MARKETING PLAN OUTLINE

Recommendations / Action Plans

A. Sales Promotions

This campaign aims to offer SeaKid's Crispy Dilis and Crispy Pusit at highly competitive prices.
This promotion is designed to invite consumers to enjoy the unique crunch and rich, savory
flavors that make these snacks so popular.

The campaign will bring several benefits to SeaKid, including higher sales volume, increased
brand visibility, customer retention, and market expansion. The promotion will raise SeaKid's
profile, making it a well-known brand. Offering exceptional value will encourage first-time
customers to return for more purchases.

To execute this plan, we recommend leveraging both online and offline marketing channels, such
as social media, email campaigns, and in-store promotions, to communicate the special offer.

Exciting Promo Details:

1. Buy One, Get One Free!

○ Timeline: Every 15th and 30th day of the month (Payday Sale)
○ Post Caption: Purchase any variant of SeaKid's Crispy Dilis or Crispy Pusit and
get another pack absolutely FREE! Choose from our regular, spicy, or mixed
variants. This offer is perfect for sharing with friends and family or enjoying all
by yourself.
2. Bulk Buy Discount
○ Timeline: Every Double-digit Sales (1.1, 2.2, 3.3, and so on)
○ Post Caption: Stock up and save more! Buy 5 packs of your favorite snacks and
receive an additional 20% off your total purchase. Whether you're planning a
party, a family gathering, or simply filling your pantry.
3. Loyalty Program
○ Timeline: Starting from first week of July and ends in last week of December
○ Post Caption: Join our SeaKid Loyalty Program today and start earning points
with every purchase. Redeem your points for exclusive discounts, special gifts,
and even free products.
4. Social Media Giveaway
○ Timeline: Once a month
○ Post Caption: Follow us on Instagram and Facebook, share a photo of your
favorite SeaKid snack moment, and tag us for a chance to win a month's supply of
Crispy Dilis and Crispy Pusit! Use the hashtag #SeaKidSnackTime to enter. This
giveaway runs from August 1st to August 10th, so make sure to participate before
it ends!

B. Digital Advertising
Digital advertising is a strategy that a lot of brands use to cater to various audiences and catch
their attention. It is an important approach for brands to use since it makes their brand known.
TikTok, Facebook, and Instagram are all the most common social media platforms where
advertisements are shown because consumers are mainly present in these communities. As for
Seakid, advertisements are existent in most of their social media platforms, although more is
needed to hugely impact the brand’s image. This can be addressed in multiple ways such as
collaborating with social media influencers, boosting one’s platform, following up with the
current trends, and creating many more engaging content. It is crucial for brands to stay informed
about the current trends as it keeps the brand relevant. Knowing how Seakid is a brand that offers
seafood snacks, the potential to grow is high if they reach out to food influencers that can market
the products such as food influencer @iamjacvillafuerte. The influencer showcases the product
and reviews it for the audience, making them aware of the existence of the brand. With this, it is
suggested for Seakid to reach out to content creators in order to bring more audience to their
product.

For a more inexpensive option since influencer rates can be costly, simply uploading trendy
comedic videos on Tiktok can be a great way to start advertising more. Being consistent with the
uploads of videos is an important factor to keep up with the latest trends. Additionally, uploading
simple pubmats on other platforms such as Facebook or X(Twitter) can also boost the brand
awareness for Seakid so it is suggested to consistently upload in order to compete with other
brands.

● Social Media Calendar

Months Week 1 Week 2 Week 3 Week 4

 PHASE I

January New Year’s “Share Your Lunar Year Posting of new

Greeting post New Year’s Greeting post Digital
Resolution” post Advertisements
+ discount on products and
promo deals

February Influencer Start of Lent Influencer “All-must-go”

collaboration Greeting post collaboration post for
teaser post reveal post Valentine’s
Valentine’s Deals
Greeting post;
Valentine’s
Promos/Deals

March Women’s Month Summer Promos Holy Week post Happy Easter
Greeting post post post

Influencer
Advertisement
Post

April Pop-Up Kiosk Pop-Up Kiosk “Last Call” for Boosting of

Appearance post Update post Pop-Up Kiosk Digital
(Schedule of post Advertisements
Food bazaar in Eid’l Fitr on Social Media
malls) Greeting post Pages

Influencer
Advertisement
Post

PHASE II

May Labor Day Mother’s Day Follow-up Back Posting of new

Greeting post Greeting post To School Digital
Promos post Advertisements
Next Next on products and
Collaboration Collaboration deals
Teaser post Reveal post
(Stationery
suppliers for
Back To School
promos)

