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BusinessEthics1-1

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BusinessEthics1-1

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mandocdocmica55
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SOCIAL RESPONSIBILITY AND

BUSINESS 4TH EDITION

FERRELL • THORNE • FERRELL

BUSINESS ETHICS

Social Responsibility
Framework
Social Responsibility Defined

• Social responsibility
– The adoption by a business of a strategic focus
for fulfilling the economic, legal, ethical and
philanthropic responsibilities expected of it by
its stakeholders
• Businesses should look beyond their self-
interests and recognize that they belong to
a larger group that expects responsible
participation.
What do you believe organizations
should be responsible for
accomplishing?
Social Responsibility Defined (cont.)

• Applies to all types of businesses


– Small businesses
– Large businesses
– Sole proprietorships
– Multinational corporations
Social Responsibility Defined (cont.)

• Fulfills societal expectations


– Provides a return on investment for owners
– Obeys the law and regulatory agencies
– Acts in a just, fair, and correct manner
– Promotes human welfare and good will
Pyramid of Social Responsibility
Social Responsibility Defined (cont.)

• Economic
– Maintain profitability
• Legal
– Abide by legal and regulatory influence
• Ethical
– Ensure just and fair behavior in the workplace
• Philanthropic
– Promote human welfare and goodwill
SOCIAL RESPONSIBILITY AND
BUSINESS 4TH EDITION

FERRELL • THORNE • FERRELL

BUSINESS ETHICS

Strategic Management of
Stakeholder Relationships
Stakeholders

• Those constituents who have a stake in, or


claim on, some aspect of a company’s
products, operations, markets, industry, and
outcomes
• Companies that operate with a stakeholder
orientation recognize that business and society
are interpenetrating systems, in that each
affects and is affected by the other.
Primary Stakeholders

• Groups fundamental to a company’s operation and survival


– Customers
– Employees
– Shareholders
– Investors
– Suppliers
– Government
– Community
• Balancing the needs and perspectives
of primary stakeholders is a strategic imperative.
Secondary Stakeholders

• Groups that may influence and/or be affected by the


company, but are not engaged in economic exchanges with
the firm:
– Media
– Special interest groups
– General public
• These groups are not fundamental to an organization’s daily
survival.
• They can place significant pressure on a business
and therefore, cannot be ignored.
Development of
Stakeholder Relationships
• Relationships are founded on principles of:
– Trust
– Commitment
– Communication
• They are also associated with a degree of:
– Time
– Interaction
– Shared expectations
• Companies are searching for ways to develop long-term and
collaborative relationships with their customers and business
partners.
Social Capital

• An asset, which resides in relationships,


that is characterized by mutual goals and
trust
• Facilitates smooth internal and external
transactions and processes
The Reactive-Defensive-
Accommodative-Proactive
Scale
SOCIAL RESPONSIBILITY AND
BUSINESS 4TH EDITION

FERRELL • THORNE • FERRELL

BUSINESS ETHICS

Corporate Governance
Corporate Governance

• Corporate governance is the formal system


of oversight, accountability, and control for
organizational decisions and resources.
• Major issues:
– Shareholder rights
– Executive compensation
– Organizational ethics programs
– Board composition and structure
– Auditing, control and risk management
– CEO selection and executive succession plans
Models of Corporate Governance

• Shareholder model
– Maximizes wealth for investors and owners
– Develops and improves the formal system of
performance accountability between
management and the firm’s shareholders
– Makes decisions based on what is ultimately
best for investors
– Focuses on aligning investor and
management interests
Models of Corporate Governance
(cont.)

• Stakeholder model
– Considers the interests of employees,
suppliers, government agencies, communities, and
other groups with which the firm interacts
– Assumes a collaborative and
relational approach to business
– Focuses on continuous improvement,
accountability, and engagement with internal
and external constituents
Issues in Corporate Governance
Systems
• Boards of directors
– Independence
– Quality and experience
– Performance
• Shareholders and investors
– Shareholder activism
– Social investing
– Investor confidence
Issues in Corporate Governance
Systems (cont.)
• Internal control and risk management
– Internal and external audits
– Control systems
– Risk management
• Financial misconduct
• Executive compensation
SOCIAL RESPONSIBILITY AND
BUSINESS 4TH EDITION

FERRELL • THORNE • FERRELL

BUSINESS ETHICS

Legal, Regulatory, and


Political Issues
Government’s Influence on Business

• Laws are enforced through the judicial system.


