Disclaimer

The contents of this guide are intended for educational and instructional purposes only. Your individual
experiences related to income, traffic, sales, etc. will vary depending on your ability to apply these techniques
properly.

Copyright © 2011 Web Savvy LLC.

You do not have resale rights or giveaway rights to this book. Only customers that have purchased this book are
allowed to view it. If you believe you have an illegal copy or know someone who does, please e-mail us at
[email protected]. This guide contains material that is protected under International and Federal
Copyright Laws and Treaties. Any unauthorized reprint or use is strictly prohibited.
 Table of Contents

1. Introduction............................................................................................................................. 3
How to get accepted into CPA networks .................................................................................... 9
Modes of Promotion ............................................................................................................. 10
How to look professional ...................................................................................................... 10
Applying to CPA networks ................................................................................................... 13
List of CPA Networks ............................................................................................................... 15
2. Choosing the best CPA offers ............................................................................................... 21
Small Commitment CPA Offers ............................................................................................... 22
Big Commitment CPA Offers ................................................................................................... 23
3. A Quick Look at the Best CPA Categories........................................................................... 26
Email and zip submits ............................................................................................................... 27
Financial offers ......................................................................................................................... 31
Credit score offers................................................................................................................. 32
Debt Relief Offers................................................................................................................. 34
Payday Loan Offers .................................................................................................................. 36
Diet/Weight Loss offers ............................................................................................................ 40
Skin-Care & Anti-Aging ........................................................................................................... 41
Insurance Related Offers ........................................................................................................... 42
Entertainment Offers ................................................................................................................. 44
4. Creating Sites for CPA Profit .................................................................................................... 49
5. Generating Traffic to your sites ................................................................................................. 58
Free traffic ................................................................................................................................. 59
Video Traffic ........................................................................................................................ 59
Viral Report Traffic .............................................................................................................. 61
Organic Search Traffic ......................................................................................................... 62
Social Media Traffic ............................................................................................................. 64
Domain Name Traffic ........................................................................................................... 65
Reciprocal Linking Traffic ................................................................................................... 66
Forum Traffic........................................................................................................................ 67
Article Writing Traffic .......................................................................................................... 68
Joint Venture Traffic............................................................................................................. 69
Forum Community Traffic ................................................................................................... 70
Social Networking Community Traffic ................................................................................ 70
Paid Traffic ............................................................................................................................... 71
Pay Per Click Search Engine Traffic .................................................................................... 71
Publisher Network Traffic .................................................................................................... 73
Text Link Traffic .................................................................................................................. 75
Banner Traffic ....................................................................................................................... 76
Internal Traffic .......................................................................................................................... 77
Internal Page/SiteTraffic ....................................................................................................... 77
Email Traffic ......................................................................................................................... 77
7. Secret Method #1 .................................................................................................................. 79
8. Secret Method #2 .................................................................................................................. 81
9. Final Words .......................................................................................................................... 85
10. CPA Terminology ............................................................................................................. 87

2
 1. Introduction

Everybody wants to make money fast and easy. However, most of

you think that if you work hard, someday you’ll get your bosses
attention and you’ll get that promotion you always wanted, and you’ll
be able to provide yourself and your family all the things that you
always wanted. This can work, and it’s a viable solution if you want to
wait years for a promotion and work from 9 to 5 in a cubical and do
overtime. But there’s a faster way to make some nice profits pretty
fast, without working 9 to 5 and without having a manager to boss
you around all day. As you can guess, I’m talking about CPA affiliate
marketing.

CPA is an acronym for “Cost per Action” and it relies on a

corporation’s need for advertising. As internet has become one of the
best ways to advertise, reaching billions of people instantly,
corporations are willing to pay big money to get their products
advertised on the net, and if you’re into CPA affiliate marketing you
can benefit from it to the maximum. Some of these corporations are
very big such as Walmart but there are also a very good number of
small-to-medium sized businesses that serve as CPA advertisers.

3
Before we dive into this subject I want to distinguish CPA marketing
from a network like Clickbank. There are many differences but most
importantly, Clickbank only pays affiliates based on a sale. In other
words, if you’re promoting a Clickbank product and send users to a
merchant’s page, you will only receive commissions if that user ends
up pulling out their credit card or PayPal account. With CPA
marketing, some advertisers (merchants) pay this same way (cost-
per-sale) but A LOT of advertisers will pay affiliates (YOU) based on
specific actions such as filling in a form, entering a zip code or an
email address or signing up for something with your cell phone.

The point here is that you get paid for these simple actions that users
take. As a customer, which are you more likely to do….fill in a form
that has 15 fields and give out your credit card for a $37 charge for an
ebook or fill in a non-credit card form that has 5 fields? Of course the
customer will choose the latter as long as what the offer is promising
them will satisfy their need.

Here’s a pretty common example. Just take a look at the image

below. It shows a form that you most likely seen quite often when
browsing the internet:

4
Or, you may have seen one of these types offer?

5
Normally, we see these kinds of forms that require us to give away
our name and email, or that require us to sign up for something so
often that we don’t even wonder what are they for.

What happens when you sign up for something or you enter your
information or agree to take a free trial? You become a potential
customer for the company that provides that service. This means that
you are a lead, and companies need leads to advertise, market and
sell their products and services.

How about, if I told you that you, only by completing a simple form
like the one above, you put somewhere around $5-10 and going up to
$30 in someone’s pocket? You’d probably be amazed, but you
wouldn’t care too much, since you’re not making that money, right?
Wrong!

You can be the person that gets $5-10 when someone enters their
name and email in a form. The first example you saw, it was a simple
form that paid $1.50 if you directed somebody to fill that offer. The
second example is an offer that pays $10 if the person creates an
account. And the good news that the $5-10 pay is an average, as
you can even get $30 or more for a lead! Not bad for a few minute’s
work, right?

For example, the offer below pays $30 if the person is willing to take
a free trial! There is a ton of press right now with a weight loss

6
product called HCG. Remember how those Acai berry offers were
really hot a couple of years ago? Now the new thing is HCG. Think
about how much money you could be making a day if you could get
10-15 people to take the FREE trial!

So, how exactly can you gain money from feeding corporations leads
and why does this work? Corporations want to sell their products, but
even the best product, if not properly advertised, won’t bring them
any money because nobody will know of its existence. So, what they
need is someone to “spread the news” and bring them leads.

7
We already covered this part earlier, but here’s how it happens and
how it works:

Basically, the corporations and companies turn to CPA Affiliate

Marketing Networks to get their products advertised. These networks,
in turn act as a middle man, since they are not able to take all the
workload they get. This is why they pay people to advertise and
create lead for the products that they promote. The people who get
leads and advertise for the CPA networks are paid according to the
number of leads that they generate – leads can be as simple as
entering a zip in a form, or as complicated as entering your name,
address, email, credit card information, or signing up for a free trial
etc. The people who do that are called affiliate marketers – and YOU
can be ONE OF THEM and MAKE BIG MONEY!

This book will show you how you can profit from CPA offers, and you
will know how you can start promoting and making money through
CPA affiliate marketing by the end of this book.

So here’s how it all works. First you need to join a CPA network.
Joining a CPA company means that you will aid that company
promoting the advertisers that have registered with the company to
get their service or product promoted.

CPA companies offer two categories of services:

8
The first category is Advertisers. These are companies that pay a
CPA network to promote their service or product. Once the company
pays the CPA network, their offer goes live within the CPA network’s
database, and is available for the second category.

The second category is the Publishers. The publishers are

promoters. When working with a CPA company, you will be the
publisher, since you will be promoting the products and services
listed in the CPA Company’s database.

Before you can start making money with CPA you will need to get
accepted into a CPA network. So next I’m going to show you how you
can get accepted into any CPA Network.

