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Retail Business

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12 views

Retail Business

Uploaded by

igupta.018
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Retail Business

1. Business name and a brief description of your business.

I would like to start a business named ‘Nutritious Diet’ where I would offer healthy

nutritious food to my customers in a clean and hygienic environment. None of the

dishes offered will be considered junk food. Dishes will be prepared to keep in mind

health-conscious people making use of stuff that are considered as healthy.

2. What are your main product and service offerings?

Dishes from different corners of the world will be included in the menu taking care to

include only healthy and nutritious ones and an effort to make it even more healthy

and tasty for the customers. Special dishes will also be provided to people who are on

a special diet due to their health conditions as per their needs. A free home delivery

service will be also offered.

3. Who are your ideal customers or most likely target market?

Target customers will be mothers (demographic factor) who are extra health

conscious for their kids or are worried that their kids refuse to eat healthily. Old age

(demographic factor) people who are not able to digest heavy junk food. Diet

conscious and gym-going youngsters (psychosocial factor). Doctors and other highly

educated people (demographic factor) will be also one of the major targets. As a

geographic factor, people living in the city where the restaurant is opened up will be

targeted. People from certain cultures are also restricted to consuming certain types of

food only (vegetarians). So their needs will be also met at the place.

4. Who are your main competitors, and what do they offer?

My main competitors will be major food joints in the city such as Domino’s,

McDonald's, Subway, Tim Hortons, etc. who offer pizzas, burgers, and other food

items which are highly liked by the customers and have good customer loyalty and
have established themselves to be reputed brands around the world. McDonald’s is

known for its burgers, Domino’s for its pizzas, and Tim Hortons for its donuts and

coffee.

5. How would you stand out from your competition?

However, my retail business will be different from theirs as it will be offering items

that are healthy that people may enjoy without worrying about any health issues they

may have. To make people more aware, we may provide them with a menu that will

include a description of the health benefits that the dish they will order will have.

Moreover, to attract kids, dishes may be made much more presentable, for example,

by linking them to cartoon characters they like.

6. How would you see your business changing and expanding in the next few years?

This business idea has a good scope of expansion as poor lifestyle and their love for

outside food have made them much more prone to various chronic diseases these

days. So it will offer them an opportunity to enjoy their favorite meals which will be

more nutritious and tasty. Once starting as a small restaurant, seating capacity may be

expanded as needed. Or special discounts may be offered on packed food. Once

successful in one city, we may even plan to open up branches in other cities as well.

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