Bs Novppr 2 2002
Bs Novppr 2 2002
GCE A’ LEVEL
MANAGEMENT OF BUSINESS
PAPER 2
NOVEMBER 2002
1. Discuss the economic and social constraints experienced by businesses in
Zimbabwe. (25)
4.a. Why might a pricing policy based on ‘mark- up’ on cost be inappropriate?
(12)
b). Assess the role of value engineering/ analysis in production. (13)
5a). Explain the distinction between primary and secondary research. (5)
b). Evaluate any four data collection methods used in market research. (20)
7a. Discuss the factors managers would consider when changing from a ‘job’ to
a ‘flow’ production process. (12)
b. What arguments are there for using critical path analysis in decision-
making? (13)
9a). Why may firms segment markets for their products? (10)
b). Assess the role played by distribution and promotion in a business’s
marketing strategy. (15)
10. Analyse possible causes and effects of employee poor performance in a
business suggesting solutions that management can implement. (25)
11a). Evaluate the benefits of using the following costing methods in a business:
b). How many informal groups contribute towards the overall performance of
a business? (13)
12a). Analyse the effects of changes in exchange rates on exports and imports.
(12)
b). Discuss why governments may need to restrict international trade. (13)