Module Handbook for Global Strategic Management

Academic year 2024/25

Module code: CMDST301

Level of study: 6

Number of credits: 20 credits

Course/s the module belongs to: BA (Hons) Business Studies with Foundation

Faculty: Business Studies

Semester/Trimester of delivery: Semester 1

Start date of the module: September 2024

Location of study: LSC London Campus

Study hours for the module: 200

 Number of contact hours and pattern of delivery: 2 hour lecture and two-hour fortnight each
week for 12 weeks.
 Number of hours when students are expected to study independently or amongst peers,
with no direct academic contact: 108 hours

Module leader name: Dr. Rajendra Kumar

Module leader contact details: Dr. Rajendra Kumar. ([email protected])

Other teaching staff with contact details: Mr. Mervyn Sookun, [email protected]

How to access tutorials and other module support: Relevant information on the module is provided
on the student portal. Teaching assistance are available at the registry.

January 2023 Module Template

Who is the module for? “This module is a core module for final year students on the BA (Hons)
Business Studies”

Module aims: Through the completion of this module students will:

1. Be introduced to develop the concepts of strategic management in a critical way and focuses on the
application of the relevant strategic management conceptual frameworks.

2. Be developing a strategic analysis and strategic plan throughout the course, facilitating further
application of the theory learned. The combination of the module content and its continuous
application by the students allows the learning outcomes of knowledge and application of the
concepts to be achieved together with a critical, analytic approach in an international setting.

3. Be introduced to the elements in order to allow students to develop their own strategic thinking,
and have the ability to apply them in various organisational settings.

Module learning outcomes: Upon successful completion of the module the students will be able to:

1. Demonstrate knowledge, comprehension and application of the taught theory through active
and consistent contribution to organisations.
2. Understand how complex problems can be managed within a business framework.
3. Critically contrast and compare related theoretical concepts presented in the lectures and
readings, and understanding the inherent differences and similarities.
4. Create, develop and design strategic plans in a case study based practical application of the
taught theory.
5. Be confident in developing a strategic position and making strategic choice and strategic
implementation based on well researched evidence and a strong theoretical base.

Overview of learning and teaching activities on the module: The module will normally be
delivered via a series of weekly 2 hours teaching blocks comprising interactive lectures and group
discussions /workshops / case studies covering the core theories and practice variety of teaching
approaches is used, including lectures, seminars, case analysis, teamwork and extensive use of
electronic resources for guided research. Students will also carry out directed and independent
learning during the study of the module.

Directed Learning: Directed Learning are directions provided by a faculty member that channels
students to complete specific tasks within a specified period of time. These can be instructions to read
or learn specific topics. Alternatively, it could be the completion of set tasks or activities in a tutoring
session or after. This allows the students to gain more practice on a concept or skill introduced in
class. It usually requires a follow-up session with tutor after completion.”

Independent Learning: is the process by which students take the initiative, with or without the
assistance of faculty or peers, in diagnosing their individual learning needs, formulating their own

January 2023 Module Template

learning goals and identifying adequate resources for learning. They choose and implement
appropriate learning strategies and evaluate the learning outcomes achieved.

Assessments: taken from approved module descriptor for columns 1, 2 and 5

Summative Weighting Length Deadline for Date for Minimum

assessment submission of return of pass mark
Type work and where mark/grade for
assignment should and assessment
be submitted feedback task(s)
and where
they will be
returned

Individual 100% 4000 words February 14th, 2025 March 7th 40%
Report TURNITIN via 2025
Student Portal

Further information about the assessment can be found at the end of this handbook, in the
“assessment brief” section.

It's important that you meet your assessment deadline to help manage your workload and ensure your
timely progression to your next level of study. However, we understand that in exceptional cases you
may be unable to submit your work on time or do well in your exams due to unexpected events which
are short-term in nature and beyond your control. Find out more about what to do in situations such as
these here.