How to get accepted into CPA networks

It is not uncommon for people to say that they were not accepted into
a CPA network. This is mostly because they don’t have a clear
understanding of the way they will be promoting the offers. If the CPA
Company thinks that you’re a newbie and you will only be wasting
their time, then tough luck, you won’t be accepted. Truth be told, CPA
Companies usually work with seasoned marketing veterans, so you
need to do everything in your power to give them the impression that
you know what you’re talking about, even if you are a newbie.

9
This means that you’ll need to have a grasp of some basic concepts.

Modes of Promotion

All CPA networks require you to fill out an application, and in that
application you will find a listing of the types of promotion from which
you have to select the ones you’ll be using to promote the company’s
offers.

The ways of promotion are not few, since you have the option to
select pop-ups, text links, PPC, SEO, newsletter advertising, stand
alone emails, banner displays, social media, etc.

If you are not a seasoned marketing veteran, it’s better to click

“Banners”, “Text Links” and “PPC” as options you’ll use to promote
their offers. Don’t worry, once you get accepted you can add more
options to the list.

How to look professional

A. Get a Website/Blog

Another very important thing is to have a website, and this has to look
as professional as possible. So, if you have a domain name that you
don’t use, make good use of it and set up your website – the older the

10
domain name is, the better, since it will seem like the site existed for
a very long time.

Your website should have a .com name, and take note that there are
certain types of websites that are not accepted in CPA networks. The
following types are not to be used:

• Pornography
• Violence
• Blackhat websites
• Hatred websites (e.g. gay-bashing)
• Websites with little content or no content at all
• Websites with plagiarized/duplicate content

Now that we have talked about what you don’t need to do, here’s
what you will need to do.

First of all, you don’t need to have a complex website. You can set
your website to be a blog. It’s really easy to do so, because you can
use Wordpress as your content management script, which is
available for free – and easy to use.

Setting up your website as a blog is an easy, painless and quick

process, and with the help of some free themes available online, your
site can look professional in no time.

So, once you have Wordpress installed on your site, you will want to

11
get a professional looking theme. Here are some sites that offer free
themes which you can use for your blog:

www.skinpress.com
www.freewpthemes.net
www.wpskins.org

Go to the websites above; find a theme that you like, and you’re
almost done.

B. Don’t use a free email address

Another thing you want to do is to create an email address based off

that domain name. You will be using this email address to contact
them – this looks more professional. NEVER USE A FREE EMAIL
ADDRESS AS YOUR MODE OF CONTACT VIA EMAIL!

C. Contents/topic of your blog

Here’s the trick. Let’s say you are really interested in dating, weight
loss and insurance offers. Rather than go and get three different
domain names and create three different blogs, I want you to create
ONE blog and the topic should be about affiliate marketing.

You want to position yourself as an affiliate marketer. Again, the only

purpose of this site is to get accepted into the networks. So, for
example, you might register www.affiliate-news-for-you.com or

12
something to that effect. And then make several posts about affiliate
marketing. And specifically make posts about CPA marketing. Don’t
worry about weight loss, dating, insurance, etc….that will come later.

Post at least seven high quality articles on your blog, and be sure to
have it set up in a neat looking format.

E. Set up a Privacy Policy and Contact Form

If you want to look professional, having a contact form and a privacy

policy will do just that. You can easily set up a privacy policy and
contact form using the privacy policy plugin and the contact form
plugin that are available for Wordpress. Here are the links:

http://www.synclastic.com/plugins/privacy-policy/
http://wordpress.org/extend/plugins/contact-form-7/

Applying to CPA networks

Now that you have a blog or website set up, you can apply to the
CPA networks. This is a very important stage, which should not be
overlooked. You need to have a professional site with good content to
be approved into a CPA network, and also you yourself must be and
sound as a true professional.

13
Normally, if you apply to a popular and reputable CPA network, you
will get a phone call from them, since all major CPA networks require
telephone verification before they accept you into their network. So,
expect a phone call from a specialist from the CPA network at any
time. You will be asked a few basic questions regarding your modes
of promotion.

For example, if in your application form you checked “web promotion”

then they will ask you to verify the site that you will be promoting their
offers with, and also if you know what types of offers you will want to
promote. Needless to say, you will want to sound very professional
and confident when you are speaking about your promotion methods.
At the same time, it is best if you keep it short and simple, just stating
that you will be developing websites that will cater specifically to the
niches that you will be promoting, based on the CPA offers available
in their network. You can give your site, the “dummy” site as an
example of your work.

Also, if you checked PPC you will be asked about your experience
with PPC. Just tell them that you’ll be using Google Adwords, Yahoo
PPC and MSN Adcenter to promote their offers. Again, keep it short
and simple.

Lastly, if for some reason you do not get accepted into a network, I
would suggest calling them. If you pick up the phone and are
proactive, a lot of these networks will appreciate that and will be

14
willing to listen to you. It worked for me when I first started and it can
work for you as well.

List of CPA Networks

Now that you are all set up to join a CPA affiliate network, the next
step is, of course, to apply to various networks. The more the better,
since more work means more money in your pocket.

Here are the ones I use most frequently and that have found to be
reliable:

Neverblue Ads – This is one of my preferred ones because they have a

range of CPA offers that have high payouts and excellent customer
service.

Clickbooth-- One of the biggest, oldest and most respected networks

out there. They have a ton of exclusive offers that no one else does.

Maxbounty – This is also an excellent CPA Affiliate network

with lots of different offers.

Here’s a list of networks which you can use. The ones with a star next

15
to them are the ones I used over the time and always got paid, so
start with those:

http://www.acclaimnetwork.com
http://www.addrive.com
http://www.adfinity.com
http://www.adfish.com
http://www.adplosion.com
http://www.adreign.com
http://www.adreporting.com
http://www.ads4dough.com
http://www.adsmarket.com
http://www.advaliant.com
http://www.advertiseisland.com
http://www.advertisingrevenueservice.com
http://www.advertising.com
http://www.affiliace.com
http://www.affiliatebot.com
http://www.affiliatecrew.com
http://www.affiliateer.com
http://www.affiliatefuel.com
http://www.affiliatefuture.com
http://www.affiliatenetwork.com
http://www.affiliatesector.com
http://www.affiliatewindow.com
http://www.affiliator.com
http://www.agamimedia.com
http://www.aptimus.com
http://www.aquasismedia.com
http://www.asseenontvnetwork.com
http://www.atminteractive.com
http://www.axill.com
http://www.azoogle.com
http://www.bigbrandnetwork.com
http://www.bigtopnetworks.com
http://www.bloosky.com
http://www.bluefn.com
http://www.bluelithium.com
http://www.bluephoenixnetwork.com

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http://www.bountycpa.com
http://www.budsinc.com
http://www.bulletads.com
http://www.canadiansponsors.com
http://www.capitallnetwork.com
http://www.cashengines.com
http://www.clickbooth.com
http://www.clickmegacenter.com
http://www.clickxchange.com
http://www.clixgalore.com
http://www.coldcashpartners.com
http://www.commissionmonster.com
http://www.commissionsoup.com
http://www.commissionxchange.com
http://www.constantclicks.com
http://www.convert2media.com
http://www.copeac.com
http://www.coprosper.com
http://www.cpaemarket.com
http://www.cpaempire.com
http://www.cpajunction.com
http://www.cpastorm.com
http://www.cpauniverse.com
http://www.credit.com
http://www.cyberbounty.com
http://www.dalenetwork.com
http://www.darkblue.com
http://www.directleads.com
http://www.directroi.com
http://www.dmipartners.com
http://www.dragonmediaonline.com
http://www.eadexchange.com
http://www.eadvertising.com
http://www.eaffiliatez.com
http://www.edebitpay.com
http://www.empiricads.com
http://www.epicenternetwork.com
http://www.essociate.com
http://www.ferbine.com
http://www.filinet.com

17
http://www.financialaffiliatemarketing.com
http://www.fineclicks.com
http://www.firelead.com
http://www.floppybank.com
http://www.fluxads.com
http://www.focalex.com
http://www.go2directads.com
http://www.hydranetwork.com
http://www.icommissions.com
http://www.idealrevenue.com
http://www.idicampaigns.com
http://www.incentaclick.com
http://www.incentivematrix.com
http://www.incentreward.com
http://www.innovationads.com
http://www.instantdollarz.com
http://www.ironoffers.com
http://www.jumboaffiliates.com
http://www.leadermarkets.com
http://www.leadflash.com
http://www.leadgenetwork.com
http://www.leadhound.com
http://www.levelclick.com
http://www.linkconnector.com
http://www.linkmo.com
http://www.linkprofits.net
http://www.linkrads.com
http://www.linkshare.com
http://www.linkvalu.com
http://www.luckypacific.com
http://www.marketdraw.com
http://www.marketleverage.com
http://www.maxbounty.com
http://www.metareward.com
http://www.midtenmedia.com
http://www.modernclick.com
http://www.morningfalls.com
http://www.motiveinteractive.com
http://www.ncsreporting.com
http://www.netklix.com

18
http://www.netmargin.com
http://www.nettraction.com
http://www.neverblueads.com
http://www.nitroaffiliates.com
http://www.offerfusion.com
http://www.offersquest.com
http://www.offertrack.com
http://www.offerweb.com
http://www.offerwise.com
http://www.offerz.com
http://www.omguk.com
http://www.oridian.com
http://www.ourfreestuff.net
http://www.paidonresultes.com
http://www.pantheranetwork.com
http://www.partnerweekly.com
http://www.payaff.com
http://www.perfectpaycheck.com
http://www.primaryads.com
http://www.profitcenternetwork.com
http://www.profitistic.com
http://www.redmccombsmedia.com
http://www.responsivedata.com
http://www.revenuegateway.com
http://www.revenueloop.com
http://www.revenuestreet.com
http://www.rexdirectnet.com
http://www.rextopia.com
http://www.rocketprofit.com
http://www.roimatrix.com
http://www.roirocket.com
http://www.search4clicks.com
http://www.shareasale.com
http://www.shareresults.com
http://www.specificmedia.com
http://www.sprintrade.com
http://www.stellarads.directtrack.com
http://www.superaffiliatesoft.net
http://www.swmark.com
http://www.synervation.com

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http://www.tarsus-media.com
http://www.thebizoppnetwork.com
http://www.theignitenetwork.com
http://www.theleadstream.com
http://www.thinkaction.com
http://www.topnichepartners.com
http://www.tradedoubler.com
http://www.trafficmarketplace.com
http://www.trafficneeds.com
http://www.trafficsenergy.com
http://www.trafficsystem.com
http://www.trafficvenuedirect.com
http://www.turn.com
http://www.turn2offers.com
http://www.valuead.com
http://www.valueclick.com
http://www.vayanpays.com
http://www.vhmnetwork.com
http://www.webclients.net
http://www.webgains.com
http://www.webmasterlife.com
http://www.websponsors.com
http://www.xy7.com
http://www.z-mirage.com

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 2. Choosing the best CPA offers

By now, you should have already been accepted into one or more
CPA networks. I would recommend that you sign up for at least 6 or 7
networks, because if you are not happy with one, the other might
offer you a better option aka price per lead.

Before we get into the specific types of offers, let me point out the
importance of your assigned Affiliate Manager or “AM”. When you
are accepted into a network, you will be assigned an AM. You can
call them, email or IM them for support.

Whenever I join a new network, I always have a quick chat with my

AM. Here are the things I’m trying to discover:

• Which offers are performing well right now? (e.g. free trials,
zip submits, dating, etc.)

• Which type of traffic is going to those offers? (mailers,

social media, ppc, etc.)

• What are the traffic sources? (facebook, google, etc.)

Don’t be shy about asking…your AM knows that if you are successful

then they are successful.

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First we’ll focus on getting the best offer, as each category you can
promote has a different payout rate.

Usually, lead generating type of programs will make you the quickest
money in the shortest time. However, these can be divided in two
different categories: Big Commitment and Small Commitment.

Small Commitment CPA Offers

Small commitment is just a marketing term for the types of offers

don’t require the user to make a big decision. Zip code or email
submits are good examples. Typically you will see the “Win A Free
Gift Card” offers and these are small commitment. The user doesn’t
have to consider if they are giving out too much information or if they
are going to purchase the product…thus the small commitment.

The advertiser doesn’t pay you a great deal for these leads (maybe
$1-$3 per lead) but again, they have a higher conversion rate than
higher involvement offers because the decision process and mindset
is different.

Here is an example of a “small commitment” offer you will find among

the CPA offers:

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The above is a perfect example of a small commitment CPA offer
because the “hook” used to capture customer’s attention is in the
headline, meaning that people are most likely to enter their email
address to obtain the “FREE” offer “ Get The New iPad2”.

Big Commitment CPA Offers

CPA offers that require more than just a zip code or email address
are considered “higher commitment”. In other words, the user would
have to stop and think about the information they are giving you and
they might have to actually purchase something.

Here’s an example of a big commitment CPA offer:

23
The above offer is an example that requires the customer to purchase
a “Free Trial” – however, they still have to pay for postage at when
they checkout. The hook used to attract the customer is “Free Trial”
and it also offers compelling testimonials on the landing page.

The offer above pays $30 but the conversion rate isn’t that high.

Another offer that requires a big commitment decision is presented

below. Basically, it requires the customer to subscribe and pay $9.99
a month – this isn’t as easy as simply submitting an email address,
therefore, it also has a lower conversion rate.

24
25
 3. A Quick Look at the Best CPA
Categories

We have taken quick look different types of offers, but the question
on your mind is “Okay, so what do I choose to promote? Which are
the best offers to focus on and get the green stuff going?”

Personally, I focus on smaller-to-medium commitment offers

(somewhere between Small and Big commitment but probably closer
to the lower end). Now let’s take a look at the different CPA
categories which you can promote and make some fast and easy
money.

Below you can see a screenshot taken from Neverblue Ads Affiliate
Network, and as you can clearly see, there are plenty of categories to
choose from.

26
Of course, it’s entirely up to you which category you will want to
promote and focus your attention on. I’m going to tell you about the
categories I focus on and get me a nice profit.

Email and zip submits

Of course, this category has a very big conversion rate (aka the
percent of people that get “hooked” on the offer after viewing it) but it
is at the same time the lowest paying option available.

If you want to make big money using Zip and Email submits then you
will need some decent volume to start with, as the typical “zip submit”
pays $1.20 on average, while the “email submit” pays somewhere
around $1.50.

The easiest converting offers are the “zip submits”. Basically, all that
a person needs to do so that you get paid is to insert their zip code
into a form. From my experience the conversion rate is somewhere
around 40%-50%. Of course, you need to generate traffic to the site.
It’s true that you get paid as soon as the person enters their zip code,
but there’s a continuation form.

It is very important that your leads convert into full lead sales for the
advertiser. It’s not something that pays you extra, but it keeps the
advertiser happy, and a happy customer is a returning customer.

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What do I mean by this? Well, when the advertiser pays you for
email submit leads they are hoping that those email users will actually
turn into paying customers or truth be told, they can sell those leads
for money. That is how the advertiser can monetize your email
submits. If they find leads generated from your account are turning a
profit for them, they will be happy.

Of course, you could also make money using fake leads. This is not
recommended, since in the long run it won’t be profitable – as soon
as the site finds out that your leads are fake, there is a strong
possibility to terminate your from the affiliate network, or at least be
banned from promoting any other zip submit offers.

You should always deliver true traffic, as you can make some serious
money with zip submit offers. Below you have a typical zip submit
offer, where the person has to simply enter their zip code and you get
paid. After they submit their zip, they move on throughout the process
of getting their $500 Pottery Barn card.

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It’s understood that the person won’t simply get a $500 Pottery Barn
card just for submitting their zip code. You get paid when they enter
their zip code, but in order to get their gift card they’ll most likely need
to complete a couple of free non-obligation offers – this is the “catch”
with zip and email submit offers.

