THESIS

SYNOPSIS
1. SRILANLAN REFUGEE CAMP REDEVELOPMENT, TRICHY (LIVE)
2. SUSTAINABLE MIXED USE DEVELOPMENT, KOYAMBEDU CMBT,
CHENNAI (LIVE)
3. ONE DISTRICT PRODUCT PLAZA, SEMENCHERI, CHENNAI SUBMITTED BY
SUHAIL HASAN .A
(HYPOTHETICAL) 200101601027
A – SECTION

GUIDED BY
AR. FARDEENA
 1. SRILAKAN REFUGEE CAMP REDEVELOPMENT
■ INTRODUCTION AND BACKGROUND ■ AIM AND OBJECTIVES
OF THE STUDY Redeveloping the Sri Lankan refugee camp in Trichy is a
Introduction/Background:
significant
The protracted displacement of populations in Sri
and sensitive undertaking
Lanka due to civil conflict has resulted in numerous
1.Analyze the current state of refugee camps in Sri Lanka,
refugee camps that lack adequate infrastructure and
focusing on infrastructure, living conditions, and social
facilities. This thesis aims to explore innovative
dynamics.
architectural solutions for the redevelopment of these
2.Develop design principles that prioritize community
camps, transforming them from temporary shelters
participation, sustainability, and cultural relevance.
into sustainable communities that promote resilience,
3.Propose a comprehensive redevelopment plan that includes
dignity, and integration.
housing, communal spaces, and essential services.
4.Adequate Housing: Provide a range of housing options that
cater to different family sizes and needs, ensuring safe,
comfortable, and dignified living conditions
■ SCOPE AND LIMITATION ■ METHODOLOGY
Scope:
The of 1,246 people staying in 450 houses spread across blocks A to D in
Kottapattu
rehabilitation camp for Sri Lankan Tamils along the Trichy Pudukottai highway.
Established 35
years ago, the camp is one of the largest refugee camps in the state. It is
necessary to restore the shelters in this refugee. It’s possible for us to redevelop
this refugee implementing our design concepts as an area of sustainable
dwelling

Limitations:
Cultural Sensitivity:
Architectural designs must respect the cultural identity and heritage of the Sri
Lankan Tamil community, which may require specific design elements that
resonate with their traditions.
Infrastructure Challenges:
Existing infrastructure may be inadequate to support new development,
requiring significant investment in utilities, transportation, and public services.

Community Needs:
The architectural design must accommodate communal spaces, housing
diversity, and access to essential services, which can complicate layout and
design

choices. Accessibility:
Ensuring that the redesigned spaces are accessible to all, including those with
disabilities, requires careful planning and design considerations.

Environmental Impact:
The impact of construction on the local environment must be considered,
requiring designs that minimize ecological disruption
■ PROBLEM STATEMENT ■ SITE DETAILS
Overcrowding: Limited land and infrastructure lead to congested SITE LOCATION : Thiappanandhal, Tiruchirappalli, Tamil
living conditions. Nadu 606907
Inadequate Housing: Temporary shelters are poorly constructed, SITE AREA : 41,735 sq m
unable to withstand weather extremes.
Lack of Basic Amenities: Insufficient access to clean water,
sanitation, healthcare, and electricity.
Livelihood Challenges: Limited opportunities for employment or
income generation.
Social Integration: Refugees face challenges in integrating with the
local community.
Educational Gaps: Limited facilities and resources for children’s
education.
Environmental Degradation: Poor waste management and
deforestation in nearby areas

•Proximity to Urban Areas: The site should be close to urban

centers to provide access to essential services such as healthcare,
education, and employment opportunities.
•Transportation Accessibility: Consider sites with good connectivity
to public transportation networks, making it easier for residents to
commute for work or access services.
•Crime Rates: Choose areas with low crime rates to ensure the
safety of residents.
•Conflict Zones: Avoid locations that are prone to social or political
unrest, which could jeopardize the safety and stability of the camp.
The site selection for the redevelopment of the Sri Lankan refugee NEIGBOURHOOD CONTEXT
camp in Trichy should be based on a comprehensive analysis of IG CAMP OFFICE BHARATHIDASAN UNIVERSITY
location, environmental factors, social dynamics, and DIG OF PRISON OFFICE AND RESIDEDNCY ANNA STADIUM
infrastructure availability. By justifying the selection with a focus on GOVERNMENT LAW COLLEGE
community needs and sustainability, the redevelopment can lead SRI SAI HEALTH MASSAGE
to a supportive, functional, and resilient living environment for the RAJA NRSERY GARDEN
refugee population. KHAJA NAGAR POSTOFFICE
DESIGN APPROACH

