SURESH

GYAN VIHAR UNIVERSITY

SYLLABUS
MBA Part – I (Semester – I)
MBA (Part - I)
Semester – I
Program Core
Modern Business Organization and Management

Global Business Environment and Economics

Accounting and Financial Management

Human Resource & Organizational Behavior (HR & OB)

Business & Corporate Law

Semester – II

Program Core
Business Research Methodology

Modern Marketing Management

Production, Operations and SCM

Business Communication Skills

Information Technology for Business

Credit Score
Program Core 4 credits for each subjects i.e. 20 credits

Total credits 20 (For Each Semester in First Year)

 CONTENTS
SEMESTER - I
Program Core Subjects (Five)

S.No. Subject Code Subject Name Page No.

1. DBM-501 Modern Business Organization and 4-5

Management

2. DBM-502 Global Business Environment and 6-7

Economics

3 DBM-503 Accounting and Financial 8-9

Management

4. DBM-504 Human Resource & Organizational 10-11

Behavior (HR & OB)
5. DBM -505 Business & Corporate Law 12-13
 Paper - 1

Modern Business Organization and Management

Maximum Marks 70 Minimum Pass Marks 21

Subject: (DBM - 501) Modern Business Organization and Management

Unit - 1

Concepts of Business, Industry and Interrelationship, Significance of Business Characteristic s &

features of business, Nature and Scope -Setting up a business, Concept of Organization - Nature and
Characteristics, Principles of Organization, Types of Organization, Organization Chart

Unit - 2
Forms of Business Organization Sole Trading Concern, Partnership Firm, Joint Hindu Business, Joint
Stock Company, Concept and definition of Management - Functional Areas of Management,
Introduction to management, Characteristics of Management, Management Roles - Definition of
Leadership and qualities of a successful leader – Leader versus Manager

Unit - 3

Introduction- Evolution of Management Thought, Scientific Management of F.W. Taylor,

Administrative Management by Henry Fayol, Modern Management Approaches, Future of Leadership
and Management
 Unit - 4

Concept of Planning - Nature and Characteristics of Planning, Types of Planning, Limitations of

Planning, Steps in Planning Process, Decision Making Process, Process of Decision making, Modern
method of planning and decision-making
Unit - 5
Definition of Delegation of Authority, Process of Delegation, Principles of Delegation, Barriers to
Effective Delegation, Measures to Make Delegation effective, Decentralization - Meaning and nature,
Advantages of Decentralization- Delegation versus Decentralization, Introduction -Meaning of
Entrepreneur, Qualities of Entrepreneur, Types of Entrepreneur, Functions of Entrepreneur,
Entrepreneurship
 Paper - 2

Global Business Environment and Economics

Maximum Marks 70 Minimum Pass Marks 21

Subject: (DBM - 502) Global Business Environment and Economics

Unit 1
Introduction - Definition of Managerial Economics - Nature of Managerial Economics - Business
Problem - Objectives of Business Economics - Scope of Business Economics - Process of Business
Decision Making - Importance of Business Economics - Definition of Demand - Types of Demand -
Laws of Demand - Demand Schedule - Demand Curve - Exceptions to Laws of Demand - Elasticity of
Demand - Types of Elasticity of Demand -
Unit 2
Introduction – Theory of Production - Production Functions - Factors of Production - Law of Variable
Proportions, Meaning and Definition of Cost - Types of Costs - Determinants of Cost - Meaning of
Revenue - Concept of Revenue - Relation between AR and MR Curves - Importance of Revenue Costs

Unit 3

Introduction to Concept of Supply - Definition of supply - Factors affecting Supply - Law of Supply -
Supply Curve - Market Structure and the Supply Curve

Introduction - Definition of Market - Characteristics of market - Market structure - Forms of Market

Structure
 Unit 4

Introduction and Definition of Business Cycle - Features of Business Cycles - Phases of Business
Cycles - Causes of business cycle - Role of the Business Cycle in Economics - Economic advantages
of a boom-bust cycle, Introduction and Definition of Inflation - Types of Inflation - Causes of inflation
Effects of inflation Advantages of inflation - Disadvantages of inflation Introduction and definition of
deflation, Causes of deflation, Effects of deflation Ways to fix deflation - Advantages of Deflation -
Disadvantages of Deflation - Things You Should and Should Not Do During Deflation