Zip offers are good, but you won’t find as many as you find when it
comes to email submit offers. These pay a few cents more than zip
submit offers and are available in abundance. Here’s an example:

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Of course, in the case of email submit offers you get paid as soon as
the person enters their email, but they will have to complete a few
free offers to be eligible to claim their prize.

You should know that email submits are more valuable since, even if
the person doesn’t continue with the offer, their email was captured,
along with them agreeing to the privacy policy of the company that
advertises the offer. This means that now the advertiser has a lead
that they can use to market their services and products to. That’s how
email submits works. Your job will be to get as much traffic as
possible. The conversion rate, in my experience is 30-35% on most
email submit offers.

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Here’s what I found to be very useful in increasing the conversion
rate:

First, you want to pre-sell the user on the offer. If you promote the
email submit offer on your web-page, then write a paragraph of text
that informs the user beforehand what they can expect from the offer.
Let them know that simply by entering their email they can be eligible
for a free iPod or whatever you’re promoting.

Second, you want to match your niche to a relevant email submit

offer. This means that if your website is about iPods, then you should
find an iPod email submit offer to promote. Your conversion rate will
truly sky-rocket if you target your email submit offers specifically to
your niche. Of course, you can set up a new website simply to
promote that offer – nobody’s stopping you ;)

Financial offers

In most CPA networks you will find a whole section of financial offers.
These range from credit cards to loans, credit scores, payday loans
and debt relief, and are usually high paying offers. If you target them
correctly, these offers can have a very high conversion rate.

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A very important thing that you must keep in mind is the fact that
these offers don’t require the person to purchase anything, as they
are usually “lead” type offers. Usually the industry calls theses “lead
gens” and they don’t require credit card data. This means that you
are paid only to make a person submit their name, telephone number,
address and other information in a form. There are quite a few types
of financial offers available, so we will focus on some of them.

Credit score offers

These types of offers usually ask the user to sign up for a free credit
report which includes credit monitoring. Credit monitoring is a free
trial, but the user needs to input a credit card number since after the
free trial, the monitoring is going to be charged to the credit card on
file.

Payment for these offers is usually $15-$20 for every person that
signs up for the offer trough your affiliate link. The conversion rate
ranges from 5% to 10%. You might think that this is a low conversion
rate, and it’s true. However, keep min mind that the fact that the user
needs to input their credit card number lowers the conversion rate.

Targeting users who actively seek a credit report might increase the
conversion rate, but as always, it’s very importance to pre-sell the
user. You can do that by writing about the important of checking your

32
score, and if you have had active monitoring tell the users how this
benefited you. What you want to do when pre-selling the offer is to
recommend the service beforehand, so that when they reach the
offer, they are already looking to sign up.

REMEMBER: Pre-selling the service will increase your conversion

rate on these types of offers.

Here’s an example of a typical credit score offer:

As you can see, the offer promotes a “better life” through their credit
score service, and the emphasis is placed on the word “free”.
However, once the user will input the information on their credit card
number they’ll be charged after the free trial. If you pre-sell the offer,
make sure that you mention this, and let the user know what to
expect.

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Debt Relief Offers

Needless to say, these offers can truly be pre-sold to the user on the
benefit of eliminating debt, especially with today’s economy. This is a
great way to make some extra money, because debt seems to be a
severe problem, and most people are looking to reduce their debts as
much as possible.

Now, if you were to pre-sell this offer, you could make a post on your
blog speaking about the various ways of reducing debt, and
recommend the CPA offer. Be cautious since you don’t want to sound
like a car salesman – you want to be subtle when recommending this
offer.

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Usually, the payment for these offers range between $15 and $25 for
every person you refer trough your affiliate link. If your blog is geared
towards debt relief, you should be able to get a few people to
complete the offer each day.

Remember! It’s very important that whatever offer your promote on

your blog, it has to be specific to your blog niche in general, as it will
increase your conversion rate. I found it very useful to share a
personal story when it comes to debt relief offers. It doesn’t have to
be your story – it can be the story of a friend. Just make sure that it’s
personable, engaging and that the end result shows the importance
of debt relief. This works well for pre-selling the offer without pushing
the user into the debt relief offer.

Another thing that you want to have in mind is to review all the offers
available in each network before selecting a debt relief offer. Focus
on the highest paying offer that has a landing page with clear
instructions regarding what the user needs to do to complete the
offer. Select the landing page that you think will bring you a high
conversion rate. If you thought wrong, then simply switch to another
offer, and see how it performs. I personally, test each offer for a week
to see which one is performing the best, and then I stick to the best
performing offer.

35
Payday Loan Offers

These offers pay very well but I will warn you that they can be
controversial. For example, the offer below pays $57 per sign up.

The controversy comes because there are a lot of unscrupulous

marketers who will “trick” people into getting the signups. They might
promise the user the money for free or just mislead them in general.

It’s a shame really because these loans are very helpful in times of
need. But to misuse them can be costly because of the high interest
rates. I only bring up the controversy because if you plan on using
specific ad networks such as Google, you can forget it. They won’t
allow you to run these offers or will make it very difficult to get them
approved. Same thing goes for certain weight loss offers as a fallout
to the Acai berry promotional methods.

Anyway, here’s how a typical offer looks like:

36
As you can see there is quite a lot of information that needs to be
inputted, but for the price they pay, it’s well worth the trouble.

Now, you might wonder how you should promote this kind of offers.
The way to do it is to relate to the user. On your website or blog, you
should discuss the pros and cons of payday loans and provide
visitors tips to get the loan and how they can get it paid off as fast as
possible. When you help the user, you are building trust, so they will
be more likely to sign up with the payday loan that you recommend
on your site or blog.

Keep in mind that most people looking for payday loan offers are in
desperate need of money, and are actively looking for help. And if
you give them the help they need, they are most likely to sign up, and

37
you’ll get paid for every application. Needless to say, 20 applications
per month really ensure you a nice profit!

What you could do would be to set up a site and talk specifically

about payday loans (or it could as well be about anything financial in
general). You can really make a big profit from these offers. You
should keep your site targeted as closely as possible to the CPA offer
that you are promoting if you want to get a good conversion rate.

You should always review each network you’re a member of for

payday loan offers, and make sure that you choose the one you think
that is going to have the biggest conversion rate.

>>>>>>>>>Inside tip
I was able to make a lot of money with these offers about a year ago
doing the following:

1. I contacted an overseas call center and gave them my

requirement that I need people who are in need of fast cash.
2. These call centers are typically calling lots of consumers about
different types of debt/bankruptcy/refinance offers. So they
keep track of the information for the consumer.
3. What some of these call centers will do is either sell you that
data directly or they can do a “process” as they like to call it. A
“process” is what they would call a project whereby they do the
calling to the consumers on your behalf. This option is more

38
 complicated as you have give them call scripts and keep tabs
on them, etc.
So, I opted to buy the data. The call center said they had just
finished a process for a large financial institution on individuals with
over $20k in debt.
4. I then simply hired someone to call them up and pitch the
payday loan offer over the phone. If the consumer was
interested, we simply sent them to the website via our affiliate
link and had them complete the offer online. I am not kidding
when I say that about 35% of these calls converted to
completed applications. Considering the payout on these offers
is about $60, you can imagine how easy it is to make money
very quickly.

Bottom line…find a call center (typically India or Phillipines) who will

sell their leads and work out a price with them. Always ask for a
sample of the data first to test it out.

39
Diet/Weight Loss offers

What you should know is that people are buying all sorts of pills to
lose weight, and since they do it, you have a serious opportunity to
make real money. You might think that the weight loss market is
saturated, but consider this: there are tons of offers out there, but this
is simply because it’s working – the average person doesn’t just buy
one product, they buy more and see which one works best for them,
and in this case, promoting CPA offers that deal with weight loss can
be really, really lucrative.

Normally, the price is somewhere around $25 and 35$, and the
conversion rate is 1-5%. It’s not a great conversion rate, but with
enough traffic, the 25$ or 35$ can add up pretty fast – in just a month
with 10 people you can have an extra 350$, which is not bad!