* Cultural Reflection
* Eco-Friendly Materials
* Passive Design Strategies
* Water Management
* Access to Green Spaces
* Health Facilities
* Essential Services
* Flexible Outdoor Spaces
* Urban Connectivity
* Transportation Access

The needs and aspirations of the

residents, the design can create a
supportive and functional living
environment that enhances the quality of
life for the refugee community while
promoting integration with the broader
context.
■ LIVE CASE STUDY 2. FRIENDS OF CAMPHILL, KARNATAKA
1. GANDHI TIBETAN REFUGE SELF HELP CENTER, WEST LOCATION : Bannerghatta Road, Bangalore 560 083, India
BENGAL
Location :Havelock Villa, 119/B, Gandhi Rd, Darjeeling, West
Bengal 734101

The Tibetan Refugee Self-Help Centre (TRSHC) is an important

institution that represents the resilience and cultural preservation It seems there might be a mix-up regarding the name or nature of the
efforts of Tibetan refugees. Established in 1960 in Darjeeling, organization. While Friends of Camphill Karnataka is known as an
West Bengal, India, it serves as both a rehabilitation center and a intentional community focused on supporting individuals with intellectual
community hub for Tibetan refugees. and developmental disabilities, there isn’t publicly available information
about a refugee camp specifically associated with this organization.

However, if the question is about any initiative by the Friends of Camphill

Karnataka that also engages with refugees or displaced populations, it
would be helpful to have more details. Alternatively, this might refer to a
separate organization or effort involving refugees in Karnataka.
3.BHANDRA TIBETAN CAMP, MAHARASHTRA

LOCATION : Tibet Camp 238, Maharashtra 441702,House No.30,P/o,

Pratapgad, Maharashtra

The Bhandara Tibetan Camp 1 is part of the Tibetan

refugee settlements established in India after the Tibetan
diaspora fled Chinese occupation in 1959. Located in the
Bhandara district of Maharashtra, this camp is one of
several across India aimed at rehabilitating Tibetan
refugees by providing land, housing, and livelihood
opportunities.
■ THRUST AREA ■ REFERENCES
1. Housing and Infrastructure https://www.thehindu.com/news/cities/Tiruchirapalli/state-
Permanent Housing: Transitioning from temporary shelters to durable, weather- government-sanctions-30-crore-to-build-new-houses-for-sri-lankan-
resistant housing. refugees/article68645490.ece#:~:text=The%20State%20governm
Basic Amenities: Ensuring access to clean water, sanitation, electricity, and waste ent%20has%20sanctioned,existence%20about%2037%20years%2
management. 0ago.
2. Social Integration and Community Development
Cultural Preservation: Supporting cultural and religious practices to maintain identity. https://www.thehindu.com/news/cities/Tiruchirapalli/cm-
Social Cohesion: Initiatives to foster harmony between refugees and host inaugurates-30-new-houses-for-sri-lankan-tamil-refugees-at-
communities. vazhavanthankottai/article67318452.ece
3. Environmental Sustainability
Eco-friendly Construction: Using sustainable building materials and techniques.
Green Spaces: Incorporating parks, gardens, and green infrastructure.
4. Health and Well-being
Healthcare Access: Establishing clinics and mobile healthcare services.
Mental Health Support: Counseling services to address trauma and stress.
Nutrition Programs: Ensuring food security and nutritional well-being.
5. Legal and Governance Frameworks
Land Rights and Tenure: Formalizing land ownership or long-term leasing agreements.
Policy Support: Advocating for policies that support refugee rights and integration.
Community Participation: Engaging refugees in planning and decision-making
processes.
6. Education and Child Welfare
Schools and Childcare: Building facilities to provide education and safe spaces for
children.
Scholarships: Offering financial aid for higher education and special programs.
7. Cultural and Psychological Support
Rehabilitation Programs: Addressing trauma and displacement through community
engagement.
Art and Cultural Activities: Encouraging creativity and preserving heritage.
 2. SUSTAINABLE MIXED USE DEVELOPMENT
■ INTRODUCTION AND BACKGROUND OF THE STUDY ■ AIM AND OBJECTIVES
As urbanization accelerates worldwide, cities face pressing challenges Aim
such as population growth, environmental degradation, and socio-economic 1.Analyze the impact of sustainable mixed-use developments on urban
disparities. In this context, sustainable mixed-use development emerges as a sustainability, including environmental, social, and economic
transformative approach to urban planning that integrates residential, dimensions.
commercial, and recreational spaces within a single framework. This 2. Explore best practices and innovative design solutions that promote
development model not only maximizes land efficiency but also promotes accessibility, community engagement, and resource efficiency
vibrant communities, reduces reliance on automobiles, and fosters social
interaction. Objectives
1.To Promote Stakeholder Engagement: Highlight the importance of
• Sustainable mixed-use developments are characterized by their ability 2.collaboration among various stakeholders, including government,
to create diverse, accessible environments that meet the needs of residents 3.developers, and community members, in achieving successful
and businesses alike. By encouraging walking and cycling, these sustainable
developments contribute to lower greenhouse gas emissions while 4.mixed-use developments.
enhancing the overall quality of urban life. Furthermore, they can support 5.To Identify Best Practices: Compile and analyze successful case
local economies by providing opportunities for small businesses and creating studies to
jobs within the 6.identify design strategies, policies, and community engagement
community. approaches
7.that enhance the sustainability of mixed-use projects.
• This thesis aims to investigate the principles and practices of sustainable 8.To Analyze Social Dynamics: Investigate how mixed-use
mixed-use development, focusing on its benefits, challenges, and best developments
practices. Through a combination of literature review and case studies, the 9.foster community interaction, inclusivity, and social equity,
research will identify key design strategies, policy frameworks, and contributing to a
communityengagement techniques that contribute to the success of such 10.sense of belonging among residents..
developments.Ultimately, this study seeks to provide actionable insights for
urban planners,policymakers, and developers, advocating for a sustainable
future in urbandesign.
■ SCOPE AND LIMITATIONS ■ METHODOLOGY
Scope
Environmental Assessment: Evaluation of the
environmental impact of mixeduse developments,
including aspects such as energy efficiency, waste
management, and green infrastructure.

