criteria within an industry relating to the standard functioning and carrying out of operations in their respective fields of production. This is also a combination of aesthetics and user focused consideration, and also often provides solution for problems of form, function, physical ergonomics, marketing, branding development, sustainability and sales.
INDUSTRY STANDARD TOOLS FOR GRAPHIC DESIGN are
mainly Adobe Photoshop, Illustrator and inDesign.
UNDERSTANDING THE ELEMENTS AND PRINCIPLES OF GOOD
INDUSTRY STANDARD GRAPHIC DESIGN (COLOR, TYPOGRAPHY, COMPOSITION, CONTRAST AND ALIGNMENT) COLOR: Unlike written language, color touches everyone instantly with a wild range of feelings, emotions, and messages. color also adds a layer of rich context. TYPOGRAPHY: This is the practice of arranging letters and words in a way that improves a copy’s readability, clarity, and visual appeal.it also compromises font style, appearance, and structure, which aims to elicit certain emotions and convey specific messages. In short, typography is what brings text to life. COMPOSITION: Composition gives us the opportunity to craft experience for the viewer that effectively communicate our purpose for the design. It is essential in creating the right experience. CONTRAST: Contrast can be achieved through colors, size or shape. Contrast can help viewers identify important information quickly. ALIGNMENT: Alignment ensures that design elements are connected to each other in pleasing way, this can be achieved by alignment of text to the left, right or center or by aligning the text to other objects. HOW TECHNOLOGY ADVANCEMENTS ARE INFLUENCING STANDARDS IN GRAPHIC DESIGN Rapid advances in onscreen software also enabled designers to make elements transparent; to stretch, scale, and bend elements; to layer type and images in space; and to combine imagery into complex montages. EFFICIENCY WORK FLOW TOOLS OR SOFTWARE ( ADOBE PHOTOSHOP) Adobe creative suites provides apps service, and resources for all your creative projects, photography, graphic design, video editing, UX design, drawing and painting, social media, and more. The adobe collaboration tools; Adobe Acrobat is one of the most powerful, agile, and versatile collaboration tools a team can have at their disposal. ADOBE INDESIGN is a desktop publishing software application primarily used to create print and digital media layout. ETHICAL STANDARDS: SUCH AS INTELLECTUAL PROPERTY, INCLUSIVITY, ACCESSIBILITY, AND SUSTAINABILITY IN GRAPHIC DESIGN. Ethics in graphics design encompasses various aspects such as honesty, respect for intellectual property rights, and avoidance of misleading or deceptive practices. By adhering to ethical standards, designers can ensure that their work is responsible, truthful and respectful. INTELLECTUAL PROPERTY: The IP in print is the actual creation (i.e the unique combination of colors, patterns and words) that the graphic designer used their mind to create. When the customers ( in this situation) buys the print, they aren’t buying the IP because the graphic designer who created it is the owner of that IP. SUSTAINABILITY: The aim sustainable design is to create spaces that have a more positive impact on our climate, environment and society. Sustainable design requires an awareness and in-depth understanding of the role design plays in climate change, environmental impacts and sustainability. INCLUSIVITY: Inclusivity in graphic design describes the methodologies to create products that understand and enable people of all backgrounds and abilities. It may address accessibility, age, economic situation, geographic location, language, race and more. ACCESSIBILITY: Accessibility in graphic design in mind ensures that your content can be understood by as wide an audience as possible. Designing for accessibility in other words means being inclusive to the needs of your users.