Unit 5

Introduction - Creation of Credit - Monetary Policy - Fiscal Policy Introduction to foreign trade - Need
for Foreign Trade - Objectives of Foreign Trade - Nature of Foreign Trade - Advantages and
Disadvantages of Foreign Trade – Globalization
 Paper - 3

Accounting and Financial Management

Maximum Marks 70 Minimum Pass Marks 21

Subject: (DBM - 503) Accounting and Financial Management

Unit - 1
Introduction to Accounting Introduction - Definition and meaning of Accounting , Importance and
scope of Accounting , Methods of Accounting, Glossary of important Accounting Terms, Branches of
Accounting , Accounting Concepts , Accounting Conventions ,Capital and Revenue Receipts and
Payments , Forms of Business Organisations , Groups Interested In Accounting Information , The
Profession Of Accounting .

Process of Accounting Introduction - Types of Accounts , Golden Rules of Accounting , Journalizing

, Ledger Posting , Subsidiary books , Trial Balance , Exercises on Accounting .

Unit - 2
Closing Adjustment Entries -Introduction , Depreciation Accounting ,Methods of Depreciation ,
Exercises on Depreciation Accounting , Adjustment entries, Exercises on Adjustment entries ,
Rectification of Errors , Exercises on Rectification of errors , Bank Reconciliation Statement , Causes
for difference in balances , Exercises on Bank Reconciliation Statement .

Preparation of financial statements - Introduction, Profitability Statement, Balance Sheet , Profit and
Loss Appropriation Account , Guidelines for Preparation of financial statements , Preparation of
financial statements , Exercises on financial statements .

Unit - 3
Cost Accounting - Introduction , Types of cost , Cost Centre , Material Cost , Labour Cost , Overhead
Expenses , Preparation of Cost Sheet .

Cost, Volume and Profit Relationship - Introduction , Formulas for various cost calculations, Cost,
Volume and Profit Relationship , Economy of Scale , Marginal Costing , Break Even Analysis ,
Formulas for Break Even Analysis , Exercises on Break Even Analysis .
 Unit - 4
Introduction to Financial Management - Introduction , Meaning and Importance of Financial
Management , Duties and Responsibilities of Finance Officer , Theories of Capitalisation , Sources of
finance , Share Capital , Debt Capital .

Capital Structure, Cost of Capital & Leverages - Introduction , Capital Structure , Theories of Capital
Structure , Cost of Capital , Cost of Equity , Cost of Preference Shares , Cost of Debt , Weighted
Average Cost of Capital , Concept of Leverages , Exercises on Leverages .

Unit - 5
Working Capital Assessment- Introduction, Meaning and Importance of Working Capital , Factors
affecting Working Capital Requirement , Working Capital Cycle. , Tandon Committee
Recommendations , Nayak Committee Recommendations , Assessment of Working Capital
Requirement , Working Capital Ratios , Exercises on Working Capital Requirement .

Working Capital Management - Introduction , Meaning and Importance of Working Capital

Management , Cash Management , Exercises on Cash Management , Receivables Management ,
Exercises on Receivables Management , Material Management , Exercises on Material Management .

Profit and Dividend Management - Introduction, Meaning and Importance of Profit Management,
Profitability Ratios, Dividend Policy, Types of Dividend, Dividend Theories.
 Paper - 4

Human Resource & Organizational Behavior (HR & OB)

Maximum Marks 70 Minimum Pass Marks 21

SUBJECT: (DBM - 504) Human Resource & Organizational Behavior (HR & OB)

Unit 1

Introduction, Meaning of Human Resources -Meaning & Definition of Human Resource Management
Importance of Human Resource Management, Objectives of Human Resource Management -
Functions of Human Resource Management , Role of a Human Resource Manager, Qualifications and
qualities of Human Resource Manager, Duties and Responsibilities of Human Resource Manager ,
Evolution & Development of Human Resource Management, Recent Developments in Human
Resource Management
Unit 2

Meaning and Objectives of Human Resources Planning - Importance of Human Resource Planning -
Benefits of Human Resource Planning - Process of Human Resource Planning - Problems in Human
Resources Planning - Recruitment - Selection - Selection Methods - Job Description - Job
Specification - Tests used for selection of candidates - Placement

Introduction, Induction Programmed, Objectives of Induction, Training, Importance and benefits of

Training, Training Need Identification, Methods of Training, Advantages of Training , Training
Evaluation , Recent Trends in Training.
 Unit 3

Introduction, Meaning, Need and Objectives of Performance Appraisal, Methods of Performance

Appraisal, Uses of Performance Appraisal, Limitations and Challenges of Performance Management,
Compensation , Definitions and Concepts, Objectives of Compensation Management -Principles and
Techniques of Wage Fixation, Meaning/Definitions of Job Evaluation, Job Evaluation Methods/
Techniques, Problems of Job Evaluation , Merit Rating , Wage Incentives , Bonus.