A coursework extension or a chance to re-take your assessment is not an automatic right; and to
ensure fairness and transparency, exceptional circumstances requests will only be approved if they
meet the criteria, are submitted on time and - where relevant - include appropriate professional
evidence.

Indicative schedule of delivery: one line on what will be covered in each session; do adapt
depending on whether the module is delivered weekly, in blocks or other pattern of delivery. The
number of weeks should correspond to the Academic Calendar your module is aligned with.
Highlighting dates for ADW and PDW in this section may help, and deadlines for assessments. Do
incorporate here if field trips/visits are part of the module. Do adapt the table below to suit your needs

Example:

Session Indicative Content Independent Study Activities

Week 1 Why strategy matters Identify the “best” car and why would you
label it as the “best”?
Week 2 Analysing the external and internal During the COVID19 Pandemic, the UK
environments government introduced the “furlough
scheme”. Identify the impact of this on

January 2023 Module Template

 Session Indicative Content Independent Study Activities
both the economy and business.
Week 3 Assessment Review
Week 4 Strategic planning and strategic formation Conduct a research into what factors that
makes strategy successful in businesses.

Week 5 Strategic decision making What are the factors to consider when
making strategic decisions and why are
these factors important?
Week 6 Resource-based strategy and Identify the unique selling point of Pepsi
competitiveness and Coca-Cola and spot the difference
between them.
Week 7 Strategy and culture Zappos’ strategy is the company’s culture.
Would you agree to this statement?
Week 8 Business and corporate level strategies Identify the businesses of Tesco Plc and
their scope and functions.
Week 9 International strategies What would you outline as the main
challenges of Marks and Spencer in
France that led them to shutting down
their 11 outlets?
Week 10 Innovation and technology strategies Identify the role of technology in the
banking industry of the UK.
Week 11 Collaborations and networks
Week 12 Revision Session

Guidance on how to use independent study time: Student independent study time is to facilitate the
reading list on the portal and engage in activities outlined.

Referencing system: The use of a range of information sources is expected – academic books, peer
reviewed journal articles, professional articles, press releases and newspaper articles, reliable
statistics, company annual reports and other company information. All referencing should be in
Harvard style.

Learning Materials/Resources: (the sections below should be shared with library services and the
Bookshop) this may be broken down as you see fit, e.g. weekly sources. You may provide resources
other than books or journal articles. You may want to stress where other information is available on
Blackboard, ReCap recordings, etc.

 Essential Resources:
Dess G., McNamara, G., Eisner, A. and Lee, S. (2020), Strategic Management: Creating
Competitive Advantage, London: McGraw-Hill College.

 Recommended Resources:
1. Angwin D, Cummings S & Smith C (2017), The Strategy Pathfinder: Core Concepts and
Micro-cases, 3 rd edn John Wiley & Sons.
2. Grant R (2019), Contemporary Strategy Analysis, 8th edn Oxford: Blackwell.
January 2023 Module Template
 3. Johnson G, Scholes K & Whittington R (2017), Exploring Strategy: Text & Cases 11 th
Edition, Pearson Education Pearce JA (2015), Strategic Management, 14th Edn.
McGraw-Hill.
4. Johnson G, Regner, P., Angwin, D. & Whittington R (2019), Exploring Strategy: Text &
Cases, Pearson Education Lynch, R., (2018), Strategic Management, Pearson
 Further Resources:
http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1097-0266
https://www.abacademies.org/journals/academy-of-strategic-management-journal-home.html
http://www.inderscience.com/jhome.php?jcode=ijssm
https://www.strategicmanagement.net/smj/overview/overvie

Reassessment information: the text below is for ALL handbooks

Some students may be required to take reassessment for the module, following a decision from a
Board of Examiners. Do check the Your Guide to Assessment and Award Processes and seek advice
from your Personal Academic Tutor if this is the case for you. Support from the module team will be
available in preparation for the reassessments.

