Scribd
Upload
6 views

Untitled document_3

Uploaded by

belaymike128
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
6 views

Untitled document_3

Uploaded by

belaymike128
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 8

Sales VS Marketing

sales and marketing are two major pillars of every business. They are
closely related and function as a catalyst for generating profit in the
business. Marketing is about creating awareness about a brand or an
organization and sales turn that viewership into revenue by converting the

m
potential consumers into actual consumers. Understanding the
dissimilarities between sales and marketing can help you implement them

co
better to achieve your organization's revenue goals.

s.
Why We Should Understand the Difference
Between Sales and Marketing
ve
As you need to integrate both sales and marketing functions in your
ea
organization, it is important to understand clearly the differences between
sales and marketing. Understanding the differences between them helps
you fit them perfectly in your organization in order to increase revenue. You
nl

need to make a proper allocation for each function of your business while
preparing an organizational budget. Continue reading to closely understand
io

sales and marketing and how they differ from each other.
at

What are Sales?


uc

Sales refer to all activities involved in selling a product or service


to a business or a consumer.
ed

It involves convincing customers to buy from your enterprise. The


convincing can be through different means such as demonstrating your
product's benefits, giving discounts or creating your product more
attractive than the same category product of your competitors. Some typical
methods of sales generation include making cold calls, doing one-on-one
meetings with business leads, participating in trade fairs and other
promotional events, etc.
What is Marketing?
Marketing is the technique of making people interested in your
product through various strategies like packaging, positioning
(creating a perception), pricing, arrangement, and advertising.

The marketing efforts of a company focus on generating direct sales leads,


but they should intend to make sales easier and increase income over a

m
longer time span.

co
Marketing team work on creating a brand image and improving public
relations. It will help in not only generating direct sales leads but also
influences customers to make a purchasing decision in favor of the

s.
company's products.

ve
Now let's discuss various differences between sales and
marketing;
ea
1. Difference Between Sales And Marketing
Types
nl

Types of Sales:
io

1. B2B (Business-to-Business) Sales: In includes businesses that


at

sell goods and services to other businesses requiring them. B2B


transactions generally have a higher selling value and more
uc

complicated terms.
2. B2C (Business-to-Consumer) Sales: It focused on engagements
ed

between a business and its customers. B2B sales allow businesses to


interact directly with customers who need their products and services.
3. Enterprise Sales or Complex Sales: It is when you sell your
products and services to large enterprises. B2B sales can become
enterprise sales when the stakes are high enough.
4. SaaS (Software-as-a-service) Sales: It refers to the process of
selling your company's web-based software to clients. Your clients
may include companies as well as individuals.
5. DTC (Direct-to-Consumers) Sales: It refers to a product creator
directly selling their items to consumers. Most of these sales take
place through online stores.
6. Direct Sales: There are two types of direct sales;
1. Single level: In this particular type, the seller makes money by
purchasing products from a parent organization and selling
them directly to consumers.
2. Multi Level: Multi-level marketing refers to a seller making

m
money by selling their products to consumers or making their
consumer a new direct seller.

co
7. E-Commerce Sale: It is generally selling goods and services over an
electronic network or internet. These business transactions occur

s.
either as B2B or B2C.

ve
Types Of Marketing:

1. Social Media Marketing: this type of marketing uses social media


ea
platforms like Facebook, Twitter, Instagram, and YouTube to foster
reach customers across the nation and foster relationships with them.
Through social media marketing, brands and businesses can
nl

communicate with the masses in a more personalized way.


2. Email Marketing: Sending an email that contains a commercial
io

message to a large group of people is called email marketing. It is the


act of sending an email to a current or prospective customer. Email
at

marketing's aim is to build brand awareness, trust, and loyalty.


3. Influencer Marketing: Someone with many followers and a
uc

fanbase on any social media platform is called an influencer. When


you use influencers to promote your brand and product, that is called
ed

influencer marketing. Nowadays, it is a trending and effective


marketing strategy.
4. Database Marketing: Company collects the data of both customers
and potential customers and then uses those consumer data to
produce targeted, automated communications for customers.
5. Event Marketing: Event marketing is basically promoting your
products, services, and brands during promotional events. Event
marketing represents how the company operates, potential
attractiveness, shortcomings, etc.
6. Product Marketing: Product marketing is basically bringing a new
product or service to market strategically and communicating its
value both externally to the market and internally within the
enterprise.