Unit 4

Introduction and Definitions of Organizational Behaviour , Significance of Organizational Behaviour ,

Evolution of OB Attitudes, Personality and Values, Perception, Motivation ,Foundation of Group
Behaviour
Unit 5

Group vs. Teams - Team Building, Managing Teams, Leader VS Manager, Leadership styles,
Leadership skills, Definitions and Approaches to Organizational Culture, Organizational Change,
Implementing Organizational Change.
 Paper – 5

Business & Corporate Law

Maximum Marks 70 Minimum Pass Marks 21

Subject: (DBM - 505) Business & Corporate Law

Unit 1

Introduction, Essentials of Valid Contract, Offer (or Proposal) and Acceptance, Role of
communication in a contract, Consideration, Competence to Contract, Free Consent, Unlawful
consideration or object, Types of Contracts, discharge of a contract, Performance of a Contract, breach
of Contracts, Special types of Contracts, Contract of Indemnity , Contract of Guarantee, Contract of
Bailment, Contract of Pledge, Contract of Agency.

Unit 2

Introduction, Contract of Sale - Contract of Sale Vs Agreement to Sell, Goods, Price - Transfer of
Ownership, Rights of an Unpaid Seller, Conditions and Warranties, Doctrine of "Caveat Emptor” Sale
by Auction,
Introduction of Negotiable Instrument, Negotiation, Promissory note, Bill of exchange, Cheque,
Classification of Instruments, Parties to a Negotiable Instrument, Crossing, Endorsement, Paying
Banker, Collecting Banker, Bouncing of a Cheque
 Unit 3

Introduction, Important Definitions, Meaning and features of a company Classification of companies,

Formation of a Company, Memorandum of Association, Articles of Association, Prospectus, Share
capital, Shareholder democracy, Management and administration, Meetings, Board of Directors,
Independent directors, Financial Report, Audit, Dividend, Compromises, arrangements and
amalgamations, Revival and rehabilitation of sick companies, Corporate social responsibility,
Acceptance of deposits, Winding Up of a company.

Unit 4

Introduction, Rights of a consumer, Important Definitions, Consumer Protection Councils, Consumer

Disputes, Redressal Agencies, Penalties,
Introduction, Important Definitions, Electronic Commerce, Digital Signatures, The licensing process,
Civil Wrongs under IT Act, Cyber Crimes, Overview of other relevant provisions
Unit 5

Introduction, The Trade Marks Act, 1999, Infringement of trademarks, Passing off of the Intellectual
Property, Copyright Act, 1957, Term of copyright, Registration of Copyrights, Infringement of
Copyrights,
Introduction, Important Definitions, What are not inventions, Application for Patent, Exclusive
Marketing rights, Grant and sealing of patent, Patent office, Working of patented inventions,
Infringement of a patent, Penalties, Patent agents.
 SURESH
GYAN VIHAR UNIVERSITY

SYLLABUS
MBA Part – I (Semester – II)
 CONTENTS
SEMESTER - II
Program Core Subjects (Five)

S.No. Subject Code Subject Name Page No.

1. DBM-506 Business Research Methodology 16-17

2. DBM-507 Modern Marketing Management 18-19

3 DBM-508 Production, Operations and SCM 20-22

4. DBM-509 Business Communication Skills 23-24

5. DBM-510 Information Technology for 25-26

Business
 Paper – 1

Business Research Methodology

Maximum Marks 70 Minimum Pass Marks 21

Subject: (DBM - 506) Business Research Methodology

UNIT - 1
Business Research Methods-: Introduction - Importance of Research, Process of Research,
Characteristics of Research , Qualities of Good Researcher , Characteristics of Researcher , Types of
Research , Variables - Hypothesis , Parameters of Good Hypothesis
Defining Research Problem -: Introduction , Types of research problem , Sources of problems for
investigation, Features of good research statement, Asking analytical questions about the research
problem , Precaution in formulating research problem , The question hierarchy: how ambiguous
questions become actionable research , Literature Review , Research Proposal , Format of Research
Proposal .
UNIT - 2
Generalization in Research -: Introduction, Validity and Reliability in Quantitative Studies , Validity ,
Reliability , Difference between Validity And Reliability.
Research Plan -: Introduction , Need for Research Design , Major Types of Research Designs ,
Features of Good Research Design , Nine Essential Research Design Parameters

