Post Graduate Certification in

Digital Marketing
2024/2025

COURSE CURRICULUM

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Course Name Post Graduate Certification in Digital Marketing

Course Duration 6 Months

Course Objectives • To provide an understanding of consumer behaviour in digital

marketing and its impact on marketing strategies.
• To familiarize students with various digital marketing concepts,
tools, and techniques.
• To develop skills in website planning and creation, search
engine optimization, search engine marketing, social media
marketing, and affiliate marketing.
• To equip students with knowledge of visual content creation
and advanced digital marketing techniques.
• To provide an understanding of e-commerce marketing
strategies and website optimization for e-commerce.

Learning • Understand the principles of consumer behaviour and their

application in digital marketing strategies.
Outcomes
• Acquire knowledge of various digital marketing concepts, tools,
and techniques.
• Develop skills in website planning and creation, search engine
optimization, search engine marketing, social media marketing,
and affiliate marketing.
• Learn to create visually appealing content for social media and
ecommerce.
• Gain expertise in advanced digital marketing techniques like
email marketing, mobile marketing, and content marketing.
• Understand e-commerce marketing strategies, customer
acquisition, retention, and loyalty, and e-commerce analytics
and measurement.
• Apply the knowledge and skills gained to design and implement
effective digital marketing campaigns.

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 Papers Duration Credits

Paper 1: Consumer Behaviour 10 Hours 10 Credits

and Marketing Strategy

Paper 2: Graphic Designing – 10 Hours 10 Credits

Photography & Videography

Paper 3: Website Planning and 20 Hours 20 Credits

Creation

Paper 4: Search Engine 24 Hours 20 Credits

Optimisation

Paper 5: Search Engine 20 Hours 20 Credits

Marketing (SEM)

Paper 6: Social Media 20 Hours 20 Credits

Marketing & Optimization

Paper 7: Affiliate Marketing 6 Hours 10 Credits

Paper 8: Advanced Digital 16 Hours 20 Credits

Marketing

Paper 9: E-Commerce 6 Hours 10 Credits

Marketing

Total 126 Hours 140 Credits

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Paper 1: Consumer Behaviour and Marketing Strategy
Unit 1: Introduction to Consumer Behaviour in Digital Marketing

Evolution of consumer behaviour in the digital age

• Traditional vs. digital channels & Impact of technology on consumer behaviour

• Understanding the digital consumer journey

Motivation and needs theories

• Maslow's hierarchy of needs

• Self-determination theory
• Goal-setting theory

The impact of digital channels on consumer motivations and needs

• Access to information and options

• Personalization and customization
• Convenience and time-saving

The influence of digital communities and social networks on consumer behaviour

• Social identity theory

• Word-of-mouth and online reviews
• Social proof and influence

Unit 2: Attitudes, Personality, and Lifestyle in Digital Marketing

The impact of digital media on consumer attitudes and beliefs

• Primacy and recency effects

• Confirmation and hindsight biases
• Cognitive dissonance and decision-making

Attitude formation and change

• The ABC model of attitudes

• Persuasion and attitude change techniques

Personality and lifestyle theories

• The big five personality traits

• Psychographics and lifestyle segmentation

The use of digital profiling and targeting in digital marketing campaigns

• Personalization and customization strategies

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 • Targeted advertising and retargeting
• Behavioural and psychographic targeting

Unit 3: Segmentation, Targeting, and Positioning in Digital Marketing

Identifying and segmenting target markets

• Geographic segmentation
• Demographic segmentation
• Psychographic segmentation
• Behavioural segmentation

Understanding buyer personas

Developing strategies to target specific consumer segments

• Differentiated marketing
• Concentrated marketing
• Undifferentiated marketing

Unit 4: Branding in Digital Marketing

The concept of branding

• Definition and key elements

• Brand identity, personality, and image

Branding strategy and management

• Brand positioning and differentiation

• Brand architecture and portfolio
• Brand extension and revitalization

Branding in the digital age

• The role of digital media in branding

• Online brand building and reputation management
• Brand communities and user-generated content

Unit 5: Pricing tactics and Promotional Strategies

Pricing objectives and strategies

• Cost-based pricing and value-based pricing

• Competition-based pricing and dynamic pricing

Pricing tactics and techniques

• Price bundling and discounts

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 • Psychological pricing and price skimming
• Price transparency and online pricing