Marketing

m
2. Difference Between Sales and Marketing

co
Goals

s.
Both sales and marketing processes focus on generating revenue. But, sales
mainly focus on short-term goals, whereas marketing has a relatively

ve
long-term perspective.

Let's discuss the differences between sales and marketing;


ea
Sales Goals:
nl

1. Increase monthly revenue.


2. Retain existing customers.
io

3. Lower customer acquisition cost.


4. Increase profit margin.
at

5. Close sales.
uc

Marketing Goals:
1. Launch a new product.
ed

2. Build a brand.
3. Research customer needs.
4. Enhance product awareness.
5. Better customer satisfaction.
6. Generate Qualified Leads.
7. Maintain customer relationships.
3. Difference Between Sales and Marketing
Process
selling

Sales Process:
Here are some steps involved in the sales process;

m
1. Create a list of target customers and do research on them.

co
2. Connect with your prospects through phone calls and emails.
3. Sort your list based on their response, and the need to buy your
product.

s.
4. Schedule a meeting with sorted leads.
5. Show your product and give a demonstration of your product

ve
features and benefits.
6. Listen to your prospect's complaints, and recommendations,
ea
address their concern, and understand their perspective.
7. Close a deal by negotiating the price, and creating a proposal.
8. Deliver the product and help customers to get started.
nl

9. Support your customers with after-sales service.


10. Make your customers buy your products and services
io

repeatedly.
at

Marketing Process:
uc

1. Study your potential customers and the market.


2. Split your customers into different segments based on their
interests.
ed

3. Build a marketing strategy for the segment you target.


4. Highlight the unique features of your products in your marketing
campaigns.
5. Run the marketing campaigns.
6. Monitor the performance of your marketing campaigns.
7. Modify and tune your campaign based on their performance if
required.
4. Difference Between Sales and Marketing
Strategies

m
Here are some examples of sales and marketing strategies;

co
Sales Strategies:

s.
1. Door-to-door sales: In the door-to-door sale process, sales
representatives visit prospects at their homes or offices to sell

ve
products or services.
2. Cold Calling: It is one type of business practice in which contacting
a potential customer via phone call who has not expressed interest in
ea
speaking with a customer service representative or making a
purchase.
nl

3. Free Trial: Free Trial is the way to present the true value of the
product as businesses don’t easily invest in an unknown product. But
io

most importantly, you need to confirm that your free trial period isn’t
extended for too long.
at

4. Discount Selling: Companies offer attractive discounts on some


products for a limited period to attract buyers and help them to make
uc

a purchasing decision.
5. Discount Coupon: Sometimes companies provide discount
coupons to the customers when they book something or pay online.
ed

These coupons will help buyers to make purchasing decisions easier.


6. Cross-Selling: When a company sells more items to their existing
customers, that is called cross-selling. The best example of
cross-selling is a bank selling insurance or credit cards to their
savings account holder.

Marketing Strategies:
1. Price-Focused Marketing: Attractive pricing is the best way to
attract customers. Companies fix the prices of their products
according to the quality; low pricing for low-quality products, price
matching for mid-category or competitive products, and premium
pricing for the best quality products.
2. Online Marketing: Companies promote their products via various
social media platforms, search engines, and emails.
3. Product-Focused Marketing: Highlighting the various aspects of

m
the product such as size, packaging, and quality. Considerably better
packaging and bigger size attract the buyer most.

co
4. Status Marketing: When a company positions its product as a
symbol of status and reserves the right to sell those to selective

s.
customers like businessmen, influential people, high net worth
individuals, etc. that is called status marketing.

ve
Key Takeaways
ea
● Sales are the delivery of products from the manufacturer to
consumers in exchange for money and marketing is basically
nl

understanding the customer's need and introducing products


accordingly.
io

● Sales basically follow a fragmented and product-oriented approach,


whereas marketing follows an integrated and customer-oriented
at

approach.
● Sales focus on maximizing the seller's profit but marketing focuses on
uc

generating profit through customer satisfaction.


● Sales follow the push strategy and marketing follows the pull strategy.
● The target audience of sales is both individuals and organizations,
ed

moreover, the target audience for marketing is the public.


● The primary objective of sales is to influence the target audience to
become a buyer, and the primary objective of marketing is to identify
customers' needs and make products accordingly.
● Good communication and selling skills are required for sales whereas
good analytical skills are required for marketing.
● Marketing focuses on building long-term relationships with
customers, whereas, sales refers to the ultimate outcome of
marketing.

m
co
s.
ve
ea
nl
io
at
uc
ed

You might also like