Should you be required to take reassessment, the nature of the reassessment will be:

Original assessment Reassessment type Deadline for submission of

This should be identical to the Usually, the same type of reassessment, and where it should
assessment table column 1 assessment and brief, but exam be submitted
questions may vary If no exact date is known, provide a
week e.g. w/c 12 July 2022
Report Report TBC

This handbook should be read in conjunction with other sources:

 Student Course Handbook: for course academic information applying to all modules
 Current Student Webpages: for generic student experience information

Assessment brief/s:

“Explainer: Homebase enters administration with 2,000 jobs at risk”, Espiner, Tom,
https://www.bbc.co.uk/news/articles/c624nzepd59o accessed on 14th November 2024.

Please go through this article and other related articles on Homebase as the board of directors have
invited you to produce a comprehensive strategic report for the company by answering the below
questions.

January 2023 Module Template

 1. Conduct an internal and external analysis of the company. Analyse the business environment
(both micro and macro) of the UK using appropriate models. (1500 words)

2. Using the analysis that was conducted in task 1 (above), use any appropriate strategic models
of your choice to design an appropriate business strategy for the company focusing on the
next 3 years. (1500 words)

3. Using the an appropriate change management model, explain the challenges associated with
the recommended strategies and how to overcome them.
(600 words)

NOTE: Please use the remaining word count (400) for Introduction (200 words) and Conclusion (200
words)

See below for the full explanation of the marking criteria.

The Topic/title

1. Feel free to discuss possibilities with your lecturer. It’s usually best to research a company
and study the one that offers most information about the strategies, business frameworks, use
of appropriate strategic models, tools, theories and concepts of strategic management.
2. ‘Describe’ means ‘this is what happened’, ‘Analyse’ means ‘this is why it happened’.
3. Recommendations could relate to the future, or to what others could learn from this situation.
Basic Format:
 A title page, a contents page, an introduction, a main section with sub-sections, and a
recommendation, conclusion and references. Clear headings are essential. Relevant sources of
information should be cited using the Harvard referencing system.
 Any areas of doubt need to be raised with your lecturer

The tasks 1 to 3 addresses all the learning outcomes.

LENGTH
REQUIRED

A maximum of 4000 words not including contents, appendices or list of references.

FORMATTING AND
LAYOUT

January 2023 Module Template

Please note the following when completing your written assignment:

1. Writing: Written in English in an appropriate business/academic style

2. Focus: Focus only on the tasks set in the assignment.
3. Document format: Report
4. Ensure a clear title, course, and name or ID number is on a cover sheet and a reference using
Harvard referencing throughout is also provided.
5. Research: Research should use reliable and relevant sources of information e.g. academic
books and journals that have been peer reviewed. The research should be extensive.

The use of a range of information sources is expected – academic books, peer reviewed journal
articles, professional articles, press releases and newspaper articles, reliable statistics, company
annual reports and other company information. All referencing should be in Harvard style.

January 2023 Module Template

 MARKING CRITERIA AND STUDENT FEEDBACK

This section details the assessment criteria. The extent to which these are demonstrated by
you determines your mark. The marks available for each criterion are shown. Lecturers use a
similar format to comment on the achievement of the task(s), including those areas in which
you have performed well and areas that would benefit from development/improvement.
Common Assessment Criteria Applied

Mark

Mar
ks
s
1. Research-informed Literature 20

Extent of research and/or own reading, selection of credible sources,

application of appropriate referencing conventions.
You must give credit to authors on whose research and/or publications your
report is based. Append to your submission a reference list that indicates the
books, articles, etc the you have read or quoted in order to complete this
assignment (e.g. for books: surname of author and initials, year of
publication, title of books, edition, publisher and place of publication.

