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Purposive Communication

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0% found this document useful (0 votes)
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Purposive Communication

Uploaded by

chaalcrza2005
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Evaluating Messages and/ or Images -​ infographic is a collection of

-​ Critical evaluation, one of the pictures, charts and graphs to


levels of comprehension advanced understand the topic's overview
by Benjamin Bloom. -​ It is used because our human’s brain
-​ requires a through analysis and recognizes visual patterns faster
critical look at information, than reading texts.
messages and images that we get -​ Our brains scan text sequentially
for reading materials, presentations, (one word at a time)
and accurate information.
Multimodal Text in Advertising
Evaluating Images -​ presenting visuals and linguistic
-​ altered or disintegrated semiotic systems.
Questions when evaluating -​ Ads are the means of many
Messages and Images: companies to market and promote
●​ What is the message? their products, services and
●​ What is the purpose of the campaigns or platforms.
message?
●​ How is the message Multimodal Text in Editorial Cartoon
conveyed by text or image? -​ achieve multimodality by making use
●​ Who is the target audience of available semiotic systems in
of the message? images and words in a single text.
●​ What is the effect of the -​ talk about politics, used in
message being conveyed in newspapers and other reading
the manner to the receiver? materials.
Multimodal Text
-​ combination of two or more Multimodal Text in Fund-Raising ( For- A-
semiotic systems. (Anstey, Michele Cause) Posters
& Bull, Geoff. June 4 2010.) -​ different types of posters
●​ promotional posters for films, books,
1.​ Linguistics - vocabulary, generic exhibitions and events.
structure of both oral and written ●​ campaign or awareness
language.
2.​ Visual - Colors, vectors, and still and Audio- Visual Aids
moving images. -​ ( Wa pa ga send ma'am ppt)
3.​ Audio- volume, pitch, rhythm of
music and sound effects. Communication Media in the 21st
4.​ Gestural- movements, speed and century
stillness in facial expression and -​ Social media is considered to be the
body movement. most important activity.
5.​ Spatial- proximity, direction, position -​ increase in internet users from
of layout, and organization of objects millions to billions, sending their
in space. messages across the globe.
Blog
Multimodal Text in Infographic
-​ write their diaries, day to day -​ each episode has specific subject
experiences through the use of tackled all throughout the duration of
technology the podcast
-​ December 17 1997, the term
weblog discovered by Jorn Barger Steps in Starting a Podcast
, short term blog was coined by 1.​ Think of your podcast concept
Peter Merholz who joked about it 2.​ Identify your podcast goals
and broke the words from weblog to 3.​ Name your podcast
blog 4.​ Choose podcast format
-​ use for marketing and political 5.​ Choose your publishing schedule
purpose
Social Media in Contemporary Society
Set up a blog -​ including Twitter, Facebook,
1.​ Purchase your blog hosting - YouTube, Snapchat,
where you install WordPress and Instagram, LinkedIn,
host your future blog’s files, articles Pinterest, blogs, micro-blogs
and images. -​ people or organization to
2.​ Install WordPress from your new stay updated and connected
Panel - install WordPress with just -​ user consumes after waking
few clicks up and before sleeping
3.​ Choose a free theme for your
blog - pick a theme that suits the Types of Social Media Users
colors, branding, goals for your ●​ The listener - like your posts and
blogs tweets, but does not necessarily
4.​ Publish your first post - start mean they will click the like and
writing amazing blog posts that help favorite button
people, attract traffic, get email ●​ The Spammer - ones who love to
subscribers. flood your inbox
●​ The Activist - use the power and
Vlog influence of media, talk about the
-​ video platforms, short term for things they believe in
“video blog” ●​ The Passion- ista - loves to explore
-​ recording videos and share about their passion
-​ via YouTube, Facebook, video, live, through different social media posts.
and Instagram promoting advocacy ●​ The social butterfly - incredible
-​ vloggers are estimated to be 700 number of friends and followers
million in 2016.In 2019 reached up ●​ The Early Adopter - started using
to 2.6 billion. different social Media, they will be
the first ones to use whatever social
Podcast service or available or first one who
-​ series of audio or video use new social trends
recordings ●​ The Blackbooker - look social
media as practical, use social media
to communicate only or people who
have a business
●​ The Family Man - connect with their
families, friends and loved ones
working overseas.

The Use of Social Media Platforms


-​ become easier to create any kind of
movement and discover various
ways for sustainable, positive and
resourceful communication.

1.​ News Source -


2.​ Business start-up and
pattern
3.​ Connection with people
4.​ Revealing Reality
5.​ Greater influence

PSA( Wa pa ga send ma'am ppt)

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