Social Impact Analysis: Exploration of the social

implications of sustainable
mixed-use developments, focusing on community
engagement, social equity,
and public health outcomes.

Limitations
The study will be limited to urban mixed-use
developments, potentially overlooking the unique
challenges and opportunities present in suburban or rural
settings. The research will primarily focus on
developments completed in the last two decades, which
may not fully capture the long-term impacts and
sustainability outcomes of these projects.
■ PROBLEM STATEMENT ■ SITE DETAILS
Problem Statement
LOCATION: Koyambedu, Chennai, Tamil Nadu 600107, India
Koyambedu, home to the Chennai Mofussil Bus Terminus (CMBT), is a
high-density area with significant transportation, commercial, and
SITE AREA: 31 acre (1,25,453 sq m)
residential activities. However, the region faces challenges such as
urban congestion, inefficient land use, environmental degradation, and
lack of integrated amenities. This hinders the sustainable growth of the
area and its potential to serve as a thriving urban hub.

SITE JUSTIFICATION:
Proximity to Major Roads: The area is well-connected via important
roadways
such as the Chennai Bypass Road and Inner Ring Road, facilitating
access for
residents, businesses, and visitors.
Multi-Modal Transport: With access to bus, metro, and private vehicle
transit,
the location promotes reduced reliance on personal vehicles, supporting
public
transport-oriented development (TOD) and contributing to reduced
carbon
emissions.
High Footfall and Demand for Mixed-Use Spaces: As a key transport
node NEIGHBOURHOOD CONTEXT
with high daily footfall from commuters, the area is primed for retail,
office, ELECTION COMMISSION OFFICE
residential, and recreational spaces. The existing demand makes it a I-SHUTTLE BADMITON ACADEMY
prime KOYAMBEDU MARKET
location for a mixed-use development PALMSHORE RESTAURANT
ROHINI CINEMA’S
VR MALL
DR. MGR EDUCATIONAL AND RESEARCH INSTITUTE
IRISZ FASHION INSTITUTE
DESIGN REQUIREMENTS:

1.Residential Spaces:
Varied Housing Types.
Green Spaces for Residents.
2. Commercial Spaces:
Retail Outlets.
Office Spaces.
Shopping complex.
3.Parking and Service Spaces.
4. Mobility and Transportation Spaces:
Pedestrian Walkways.
Bicycle Lanes .
5. Public and Semi-Public Spaces:
Parks and Green Areas.
Public Seating and Shaded Areas.
6. Recreational
Fitness and sports facilities
Community Center
■ LIVE CASE STUDY 2. Energy Efficiency: The mall incorporates energy-efficient
1. PHOENIX MARKET CITY, CHENNAI systems, such as
LOCATION : Velachery Rd, Indira Gandhi Nagar, Velachery, Chennai, LED lighting and high-performance HVAC systems, reducing
Tamil Nadu 600042 overall energy
consumption. The design maximizes natural light, reducing
reliance on
Phoenix MarketCity in Chennai is often highlighted as one of the best
artificial lighting during the day.
examples of sustainable mixed-use development due to its innovative
3. Water Management and Conservation
design, focus on sustainability, and integration of diverse urban
1. Rainwater Harvesting: The development features
functions. Here are several key reasons why Phoenix MarketCity
rainwater harvesting
stands out:
systems that collect and reuse rainwater for irrigation and
other non-potable
uses, reducing the demand for municipal water supply.
2.Wastewater Treatment: Phoenix MarketCity employs
efficient wastewater
management strategies, treating and recycling greywater for
irrigation and
toilet flushing, further conserving water resources.
4. Public Spaces and Connectivity
1. Ample Public Areas: The design includes spacious public
1. Integrated Mixed-Use Development areas, green zones,
1. Comprehensive Space Utilization: Phoenix MarketCity combines retail, and landscaped gardens, encouraging outdoor activities and
dining, entertainment, and office spaces within a single development. This enhancing the
diverse mix creates a vibrant community where residents and visitors can live, overall experience for visitors. These spaces provide
work, and play without needing extensive travel. opportunities for
2.Community Hub: The development serves as a central hub for social and relaxation, social interaction, and community events.
cultural activities, featuring spaces for events, exhibitions, and community Transportation Accessibility: Located near major
engagement, fostering a sense of belonging and interaction among visitors. transportation routes and
2. Sustainable Building Practices public transit options, Phoenix MarketCity promotes
1. Green Certifications: Phoenix MarketCity has received certifications like the sustainable commuting.
BCA Green Mark, demonstrating its commitment to sustainable building Its design encourages walkability and easy access to public
practices. This certification indicates that the development adheres to transport,
stringent environmental standards. reducing reliance on private vehicles.
2.COROMANDEL PLAZA, CHENNAI 3: DLF CYBERCITY, CHENNAI
LOCATION : Rajiv Gandhi Salai, Navalur, Tamil Nadu 600130 LOCATION : 124, Mount Poonamallee Rd, Manapakkam, Chennai, Tamil Nadu
600089

DLF Cybercity Chennai is a prominent Information Technology (IT) Special Economic

