Linkedin is exploring a product around career readiness product for

students. Design a feature that delivers value while considering technical

and business feasibility

Name : Vyush Agarwal

Roll No. PGPGC202400179
 Skill Developement Career Fairs Internships Online Job
Courses portal

Generic Brief Competitive Overwhelming

Problems Misaligned Limited Scarce Confusing
Gaps Superficial Irrelevant Unguided
USER PERSONAS Demographics Goals Pain Points
Age: 18-25 Build in-demand skills aligned with Difficulty translating academic knowledge into
College students, recent grads industry standards practical skills
Primarily in fiels with competetive Gain guidance from experienced Limited access to mentors and professional networks
entry-level positions professionals Uncertainty about career paths and lack of hands-on
Explore real-world scenarios and projects experience

Age: 25-35 Acquire new skills aligned with the Limited time to learn new skills while balancing
Professionals with 2-5 years of desired field current job
experience Network with industry professionals in Lack of contacts or mentors in the new field
Looking to pivot to a new field the new field for guidance Uncertainty about the exact requirements and
Access resources that provide a smooth expectations in the target industry
transition between careers
Areas of Focus POSSIBLE SOLUTION
Personalized
Recommendations Benchmarking
Compares student skills against
Suggests courses, articles, and
industry standards and peers to
skill-building exercises tailored to
highlight areas for improvement.
the student’s career goals.
Skill Dashboard
Tools for assessing and improving
job-specific skills.

Structured Mentorship
Mentor Profiles Feedback Loop
Paths
Detailed mentor profiles Enables students and
Offers guided
displaying expertise,
mentorship programs mentors to provide
industry experience, and feedback on
with goals and
interests. checkpoints. sessions.
Personalized connections with
industry professionals. Mentorship Matching

Showcase Portfolio
Project Feedback
Role-Based Projects Completed projects
Students receive
Projects categorized by can be added to a
feedback on project
roles to ensure relevant LinkedIn portfolio,
submissions from
skill application. showcasing practical
Real-world projects to build mentors or peers to
experience to future
practical, hands-on skills. Project Library improve skills.
employers.
Revolutionary IMPLEMENTATION
Skill Assessment Engine &
User Onboarding
1. End-to-End Career Development Learning track
Students input their career goals, Interactive skill assessment to
industry interests, & existing skill evaluate competencies.
levels.
Model that recommends skills,
Student can choose from mentors, and projects based on
range of career objectives user profile data, interests, and
career goals
2. Personalized, Data-Driven Learning
Mentorship Matching Project Library and Tracking
System Curate a library of real-world
Connects students with industry projects or simulations
professionals, matched by field, categorized by industry roles.
skills, and career goals.
Track completion and
Mentor can provide feedback on performance on projects + option
students' skill development to add to profile
3. Accessible Mentorship Network
Progress Tracking & Analytics Data Integration & Industry
Updates
Visualizes students’ growth, over Integrate data from LinkedIn’s
time and identifying areas that database to keep the skill
need attention. recommendations relevant
Provide suggessions and
incorporate mentor feedback Update skill assessment tools,
project library with market trends
 Key Metrics Testing Impact
No. of students progressing in skill Define Target Groups 1. Sets New Standards for Career Readiness
assessments (daily/weekly/monthly) Key user segments: final-year students & Redefine how students and recent graduates
recent graduates from diverse fields. prepare for the workforce, creating a benchmark
for integrating skills
KPIs Conduct Pilot Programs
Partner with selected universities 2. Creates a Unique Competitive Edge
Number of daily active users Would offer a comprehensive solution that is
Phase 1: Launch skill assessment &
Mentorship Match and engagement difficult for traditional educational platforms
recommendations
rate and job boards to replicate.
Phase 2: Roll out the mentorship matching
Project Completion Rate
and project library features.
NPS of mentorship/project experience 3. Builds Industry-Ready Talent Pipeline
Phase 3: Track feature engagement and
Average Skill Improvement Companies would benefit from a pipeline of job-
collect feedback.
Recommendation Click-Through Rate ready candidates with practical skills and
(CTR) Run A/B Testing on Key Features industry knowledge
Optimize individual features:
Skill Assessment: Test formats for better 4. Strengthens Brand as a Career Partner
Checks engagement. Build lasting loyalty, positioning itself as an
Mentorship Matching: Optimize matching essential tool for career growth and readiness in
Number of incomplete profiles criteria. an evolving job market.
Feedback report on mentorship quality Project Library: Test project types for
User dropout rate relevance and engagement.
Inactive Mentorship Matches
Technical Issues Reported
Collect User Feedback & Track Success
Metrics