products that provide sustainable energy through drinkable products. The number became high

once the age group 18-29 and following this group was 30 to 39 age group that also desire

sustainable energy pre workout products.

Analyzing the consumer market

Social factors

Socially consumers overall are becoming more health conscious of their heath wellness

and longevity. Consumers are become more aware the benefits of health and wellness practices

the benefits supplements can have to further the reach of personal goals consumers may set for
themselves during and more than ever after the pandemic. The community of health and fitness

has grown due to the education level of consumers are among the population that have degrees

and are able to fit into a job role that pays more that 30,000. This leads consumers to have more

spending power on their health and wellness.

Psychological factors

The key aspects of what consumers desired within a pre workout has shifted more into

the arena of immunity. Athletic awareness is become another key psychological trend seen from

consumers post pandemic. There is a rising demand and a push in consumer behavior for athletic

awareness and the sports nutrition products that follows this behavior such as pre workout

supplements. Consumers that are in the market for energy are in the market seeking more than

just energy from their pre workout supplement now. Consumers re in the market for products that

not only provide energy, but also mental alertness, endurance, and mental focus. Other added

benefits from the age profile 18 to 24 is looking for products that house ingredients that support

mental health, brain and cognition and sleep. Besides the normal gym-goer- and athlete a new

group of consumers are awakening to the benefits of the supplement industry. Consumers are

now realizing that there are better alternatives in supplements for consumers to consume rather

than a steady diet of caffeine products that provide a sustainable level of energy throughout the

day. Consumers are moving away from high sugar foods and quick energy fixes. Convenience

and taste are key players when it comes to attributes that are desires by consumers in a pre-

workout supplement. 30% of adults are extremely interested in products that provide sustainable

energy through drinkable products. The number became high once the age group 18-29 and

following this group was 30 to 39 age group that also desire sustainable energy pre workout

products.
 Customer needs

The new percentile of age groups is vastly driven by heath preventative

measures through exercise and active lifestyles of the elderly aged pre workout consumers.

The elder consumers are among the new users of consumers of pre workout products in the

dietary supplement industry specifically because of the health benefits of longevity,

cognitive health, heart health, joint health, and bone muscle health. The aged consumers.

The new formulation of the Levon Labs pre workout formulation functions targets the needs

of the elderly consumer that desire to renew their health of become active due to health

preventive measures. Aside from the older group of consumers from 35 and above, all age

groups, more particularly 35-55 age group has become more informed on health issues in

the community of health and fitness and have a deeper desire to maintain healthy habits and

participate is communities that influence exercise and plant-based ingredients in dietary

supplement products. market tends to aim for convenience within their buying decision to

their busy, on the go lifestyle. The Levon Labs ready to drink ore workout target consumers

that shop for convenience. Future market insights (2023) reveal, in 2022, the ready-to-drink

segment garnered a 53.6% market share. The growing popularity of ready-to-drink pre-workout

supplements can be attributed to their convenience and availability.

The Levon Labs pre workout product also delivers muscle fiber activators to increase

muscle activity and an anti-inflammatory. The newly developed pre work out will contain all the

same features and benefits but will also include anti stressors and adaptogens to reduce stress.

This compliments the mood boosting feature of the formulation. Additionally, a new feature will

be introduced to enhance the formula by adding functions to increase oxygen in the blood stream

as reducing inner oxidative stress. New formulations to better accommodate for the new age
segment that has entered the market recently which are active participates that are ages 45-65.

During this age joint, brain, heart and bones are a lead concern in terms on health factors. The

new formula targets these consumer needs for not only health concerns of the aged population,

but also gain be taken as a preventive measure in terms of healthy aging.

Levon Labs also plans to develop a ready to drink pre work out product. The ready to

drink product will house the same formula functions as the pre workout powder. The benefits are

to be shared in the powder formula as well as the ready to drink formula. The ready to drink

formula will have three integrated flavor systems that will reflect with the three powder flavors.

This ready to drink formula will open new marketing distribution channels such as convenient

stores, vending machines, and grocery stores and specialty retail stores within the dietary

supplement industry. This strategically adds convenience to product.