Coromandel Plaza, located in Navalur along Chennai's Old Zone (SEZ) located in Manapakkam, Chennai. Spanning approximately 43 acres, it
Mahabalipuram Road (OMR), is a mixed-use development that stands as one of the largest operational IT parks in South India, offering around 6
combines shopping, entertainment, and office spaces. Opened in million square feet of workspace.
2011, it encompasses approximately 300,000 square feet of gross
leasable area. Key Features:
Design and Architecture: The complex comprises multiple blocks, each designed to
Key Features: provide state-of-the-art facilities for IT and IT-enabled services. The architectural
Retail Outlets: The plaza houses over 100 stores, including major design emphasizes functionality and sustainability, contributing to its LEED Platinum
department stores, offering a variety of shopping options. certification.
Dining Options: It features designated food and beverage areas, Amenities: DLF Cybercity offers a range of amenities, including food courts, fitness
including a food court with various culinary choices. centers, and recreational zones, ensuring a conducive work environment for
Entertainment: A four-screen multiplex theatre provides employees. The campus also features extensive landscaping, internal roads, and a
entertainment options for visitors. dedicated fire station.
Amenities: The plaza includes well-defined shopping zones, a Tenant Profile: The park hosts a diverse range of tenants, including Fortune 500
gymnasium, high-speed passenger lifts, and ample parking facilities companies and leading technology firms, making it a significant hub for IT activities in
the region.
Sustainability: Emphasizing eco-friendly practices, DLF Cybercity incorporates energy-
efficient systems and green building standards, contributing to its LEED Platinum
certification
 2. Integration of Nature
■ NET CASE STUDY * Biophilic Design: Marine One features biophilic design elements that
1.MARINA ONE, SINGAPORE connect
LOCATION : 7 Straits View, Singapore 018936 residents and visitors with nature. The incorporation of vertical gardens,
green
Marine One in Singapore is widely recognized as one of the best roofs, and landscaped terraces enhances biodiversity and improves air
examples of quality.
sustainable mixed-use development due to its innovative design, * Public Green Spaces: The development includes ample green spaces,
commitment parks,
to environmental sustainability, and integration of community and recreational areas that promote outdoor activities and community
spaces. Here engagement. These spaces are designed to encourage social interaction
are some key reasons why Marine One stands out and
enhance the overall quality of life for residents.
3. Mixed-Use Functionality
* Diverse Land Use: Marine One combines residential, commercial, and
recreational spaces in one integrated development. This mix allows for a
vibrant community where residents can live, work, and play without
needing
extensive travel, thus reducing traffic congestion and pollution.
* Accessibility: Located near major transportation hubs, Marine One is
easily
accessible by public transport, promoting the use of eco-friendly transit
options. The design prioritizes pedestrian pathways and cycling
infrastructure, further encouraging sustainable commuting.
1. Sustainable Design Principles
4. Community Engagement
* Green Building Certification: Marine One has achieved certifications such as
* Inclusive Spaces: The design of Marine One includes facilities and
BCA Green Mark Gold Plus, which is a testament to its commitment to
amenities
environmentally friendly building practices. This includes using sustainable
that cater to diverse community needs, such as childcare centers, fitness
materials, efficient energy systems, and implementing strategies to reduce the
facilities, and community rooms. This inclusivity fosters a sense of
building’s carbon footprint.
belonging
* Energy Efficiency: The development incorporates energy-efficient
among residents.
technologies, such as high-performance glazing and energy-efficient HVAC
* Cultural and Social Programs: Marine One hosts cultural events,
systems, reducing overall energy consumption. The use of solar panels helps
workshops, and community programs that promote interaction among
generate renewable energy, further minimizing reliance on non-renewable
residents, enhancing the social fabric of the community
resources.
2. THE WHARF, WASHINGTON D.C, USA
LOCATION : 7 Straits View, Singapore 018936
2. Sustainable Building Practices
The Wharf in Washington, D.C., is often cited as one of the best examples of * Green Certifications: Many buildings within The Wharf have received LEED
sustainable mixed-use development due to its innovative design, focus on certification, showcasing their commitment to sustainable building
community, and commitment to environmental sustainability. Here are practices.
several key reasons why The Wharf stands out: This includes the use of energy-efficient systems, sustainable materials, and
innovative design solutions.
* Energy Efficiency: The Wharf features high-performance building systems,
including energy-efficient HVAC systems and smart technologies that
optimize energy consumption. The incorporation of renewable energy
sources
further reduces the overall carbon footprint of the development.
3. Water Management and Conservation
* Stormwater Management: The Wharf employs advanced stormwater
management techniques, such as green roofs and rain gardens, to manage
runoff and improve water quality. These systems help mitigate flooding and
protect the local waterways.
* Water Conservation: The development utilizes water-efficient fixtures and
appliances, significantly reducing water consumption throughout the site.
4. Public Spaces and Connectivity
1. Integrated Community Design * Extensive Public Waterfront: The Wharf features a beautiful waterfront
* Mixed-Use Spaces: The Wharf combines residential, commercial, and promenade, parks, and public spaces that enhance the quality of life for
entertainment spaces, creating a vibrant urban environment where people can residents and visitors. These areas are designed for recreation, relaxation,
live, work, and play. With over 1,500 residential units, 750,000 square feet of and
retail space, and numerous entertainment venues, the development fosters a social interaction, encouraging community engagement.
diverse community. * Pedestrian and Bicycle Friendly: The development prioritizes walkability
* Community Engagement: Extensive public outreach and community and
engagement were integral to the planning process. This ensured that the cycling, with wide sidewalks, bike lanes, and easy access to public transit.
development met the needs of local residents and stakeholders, fostering a This encourages alternative transportation modes, reducing reliance on cars
sense of ownership and community pride. and minimizing traffic congestion.
■ THRUST AREA ■ REFERENCES
Transit-Oriented Development (TOD): Integration https://timesofindia.indiatimes.com/city/chennai/chennai-urban-public-hub-to-
with public transport and pedestrian-friendly replace-bus-terminus/articleshow/93718898.cms
design.
Environmental Sustainability: Green spaces, energy
efficiency, and water management.
Mixed-Use Zoning: Blend of residential, commercial,
and recreational spaces.
Smart Infrastructure: Technology-driven energy,
waste, and mobility systems.
Mobility Solutions: Multi-level parking, EV charging,
and non-motorized transport zones.
Inclusive Design: Barrier-free access for all user
groups.
Public Health and Well-being: Open green spaces
and wellness facilities.
Disaster Resilience: Flood management and
climate-adaptive infrastructure.
 3. ONE DISTRICT PRODUCT PLAZA