– Settles disputes and punishes criminals
• Corporations have the same legal status
as a person.
– Can sue
– Can be sued
– Can be held liable for debt
The Rationale for Regulation

• Preventing trusts and monopolies from using


their market dominance to negatively manipulate
output, pricing, and quality
• Eliminating unfair competition and anti-
competitive practices
• Supporting environmental initiatives, equality in
the workplace, and product safety
• Protecting consumers and business in e-
commerce activities
Global Regulation
• Import barriers
– Tariffs and quotas
– Minimum price levels
– Port-of-entry taxes
• Product quality, safety, distribution, sales, and advertising
regulation
• North American Free Trade Agreement (NAFTA)
– Eliminates virtually all tariffs on goods produced and
traded between the U.S., Canada, and Mexico
• European Union (EU)
– Promotes free trade between member nations
Benefits of Regulation

• Greater equality in the workplace


• Safer workplaces
• Resources for disadvantaged societal members
• Safer products
• More information about products
• Greater product variety
• Cleaner air and water
• Preservation of wildlife
Deregulation

• Removal of all regulatory authority


• Belief that less government intervention
allows business markets to work more
effectively
• Many industries have been deregulated.
– Trucking
– Airlines
– Telecommunications
– Electric utilities
• Critics of deregulation cite higher
prices and poorer service/quality.
Corporate Approaches
to Influencing Government
• Lobbying
– Process of persuading public and/or government
officials to favor a particular position in decision making
– Takes place directly or through trade organizations
• Political Action Committees
– Organizations that solicit donations from individuals
and then contribute to candidates running for political
office
• Campaign Contributions
– Corporate donations
Seven Steps to Effective Compliance
and Ethics Program
• Establish a code of ethics.
• Appoint a high-level compliance manager, usually
an ethics officer.
• Take care in delegation of authority.
• Institute a training program and
communication system.
• Monitor and audit for misconduct.
• Enforce and discipline.
• Revise program as needed.
SOCIAL RESPONSIBILITY AND
BUSINESS 4TH EDITION

FERRELL • THORNE • FERRELL

BUSINESS ETHICS

Business Ethics and


Ethical Decision Making
Ethical Issues in Business

• An ethical issue is a problem, situation, or


opportunity requiring an individual, group, or
organization to choose among several actions that
must be evaluated as right or wrong, ethical or
unethical.
• Ethical issues:
• Honesty and fairness
• Conflict of interest
• Fraud
• Discrimination
• Information technology
Moral Philosophies

• Consequentialism
– A decision is right or acceptable if it helps
achieve the desired results
• Egoism
– Maximizing one’s own self-interest
• Utilitarianism
– Greatest good for the greatest number of people
• Ethical formalism
– Focuses on the rights of the individual
• Justice theory
– Evaluations of fairness
Kohlberg’s Model

• People progress through the previous six stages.


• Cognitive moral development should be viewed
as a continuum.
• People’s moral beliefs and behavior change as
they gain education and experience.
• There are universal values by which
people in the highest level of moral
development abide.
Social Needs that Motivate
Ethical/Unethical Behavior
• Need for achievement
– Preference for goals that are well defined
and moderately challenging
• Need for affiliation
– Inclination to work with others in the
organization rather than alone
• Need for power
– Desire to influence and control others
Creating an Ethical Climate

• Top managers, employees, and stakeholders


must support the philosophy that all
organizations have responsibilities that extend
beyond legal and economic obligations.
• Members of the organization must be willing
to share their values about workplace ethics.
Creating an Ethical Climate (cont.)

• Ethical concerns should be incorporated into


strategic planning.
• Management must develop a mechanism for
assessing its progress in making ethical
decisions that contribute to social
responsibility.

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