40
Skin-Care & Anti-Aging

This is definitely one of the most niche-specific categories, as it

targets women who are starting to see the effects of age on their skin.
This is a great way to make some money. Usually women over 45 are
inclined to try these offers. There are many products, and many offers
which help get rid of wrinkles and age spots. What you will want to do
is to find anti-aging products that complement each other, since this
way, you will be able to recommend both products on your blog and
make two sales instead of one.

Let’s say that you find an offer that helps eliminating wrinkles, and
then you find a follow up offer that helps moisturizing or something
like that. What you will want to do, is to write on your blog or site
about the benefits for product number one, tell users how it benefited

41
you or someone you know – of course, you can lie or you can
generalize the benefits of the products and use them as you pre-sell
pitch. After you mentioned product number one, you can mention
product number two as an addition to the overall skin care needs.
This way, when you combine the two, you will make $60 per sale,
providing that both are $30 per sale and on free trial.

Usually, the skin market offers free trials, and needless to say, this
will tremendously help your conversion rate - the buyer usually only
needs to pay for shipping and handling.

So, what you will want to do is to browse trough the CPA networks
you’re a member of, and find skin care products that offer free trials
as these will have a higher conversion rate. Once you find two
products that offer free trials, promote them on your site or blog.

Insurance Related Offers

With today’s economy people are always looking for good deals on
insurance. Even before, the situation was very similar, so this means
that you can profit from it, and you can make good money with
insurance related CPA offers.

Consider that it doesn’t take much for a person to complete a CPA

offer that relates to insurance. This is especially valid when it comes
to car insurance offers. In most cases, all that is required in an

42
insurance offer is for the user to complete his or hers name, email
address, address and telephone number – you get paid for this type
of lead. The price range for these offers is somewhere around $9-
$30, depending on how much information is needed on the form and,
of course, the type of insurance offer.

As a rule, car insurance pays less than health insurance. Where car
insurance pays $9 per lead, a health insurance pays $30 per lead.

43
This is mainly because it takes a lot less information to be filled out in
car insurance forms, while health insurance leads require more
information.

My recommendation is, if you want a big conversation rate, to stick to

car insurance since these offers require no obligation leads and less
information to be submitted.

Your site should discuss the importance of car insurance and the
ways it benefits having one. Once you discussed all the pros and
cons, introduce the users to the offer that your are promoting. If you
use this method, your conversion rate will be much higher than when
you have a random site with auto insurance offers within it.

REMEMBER : Every offer you promote should be targeted!

Entertainment Offers

This is an often overlooked category but I can tell you that it can be
very lucrative. The more popular offers here are related to movies
and television. Specifically, services that allow you to rent/stream
movies or watch or subscription-based television such as DirecTV.

44
Usually you will find offers from Blockbuster or Netflix but also some
television offers as well. And the movie ones convert very well from
my experience. With the economy down right now, less people are
actually going to see movies in theatres. And Netflix is very popular
right now and has good brand recognition so there is trust.

Here’s an example of an offer that pays $19 for a Free Trial:

Now, renting a movie is the best way to enjoy it, and when the offer
tells you that you can rent as many movies as you want then you can
be sure that people are going to submit their data!

45
One final note on how to choose the best offers…and this could be
the most important one…

Use the CPA network’s stats to help you determine what is hot
and what affiliates are making money with.

For example, in Neverblue Ads you can see which offers are making
the most money for the network and also useful info such as the EPC
or Earnings Per Click.

Here’s a screenshot from Neverblue to show you what I mean:

If you were to click on “Top Web Campaigns” here is what you would
see:

46
You will note that the top web campaign they are running is for
Groupon. It pays $1.00 for a simple email submit. But I personally
like the Scholarships 4 Working Adults offer which is paying out at
$4.25.

So, what does this list tell us? That these offers are converting and
making affiliates a lot of money. Using this data, along with
communicating with your AM will help you determine the real winners
in each network.

47
>>>>>>Inside Tip

Did you know that most CPA networks hide some of their best offers?
Yup, it’s true. They do this because they make them available to only
a small handful of affiliates who can drive big numbers and they don’t
want the offer to get saturated too quickly on the web. Another
reason they do this is test offers to see how they perform.

So, just because you don’t see an offer listed in your CPA account
doesn’t mean they don’t run it. In fact, if you know about a well
performing offer in one network, chances are it is in several
networks…and guess what…the payout to you can vary with
networks so it is in your best interest to shop around.

48
4. Creating Sites for CPA Profit

OK, now we’ve reviewed the different types of offers and how to
figure out which ones will work for you.

The next step is put together a simple site for each of these offers.

You will most likely by now have decided on some niches to pursue
and I now want to give you an example of a type of site I might put
together.

Let’s pick something in the beauty arena as I know some topics and
offers that are really hot right now in that sector.

The first thing we want to do is some market research. Let’s use the
Google Keyword Selector Tool .

OK, the first thing you want to do when conducting this research is to
put yourself in the user’s shoes and really understand what they
might type into Google.

Let’s take a women’s perspective. One thing I know women can’t

stand is cellulite. Some would rather be a bit overweight with no
cellulite then having those troublesome dimples!

49
So, when doing our research, instead of simple typing “cellulite” into
our keyword tool, let’s type in “get rid of cellulite”.

Here’s what we get:

You can see that “Get rid of cellulite naturally” has very little
competition and about 2600 global monthly searches.

Next, let’s see what the competition looks like:

50
So, we’ve found ourselves a nice long-tail keyword to use and I want
you to notice the 5th search result:

http://www.howtogetridofcellulitenaturally.net

Here is what the site looks like:

51
This is the exact type of site we want to build. I show you this so you
can see what the end result should be.

But the step between doing your keyword/market research and

getting the site put together is to first start with securing the domain
name.

Let’s back up. First we picked a niche, then we did some market
analysis and now we are going to secure a keyword-rich domain
name.

52
In this case, I would simply go to www.godaddy.com and see if I
could secure howtogetridofcellulitenaturally.com since the .net is
already taken.

Find a keyword-rich domain that is suitable for your keywords and

secure it.

Now, what we want to do is to find out a CPA offer that relates to our
keyword and niche.

So, what you will want to do now is to log on to one of your CPA
affiliate Networks and look for a good offer that will help with cellulite
removal.

I have logged into Convert2Media and here is what I found on

cellulite offers:

It pays $35/sale and after speaking with my AM about it, says it is a

solid performer.

53
Here is the landing page for the offer in question:

Now, let’s set up a basic one page website/landing page for this offer.

Wordpress is the preferred platform to do this but you can also use
Hub Pages, Squidoo, Blogger.com or any other platform that allows
for quick and easy page creation and will get indexed by the search
engines quickly for organic traffic.

Let’s say that we’re going to use blogger.com for this one.

So, you want to sign up to www.blogger.com and then set up a

simple page for your CPA offer. Pick a template that is suitable and
then create 1-3 posts about the topic that will pre-sell the user when
they come to the blog.

54
The next thing you want to do is to link your page to your main
keyword-rich domain name. The instructions inside blogger.com’s
control panel will tell you how to do this.

Here’s the page I was referencing before and it should give you an
idea of what your page might look like:

Note the two banner ads used for the offer. Now, these banner ads
are a bit prominently placed so a more subtle approach might not
hurt. But more importantly, note the articles on the page and how

55
they help the user determine why these products are important and
which ones are better than others. The whole idea here is to offer
valuable information (help them with their choice and educate them)
and hope that they then click on your banner ads and visit the offer.

I also recommend hyperlinking some of the keywords in the articles

and direct them to your offer as well.

It’s a simple landing page but the real key here is to emphasize
certain points such as the product is free (trial order), it works
effectively and lastly, it will make them look and feel better.

The example provided can be used for other niches too. So, here’s a
recap of what you need to do:

1. Find a niche with a lot of searches and less competition on

Google.

