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AI

Uploaded by

Pushpender Singh
Copyright
© © All Rights Reserved
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Download as DOCX, PDF, TXT or read online on Scribd
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Power of AI in Fashion

Nitya Tandon

Technology is growing rapidly, and AI has moved from the far-distant future dream to
something we use daily in our lives and affects many industries around the globe. The fashion
industry, found in the blending of art and commerce, is not exempted. An art characterized
purely by human ingenuity, from the design all through production, the fashion industry is now
being transformed with AI touching almost every area from design to consumer engagement
(Heuritech, 2023).

In design, AI-based tools such as Generative Adversarial Networks have revolutionized the way
creativity expresses itself by producing novel clothing designs that are based on insights
provided by data. These technologies analyze trends, historical fashion data, and consumer
preferences, and this information allows designers to create new styles that people would want to
have (Analytics Vidhya, 2023). The implementation of using a data-centric approach generates
infinite possibilities while conducting experiments with novel ideas and staying abreast of trends,
thus ensuring brands' competitive advantage (AWS, 2023).

Besides, AI is personalizing shopping through more customized experiences. Using former


purchasing behavior and search history, AI offers the user with recommendations and virtual try-
ons to make the experience with shopping engaging and participative. Personalized style guides
and virtual fitting rooms, driven by AR and AI algorithms, enforce a transactional experience
from shopping rather than a viable one; this makes loyalty in a customer stronger (Springer,
2023). This leads to consumers returning to brands that can give them such experiences
(Heuritech, 2023).

AI impacts the production line as well. It updates the process to use resources maximally while
making production cheaper but more efficient and quicker (Springer, 2023). AI can also
contribute to streamlined inventory management and give more accurate demand predictions.
This helps the design team source materials that could be sustainable. The ability of AI in
predicting which styles and what material will be up in demand reduces surplus inventories,
thereby raising the waste levels and lowering the production costs (Analytics Vidhya, 2023).

AI-based innovations further complement sustainability through waste reduction and efficient
use of resources; hence, there is environmental benefit as well as societal. As sustainability more
and more becomes the value proposition for customers, AI technologies accelerate eco-friendly
practices by enhancing recycling processes, energy usage, and reduction of wastes (Heuritech,
2023). For instance, algorithms in recognizing textile wastes can suggest how to recycle excess
material to promote a closed-loop economy in the fashion industry.

AI-powered chatbots will enhance user experiences in customer services as they receive
information immediately on size, shipping details, and returns that are available 24/7 to ensure
timely customer care support. This would contribute towards the increased satisfaction of
customers and alleviate the pressure on human representatives (AWS, 2023). AI further enables
brands to gain insight into real-time consumer feedback in order to make changes and ensure that
changing consumer expectations and preferences are satisfied.

AI has a potential in fashion. With predictive analytics driven by AI, brands will peek into what
the future holds and mold it into rising trends, thus AI-generated virtual influencers become an
instrument of marketing, giving them an edge in the future (Springer, 2023). AI will take on an
even more significant role in ethical fashion for transparency in supply chains wherein products
are sourced and produced responsibly (Analytics Vidhya, 2023).

Conclusion: AI is the fast-changing force in the fashion business, improving efficiency, creating
personalized experiences for customers, and encouraging sustainability. As technology continues
to advance into the future, so will AI, playing a more significant role in fashion, where brands
will be able to do more than simply meet the expectations of the new generation of conscious
consumers. The intertwining of technology with creativity has unlocked exciting possibilities,
because, as one now sees in fashion, this is an industry on high while being changeable and not
rigid.

References

Analytics Vidhya, 2023. Future of AI with GANs. Available at:


https://www.analyticsvidhya.com/blog/2023/05/future-of-ai-with-gans/ [Accessed 11 Nov.
2024].

AWS (Amazon Web Services), 2023. What is GAN?. Available at:


https://aws.amazon.com/what-is/gan/ [Accessed 11 Nov. 2024].
Heuritech, 2023. AI in Fashion - Industry's Top Challenges in 2023. Available at:
https://heuritech.com/articles/ai-fashion-2023-industrys-top-challenges-data/ [Accessed 11 Nov.
2024].

Springer, 2023. AI and Fashion. Available at: https://link.springer.com/article/10.1007/s42452-


023-05587-2 [Accessed 11 Nov. 2024].

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