Identifying the most effective promotional channels to reach consumers

• Advertising
• Public relations
• Sales promotions

Unit 7: Inbound Marketing

Introduction to Inbound Marketing

• Definition of inbound marketing

• History of Inbound Marketing
• Benefits of Inbound Marketing
• Comparison of Inbound Marketing vs. Outbound Marketing

Inbound Marketing Methodology

• Definition of inbound marketing

• Overview of Inbound Marketing Methodology
• Stages of Inbound Marketing (Attract, Convert, Close, Delight)
• Tools and Techniques for Each Stage

Attract

• Creating Buyer Personas

• Identifying Your Ideal Customer
• Search Engine Optimization (SEO)
• Blogging
• Social Media Marketing
• Pay-Per-Click (PPC) Advertising
• Video Marketing

Convert o Landing Pages

• Calls-to-Action (CTAs)
• Forms
• Lead Magnets
• Lead Nurturing

Close

• Customer Relationship Management (CRM)

• Sales Emails & Sales Calls

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Delight

• Surveys and Feedback

• Social Engagement
• Customer Service
• Referral Marketing
• Upselling and Cross-Selling

Unit 8: Outbound Marketing

Display Advertising

• Banner Ads
• Pop-up Ads
• Retargeting Ads

Paid Search Advertising

• Google Ads
• Bing Ads
• Pay-per-click Ads

Social Media Advertising

• Facebook Ads
• Instagram Ads
• Twitter Ads
• LinkedIn Ads
Influencer marketing

• Sponsored Content
• Product review
• Brand endorsement

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Paper 2: Graphic Designing – Photography &
Videography
Unit 1: Canva Fundamentals

• Discovering the canva home page – Top Navigation Bar

• Discovering the canva home page – The side bar
• Discovering the Canva home page – The Middle Section
• An overview of Canva Editor
• Finding the Design Ingredients
• Working with the Text, colours and photos
• Aligning & Layering elements
• Premium Elements Vs Free elements
• Downloading, sharing and Publishing your Designs

Unit 2: Introduction to Photography and Videography

• Overview of Visual Storytelling

• Introduction to Camera Equipment
• Basics of Camera Settings

Unit 3: Triangle Exposure and Composition Techniques

• Aperture, Shutter Speed, ISO - Exposure Triangle

• Depth of Field and Creative Effects
• Rule of Thirds, Leading Lines, Framing

Unit 4: Resolution, Pixel Differences, and Basics of Video Shooting

• Understanding Image and Video Resolution

• 1080p vs 4K: Differences and Use Cases
• Frame Rates and Shutter Speed in Video
• Tips for Shooting Smooth Footage

Unit 5: Slow Motion, Time-lapse, and Lighting Techniques

• Principles of Slow Motion

• Creating Effective Slow-Motion Shots
• Introduction to Time-lapse Photography
• Natural vs Artificial Light
• Types of Artificial Lights and Lighting Setup

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Unit 6: Basic Video Editing and Colour Correction

• Introduction to Video Editing Software

• Importing and Organizing Footage
• Basic Editing Techniques (cutting, trimming, transitions)
• Importance of Colour Correction

Unit 7: Colour Grading, Sound in Video, and Final Projects

• Introduction to Colour Grading

• Achieving a Consistent Look
• Importance of Good Audio
• Capturing Quality Audio
• Basic Audio Editing Techniques
• Final Project: Applying Learned Concepts

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Paper 3 – Website Planning and Creation
Unit 1: Introduction to Website Planning and Creation

The Importance of Website Planning and Creation

• Why websites are important for businesses and organizations

• Understanding the benefits of a well-designed website
• Introduction to the website planning and creation process

Defining Website Goals and Objectives

• Identifying the purpose of the website

• Setting website goals and objectives
• Types of websites: brochure, e-commerce, lead generation, etc.

Website Development Platforms and Technologies

• Overview of website development platforms (e.g., WordPress, Wix, Squarespace, etc.)