■ INTRODUCTION AND BACKGROUND OF THE STUDY ■ AIM AND OBJECTIVES

Introduction Aim
The One District One Product (ODOP) initiative is a government program aimed To promote district-specific products by providing a dedicated
at promoting unique products from each district to boost local economies, platform for their
preserve cultural heritage, and create employment opportunities. The ODOP exhibition, marketing, and sale, thereby boosting local
Plaza serves as a dedicated space to showcase, market, and sell these district- economies, preserving cultural heritage, and supporting
specific products, providing a platform for local artisans, entrepreneurs, and sustainable development.
farmers to reach broader markets.
Objectives
Background of the Study 1. To showcase and market district-specific products under
Originating in Japan and later adopted in India, the ODOP initiative focuses on one roof.
identifying and supporting one unique product per district. The concept gained 2. To create employment opportunities by supporting local
national momentum to align with the Atmanirbhar Bharat vision. ODOP Plazas artisans, farmers, and
act as economic and cultural hubs, enhancing visibility for local products, entrepreneurs.
preserving traditional crafts, and generating livelihoods. These plazas play a 3. To enhance market access for ODOP products at regional,
key role in connecting local producers to regional, national, and international national, and global
markets, fosterin sustainable development and regional growth. levels.
4. To preserve and promote traditional skills and cultural
heritage.
5. To foster economic growth by strengthening local supply
chains and encouraging
entrepreneurship.
To attract tourism and trade by promoting unique local
products
■ SCOPE AND LIMITATION ■ METHODOLOGY
Scope
Economic Empowerment: Boosts local economies by promoting district-specific
products and creating employment opportunities.
Market Expansion: Provides a platform for local artisans, farmers, and
entrepreneurs to access regional, national, and global markets.
Cultural Promotion: Preserves and showcases traditional crafts, skills, and heritage
unique to each district.
Tourism Development: Attracts tourists by offering unique, authentic local products
under one roof.
Entrepreneurial Support: Encourages small businesses and startups through
increased visibility and sales opportunities.
Skill Development: Facilitates training and capacity -building for artisans and
producers to improve product quality.

Limitations
Limited Consumer Reach: ODOP Plazas may face challenges in attracting large
footfalls or a consistent customer base.
Infrastructure Costs: High capital investment and maintenance costs can limit
scalability and sustainability.

Product Quality and Consistency: Variability in production quality may impact

competitiveness in larger markets.
Marketing Challenges: Limited promotion and branding can reduce awareness and
demand for ODOP products.
Dependency on Government Support: The success of ODOP Plazas relies heavily on
continuous government funding and policy support.
Regional Disparities: Uneven development and varying product popularity across
districts may affect overall performance
■ PROBLEM STATEMENT
Tamil Nadu's diverse One District One Product (ODOP) initiative lacks a Ample Space for Development:
unified platform to showcase products from all 38 districts. This results in Semmancheri offers the required land area for creating a large-scale ODOP
limited market reach, reduced visibility for rural artisans, and missed complex
opportunities for connecting these products to urban and international with scope for expansion, parking, landscaping, and sustainability features.
markets. Constructing an ODOP complex in Semmancheri, Chennai, Urban-Rural Integration:
addresses this gap by creating a centralized hub for showcasing, selling, Strategically located between Chennai's urban centers and its rural outskirts,
and celebrating Tamil Nadu's heritage products. the site bridges the gap between rural producers and urban consumers.

Proximity to IT and Residential Hubs:

Located along the OMR (Old Mahabalipuram Road), Semmancheri is close Justification
to major Market Potential: Semmancheri captures urban and tourist markets while
IT hubs like Siruseri and Sholinganallur, drawing a large urban, tech-savvy, promoting rural crafts and products.
and Strategic Location: Its connectivity to IT hubs, residential zones, and tourist
affluent consumer base. Surrounded by rapidly growing residential areas, spots ensures high footfall.
the site caters to both residents and professionals. Economic Boost: The complex will generate revenue, create jobs, and promote
Accessibility and Connectivity: rural entrepreneurship.
Well-connected by OMR, ECR (East Coast Road), and public transport Cultural Promotion: A centralized location in Semmancheri strengthens Tamil
systems, Nadu’s cultural identity and fosters awareness of district-specific crafts
including planned metro expansions.
The site ensures seamless access for tourists, local visitors, and product
transportation.
Tourism Corridor:
Its proximity to cultural and recreational attractions like DakshinaChitra,
Mahabalipuram, and Kovalam beach enhances tourist interest.
The complex can serve as a cultural gateway to Tamil Nadu's diverse
products and
heritage.
■ SITE DETAILS
SITE LOCATION : Semmanjeri, Chennai, Tamil Nadu
600119
SITE AREA : 14,740 sq m