Positioning

Levon Labs offers pre workout supplements to physically active members of the

health and fitness community and to groups that are looking for specialized products where the

investment is made more in the product research and development to generate a pre workout

supplement that is newly formulated to Not only is the Levon Labs pre work out formulated to

increase strength and endurance, but the pre workout also contains attributes of energy, focus,

mental clarity, lowers cortisol levels to increase mood. The Levon Labs pre workout product also

delivers muscle fiber activators to increase muscle activity and an anti-inflammatory. The newly

developed pre work out will contain all the same features and benefits but will also include anti

stressors and adaptogens to reduce stress. This compliments the mood boosting feature of the

formulation. Additionally, a new feature will be introduced to enhance the formula by adding

functions to increase oxygen in the blood stream as reducing inner oxidative stress. New
formulations to better accommodate for the new age segment that has entered the market recently

which are active participates that are ages 45-65. During this age joint, brain, heart and bones are

a lead concern in terms on health factors. This creative formula differentiates itself from other

products due to the estuations of health benfits that consumers will gain from taking the Levon

Labs pre workout product.

Competition

Brand

Muscle Pharm

Price

34.99

Product Uniqueness

Combat pre work out by Muscle Pharm is unique through its formula that prevents muscle

fatique, reaches untapped energy, concentration, mental clarity and focus.

Placement

Muscle Pharm is found in vitamin shoppe retail stores and other specialty retailers around the

country.

Promotion

Muscle Pharm has sponsored athletes that promote through word of mouth via the internet and

social media channels.

Market Research

The research conducted is market research based off quantitative data and qualitative

data. Pre work out segmentation and demographics and psychographics the targeted geographic

locations spark the need for research in the new areas where Levon Labs in looking to expand.
Upon the finding of the research, the Southeast and West Coast are the new booming

intellectuals, with the disposable income to consume pre workout products. . West Cost regions

encompassing states such as California, Washington, and Oregon, exude a vibrant health and

wellness culture driving demand for dietary supplements. (SkyQuest 2024).

Promotion Plans

Social Media

Social media is an opportunistic space to turn to reach a large audience through word of mouth

of a trusted informant or influencer of social media platforms. Paid athletes that have a large

following that is a part of the fitness community and actively competing in physique shows and

body building shows, male and female, will bring credibility to products and the brand which

influences buying decisions of new consumers of Levon Labs pre work out formula and

reinforces product promises of product performance through word of mouth.

Public Relations

Social Media channels such as Price Plow who review products that have a large audience that

listened to them and submit questions on suggestions of best supplement practices and

supplements to consume are asked from views of the channel. Other word of mouth promotional

efforts is through social media platform through athletes that are credible and trusted by the

health and fitness community that will aid efforts in driven the bottom line.

Financial Viability of Plan

Based on the initial return from the original pre workout formula, there is enough overflow of

cash to invest in a housing unit for faster distribution of products to consumer for the newly

targeted geographical areas in the Unite Stares. Cost is kept at the minimum by using social
media and word of mouth as the form of advertisement. Free advertisement from review social

media channels also keeps the cost low or slim to none. The only extra expense will be the paid

athletes that compete in body building and physique shows around the country. Social media is

one of the main influencers to the health and fitness industry today.

Relationship Marketing

Constant and continued interaction between the consumers of the organization and

organization itself through technology and communication. An application from Levon Labs is

offered to consumers to keep track of personal goals and has a section in the application that

tracks steps and gives continued discounts from the continued commitment to health and the

expectation of the price become an alternate reaity. Dually, the application allows consumers to

interact on a personal level when following the application to when imputing in health and

wellness goals and being rewards for reach goals.

Social Responsibility

Due to the environmental concerns of the planet, consumers are in a satte of reflection to

health habit, healthy environments, and healthy relationships. Levon Labs partners with AIME

organization to bring indigenous learning of the importance of connecting to nature and staying

within the realm of nature and the relation that nature bring to a society. These efforts are

directly focused on inner city schools to teach and inform students on the importance of the

relational contributions that planet earth provide to society that can bring society into a more

prosperous, peaceful society.

 Christian Integration for Brand

2 Peter 1:5-8, Peter urges believers to “supplement” their faith with goodness, knowledge, self-

control, endurance, godliness, brotherly affection, and love. Supplementation is the worth the

non-fall back into sinful behavioral natures. To not supplement means that one is forfeiting their

growth and maturity with their relationship with Jesus. Supplements are something added to

complete a thing. Without faithfulness to the Jesus and the word from the Bible there is no

completion of the human body nor the human spirit. Supplements can be seen as agents of hope.

Internally repairing and preparing the human body for longevity. Supplementation is also a

discipline within itself and Christians need to carry the discipline of the Christian faith in order to

serve and gain a closer relationship to the Lord.

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