June National Ocean Loyalty Program Influencer Trivia post

 Month post Launch post Advertisement
post National Food
Pride Month Back To School Fair Appearance
post Promos post Eid’l Adha post
Greeting post

Father’s Day
Greeting post

July Rainy Season Food Bazaar Mercato Booth “Last Call” in

post Appearance post Mercato post
(Mercato
National Food Centrale BGC)
Fair Booth post
Reveal post

August SeaKid month Bulk Buy Promo Buy 1 Take 1 Boosting of

post post Promo post Digital
Advertisements
Social Media Last Call for on Social Media
Giveaway post Loyalty Program Pages
Bonuses post
Asia Food Expo
Appearance post

PHASE III

September “Ber-Months Next Influencer Posting of new

Na!” post Collaboration Collaboration Digital
Teaser post Reveal post Advertisements
Asia Food Expo on products and
Update post LogiSYM deals
Philippines 2024
(Sustainability “Agrilink.
Convention) Foodlink.
Participation Aqualink.”
post Participation
Post

October National Influencer Halloween Deals Last Call for

Seafood Month Advertisement post Halloween Deals
post post post

“Agrilink.
Foodlink.
Aqualink.”
Update post
November Undas Greeting Christmas Christmas Last Call for
post Collaboration Collaboration w/ Christmas Fair
Teaser post local school Appearances
Christmas Fairs post
reveal post

December Christmas Deals Influencer Merry Christmas Boosting of

and Promos post Christmas post Digital
Advertisement Advertisements
post Christmas Deals on Social Media
post boosting Pages

Happy New
Year’s Day post

C. Public Relations
○ Food Fairs/Bazaars, Involvement in School Fairs, Business Congregations,
Participation in events promoting environmental sustainability

Mercato Centrale BGC Asia Food Expo, SMX Convention Center

■ Timeline: July 2024 - July 2025

■ Description and Rationale: Increasing publicity for SeaKid is one of the
goals of Quatro Counters. Through this, SeaKid’s marketability will
skyrocket and make the brand sustainable for the long-term. Venturing
into various PR opportunities will help improve the brand’s image and
 promote themselves to a wider audience as they are seen in food bazaars
and fairs. Moreover, its brand as a quick snack to its customers will gain
more traction in spaces where their target market is more prevalent, such
as school fairs and business congregations. Furthermore, SeaKid must
continue to adhere to proper and responsible sustainability practices as this
can further boost the image of the brand. Partnering up with companies
and events promoting environmental sustainability (e.g. PhilEnergy,
EcoGov, WWF) will also influence SeaKid’s employees and customers
towards long-term environmental sustainability.

D. Personal Selling

Personal selling remains a pivotal element in the marketing strategy for SeaKid products.
Direct engagement through personal selling will allow SeaKid to build strong relationships with
retailers, distributors, and consumers, providing a platform to communicate the unique qualities
and benefits. In addition, we would like to suggest SeaKid to redesign their packaging to align
perfectly with our recommended personal selling strategy. These environmentally friendly
containers will replace their traditional plastic pouches. These containers not only prevent snacks
from being crushed easily but also minimize the company's environmental footprint. This shift is
expected to attract more customers to SeaKid's physical selling sites, showcasing their dedication
to protecting the environment while continuing to provide delicious and high-quality snacks.

E. Direct Selling

With the method of both online platforms and onsite locations of SeaKid’s products,
Quatro Counters sheds an idea of utilizing marketing thru email subscriptions and SMS for
upcoming information such as releases of new products, vouchers, and promos. This is also
beneficial in reducing the carbon footprint as it reduces the common usage of paper flyers as a
traditional marketing tactic. This plan would enhance SeaKid’s social media presence, further
improving the relationship between them and the consumers.
F. E-commerce

The evolution of technology has been rapidly changing throughout the years, and because
of this, most people have been involved in the e-commerce crusade. And now, since most people
are into buying their needs and wants online, brands are now heavily encouraged to start selling
their products through online platforms such as Shopee, Lazada, TikTok shop, or on their own
website. The shift towards online selling is not a trend but an essential must-do for businesses to
stay competitive with other brands. Seakid products can be seen being sold on multiple online
platforms that are mentioned earlier, which is favorable for them. This makes them easily
accessible to different people from various apps and sites. Their availability makes it more
convenient for consumers to find and purchase their products, allowing for more market presence
and increasing their sales potential. And if achievable, Seakid could also include their crispy dilis
and pusit in Foodpanda's Pandamart option where consumers could buy it along with their
groceries as shown below.

Evaluation and Monitoring of Results: