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3 views

asssess

Uploaded by

Jeevanshi Agrawal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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If You are hired as the marketing manager of the college what will be your observations

on the following and what will be your recommendations:

1. marketing orientation

2. marketing mix

3. STP(segmentation, targeting and positioning)

4. USP & Differentiating factor

• As the marketing manager of a college. My initial observation would focus on


evaluating the college’s branding consistency, digital presence, and target audience.
I’d assess how effectively the college communicate its unique value proposition and
whether its website and social media channels are user-friendly and engaging. I’d also
analyse current marketing efforts. Including traditional and digital strategies and
identify gaps or opportunities for improvement. Understanding student satisfaction,
competitor positioning, and conversation rates would be essential departments like
admissions and alumini relations would be key for developing a cohesive, results-
driven marketing plan.

MARKET ORIENTATION

Observation:

As a manager, observing marketing orientation in a college means focusing on


understanding and meeting the needs and expectations of students, parents, and
other stakeholders. It involves designing programs, services, and communication
strategies that attract and retain students, while adapting to changes in the education
market and competitive landscape. The goal is to create value and build strong
relationships by aligning the college’s offerings with the demands of its target
audience.

Recommendation:

Here are key recommendations for a marketing-oriented approach in a college:

1. Understand Student Needs: Gather feedback from students, parents, and employers to
align programs with market demands.

2. Enhance Student Experience: Focus on improving academic, social, and support


services for students.

3. Emphasize Unique Strengths: Clearly communicate what sets the college apart, such
as unique programs or facilities.
4. Build Strong Relationships: Engage regularly with stakeholders to create a positive
image and loyal community.

MARKETING MIX

OBSERVATION:

As a manager, observing the marketing mix for a college means examining how the
institution’s product (programs and services), price (tuition and fees), place (campus
and online presence), and promotion (advertising and communication) work together
to attract and retain students. It involves analysing if these elements are aligned to
meet the needs of students and are effectively promoting the college’s value and
strengths in a competitive market.

RECOMMENDATION:

As a Marketing Manager of a college, here’s a recommended marketing mix (4Ps) to


effectively promote your institution:

*Product (Academic Programs and Services)*

1. Develop innovative programs (online, hybrid, certificate courses)

2. Emphasize experiential learning (internships, research opportunities)

3. Offer flexible scheduling (part-time, summer sessions)

*Price (Tuition and Financial Aid)*

1. Competitive tuition rates

2. Generous scholarships and financial aid packages

3. Flexible payment plans

*Promotion (Communication and Engagement)*

1. Digital marketing (social media, email, online ads)

2. Content marketing (blog, videos, podcasts)

3. Referral programs (alumni, student ambassadors)

*Place (Distribution Channels)*

1. College website and online platforms


2. Social media channels

3. Campus events and tours

STP ( SEGMENTATION, TARGETING, POSITIONING )

Observation:

As a manager, using market orientation in STP means identifying key customer


segments, selecting target markets, and positioning products to meet specific needs.
This approach helps align products with customer demands, enhancing relevance and
competitive advantage by focusing on delivering value tailored to target market
preferences.

Recommendation:

*Segmentation:*

1. Conduct market research: Survey students, alumni, and employers.

2. Analyze demographic data: Age, location, income, occupation.

3. Identify psychographic characteristics: Values, interests, lifestyle.

*Targeting:*

1. Develop buyer personas: Prospective students, parents, employers.

2. Identify key decision-makers: Guidance counsellors, parents.

. 3. Use social media targeting: Facebook, Instagram, LinkedIn.


*Positioning:*

1. Develop a unique value proposition (UVP): Differentiate from competitors.

2. Conduct competitor analysis: Identify strengths, weaknesses.

3. Highlight career-focused programs: Internships, job placement rates.

USP (UNIQUE SELLING PROPOSITION)


OBSERVATION:

The unique selling point (USP) of a college often lies in its specialized programs,
experienced faculty, strong industry connections, and focus on practical skills.
Additionally, a vibrant campus culture, well-equipped facilities, and career support
services contribute to attracting students, offering a comprehensive education that aligns
closely with industry demands and career growth.

RECOMMENDATION:

1. Strong academic programs


2. Experienced, industry-connected faculty
3. Career support and high job placement rat
4. Vibrant campus life and community
5. Affordable tuition and scholarships
6. Positive reputation and successful alumni

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