Scribd
Upload
23 views

Topic 4 ETHICS IN COMMUNICATION

ETHICS IN COMMUNICATION

Uploaded by

andreifrias663
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
23 views

Topic 4 ETHICS IN COMMUNICATION

ETHICS IN COMMUNICATION

Uploaded by

andreifrias663
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 7

Topic 4:

ETHICS IN COMMUNICATION
Ethics is defined as a set of rules or guidelines; these are theories as to which
is right or wrong. In communication, ethics is considerable important because
it would likely guide everyone to effective communication. Theses ethical
principles are universal in the sense that all people should consider these
things because of their vitality in the communication process and
effectiveness.

Communication ethics highlights how morals influence the behavior and


communication of individuals, groups, or organizations. For example, a
company that conceals non-remittance of employee premiums to SSS or GSIS
demonstrates unethical behavior, affecting its accountability. In contrast, an
organization that regularly remits contributions shows ethical practice. Ethical
communication is guided by honesty, decency, truthfulness, sincerity, and
moral integrity.
ETHICAL PRINCIPLES OF COMMUNICATION
Completeness
The message must be complete and geared to the receiver‘s
perception of the world. The message must be based on facts
and a complex message needs additional information and / or
explanation. A good subdivision of subjects will clarify the
message as a result of which there will be a complete overview
of what is said.

Concreteness
Concrete business communication is also about a clear
message. This is often supported by factual material such as
research data and figures. The words used as well as the
sentence structure can be interpreted univocally. Nothing is left
to the imagination.
Courtesy
In addition to considering the feelings and points of view of the
target group, it is also important to approach the audience in a
friendly and courteous manner. Use of terms that show respect
for the receiver contribute towards effective communication.
The same goes for the manner in which you address someone.
Not everyone will be charmed if you use a familiar form of
address and use of a formal address could come across as too
distant. By using the word “they” a larger audience is
immediately addressed.

Correctness
A correct use of language has the preference. In written
business communication, grammatical errors must be avoided
and stylistic lapses or a wrong use of verbs are not sufficient
either in verbal communication. A correct use of language
increases trustworthiness and the receiver will feel that they are
taken seriously.
Clarity
Clear or plain language is characterized by explicitness,
short sentences and concrete words. Fuzzy language is
absolutely forbidden, as are formal language and cliché
expressions. By avoiding parentheses and keeping to the
point, the receiver will get a clear picture of the content of
the message. Briefly-worded information emphasizes the
essence of the message. Coherence means the connection of
ideas at the idea level, and cohesion means the connection of
ideas at the sentence level.

Consideration
Communicating with the target group (Consideration). In
order to communicate well, it is important to relate to the
target group and be involved. By taking the audience into
account, the message can be geared towards them. Factors
that play a role in this are for example: professional
knowledge, level of education, age and interests.
Conciseness

Conciseness ensures clear communication by maintaining


consistency and avoiding contradictions. Facts should be
supported systematically to prevent confusion. Following a
code of ethics is crucial for fostering proper behavior and
building a positive reputation for individuals and
organizations, leading to success and effective decision-
making, which further enhances the company's image.
THANK YOU

You might also like