2. Use Google Keyword Selector tool

3. Find a relevant CPA offer or category that relates to your niche

4. Buy a Keyword Rich Domain Name if it is available.

5. Sign up to Blogger.com or Weebly.com and make a landing

page – create unique content and have several “call to action”
features, i.e. use words such as FREE to entice the person and

56
 include your CPA offer link.

6. Put your link to the offer on your blog/site.

Now that you have your page all set up, there’s one more thing you
need to do: generate traffic to these websites – and this is the most
difficult part of all. But, in the following chapter you will learn all the
basics, so you will be covered.

57
5. Generating Traffic to your sites

You can bring traffic to your site trough a number of ways, and in this
chapter I will briefly tell you about the four major categories. The
focus of this chapter is to give you enough information to make lots of
money sending traffic to the CPA offers you promote, and not have to
rely on any one source too much.

There are two major categories:

- Free traffic
- Paid Traffic

And oh yeah…a third one I call “Internal Traffic”.

There is quite a lot of information on each of the categories above,

but I won’t go into extensive details about each method – I’ll just point
you in the right direction.

The methods I will describe could each be an entire course on its

own. This guide isn’t meant to be an encyclopedia of internet
marketing, but a pointer to the resources you can use to create traffic.

Keep in mind that if you can monetize any of these sources of traffic,
then you have already made the first step towards online success.

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Free traffic

Video Traffic

This is perhaps one of the best methods of driving traffic to websites.

First of all, make sure to offer quality content in your videos (which
can be made with a simple PowerPoint presentation) and link back to
your money site at the end of the video.

So, you can simply use a tool like Camtasia Video to record the
power point presentation with your voice presenting the audio slides,
and then link tack to your money site at the end of the video.

Here are some great sites you can upload videos to:

YouTube http://www.youtube.com

Google Videos http://video.google.com

Yahoo Videos http://video.yahoo.com

Viddler http://www.viddler.com

Adhysteria http://www.adhysteria.com

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BoFunk http://www.bofunk.com

Esnips http://www.esnips.com

GUBA http://www.guba.com

iviewtube http://www.iviewtube.com

Kewego http://www.kewega.com

LiveVideo http://www.livevideo.com

MegaVideo http://www.megavideo.com

Metacafe http://www.metacafe.com

Motionbox http://www.motionbox.com

MySpace Videos http://vids.myspace.com

Photobucket http://www.photobucket.com

Revver http://www.revver.com

And here are two very powerful tools which will help you upload your
promotional videos to multiple video websites with one click:

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TubeMogul.com http://www.tubemogul.com

TrafficGeyser.com http://www.trafficgeyser.com

Viral Report Traffic

Another great free method for traffic is to give something such as a

free report away as a freebie.

Make a report written specifically for the target audience and then
create a place on your site where users can sign up and download it.

Then post that sign up link in your articles “resource box” or

signature. The whole concept here is that it will be easier to market a
FREE report on “5 Ways To Naturally Get Rid of Cellulite” than it
would be to simply tell people to go to your web site. There is a
perceived value in the report and it will become a very useful “front
end” marketing tool.

The idea here is get as many people to download the report as

possible and then pass it around. I personally like to post it on all my
signatures in forums as a way to get started.

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Find discussion boards and forums in that niche and use it in your
sig. I would also try and locate some other similar niche sites that
might be interested in offering the free report to their audience.

Organic Search Traffic

When we are talking about natural search traffic we are talking about
the traffic that comes from having your pages indexed by major
search engines like Yahoo, Google or MSN.

There are two major components into getting your web-pages a high
rank. The first is “on page factors” and the second is “off page
factors”.

On page factors mean your keyword density and where you place
your keywords on your webpage. Basically, placing the keywords
where they should be such as in the appropriate meta tags, H1 tags,
etc.

I am purposely being brief on these “on-page” factors and I will

explain below.

The off page factors include other websites that link back to your
website. This means the number of inbound links to your website.
Search engines analyze the following:

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• # of inbound links
• use of anchor text in links to your site

As a general rule, the off-page factors represent 90% of your web-

page’s rank based on the relevant keywords used in the major
search engines. So, what you will want to do when exchanging links
with other websites is not to use your site name, but rather a keyword
that best describes what you website is all about.

So, if your domain name was www.petespitbullschool.com, then you

would want incoming links to your site to use your keywords such as
pit bull training.

Once you have your website up and running, you will want to submit
it to the major search engines. For Google you will want to use
Google Sitemaps, which will send you a Google spider to index your
page right away. This is why you will need to create a sitemap in .xml
format before submitting your site to Google Sitemaps. What I
recommend for that is the GSiteCrawler program that automatically
creates a complete .xml sitemap for Google Sitemaps.

Do the basic SEO and then move on to another traffic source. This
type of traffic should be done once. Don’t spend too much time
tweaking or waiting.

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Social Media Traffic

Social media traffic means taking advantage of web 2.0 sites in order
to generate traffic to the CPA offers that you are promoting. You can
use either a direct approach or an indirect approach when taking
advantage of web 2.0 sites.

Direct approach means linking the offer that you are promoting right
from the web 2.0 sites. For example, let’s say that you create a page
on hubpages.com related to home renovations; when you directly link
to home improvement CPA offers from your hub pages you’re using
the direct approach.

If you are using the indirect approach, then you will use the linking
power of web 2.0 sits to build quality links to your site (the one which
promotes you CPA offers).

Here is a list of social media web sites that you can use to generate
free traffic:

Facebook.com: http://www.facebook.com

MySpace.com http://www.myspace.com

Squidoo.com http://www.squidoo.com

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Propeller.com http://www.propeller.com

HubPages.com http://www.hubpages.com

YouTube.com http://www.youtube.com

Wordpress.com http://www.wordpress.com

Digg.com http://www.digg.com

Delicious http://www.delicious.com

Twitter.com http://www.twitter.com

Domain Name Traffic

We already briefly discussed about the importance of having a

keyword rich domain name.

What you need to remember is that you need to use keywords that
are relevant to the CPA offer you are promoting. However, finding
good names is pretty hard, so when I lack inspiration I use Domain
Suggestion Tool. This is a cool piece of software that helps you find
domain names related to particular keywords that haven’t been
registered.

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Domain Suggestion Tool http://www.domainsuggestiontool.com

Another thing you can do is to get your hands on expired domain

names that still have traffic being sent to them, and try to monetize
the traffic. Here are two resources I use to find expired domain
names:

ExpiredDomains.com http://www.expireddomains.com
DeletedDomains.com http://www.deleteddomains.com

Reciprocal Linking Traffic

Reciprocal linking means exchanging links with another site. Even if

one-way linking helps you get a better search engine ranking, two
ways linking (reciprocal linking) improves your ranking.

You want to make sure that you get a fair amount of traffic when
trading links between two sites. This is why it is my recommendation
to use a tracking script and measure how much traffic you are
sending to a link partner and how much traffic your partner is sending
you.

Here are a few tools that will help you:

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Link Partners http://www.linkpartners.com

Value Exchange http://value-exchange.sitesell.com

Forum Traffic

One of my favorite ways to drive traffic to your website/CPA offers is

to participate in forums that are related to the CPA offer(s) that you
promote. As most forums allow you to create a signature file, you can
take advantage of this, as the signature is going to be displayed at
the end of every forum message your write.

This means that you can link to your CPA offer in your signature, and
thus use this area to promote your offer. Let’s say that you promote
“get rid of cellulite” – you will want to join a forum related to
health/beauty/women and place your affiliate link in your signature, or
even better, link to the site that you created to promote the CPA offer.

Keep in mind that people who are visiting forums are ideal prospects
who will be interested in the CPA offers you are promoting, and thus
are more likely to be “hooked”.

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Article Writing Traffic

Article writing and submission to major article directories is a very

powerful method to drive free traffic to your websites, and make solid
profits from CPA offers.

We have already covered the benefits of having good quality articles

on your site – but then I was telling you about your “dummy
acceptance to CPA affiliate networks” site. However, you will want to
write articles and/or have somebody writing articles for you, and then
submit these to major article directories, since this will help you
create some good targeted traffic to your website.