NEIGHBOURHOOD CONTEXT

AMETUNIVERSITY
HLC INTERNATIONAL SCHOOL
ST JOSEPH COLLEGE OFENGINEERING
NAVA NARASIMHATEMPLE
SATHYABAMA INSTITUTE OF SCIENECEAND TECHNOLOGY
JEPPIAR UNIVERSITY
THIRAM SPORTSACADEMY
UNITED LYRA SCHOOL
 e. Outdoor Market
DESIGN RREQUIREMENTS Purpose: Seasonal or weekend flea markets for artisans.
Requirements:
a. Exhibition and Retail Area Temporary stalls for flexibility.
Purpose: To showcase and sell ODOP products from all 38 districts. Shaded spaces or tensile roofing.
Requirements: Water and electricity points.
Separate pavilions for each district and 7 district one floor (38 district in total). f. Parking
Modular, adaptable stalls (20-30 sq.m each). Capacity:
Thematic design to reflect the culture and heritage of each district (e.g., Madurai Cars: 60-100 slots.
for jasmine, Thanjavur for Tanjore paintings). Two-wheelers: 150 slots.
Storage spaces for each stall. Separate bus parking for tourist groups.
Centralized billing counters. g. Landscaping and Open Spaces
b. Common Amenities Purpose: Enhance the visitor experience and reflect Tamil Nadu’s culture.
Visitor Facilities: Features:
Restrooms (gender-inclusive and accessible). Central plaza with sculptures or installations inspired by Tamil Nadu.
Seating and relaxation zones with landscaping. Water features like fountains or reflecting pools.
Drinking water stations. Native trees and shaded walkways.
Administration Block: h. Storage and Logistics
Office space for plaza management. Delivery and inventory management areas.
Security room and surveillance control. 3. Architectural Style
Maintenance and housekeeping facilities. Traditional Meets Contemporary: Incorporate Tamil Nadu's vernacular
c. Food Court architecture (e.g., courtyards, Chettinad pillars, terracotta tiles) blended with
Purpose: To offer local cuisines from various districts. modern design elements.
Requirements: Thematic District Representation: Each district’s pavilion should highlight its
Seating for 60-90 people. unique art and culture.
Food stalls themed after Tamil Nadu’s culinary heritage (Chettinad, Kongu Nadu, Green Design: Use sustainable materials, passive cooling techniques, and
etc.). energy-efficient systems.
Kitchens, dishwashing, and waste management facilities. 4. Sustainability Features
d. Multipurpose Hall Solar Panels: Rooftop solar panels for energy needs.
Purpose: For cultural events, workshops, or exhibitions. Rainwater Harvesting: Capture and reuse rainwater..
Requirements: Eco-Friendly Materials: Bamboo, terracotta, and locally sourced stone.
Seating capacity: 50-80 people. 5. Accessibility
Universal design principles for wheelchair-friendly access, ramps, and elevators.
Clear signage in Tamil, English, and Braille.
■ LIVE CASE STUDY
1. THE UNITY MALL, MAHARASHTRA
LOCATION : ground floor society office, Stella Road,
next to Big Bazzar, Bhabola,Vasai West, Maharashtra
401201

