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Bs Novppr 2 2002

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Bs Novppr 2 2002

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ZIMBABWE SCHOOL EXAMINATIONS COUNCIL

GCE A’ LEVEL

MANAGEMENT OF BUSINESS

PAPER 2

NOVEMBER 2002
1. Discuss the economic and social constraints experienced by businesses in
Zimbabwe. (25)

2. Evaluate the extent to which manager can use motivation theories to


ensure the success of any business. (25)

3. Assess the importance of the following activities in an organization:


a). manpower planning (9)
b). performance appraisal (9)
c). training (8)

4.a. Why might a pricing policy based on ‘mark- up’ on cost be inappropriate?
(12)
b). Assess the role of value engineering/ analysis in production. (13)

5a). Explain the distinction between primary and secondary research. (5)
b). Evaluate any four data collection methods used in market research. (20)

6a). How might the government assist new businesses? (8)


b). Discuss the view that government assistance should not be given to new
businesses. (17)

7a. Discuss the factors managers would consider when changing from a ‘job’ to
a ‘flow’ production process. (12)

b. What arguments are there for using critical path analysis in decision-
making? (13)

8a). Discuss the usefulness of budget to managers. (15)


b). “A balance sheet has sufficient information for use in decision making.”
Discuss. (10)

9a). Why may firms segment markets for their products? (10)
b). Assess the role played by distribution and promotion in a business’s
marketing strategy. (15)
10. Analyse possible causes and effects of employee poor performance in a
business suggesting solutions that management can implement. (25)

11a). Evaluate the benefits of using the following costing methods in a business:

i. standard costing (6)


ii. absorption costing (6)

b). How many informal groups contribute towards the overall performance of
a business? (13)

12a). Analyse the effects of changes in exchange rates on exports and imports.
(12)

b). Discuss why governments may need to restrict international trade. (13)

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