The sites where you can find freelancers to write articles for you are:

Freelancer.com www.freelancer.com
Scriptlance.com www.scriptlance.com
Elance.com www.elance.com
Guru.com www.guru.com

I usually use the first two sites since they are a bit easier to use and
have low fees per project.

Here is a list of major article directories where you can submit your
articles:

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Ezine Articles http://www.ezinearticles.com
Go Articles http://www.goarticles.com

You may also want to consider using an article announcing service to

save time on the submissions.

Joint Venture Traffic

This is a very quick way to increase your traffic. This is because joint
venture partners promote the same program to their email lists.
Basically, you get a whole lot of traffic to the product’s website and
sky-rocket sales.

Finding a joint venture partner with highly responsive mailing lists can
really drive some serious traffic your way.

You should know that most join ventures involve an affiliate

agreement, where the joint venture partner takes a percentage of the
sale price of the product or service that is being promoted.

A good resource for finding joint venture partners is the Warrior

Internet Marketing forum, where you can find a section with joint
venture partners:

Warrior Forum http://www.warriorforum.com/forum/default.asp

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Forum Community Traffic

One way to create “stickiness” for your site is to create a destination

where users can discuss and interact with one another about the
topic at hand.

You can use lots of free forum scripts. The one I used over time and I
prefer is PHP forum - http://www.phpbb.com

Another thing you can do is to place banners in your forum – the

same banners that you got from CPA networks.

Social Networking Community Traffic

Social networking sites such as Facebook, YouTibe, Twitter, etc.

generate large amounts of traffic every day.

The cool thing is that the users actually drive the content creation.
The community builds the website and content on it, as the users are
telling their friends to join the community, thus spreading the
message – hence the viral aspect of social networking websites.

So why not build your own social network? It’s easier than you think.
I’ve included some links to free community builders below. Once you

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build the community you can place targeted CPA offers and generate
CPA commissions from all the free traffic.

Here are some useful links:

Ning http://www.ning.com

Dolphin Smart Community Builder

http://ww.boonex.com/products/dolphin

Paid Traffic

Pay Per Click Search Engine Traffic

On pay per click search engines, advertisers simply bid on keywords

that are relevant to their product or service. Their ad listings will be
displayed when a prospective customer types any of those keywords
into a search form. Rankings on the major pay per click search
engines are based primarily on the bid price and the click-thru rate on
the advertiser’s ads.

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The upside of pay per click is the fact that you have total control, and
you can decide the maximum price you want to pay for a visitor to be
directed to your blog/site.

Here’s how pay-per-click ads look on Google:

The sponsored links are marked on the right side of the page. Of
course, your objective is to make more money than the amount you
are spending on paid traffic, so be careful of the cost/benefits ratio
when you do that.

Here are the best companies that offer PPC traffic:

Google Adwords http://adwords.google.com

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Yahoo Search Marketing http://searchmarketing.yahoo.com

MSN Adcenter http://adcenter.microsoft.com

Facebook http://www.facebook.com/advertising

MySpace http://advertise.myspace.com

A large list of pay per click search engines can be found here:
http://www.payperclicksearchengines.com

Publisher Network Traffic

You can place your ads on thousand of websites that participate in

the contextual ad network’s publisher problem. These can be seen as
mini Google Adsense services because they are pretty much the
same thing.

What you need to know is that every time somebody clicks on an

advertisers’ ad on a publisher’s website, some percentage of the click
cost goes to the publisher. What’s left is kept by the contextual
network – and the advertiser is charged per click.

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You should always focus on the placement of your ad on the
contextual network’s web sites, since the better their ability to match
the ads with the content on the web site, the better quality traffic you
will get.

Some major contextual networks where you can buy traffic:

Clicksor http://www.Clicksor.com

AdBrite http://www.AdBrite.com

ValidClick http://www.ValidClick.com

Pulse360 http://www.pulse360.com

Adsonar http://www.adsonar.com

I want to point out that when Google began cracking down on affiliate
sites and “flogs” a.k.a. fake blogs or news blogs, advertisers began
searching out new venues to run their ads. I have been personally
advertising with Pulse360 and Adsonar (formerly Quigo) for about 6
years but about 2.5-3 years ago all of a sudden there was an influx of
affiliate marketers running biz opp and acai berry offers on those
networks. When I asked my AM what was happening, he informed
me that Adwords had shut their accounts down and they now needed
a new venue. So, the point of this background is to let you know that

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these publisher networks have some serious affiliates doing serious
numbers. This means that they work and work very well…but expect
the clicks to be expensive. Use caution when starting with them
because you can lose money very quickly if you don’t know what
you’re doing.

Text Link Traffic

If you want to pay some money for traffic, you can always buy text
links on various websites, as this can help you increase the number
of one-way links that are linking to your website/blog.

What you want to do is to find sites that are interested in selling static
links on their website.

Using text link traffic will help you with SEO by increasing your site’s
rank and thus the potential number of visitors on your site/blog.

You can buy static text links here:

Text Link Ads http://www.TextLinkAds.org

Text Link Ads http://www.Text-Link-Ads.com

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Text Link Brokers http://www.TextLinkBrokers.com

Banner Traffic

This type of traffic is really under-rated. Banners were the pioneers

of online advertising and yes, we do see a lot of them. But guess
what? They still work.

The key with banners is twofold. First, have a great headline. That’s
really what is going to grab the user’s attention. Second, have a
strong call to action. Tell the user what you want them to do. “Learn
More”, “Click Here”, “Submit”, etc.

Adwords has a great site targeting feature that can generate a lot of
traffic for your banners. It’s very easy to use and part of the
Contextual Network. I’d recommend you start there and then move to
the two others I list below.

Google Adwords https://adwords.google.com

Other places where you can buy banner traffic are:

Casale Media http://www.casalemedia.com

Valueclick http://www.valueclick.com

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Internal Traffic

Internal Page/SiteTraffic

Here, I am referring to making sure that your sites all link to one
another in a sensible way. It is not uncommon for me to have several
domains promoting the same exact offer. The content may be
different on the domains but they all lead to the same place which is
the CPA offer I am promoting.

So, when someone is reading my post on cellulite on

www.howtogetridofcellulite.net, I may put a hyperlink to another blog
called www.cellulitefacts.com or something (just examples here
folks). When the user arrives at www.cellulitefacts.com they will read
an article on the facts of cellulite and whaddya know? There’s my
banner for the same CPA offer.

Email Traffic

This could be very easily the single most important traffic source.
Essentially, you will want to put a sign up or opt-in form on your web
site and give something of value away to get people to sign up. Once
you have their information, you can email them to follow up and see if
they convert into a customer.

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Aweber is one of the easiest platforms to use and makes it very
simple to create and implement forms on your site.

Think of it like this, once the user visits your site they may go on to
complete your CPA offer or not. Regardless of that outcome, it is a
good idea to capture their email so that you can market related offers
to them in the future.

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 7. Secret Method #1
I am now going to give you some of my very best methods that have
worked very well for me for quite some time now.

This first method involves offline traffic so you want to clear it with
your Account Manager at your CPA network first. I say this because
people will be going directly to your domain and completing the offer
so the CPA network will not see where the traffic is originating from.

We will be marketing scholarships to local college students.

I am averaging about 10-15 leads per day using this method and the
average scholarship lead gen offer pays out at about $15.

Let me break it down for you.

Step #1- First off, we will need a domain. Just make something like:
www.studentscholarships.org But I recommend making it targeted to
particular area or college you are targeting. For example,
www.chicagocollegescholarships.org or something like that.

Now that we have a domain, you can search out local colleges in
your area. I personally like Yahoo for this as I have found they give
better educational results but it’s really up to you.

Step #2- Go to www.offervault.com and look for scholarship offers.

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(This site consolidates all the popular CPA network offers.) You will
find some that pay for short lead gen forms at $3-5. But I prefer the
longer form lead gens that will pay $15.