• Introduction to web development languages and technologies (e.g., HTML, CSS, JavaScript, etc.)
• Choosing the right platform and technology for your website

Web Hosting and Domain Name

• Introduction to web hosting services and providers

• Understanding domain names and domain registration
• Choosing a web hosting service and domain name for your website

Unit 2: Creating Website Blueprint

Creating a Website Blueprint

• Developing a website architecture and site map

• Defining the content strategy and information hierarchy
• Creating wireframes and design mock-ups

Developing Website Content

• Developing website content strategy

• Understanding the importance of search engine optimization (SEO)
• Creating website content that engages and converts visitors

Planning Website Launch and Maintenance

• Developing a website launch plan

• Creating a website maintenance plan and updating the website regularly
• Measuring website success and identifying areas for improvement

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Wordpress design and development

• Introduction to WordPress as a content management system (CMS)

• Understanding WordPress themes and templates
• Wordpress Installation and Setting up Subdomain
• Wordpress Website Development Using Page Builders

Unit 3: Content Creation and Optimization

• Copywriting: writing website copy that engages visitors and supports website objectives
• Creating website images and videos: choosing images and videos that support website objectives
• Optimizing website content for search engines: using keywords, Meta descriptions, alt tags, etc.
• Creating blog posts, Creating Content for Pages in a website.

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Paper 4 – Search Engine Optimisation (20 Hours)

Unit 1: Introduction to SEO

What is Search Engine Optimization?

• Definition and purpose

• Importance of SEO in digital marketing

Understanding Search Engine Algorithms

• How search engines work

• Major search engine algorithms (Google)

Different Types of SEO

• On-Page SEO
• Off-Page SEO
• Technical SEO

Benefits of SEO

• Increased organic traffic and visibility

• Cost-effectiveness
• Better user experience and engagement

Unit 2: Keyword Research

Introduction to Keyword Research

• Definition and purpose

• Importance for SEO

Understanding User Intent

• Types of user intent (informational, navigational, transactional)

• How user intent affects keyword research

Tools and Techniques for Keyword Research

• Google Keyword Planner

• Google Trends
• Keywordtool.io
• SEMrush
• Moz Keyword Explorer

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Keyword Research Process

• Identifying seed keywords

• Expanding keyword list with related terms
• Evaluating competition and search volume

Keyword Types and Classification

• Short-tail vs. Long-tail keywords

• Branded vs. Non-branded keywords
• Commercial vs. Informational keywords

Keyword Mapping and Optimization

• Keyword mapping to website pages

• Keyword density and placement

Importance of Analytics in Keyword Research

• Tracking keyword performance

• Measuring success and adjusting strategies

Unit 3: On-Page Optimization

Introduction to On-Page Optimization

• Definition and purpose

• Importance for SEO

Content Optimization o Keyword placement and density

• Title tags and meta descriptions o Headings and subheadings

• Image optimization o Internal linking

Extended Concepts

• URL structure and optimization

• Use of structured data and schema mark-up
• XML sitemaps and robots.txt files

Mobile Optimization

• Responsive design and mobile-friendly websites

• Mobile site speed and performance

Importance of Analytics in On-Page Optimization

• Tracking website performance

• Measuring success and adjusting strategies

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 • Google Search Console
• Website Audit Using Google Search Console

Unit 4: Off-Page Optimization

What is Off-Page Optimization?

• Importance of Off-Page Optimization in SEO

• Difference between On-Page and Off-Page Optimization

Link Building for SEO

• Importance of Link Building

• Types of Links (Natural, Earned, Paid)
• Link Quality vs Quantity

Traditional Submission Methods

• Article / Blog / Directory Submissions

• E-book Submission/ Video Submission / Image Submission

Social Media for SEO

• Importance of social media in SEO

• Social Signals and its Impact on SEO
• Best Social Media Practices for SEO

Local SEO

• Importance of Local SEO

• Local Citations and Business Listings
• Google My Business Optimization

Unit 5: Technical SEO

Introduction to Technical SEO

• What is technical SEO?

• Importance of technical SEO in overall SEO strategy

Website Speed and Performance

• Importance of website speed for SEO and user experience

• Techniques for optimizing website speed (e.g. caching, image optimization, minification)
• Tools for measuring website speed (e.g. Google Page Speed Insights, GT metrix)

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URL Canonicalization and Redirects

• Understanding URL canonicalization and its impact on SEO

• Techniques for handling duplicate content (e.g. canonical tags)
• Understanding the different types of redirects (e.g. 301, 302)
• How to implement redirects for SEO purposes

Key performance indicators (KPIs) for SEO

• Organic traffic: What it is and how to measure it

• Bounce rate: What it is and how to measure it
• Keyword rankings: What they are and how to measure them
• Backlinks: What they are and how to measure them