2. Knowledge and Understanding of Subject 20

Extent of knowledge and understanding of concepts and underlying

principles associated with the discipline.
Show good knowledge by evaluating contemporary strategic issues and
synthesise between the different levels of strategy. Critically analyse how the
different perspectives of social science disciplines inform strategic
management.
3. Analysis 30

Analysis, evaluation and synthesis; logic, argument and judgement; analytical

reflection; organisation of ideas and evidence
Analyse the aims, concept and role of strategic management in your report
complete with good logic, sound argument, judgement innovative ideas and
evidence on which your arguments are based.
4. Practical Application and Deployment 20

Deployment of methods, materials, tools and techniques; application of

concepts; formulation of innovative and creative solutions to solve problems.
Clearly indicate the various methods, tools and techniques employed in your
report and show how the application of theories and concepts enhance
innovative and creative solutions towards problem solving.
5. Skills for Professional Practice 10

January 2023 Module Template

 Attributes in professional practice: individual and collaborative working;
deployment of appropriate media; presentation and organisation.
Clearly indicate how attributes from your report would help the
company or organisation of your choice using collaborative working
and the deployment of the appropriate media, presentation and other
tools. Clarity of expression (incl. accuracy, spelling, grammar,
punctuation, and numeracy)
TOTAL 100

January 2023 Module Template

Date and validity valid for academic year 2024/2025

January 2023 Module Template

January 2023 Module Template
CRITERION 100-80 79-70 69-60 59-50 49-40 39-20 19-0

Excellent Very good Good Sound Satisfactory Fail Fail

A. KNOWLEDGE & UNDERSTANDING

1. Knowledge Knowledge and Demonstrates an Shows a Sound descriptive Selection of theory In this assignment In this assignment
and understanding of theory extensive, sophisticated knowledge of key is satisfactory, and some of the there is a lack of
application are exceptionally sophisticated, systematic and theories with terminology, facts theories presented relevant subject-
of subject detailed and beyond accurate, systematic accurate appropriate and concepts are are not specific theory.
and theories what has been taught. theoretical understanding of application; handled accurately, appropriate.
Appreciation of the understanding of the key subject- sometimes but application Terminology,
limits of subject- subject and a wide specific theories, balanced towards and/or facts, and
specific theories range of key which are the descriptive understanding is concepts are
demonstrated theories. appropriately rather than the generalised. presented
throughout the work. Appropriately integrated within critical or inaccurately
Approach to selected theoretical the context of the analytical. and/or with
assessment task is knowledge is assessment task. omissions in key
clearly, appropriately, synergised into the areas. The
and consistently overall assessment application and/or
theoretically informed. task with some understanding
appreciation of the demonstrated is
limits of subject limited.
specific theories.

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CRITERION 100-80 79-70 69-60 59-50 49-40 39-20 19-0

Excellent Very good Good Sound Satisfactory Fail Fail

2. Uses initiative to seek Selects a broad Selects appropriate Selects appropriate Selects generally The selection of The selection of
Information out new sources of range of highly information and information and appropriate sources/data here sources/data here
gathering/ information, evaluates relevant processes it evaluates and research and is not appropriate is not appropriate
processing their validity against a information. thoroughly with comments on it primary sources to the task and to the task and the
broad range of highly Demonstrates critical evaluation with some and shows ability there are not evidence gathered
relevant information understanding of the and some creativity, some to evaluate and enough evidenced is not evaluated
and synthesises and complexity of the creativity. readings beyond comment on them evaluations of systematically.
evaluates their validity information and the set range. adequately. readings and
comprehensively and processes it research to
with flair. comprehensively support the work.
and creatively.

3. Evaluation Evaluates to a high Evaluates complex Effectively and Effectively Shows basic In this The work shows
of process degree complex information and/or thoughtfully evaluates evaluation of the submission, limited or no
and the information and/or data data and the inquiry evaluates information and/or inquiry evaluation of evaluation of
quality of and the inquiry process process perceptively information and/or data and the methodology and process and the either process or
information / perceptively and and data and the inquiry process information and/or information outcomes.
data comprehensively using comprehensively inquiry process, using prescribed data generated. and/or data is
developed appropriate criteria that using appropriate including critique guidelines. incomplete.
are largely criteria some of of the techniques
original/self- which are self- used.
determined. determined.

