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Assignment 2..

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6 views

Assignment 2..

Uploaded by

maryamnoorrr13
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Assignment 2.

Marketing Management
Submission date 28 December 2024.
Also submit on portal. Closing time on Portal will be 28
December 2024 Time 1800 Hours. (6 PM)
Option 1.
(Individual submission of assignment.)

Narrative and Case Brief. Burger o' Clock is a well-known local fast-food chain in Pakistan,
specializing in burgers, fries, and shakes. Founded in the early 2000s, the brand has grown
significantly and now has multiple locations across major cities, offering a variety of menu
options that cater to local tastes. Burger o' Clock's mission is "to serve high-quality, affordable,
and delicious fast food that meets the tastes of our customers while offering an exceptional
dining experience." Known for its signature burgers, such as the "Cheese Burst" and "Smoky
Chicken," the restaurant chain also aims to innovate and offer healthier options like grilled
burgers and wraps to appeal to health-conscious customers.
In a move to expand its reach, Burger o' Clock introduced a home delivery service that allowed
them to tap into the growing demand for convenience in the food industry. Additionally, the
company has focused on maintaining affordability by offering combo deals and value menus,
which cater to price-sensitive customers. In response to changing consumer preferences and
the rise of health-conscious trends, Burger o' Clock introduced a new product line, "Fit
Burgers," featuring low-calorie options with fresh ingredients and healthier buns.
Despite its success, Burger o' Clock faces intense competition from both international and local
fast-food chains, including global brands like McDonald's and KFC, as well as smaller regional
competitors. The company must navigate challenges such as fluctuating food prices, supply
chain disruptions, and changing regulations related to food safety and health. Moreover, with
the rise in concerns about environmental sustainability, Burger o' Clock has also made efforts to
reduce its environmental impact by using eco-friendly packaging and sourcing ingredients from
local, sustainable farms.
Required:
Mention the market expansion strategy(ies) used by Burger o' Clock according to Ansoff Matrix.
Analyze environmental forces mentioned in the case. Provide reason for selection or omission
of any force given in the case and justify your answer.
Assignment 2.
2nd Option
Narrative and Brief. PepsiCo Pakistan is a leading player in the food and beverage industry,
renowned for its broad portfolio of products ranging from beverages to snacks. The company
has firmly established its position in the market through continuous innovation, a strong
distribution network, and its commitment to quality. PepsiCo’s product line includes globally
recognized brands like Pepsi, Mountain Dew, Lays, and Aquafina, catering to a diverse customer
base across Pakistan. PepsiCo Pakistan’s operations involve a highly integrated system that
spans from raw material procurement to manufacturing and distribution. The company’s
efficient supply chain, advanced production facilities, and extensive distribution network allow
it to meet the demands of millions of consumers nationwide. Additionally, PepsiCo focuses on
sustainability initiatives, reducing water usage, waste, and carbon emissions in its operations.
On the retail front, PepsiCo’s products are available in a wide variety of formats, from single-
serve bottles to large family-sized packs. The company has also embraced digital platforms and
e-commerce, allowing customers to conveniently purchase products online. With a strong
market presence, PepsiCo Pakistan is constantly exploring new avenues for growth. While the
company is dominant in urban markets, there are still significant untapped rural markets with
high potential. Expanding its presence in these regions could help PepsiCo further solidify its
leadership in the local market. Furthermore, PepsiCo has opportunities to introduce new
product lines catering to health-conscious consumers and explore international markets where
demand for Pakistani products is rising.
Requirement.
Identify and elaborate on Michael Porter’s Five Competitive Forces within the beverage
industry, specifically focusing on PepsiCo and elaborate your answer.

Which of Michael Porter’s generic strategies is PepsiCo currently utilizing? Additionally, which
other strategy would you recommend for the company, and how would it be beneficial?

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