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Paper 5 – Search Engine Marketing (SEM) (20 Hours)
Unit 1: Introduction to Search Engine Marketing

Definition of Search Engine Marketing (SEM)

• Overview of SEM and its components

• Types of search engine advertising (e.g. pay-per-click, display advertising, shopping ads)
• Importance of SEM in driving website traffic and conversions
• Differences between SEM and other forms of digital marketing (e.g. SEO, social media
advertising)

Importance of SEM in digital marketing

• The role of SEM in a comprehensive digital marketing strategy

• Benefits of SEM over other forms of advertising

Unit 2: Paid Search Advertising

Introduction to Pay-Per-Click (PPC) advertising

• Definition of PPC advertising

• How it works
• Advantages and disadvantages of PPC advertising
• Platforms that offer PPC advertising

Unit 3: Fundamentals of Google Adwords

• What is Google Adwords

• The Google Network
• Advantages of Google Adwords
• Ad Auction in Google Adwords
• Bidding in Google Adwords
• Ad quality in Google Adwords.
• Optimizing landing pages for better conversion rates

Unit 4: Setting budgets, Campaigns and Account Structure

• Setting up Daily Budgets

• Google Adwords Account Structure
• Creating Google Ads Campaign- Campaign Settings
• Creating a Ad Group in Google Ads
• Search Ads Format in Google Ads
• Keyword Match Types
• Ad Approval and Policy

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Unit 5: Google Adwords Advanced Options

• Introduction to Advanced Google Ads

• Product Listing Ads (Shopping Ads) Introduction
• Setting up Dynamic Search Ads
• Ad Extensions – Sitelinks, Call Extensions, Location Extensions
• Keyword Planner Tool
• Display Planner, Ad Preview and Diagnosis
• Reporting and Analytics
• Adwords Optimization and Opportunities Tab

Unit 6: Google Adwords Audience Targeting Options

• Keyword Match Types Based Targeting

• Placement Based Targeting – In Website, YouTube Channel and Video, In Mobile App and
Mobile App Category
• Topics based Targeting
• Demographics Based Targeting
• Audience Segments - Detailed Demographics, Affinity based Targeting, In Market Based
Targeting, Remarketing, Custom Segment and Combine Segment

Unit 7: Display Advertising and YouTube Ads Advertising

• Introduction to Display Network

• Creating Display Campaign, Display Ad Builder, Gallery
• GDN Policy and Remarketing
• Video Ads – Skippable Instream Ads, Non Skippable Ads, Bumber Ads and In-feed Video Ads
• Video Ads Goals- Custom Video Campaign, Target Frequency, Non-Skippable In stream Ads,
Drive Conversions and Ad Sequence
• Mobile App advertising

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Paper 6 – Social Media Marketing & Optimization (20 Hours)

Unit 1: Social Media Marketing Introduction

• Introduction to Social Media Marketing Platforms

• Why social media marketing is important
• Social Media Content Calendar
• Social Media Management Tools

Unit 2: Facebook Marketing

• Guide to Creating Facebook Page

• Facebook Page Optimization for SEO
• Facebook Profile Vs Facebook Page
• Introduction to Facebook Ads
• Facebook Ads Manager Structure
• Types of Facebook Ad Campaigns
• Facebook Audience & Facebook Lookalike audience and custom audience
• Facebook Ad Copy + Creative Guide

Unit 3: Instagram Marketing

Instagram Account Types & Optimization

• Categories of Instagram Accounts

• Optimizing Instagram handle
• Optimizing Your Instagram Name
• Perfecting Instagram BIO
• Instagram Profile Highlights

Instagram Content Creation & Process

• Purpose of the Content

• Photos and Videos
• IG Reels, IG Stories, IG Live
• 3 Pillars of IG content creation

Instagram Ads

• Targeting Options in Instagram Ads

• Two types of Instagram Ads
• Instagram Ad Objectives
• 5 Pillars of Instagram Ads
• Instagram Verification

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Unit 4: Youtube Marketing

Introduction and Youtube Optimization

• Overview of Youtube Marketing

• Creating a Youtube Channel
• Channel Customization – Basic Info
• Channel Customization- Channel Branding
• Channel Customization – Channel Layout