13
CRITERION 100-80 79-70 69-60 59-50 49-40 39-20 19-0

Excellent Very good Good Sound Satisfactory Fail Fail

B. COGNITIVE SKILLS

4. Quality of Work draws upon Significant use of Work uses a Work makes Work mostly The work draws The submission is
sources used current research and/ primary sources in balanced sound use of relies on set on some set based on
or advanced conjunction with high combination of primary sources secondary sources. secondary unreliable and/ or
scholarship, quality secondary primary and high but is generally Use of primary sources, but also inappropriate
demonstrating an sources. Work draws quality secondary reliant on sources limited relies on sources.
excellent use of upon current research sources. secondary sources. and does not inappropriate
primary sources and and/ or advanced extend beyond set sources. Hardly
high-quality scholarship. sources. any use of
secondary sources primary sources.

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5. Referencing Sources used are Sources used are Sources used are Sources used are Sources of Some sources of Little or no
acknowledged in the acknowledged in the acknowledged in acknowledged in information information are acknowledgement
text and reference list text and reference list the text and the text and acknowledged but acknowledged of sources of
and used perceptively and used fluently to reference list and reference list. integration here but links information in
to support discussion. support discussion. used to support Referencing between text and between text and text and/or
Referencing follows Referencing follows a discussion. follows a reference list is reference list are reference list in
a systematic systematic approach, Referencing systematic mainly effective. unclear. this submission.
approach, appropriate appropriate to the follows a approach, Attempts to follow Referencing does
to the discipline. All discipline. All elements systematic appropriate to the systematic not follow a
elements of of individual references approach, discipline. Most approach, systematic
individual references are present. appropriate to the elements of appropriate to the approach.
are present. discipline. All individual discipline. Elements of
elements of references are Elements of individual
individual present. individual references are
references are references are incomplete and/or
present. generally absent.
complete.

6. Clarity of This work defines This work defines This work defines This work outlines This work uses In this piece of In this piece of
objectives and appropriate appropriate objectives in appropriate appropriate generalised work objectives work no
focus of work objectives in detail detail and addresses objectives and objectives and objectives to are not objectives are
and addresses them them comprehensively, addresses them addresses them in provide adequate appropriate identified, and the
consistently, logically, coherently and coherently and a logical and but limited focus and/or clearly submission lacks
logically, coherently, with creativity, logically coherent manner to the work. identified – focus focus and
comprehensively and interpreting complex throughout the which gives a Overall, logical, is not logical or coherence.
with exceptional ideas clearly. work with focus to the work and coherent but coherent.
creativity, showing creativity while with some with limited
sophisticated engaging with creativity. creativity.
interpretation of complex ideas.
complex ideas.

15
7. Selecting Methodology Methodology selected is Methodology Methodology Methodology used In this piece of In this piece of
research selected is effective effective and selected is chosen is is appropriate to work the choice work the issue of
methods and appropriate to appropriate to the aims effective and appropriate to the the task and brief of methodology methodology is
(Relationship the aims and and objectives of the appropriate to the task and attention rationale offered and relationship not addressed
between objectives of the task task and allows for the aims and given to the refers to to information and/or an
method and allows for the effective collection of objectives of the selection of a established and/or data being inappropriate
chosen and effective collection complex data. A task and a methodology from guidance. collected is methodology is
the nature of and recording of thorough, convincing, perceptive the range of confused and selected. The
the inquiry) complex data. A and perceptive rationale rationale for its prescribed ones. confusing. planning rationale
convincing, self- for the selection of this selection is is unclear.
determined, and methodology is provided.
perceptive rationale provided.
for the selection of
this methodology is
provided.