The Unity Mall in Ulwe, Navi Mumbai, is an upcoming

project spearheaded by theCity and Industrial
Development Corporation (CIDCO) of Maharashtra.
This initiativealigns with the Central Government's 2.UNITY ONE MALL, JANAKPURI, DELHI
vision to create dedicated marketplaces LOCATION : metro station, Unity One, Najafgarh Rd, adjacent
thatshowcase indigenous products, thereby Janakpuri West, Janakpuri, New Delhi, Delhi 110058
promoting local artisans and entrepreneurs.The
foundation stone for the Unity Mall was laid by Prime Unity One Mall, located in Janakpuri, New Delhi, is a prominent
Minister Narendra Modi,marking a significant step shopping destination offering a variety of retail, dining, and
towards its realization. This project is expected to entertainment options. It is directly connected to the Janakpuri West
boost thelocal economy by providing artisans and Metro Station, enhancing its accessibility for shoppers and commuters.
small entrepreneurs with a prominentplatform to
reach wider markets. It also aims to attract tourists The mall features a range of national and international brands,
and visitors,contributing to Navi Mumbai's status as providing a comprehensive shopping experience. Additionally, it houses
a cultural and commercial hub. various eateries and a multiplex cinema, catering to diverse visitor
This initiative aligns with the broader national preferences.
objective of promoting indigenousproducts and
supporting the 'Atmanirbhar Bharat' (Self-Reliant Regarding the One District One Product (ODOP) initiative, there is no
India) mission bycreating sustainable economic publicly available information indicating that Unity One Mall in New
opportunities at the grassroots level. Delhi currently serves as a designated 'Unity Mall' for promoting ODOP
FREE PRESS JOURNAL products. The ODOP initiative aims to promote indigenous products
The Unity Mall is poised to become a landmark from different districts across India, and 'Unity Malls' are proposed
destination in Navi Mumbai,celebrating the cultural spaces dedicated to showcasing these products.
diversity and craftsmanship of Maharashtra and the
entirenation While Unity One Mall offers a diverse shopping experience, it does not
appear to be officially associated with the ODOP initiative at this time
3. UNITY ONE MALL,VISHWAS NAGAR, DELHI While Unity One Mall continues to serve as a conventional shopping center,
LOCATION : Maharshi Valmiki Marg, Vishwas Nagar the proposed Unity Malls under the ODOP scheme are distinct projects aimed
Extension, Vishwas Nagar, Shahdara, Delhi, 110032 at enhancing the visibility and market reach of regional products. For
instance, the Uttar Pradesh government has allocated ₹200 crore to promote
ODOP articles through a proposed Unity Mall, emphasizing the state's
commitment to this initiative.

In summary, Unity One Mall operates independently of the ODOP Unity Mall
initiative. The forthcoming Unity Malls are separate entities specifically
designed to support and promote the ODOP scheme across various regions in
India.

Unity One Mall in Delhi is a prominent retail destination offering a variety of

shopping, dining, and entertainment options. As of now, there is no publicly
available information indicating that Unity One Mall has adopted the 'One District
One Product' (ODOP) concept.

The ODOP initiative, highlighted in the Union Budget 2023-24, aims to promote
unique products from each district across India. This initiative includes the
establishment of 'Unity Malls' in state capitals or major tourist centers to showcase
and sell ODOP items, Geographical Indication (GI) tagged products, and other
indigenous crafts. These Unity Malls are designed to provide dedicated spaces for
each state or union territory, facilitating the promotion of their distinct products.
 ■ REFERENCES
Product Promotion and Marketing Tourism Development
1.Enhancing visibility of district-specific products through organized 1.Creating attractive spaces that appeal to tourists, offering authentic local
exhibitions, branding, and promotional activities. products and cultural experiences.
2.Leveraging digital platforms for e-commerce and online sales. 2.Promoting ODOP Plazas as tourism hubs to increase footfall and economic
Infrastructure Development activity.
1.Establishing well-designed, accessible, and sustainable plazas with Sustainability and Innovation
modern amenities for product display and retail. 1.Encouraging the use of eco-friendly materials and sustainable production
2.Providing dedicated spaces for exhibitions, workshops, and training practices.
programs. Promoting innovation in product design, packaging, and marketing to meet
Skill Development and Capacity Building contemporary market demands.
1.Conducting training programs for artisans and entrepreneurs to improve
product quality, packaging, and innovation. ■ THRUST AREA
2.Promoting technology integration to modernize production processes.
https://www.india.gov.in/spotlight/one-district-one-product-odop
Market Linkages
1.Facilitating connections between local producers, national buyers, and
https://mica-
international markets.
mimi.in/index.php?option=com_content&view=article&id=134:one-
2.Collaborating with government and private agencies for logistics and
district-one-product&catid=37&Itemid=424
supply chain improvements.
Cultural and Heritage Preservation
https://doda.nic.in/one-district-one-product-odop/
1.Promoting traditional crafts, skills, and indigenous products to preserve
cultural identity.
2.Showcasing local heritage through product storytelling and live
demonstrations.
Economic Empowerment
1.Generating employment opportunities by supporting small businesses,
artisans, and farmer collectives.
2.Encouraging entrepreneurship through financial assistance, subsidies, and
policy support.