Youtube Dashboard

• Introduction to Channel Dashboard

• Channel Analytics
• Video Analytics

Content Creation for Youtube

• Types of Youtube Content

• Selecting Topics to Create Youtube Video Content
• Writing Content for Youtube Videos
• Uploading videos, Video Descriptions, Video Titles
• Creating Video Thumbnails and adding videos to playlist
• Paid Promotions- Video Tags and Automatic Chapters

Youtube Video Creation

• Video Creation Tools

• Video Editing & Publishing
• Creating Faceless Videos

SEO for your Youtube Videos

• Optimizing Video Descriptions

• Adding Value through Lead Magnets
• Writing Chapters & Adding Video Tags
• Benchmarking Standard for Youtube Videos
• Creating Pathways for your Youtube Channel

Unit 5: LinkedIn Marketing

Introduction to LinkedIn Marketing

• Creating LinkedIn Profile & Optimization

• LinkedIn Connections
• LinkedIn Posts

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 • LinkedIn Groups
• LinkedIn Articles
• LinkedIn Company Page & Showcase Page

LinkedIn Ads

• LinkedIn Campaign Manager

• Campaign Group
• Campaign Objectives
• LinkedIn Target Audience
• LinkedIn Audiences
• Audience Attributes
• Setting Up Ads
• Review & Launch

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Paper 7 – Affiliate Marketing (6 Hours)
Unit 1: Introduction to Affiliate Marketing

Definition of Affiliate Marketing

• Overview of how affiliate marketing works

• Explanation of the roles of merchants, affiliates and customers
• Examples of Affiliate Marketing programs

Brief History of Affiliate Marketing

• The Origins of Affiliate Marketing

• The evolution of affiliate marketing over time
• The current state of affiliate Marketing

How Affiliate Marketing works

• Explanation of the process of Affiliate Marketing

• How affiliates promote products or services
• How merchants track and pay commissions to affiliates
• Benefits of affiliate marketing for merchants and affiliates
• Overview of the advantages of affiliate marketing for merchants
• Overview of the advantages of affiliate marketing for affiliates
• Case studies of successful affiliate marketing programs

Unit 2: Affiliate Marketing Models

Different Affiliate Marketing Models

• Explanation of Different affiliate marketing models (CPA, CPS, CPL, etc)

• Examples of each models and how they work

How each model works

• Explanation of the mechanics of each affiliate marketing model

• How commissions are calculated for each model

Pros and cons of each model

• Advantages and disadvantages of each affiliate marketing model

• Which model is best suited for your business

Hybrid Affiliate Marketing Models

• Overview of hybrid affiliate marketing models

• Examples of successful hybrid affiliate marketing programs
• Advantages and disadvantages of hybrid affiliate marketing models

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Unit 3: Affiliate Marketing Strategies

Overview of affiliate marketing strategies

• Explanation of the different types of affiliate marketing strategies

• How to develop and effective affiliate marketing strategy

Finding the right affiliates

• Overview of how to find and recruit affiliates

• How to evaluate potential affiliates
• Tips for building relationship with affiliates

Developing a commission structure

• Overview of how to create a commission structure

• Factors to consider when developing a commission structure
• Tips for creating a fair and attractive commission structure

Creating effective affiliate marketing materials

• Overview of how to create effective affiliate marketing materials

• Best practices for creating banners, links, and other promotional materials

Tracking and analysing affiliate performance

• Overview of how to track and analyze affiliate performance

• Metrics to track to measure affiliate performance
• Tools and software for tracking affiliate performance

Optimizing affiliate marketing campaigns

• Overview of how to optimize affiliate marketing campaigns

• Best practices for testing and refining affiliate marketing campaigns
• Tips for improving the performance of underperforming affiliates

Unit 4: Affiliate Marketing Best Practices

Legal considerations in affiliate marketing

• Overview of legal considerations in affiliate marketing

• How to ensure compliance with laws and regulations

Ethical considerations in affiliate marketing

• Overview of ethical considerations in affiliate marketing

• How to ensure ethical behaviour among affiliates

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Tips for successful affiliate marketing relationships

• Best practices for building strong relationships with affiliates

• Tips for communicating effectively with affiliates

Common mistakes to avoid in affiliate marketing

• Overview of common mistakes made in affiliate marketing

• Tips for avoiding these mistakes

Case studies of successful affiliate marketing campaigns

• Examples of successful affiliate marketing campaigns

• How these campaigns were executed and what made them successful

Unit 5: Affiliate Marketing Networks and Platforms

Introduction to affiliate marketing networks and platforms

• Explanation of what affiliate marketing networks and platforms are

• Benefits of using networks and platforms for affiliate marketing

Types of affiliate marketing networks and platforms

• Overview of different types of networks and platforms available

• Examples of each type of network/platform

Choosing the right affiliate marketing network or platform

• Factors to consider when selecting a network/platform

• Comparison of different networks/platforms based on criteria such as commission rates,
features, ease of use, etc

