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Predictive Analytics Telecom IndiTel

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4 views

Predictive Analytics Telecom IndiTel

Uploaded by

koushikkamalpillai
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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PREDICTIVE ANALYTICS FOR CUSTOMER CHURN IN

TELECOMMUNICATIONS

Prepared by:
Your Name
MBA (Semester III)
IndiTel Communications

Date: January 2025


EXECUTIVE SUMMARY
This project explores the significance of predictive analytics in reducing customer churn at
IndiTel Communications, a leading Indian telecommunications provider. This report delves
into the theoretical foundations, industry overview, research methodology, and interprets
results from data analysis.

INTRODUCTION TO PREDICTIVE ANALYTICS


Predictive analytics involves leveraging statistical techniques and machine learning to
analyze data and forecast outcomes. In telecommunications, this is crucial for anticipating
customer churn and implementing proactive retention strategies.

UNDERSTANDING CUSTOMER CHURN


Customer churn refers to the discontinuation of service by subscribers. This can be
classified into voluntary and involuntary churn, each presenting unique challenges for
telecom providers.

SAMPLE DATASET
Below is an example of a small dataset representing customer information from IndiTel
Communications. This dataset includes customer demographics, contract type, monthly
charges, and churn status. The dataset is crucial for building predictive models to anticipate
churn.

CustomerI Gender Age Tenure ContractT MonthlyC Churn


D ype harges

101 Male 23 5 Month-to- 600 Yes


Month

102 Female 45 34 One Year 1200 No

103 Female 31 12 Two Year 900 No

104 Male 29 8 Month-to- 750 Yes


Month

105 Female 41 40 One Year 1100 No

The full dataset can be accessed here: [Download Telecom Churn Sample Dataset]
(sandbox:/mnt/data/Telecom_Churn_Sample_Dataset.xlsx)

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