UNIT - 3
Data Collection -: Sources of Data, Primary Data , Sources of Primary Data , Advantages and
Disadvantages of Primary Data , Secondary Data , The problems of Secondary Sources , Sources of
Secondary Data , Advantages and Disadvantages of Secondary Data .
Sampling Techniques -: Introduction , Reason for Sampling Instead of Census , Sampling Process ,
Type of Sampling , Sampling Size Determination , Sampling Error
 UNIT - 4
Qualitative Research-: Introduction , Qualitative Research, Techniques for Qualitative Research ,
Quantitative Research , Techniques for Quantitative Research , Difference between Quantitative and
Qualitative Research Approach .
Quantitative Research -: Definition of Quantitative Methods , Testing of Hypothesis , Type I and Type
II Error , Techniques for Quantitative Data Analysis , Mean , Standard Deviation , Testing for
Significant Differences between Two Means Using the t-Test - (Independent Groups) , Testing for
Significant Differences between Two Means Using the t-test - (Dependent groups) , Testing for
Differences between Means Using One-Way Analysis of Variance - (ANOVA) , Correlation
Coefficient .
UNIT - 5
Report Writing -: Introduction, Guideline for different parts of a thesis or a dissertation.
Use Of Computer Software In Data Analysis -: Introduction , Frequency distributions , Data Analysis ,
Analyzing Frequencies: Chisquare , Comparing two groups using T-tests , Paired T-tests , Non-
parametric - Two independent groups: Mann-Whitney U , Paired groups: Wilcoxon Signed Rank Test
Nonparametric: Spearman's rho , Comparing Multiple Groups – Parametric One-Way Analysis of
Variance (ANOVA) .

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 Paper – 2

Modern Marketing Management

Maximum Marks 70 Minimum Pass Marks 21

Subject: (DBM - 507) Modern Marketing Management

UNIT – 1
Introduction to Marketing-: Introduction , Nature, Scope and Importance , Definition of Marketing ,
Evolution of Marketing , Core Marketing Concepts , Marketing as a Function , Marketing
Management , Marketing Orientations or Concepts , Customer Relationship Management , The
marketing process , Developing the marketing mix , The role of marketing mix , Value creation and
value delivery , Marketing Interface with other Functional Areas , Ethics in Marketing .
Understanding the Marketing Environment , Scanning the Environment , Meaning and Concepts ,
Micro Environment , Macro Environment , Environmental Analysis , Responding to the Environment
.
UNIT – 2
Market Segmentation, Targeting and Positioning , What is Market Segmentation? Need for
segmentation , Benefits of Market Segmentation , The target market selection process , Criteria for
successful segmentation , Bases for segmentation , Segmenting Business Markets , Target Marketing ,
Profiling each selected segment , Evaluating potential profitability of each segment , Positioning
strategy , The VALS segmentation system .
Buying Behaviour , Preview case - What is consumer Behaviour? Buyer behaviour model , Buying
characteristics influencing consumer behaviour , Buying Motives , Buying decision making process ,
Types of Buyer behaviour, Stages in the buying Decision Process , Business Markets and buying
behaviour , Characteristics of Business Markets , Buying decision of Organizational buyers , Factors
Influencing Organizational Buyers , Organizational buying process , Glimpses of Advanced
concepts/Practice.
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 UNIT – 3
Marketing Research -: Introduction to Marketing Research, Objectives and importance of marketing
research , Scope of marketing research , Characteristics of a good research , Classifications of
marketing research , Marketing research tasks , The role of Marketing planning , The marketing
research process , Emerging Issues or Problems , Applications of marketing research , Limitations of
marketing research , Ethical issues in marketing research , Mystery shopping .
Demand measurement and sales forecasting , Meaning and Importance , Measures of Market Demand,
Major Concepts in Demand Measurement , Steps in Forecasting , Methods of Sales Forecasting ,
Limitations of Sales Forecasting .
UNIT – 4
Product Decisions -: Concepts of Products , Classification of products , Consumer Products ,
Industrial products , Product decisions , Brand Concepts , Co- branding strategy , Product
differentiation , Examples of Brand positioning , Case study .
The Concept of Product Life Cycle (PLC) , The Product Life Cycle , Stages in PLC and Marketing
Strategies .
UNIT – 5
Pricing Decision and Strategies , Importance of Pricing , Factors Influencing Pricing Decisions , The 5
C’s Framework of Pricing Decision , Pricing Strategies , Steps in Pricing Procedure , Special Pricing
Strategies .