Step #3- After you find a decent offer, set up your new domain to
redirect to that offer.

Step #4- Create some flyers. You can do these yourself by printing
them out with the domain name on it or you can order some from a
professional printing business.

It might say something to the affect of…

Get Your Tuition Paid For

We are currently looking for 25 students to receive free scholarships to his university.
This is a limited time offer and applicants will be considered on a first-come, first-
serve basis.

Please visit www.chicagoscholarships.org or call 312-555-1212 (set up a local

voicemail #)

Remember to put the tabs at the bottom of the sheet with tear-offs
containing the website and phone #. MS Word has several templates
for flyers with this already built in so you don’t have to create it.

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Step #5- Pay some college students to hand them out or get
someone from craigslist.org to do the job for you. Or simply do it
yourself. I usually tell the people who hand thme out for me to place
stacks of them near high-traffic areas or place them one-by-one on
each desk in an auditorium before a class (but that is much harder to
do.) Lastly, I would look for bulletin boards in high traffic areas and
put the flyers up there.

Start small with a trial run of about 500 flyers to see what response
you can get. You can use your local Kinko’s to print the flyers.

Again, this requires a bit of work but it works very well when you find
a responsive group of students.

Also, college students are usually good candidates for free giveaways
such as iPhones, iPads and also free trials like Netflix and social-
media-related offers.

8. Secret Method #2
I used to use Adwords and Facebook very heavily but these days I
am trying my best to diversify my paid traffic.

This method involves using a newer ad platform but not the way most
people use it.

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I have been using Facebook Ads to run CPA offers for a couple years
now but recently came across a destination that converts much
better. It’s www.PlentyofFish.com. You can see the ad platform here
ads.pof.com. You can easily do $100-$200 a day on there without
much effort. It’s great to run dating offers specifically but I will also
share with you some other niches that convert well on this platform.

Before I do so, let me explain a bit about why I like POF:

VERY good targeting options. POF offers a ton of targeting options

that you can really take advantage of to improve your CTR. It’s
obvious that you can use ethnicity, body type, religion to target niche
dating sites (and you should), but you can also be really creative and
make use of some of many of the other targeting options as well.

Cheap Traffic. For similar demographics, POF is definitely cheaper

then bidding on Adwords or Facebook. Which makes sense because
dating ads on Facebook are ridiculously saturated.

Make changes as you need them. With Facebook and other

platforms, when you want to change your ad demographics, you need
to submit a new ad and go through their draconian approval process.
With POF, you can change any of the targeting options of your
campaign or of individual creatives on the fly. This is a really
awesome feature that makes testing a whole lot easier.

Review process is easier. This could change at any time, but in my

experience POF reviewers are a lot less strict in terms of pictures and
ad copy. There’s no need to include the dating site you’re promoting,

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plus you can call out user attributes like age and location. Even
better, take advantage of the dynamic insertion syntax so you can
add the current viewers age, location and gender directly into the ad.
Facebook reviewers on the other hand are a real pain in the ass to
deal with their strict rules and inconsistent interpretations of them.

Stats are very fast. Although they have a slight delay, POF updates
your stats very quickly. With Facebook, it takes at least 15 minutes to
update their stats. I know people who have blown $2k in under 20
minutes on FB, so having near real-time stats is something I’m really
appreciating.

Demographic targeting. This is a really cool targeting tool lets you

get the demographic breakdown based on interests of the users on
POF. It’s sort of like a Quantcast for POF. Make sure to take
advantage of it.

But here’s the real kicker. Yes, you can run CPA offers like
match.com or whatever on POF and still get great results. But think
about it. With the level of targeting that POF provides, you can run a
whole lot of offers besides dating.

Here are some that have worked very well for me along with the
associated demographic:

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Offers Targeting/demographics
Mortgage/debt/bankruptcy Geos: Michigan, California,
Florida, Nevada (all states with
bad economies)
Biz opp/work from home High school education, divorced,
moms
Weight loss/diet Body type=average, or big and
tall, female
Ecigarettes Smokers

There are obviously more but you get the point. POF is providing a
great deal of detail about their audience so we can take advantage of
that and really target our offers. Should you run dating offers? Sure.
But I would recommend trying some of the above offers before that
because it will be easier to stand out amongst the other advertisers.

Lastly, I would find a good PLR ebook on dating in general or online

dating and runs some ads to a squeeze page to build a small list of
these daters. You can then run multiple offers to them to see what
works best.

Give this one a shot, I think you’ll be pleasantly surprised.

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 9. Final Words

We’ve reached the final destination, or better said, I taught you all
you need to know to get started and make some serious money from
CPA affiliate marketing.

Any beginning can be scary, and don’t expect to win tens of

thousands of dollars per month in a week. You will see, that as you
begin your way as an affiliate marketer you will want to come back to
this book and see what you might have missed, or how you can get
some extra traffic to your sites, or what tools you can use for
whatever you might need at the moment. It’s quite a lot of
information to be taken all at once, but you can rest assured that this
book will help you while you take the first steps into the world of CPA
affiliate marketing.

You will see that your first sites and first offers will seem to be harder
to promote - don’t worry, this is only because you didn’t get the hang
of it yet. But, as you will promote more, you will find it easier to find
the offers that bring you lots of money, and you will see that you can
now promote them better and get even more green stuff going. So,
baby steps at first.

What I would suggest would be to first promote two or three offers,

and see how it goes, and learn from your mistakes. Even with two
offers you might make $25 a day with a site that will mostly run on

85
autopilot. What you will want to do during this time will be to learn
how to use all the tools I told you about. Once you do that, you will be
able to adapt your strategies, get into a work routine, and
subsequently make more money faster. In turn, this will mean that
you will have more time for yourself, so learn how to enjoy this newly
found freedom.

Some say that affiliate marketing is making money the slacker’s way.
But don’t we all want to work as little as possible and to gain as much
as possible?

Being a CPA affiliate marketer can help you life the lifestyle you
always wanted. Just consider the fact that all you need to make
money will be a computer with an internet connection – so you can
work anytime anywhere! You will be able to be in a permanent
vacation if you want to, enjoying the things that you love!

So, start now, and take your first baby steps to the life you always
wanted!

Any questions or comments please email [email protected].

If you like this WSO, please review it here:

http://www.warriorforum.com/warrior-special-offers-forum/378808-0-
2k-30-days-cpa-secrets-unleashed-100-money-back-guarantee.html

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 10. CPA Terminology

Contextual Creative – This refers to the affiliate link that should be

used when sending contextual traffic to the CPA offer.

Creative – This refers to the type of creative that is available (i.e.

text, html, skyscraper banner, etc.)

CPC – This is the acronym used for “Cost Per Click” and refers to
how much an affiliate pays per click when buying traffic.

CPA – This is the acronym used for “Cost Per Action” and refers to
how much is paid by the advertiser to generate a qualified lead.

EPC – This is the acronym used for “Earnings Per Click” and refers to
how much an affiliate has earning per click. This can be easily
calculated by taking the total revenue and dividing it by the total
number of clicks for a particular CPA campaign.

Landing page – This is the page where the prospect lands whether it
is the merchant’s web site with the CPA offer or a bridge page
created by the affiliate.

Ramping Up – This is used to describe taking a campaign that has

potential and adding more relevant keywords and traffic sources to
increase volume and commissions.

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Pixel – This can be a simple java script code or image that is fired
when an affiliate generates a lead.

Publisher – Another name given to affiliates of a CPA network

Street Price – This is the standard CPA commission that the network
has given to a particular CPA offer.

Scrub – This is when the CPA network or CPA advertiser starts

removing leads that you have generated due to fraudulent or bogus
leads.

Shaving – This is the practice of skimming leads generated by the

affiliate in order to pocket more money by the CPA network or
advertiser.

Success Page – This is the web page that the CPA network’s pixel
fires on to report a lead.

Vertical – This refers to the industry of a particular CPA offer. For

example, offers in the “biz opp” vertical.

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