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 INDEX

S. No. Subject Line Category Page Number

1. Welcome email subject lines 4

2. Introduction email subject lines 5

3. Pitching new prospects 6

4. Acquiring old clients 7

5. Promoting a new offer 7

6. Collaborations and Brand deals 8

7. Follow-up 9

8. Content Promotion 10

9. Customer Appreciation 10

10. Event Promotion 9

11. Referral email subject lines 11

12. Reminder email subject lines 12

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60+ ready-to-use e-mail subject lines

that'll give you a 98% open rate

Note: This is a list of generalized subject lines. It must be personalized by changing the text in
parentheses. In addition, you are free to customize all subject lines for your email according to
your needs. Let’s go!!

1) Welcome email subject lines

1. [Name], are you ready to meet the [your name or your business name] welcome wagon?

2. Welcome to [business/newsletter name]! 3 steps to get started

3. Nice move! 😎 You’re now subscribed to [newsletter/product]

4. Welcome to the club! Your coupon awaits…

5. Welcome! Important info (and fun stuff too)

6. Hey [name], welcome to [business]!

7. Welcome to #branded hashtag

8. Cheers for subscribing! 🍻

9. You made it! ✅

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 A dummy illustration of the Welcome email subject lines

2) Introduction email subject lines

10. Fellow [niche] business owner looking to connect

11. Wonderful meeting you at [event name] last night!

12. Mention something specific you talked about

13. Reaching out to you via [Referrer’s Name]

14. Continuing our conversation from [event]

15. We oughta get to know each other…

16. Fellow [college] alumni reaching out

17. Looking to chat with [role]s like you

18. As promised: the invoice tool I use!

19. Hi [Name]! Referral from [Name]

20. Reaching out about [niche/topic]

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 21. Introducing [Name] to [Name]

22. [Name] here, from [business]

23. Nice meeting you, Shana!

24. Inquiring about [topic]

3) Pitching new prospects

25. 1-year update story on the [Anything that Relates to the Company You are Pitching]?

26. [Reader’s goal] is easier than ever now with [your name or your company name]

27. Can we chat about [the name of the company/your product or services]?

28. Need help keeping your [Key Element of your Service] updated?

29. [Your company + their company]…2 minutes later today? 🕰

30. Freelance writer with an idea: [Your Pitching Intention/Idea]

31. How do you compare to [competitor]? Touchy subject?

32. Freelance [Your Service] with an idea for you

33. [PERSON YOU KNOW] sent me your way

34. [Your Location] [Your Service] here…

35. Do you hire freelance [Your Service]?

36. Tips to improve [company name]’s X

37. A [better/easier/faster] way to [goal]

38. Are you making these X mistakes?

39. Congrats on [latest achievement]!

40. A new solution for [pain point] 😮

41. How’d we do? Help us help you?

42. Time for new case studies?

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4) Acquiring old clients

43. Ends today! 36-hour outlet sale. This is your last chance…

44. Invitation to register for *|Fist NAME|* *|Last NAME|*

45. Congratulations, *|Fist NAME|* *|Last NAME|*

46. Pay X for Y (48 hours only!)

47. Will you save 50%?

48. Rough day?

49. 5 hours only!

5) Promoting a new offer

50. 12 Things You Didn’t Know About Y discount% nationwide – July 12 to 17

51. [Trend] might be all the rate…but the best yet is yet to come

52. [Name], take a break from [event] with [your product]

53. Shine bright like a…[something unexpected here]?

54. [Announce your offer]: What You Need to Know

55. [Your Service] Tips Webinar Monday @1pm

56. Enjoy discount percent% off + [one benefit]

57. [Event] ends [date] but our sale carries on!

58. [Topic]: You. you. you. oughta. kno-ow

59. [GUIDE]: Name of Guide

- Follow-ups on Promotions

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 60. Get ready for [Upcoming event/festival/season] with [your name or your company]

61. 2024 [The client’s industry] Trends: The Old & New, Tried & True

62. Wait what? Genius tips you won't want to miss

63. Madison, are you making these [your service] mistakes?

64. New deal! Seriously [Adjective] [Your Service] jackets.

65. Pressure’s on: What can you save this week?

66. [Your Service]: Tips & Types, Which One is Right?

67. Last chance to score savings on game-time gear!

68. Half-off ends TOMORROW! [to-mor-ROW]

69. Your coupon’s not going to redeem itself…

70. Oops [The News] did it again…

71. Your Gift Card is Expiring—Hurry In! 🏃‍♀️

72. Click click click BOOM dynamite.

73. Hurry! BOGO won’t last long ⏳

74. Only 3 days left to save BIG

75. Say goodbye to savings . 👋🏾

76. Last chance to save 50%!

77. 30 seconds to spare?

78. Time is running out…

6) Collaborations and Brand deals

79. Up for a good collaboration…What's on your mind?

80. Sell more [what the brand is selling]. I can help!

81. [Brand Name]. - Share your summer with us

82. We believe in what you do. Let's partner!

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 83. [Your name] x [Brand Name]. Let's talk!

84. Let's take on your brand together!

85. We'd like to work with your brand

86. Ready to dominate your market?

87. Possible Brand Collaboration

88. Should you partner with me?

89. [Brand Name] Collaboration

7) Follow-up
90. [Name] here, following up on your [reader’s interest]

91. Touching base re: [Your previous mail subjectline]

92. Any questions on the quote we sent over?

93. Your recent download—any questions?

94. Another resource for you, [Name]!

95. [Name], did our guide help?

96. Hi [Name], just checking in

8) Content Promotion

97. Top Secret! 🤫 X Lesser-Known Ways to Improve Your [customer’s interest]

98. Name, X% of [Stat relevant to your content ]

99. How to Plan Your [Reader’s interest] in an Hour or Less 🕑

100. [Ebook] ⚡️ Speeding up the [A process of your service] ⚡️
101. The last guide to [customer’s interest] you’ll ever need

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 102. 15 Business Card Templates Up for Grabs

103. Guide Inside! 8 Ways to [Achieve Benefit]

104. Steal our Marketing Hacks (Seriously!)

105. How to Start a Business [Free Guide]

106. 🙌 Finally—a cheat sheet to [topic]! 🙌🏾

107. [FREE GUIDE]: Name of Guide

9) Customer Appreciation

108. Happy [business name]versary! Grab your discount

109. Customer Appreciation Day calls for a celebration…

110. Customers like you deserve freebies like these

111. Hi Khushi, enjoy this token 🏆 of our thanks.

112. Free gift. No catch. Just because. ❤️

113. Thank you for X years together! 🎁

114. Our way of saying thanks…

10) Event Promotion

115. Save Your Spot Now! [Your Service] Webinar – Limited Seats 🪑
116. You’re invited: The Future of [Your Service] [Spots limited!] 🏃🏾
117. [Webinar]: Nail Your [Reader’s pain point]– in Half the Time!

118. You’re Invited! Startup Success Breakfast (Come hungry!)

119. Once again, it’s time for…[Event Name] [Date of Event]

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 120. Back by popular demand: [Event Name] Round II!

121. Let’s talk [Your Service] – Q&A Session 5/28

122. Yappy Hour this Wednesday @ [Location]!

123. We’re in Town! Free Tacos in [Location] 🌮

124. Monday: Pub Run at 6 pm!

- Follow-up (Event)

125. So… how was it? Share your #hashtag pics!

126. Thanks for attending [event name]!

127. That was a blast! [Pics included!]

128. We loved seeing your face!

129. Thanks for coming out!

11) Referral email subject lines

130. Introduce your friend our services (and get rewarded)

131. Refer friends. Get points. Cash in. Repeat!

132. New referral program! Free to join!

133. Refer your friends and save!

134. Refer a friend and get $20!

135. Give $10, get $10, in 10.

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12) Reminder email subject lines

- Promotion

136. Workshop Reminder: How to Build a Resume [TUES 2 PM]

137. We Can’t-Wait for Tomorrow! (Have You Registered?!)

138. Five days until the big reveal 5️⃣…4️⃣…3️⃣…2️⃣…

139. Reminder: Cook for a Cause THIS Friday! 🥙

140. Only 2 more hours…then the secret’s out! 🙊

141. X is coming up…tickets are running out!

142. Will We See You This Wednesday?

143. You Forgot to Save Your Seat!

- Cart abandonment

144. Those [items] are waiting for you with sad 🥺 puppy eyes…
145. [Name] looks like you left some stuff in your cart

146. Your basket is having abandonment issues 😢

147. Name, don’t forget to complete your purchase!

148. We’re on the edge of our seats over here!

149. Don’t let free shipping go to waste

150. Time to pull the trigger [Name]!

151. Well…are you gonna buy it?

152. You forgot to check out!

153. Forgot something?

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 The End

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