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 Paper – 3

Production, Operations and SCM

Maximum Marks 70 Minimum Pass Marks 21

Subject: (DBM - 508) Production, Operations and SCM

UNIT – 1
Introduction to Production and Operations Management -: Introduction , Meaning and Importance of
Production and Operations Management , Nature of production/operation , Functions of
production/operations Manager , Operations in Services sector , Historical Development of Operations
Management , Productivity , Designing an Operating/production system , Operations Strategy ,
Production Budget , Current Issues in Operations Management .
Product Planning and development -: Introduction to a product, Importance of Product Planning and
Development , Difference between Goods and Services , Objectives of product planning and
development ,Successful product development , Challenges of product development , New product
development strategy , New product development process , Product life Cycle , Factors to be
considered in new product planning .

UNIT – 2
Facility planning -: Introduction , Importance of Facility Planning, Factors affecting location
Decisions, Merits and Demerits of different locations, Location Rating Models , Facility Layout ,
Objectives of Good Plant Layout , Principles of Plant Layout , Types of Layout .
Product planning and control (PPC) -: Introduction , Importance of Product Planning and Control
(PPC) , Functions of PPC Department , Phases in Production Planning and Control , Production
Planning, Factors determining Production Planning , Production Planning System , Production Control
, Production Control System , Benefits of PPC , Limitations of PPC .

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 UNIT – 3
Vendor Relations And Purchase Management -: Introduction, Importance of Vendor Relations and
Purchase Management, Functions of Purchase Department , Determining Purchasing Needs ,
Preparation of Purchase Budget , Vendor Relation Management , Vendor Rating and Comparison ,
Negotiations with a Suppliers , Issue of Purchase Orders , Receiving goods and Inspection , Payment
to supplier as per terms , Follow up and evaluation , Make or Buy Decisions , Procurement
Presentation , Do's and don'ts in Procurement Strategy Decisions , Collaborative Procurement, Supply
Risk , Procurement Reports , Procurement & Finance Collaboration , Strategic Sourcing , Procurement
Ethics .
Management Of Inventory -:Introduction ,Importance of Inventory Management ,Classification of
Inventory ,Inventory Costs ,Inventory Levels, Methods of Inventory Valuation and Issues , Economic
Order Quantity (EOQ), EOQ and Discount offers , Inventory Turnover analysis , Selective Inventory
Control , ABC analysis .
UNIT – 4
Introduction To Logistics Management-: Introduction , Importance of Logistics Management ,
Objectives of Logistics Management , Activities Included in Logistics , Logistics Value proposition ,
Integrated Logistics , Logistics Costing , Logistics Performance Measurement , Designing Distribution
Networks , E Business Models
Warehouse And Stores Management -:Introduction ,Warehouse Management ,Storehouse Operations
,Material Handling ,Packaging, Scrap/Waste Disposal ,Transportation Management ,Transportation
documentation .
Introduction To Supply Chain Management -:Introduction - Importance of Supply Chain Management
, Evolution of Supply Chain Management , SCM practices , Designing Supply Chain , Supply Chain
and Competitive Performance

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 UNIT – 5
Managing Global Logistics And Global Supply Chains ,Introduction -Globalisation of Business
,Global Logistics ,Global Logistics Strategies ,Global Logistics Management Process ,Global Supply
Chain Management ,Process of Global SCM ,Global Sourcing ,Global Distribution ,Free Trade Zones
Information Technology In Production And Supply Chain Management - Introduction ,Role of IT in
Logistics Management ,Computer Aided Design (CAD) ,Computer Aided Manufacturing (CAM),
Flexible Manufacturing System (FMS) ,Computer Integrated Manufacturing (CIM), Just In Time (JIT)
,Layout Design Procedure ,Procurement Software ,Logistics Information Systems , Enterprise
Resource Planning (ERP) ,Material Resource Planning (MRP)