Getting started with affiliate marketing networks and platforms

• Steps to take to join and set up an account on a network/platform

• Overview of the registration process and requirements
• Best practices for using affiliate marketing networks and platforms
• Tips for optimizing your performance on networks/platforms
• Strategies for building relationships with affiliates and maximizing your commission earnings
• Pitfalls to avoid when using affiliate marketing networks and platforms
• Common mistakes that can harm your affiliate marketing efforts on networks/platforms
• Examples of pitfalls to avoid and best practices to follow

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Unit 6: Future of Affiliate Marketing

Trends and predictions for the future of affiliate marketing

• Overview of emerging trends in affiliate marketing

• Predictions for how affiliate marketing will evolve in the future

Impact of new technologies on affiliate marketing

• Explanation of how new technologies (such as AI and block chain) are impacting affiliate
marketing
• How to leverage these technologies in your affiliate marketing strategy

How to stay ahead of the curve in affiliate marketing

• Tips for staying up-to-date with the latest trends and developments in affiliate marketing
• How to adapt your strategy to meet changing market conditions
• The future of affiliate marketing networks and platforms
• Predictions for how affiliate marketing networks and platforms will evolve in the future.
• How to prepare for and take advantage of these changes.

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Paper 8 – Advanced Digital Marketing (10 Hours)
Unit 1: Email Marketing

Introduction to Email Marketing

• Premium Email Marketing Tool- Introduction

• Essentials of Email Marketing & Three types of Email Workflow
• Six Methods to build your Email List & KPIs to Monitor

Unit 2: Live Streaming

Introduction to Live Streaming

• What is live streaming and how does it work?

• Why is live streaming becoming increasingly popular in digital marketing?
• Different types of live streaming platforms (e.g. Facebook Live, Instagram Live, YouTube Live,
Twitch)

Planning a Live Stream

• Identifying the purpose and goals of a live stream

• Defining the target audience and selecting the right platform(s)
• Creating a content plan and script for the live stream
• Preparing any necessary equipment and technology (e.g. cameras, microphones, lighting,
streaming software)

Unit 3: WhatsApp Business App

Key features of WhatsApp Business App

• Benefits of WhatsApp Business App

WhatsApp Business API

• Key capabilities of WhatsApp Business API

• Integration
• Automated Messaging
• Two-way communication
• Rich Media Content
• Compliance and Approval

Third Party WhatsApp Marketing Software

• Contact Management
• Campaign Automation
• Analytics and Reporting

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 • Examples of WhatsApp Marketing Software

Best Practices for WhatsApp Marketing Software

• Permission Based Marketing

• Personalization and Segmentation
• Interactive Content
• Monitoring and Optimization

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Paper 9 – E-Commerce Marketing (6 Hours)
Introduction to E-commerce Marketing

• Definition and explanation of e-commerce marketing

• Brief history and evolution of e-commerce marketing
• Advantages and disadvantages of e-commerce marketing

E-commerce Marketing Strategies

• Creating an e-commerce marketing plan

• Setting e-commerce marketing goals and objectives
• Identifying target audience and market segments
• Developing compelling e-commerce marketing content
• Choosing the right e-commerce marketing channels (email marketing, social media, search
engine marketing, etc.)

Website Optimization for E-commerce

• Understanding the customer journey on an e-commerce website

• Designing an effective e-commerce website (layout, navigation, etc.)
• Optimizing product pages for search engines and conversions
• Creating effective calls-to-action (CTAs) and product descriptions
• Integrating reviews and ratings to boost customer confidence

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 Certifications & Assessments

1. HubSpot Digital Marketing Certification

2. HubSpot Inbound Marketing Certification

3. SEMrush SEO Certification

4. HubSpot Keyword Research Certification

5. Google Ads Search Certification

6. Google Ads Video Certification

7. Google Ads Display Certification

8. Google Analytics Certification

9. HubSpot Social Media Certification

10. HubSpot Content Marketing Certification

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