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 Paper – 4

Business Communication Skills

Maximum Marks 70 Minimum Pass Marks 21

Subject: (DBM - 509) Business Communication Skills

UNIT – 1
Attitudes : Introduction ,Attitude and Behaviour ,Structure of Attitude ,The function of attitude
,Formation of attitude ,Strength of Attitude ,Importance of attitude ,Steps in Developing Positive
Attitude ,Measuring Attitude
Goal Setting :Introduction ,Concept of goals, objectives and aims ,Timeline for Goals ,Characteristics
of goals ,Importance of goals ,Significance of goals ,Activity in goal setting ,Common obstacles of
goals achievement ,Techniques to achieve goals
UNIT – 2
Time Management :-Introduction ,Importance of effective Time management techniques
,Significance of effective time management techniques ,What is Time management? Barriers to
effective time Management , Time management tools and techniques
Stress Management :-Introduction ,Why is Stress created? Definition of Stress ,Types of stress ,Stress
Management Techniques ,Why to manage stress effectively? Sources of stress ,Stress coping ability
,Measures to manage stress ,Principles of stress management
UNIT – 3
Communication Skills:-Introduction, Definition of Communication, Significance of Business
Communication, Proper Selection of Means of Communication, Communication Gap, Communication
Skills
Process of Communication:-Introduction, Process of Communication, Feedback is a key for effective
communication, Guidelines to effective communication, Forms of Communication

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 UNIT – 4
Body Languages :-Introduction ,Concept of Body Language ,Types of Body Language ,Uses of Body
Language ,Effects of Positive Body Language at Workplace ,Body Language – Postures and
Interpretation ,How your body language alters your state of mind?
Emotional Intelligence :- Introduction ,Concept and Definitions ,Elements of Emotional Intelligence
,Organizational Application ,Conflict Management
UNIT – 5
Interpersonal Communication :-Introduction, interpersonal communication - ,Communication and
Emotion ,Definition of Interpersonal Communication ,Significance of Interpersonal Relationships and
communication ,Enhance your interpersonal communication and relationships
Listening Skills :-Introduction ,Concept of Listening ,Significance of listening, Types of listening
,Listening skills ,Benefits of listening

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 Paper – 5

Information Technology for Business

Maximum Marks 70 Minimum Pass Marks 21

Subject: (DBM - 510) Information Technology for Business

UNIT – 1
Introduction to Accounting :-Introduction ,Evolution of MIS ,Characteristics of MIS ,Subsystems of
MIS ,Executive Information Systems (EIS) ,Information Resource Management (IRM), Role of
Management Information System ,Enterprise Information System ,Systems ,Types of Systems ,System
concepts applied to MIS

Information Concepts :-Introduction ,Business data processing ,Features of Information ,Types of

Information ,Data reduction , Quality of Information, Value of Information , Management Information

UNIT – 2
Structure of MIS and Role of Computers in MIS :-Introduction ,Multiple approaches to structure of
MIS ,Synthesis of MIS structure ,Extent of integration of information system ,Information Network
,Role of computers in MIS subsystems ,Production Information System, Marketing Information
System ,Finance Information System ,Personnel Information System

Transaction Processing System and Decision Support System :-Introduction, Types of DSS
,Characteristics of DSS ,Components of DSS ,DSS tools for different levels of Management ,DSS
capabilities ,Group Decision Support System ,Transaction Processing Cycle ,Features of TPS
,Transaction Documents ,Transaction Processing Modes ,Functional TPS

UNIT – 3
Expert Systems:- Introduction ,Components and Structure of Expert System, Characteristics and
objectives of Expert system ,Advantages of Expert System ,Disadvantages of Expert System
,Applications of Expert System

Enterprise Resource Planning :-Introduction ,Evolution of ERP ,Activities of MRPII ,Popular ERP
packages ,Functions of SAPR/3 ,Baan ERP module Information integration through ERP

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,Implementation of ERP ,Configuration and customisation of ERP ,Advantages of ERP
,Disadvantages of ERP

UNIT – 4
Customer Relationship Management and Supply Chain Management :-Introduction ,Role of CRM
,Advantages of CRM ,CRM Software ,CRM Packages, Types of CRM ,Supply Chain ,Supply Chain
Drivers ,Supply Chain Processes - ,Supply Chain Decisions ,Supply Chain Management ,SCM
solutions

Electronic Commerce :-Introduction ,E-Commerce and E-Business ,Electronic Data Interchange (EDI)
,Business opportunities opened up by the internet ,Threats from Internet-based electronic commerce ,E
Commerce Activities Mobile Commerce

UNIT – 5
Social and Legal Aspects of Computerisation ,Introduction ,Moral dimension to use of Information
Technology ,Social Issues ,Cyber Crimes ,Impact of computers on individuals, organisations and
society ,Major Security Threats, Security Measures ,Worms and Viruses

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