CRITERION 100-80 79-70 69-60 59-50 49-40 39-20 19-0

Excellent Very good Good Sound Satisfactory Fail Fail

B. COGNITIVE SKILLS continued

16
8. Analysis Demonstrates Makes excellent use of a Makes very good Makes consistent, Makes satisfactory The submission This submission
outstanding range of relevant use of established albeit but limited use of includes analysis, does not contain
command of relevant analytic techniques and techniques of conventional, use established but the analysis is effective analysis
analytic techniques, applies these to new analysis relevant of established techniques of ineffective and/or and does not yet
and the ability to and/or abstract to the discipline. techniques of analysis, relevant uninformed by engage with key
apply these to new information and Shows ability to analysis, relevant to the discipline. key disciplinary disciplinary
and/or abstract situations. Shows well compare with to the discipline. techniques. techniques.
information and developed ability to some insight
situations. Shows an compare critically alternative
exceptional alternative theories theories and/or
appreciation of the and/or analytic analytic
limits and/or approaches (where approaches (where
appropriate uses of relevant). relevant).
analytic approaches.

17
9. Conclusions Conclusions coherent, Conclusions show Logical and Adequate The work The work either
Conclusions coherent, well developed, development and evidenced conclusions are demonstrates lacks a conclusion
exceptionally well analytical, and show critical insight and conclusions are drawn which are limited or or presents an
developed and show sophisticated insight. relate clearly and drawn from derived from inaccurate unsubstantiated
considerable They are systematic and logically to evaluation of a understanding of understanding of and/or invalid
originality. They thoroughly grounded in substantiated range of sources evidence and/or the evidence and conclusion.
form an integrated a wide range of theory arguments based of evidence and/or theory and/or does not draw
part of well- and/or evidence and/or on a wide range of theory and/or literature. Shows together
substantiated overall literature and use sources of literature. Shows the ability to arguments
arguments and/or appropriate forms of evidence and/or the ability to consider effectively.
discussion, reflecting conceptualisation, theory and/or consider and alternative views
commanding grasp of forming an integrated literature. A range evaluate a range of and explain
a wide range of part of well- of views and views and to complex matters
theory and/or substantiated overall information are explain complex and ideas.
evidence and/or arguments and/or critically matters and ideas
literature and discussion. evaluated and consistently and
appropriate forms of Demonstrates synthesised and clearly.
conceptualisation. sophisticated critical there is thorough,
Demonstrates very insight and perceptive
sophisticated critical interpretation of interpretation of
insight and complex matters and complex matters
interpretation of ideas and ideas.
complex matters and
ideas

18
10. Initiative Shows a creative, Uses imagination to Effectively Assesses needs of Where goals and In this In this
(taking action, proactive, and assess the needs of a assesses the needs a situation and methods are assignment, assignment,
independence) independent situation and take of a situation and takes action defined, will limited ability has ability to
approach to independent actions to takes independent towards achieving undertake tasks been undertake
achieving goals in a achieve goals action necessary goals with requiring some demonstrated to prescribed tasks
manner appropriate effectively. If in a group to consistently consistency. If in a independence. If undertake tasks has been
to situation(s), If in a setting, takes account of achieve goals. If group setting, in a group setting, beyond those demonstrated, but
group setting, shows the needs and views of in a group setting, shows awareness shows some prescribed. If in a independent tasks
a sophisticated others with sensitivity. recognises the of the needs and awareness of the group setting, the are not attempted.
appreciation of the needs and views views of others. needs and views of needs and views If in a group
needs and views of of others. others. of others have not setting, the needs
others. been and views of
meaningfully others have not
considered. been considered.

19
CRITERION 100-80 79-70 69-60 59-50 49-40 39-20 19-0

Excellent Very good Good Sound Satisfactory Fail Fail

B. COGNITIVE SKILLS continued

11. Decision Uses an extensive Uses a wide range Uses appropriate Uses available Recognises Here, the Here, the final
making range of of appropriate information to information to benefits and rationale behind choice is unclear
appropriate information to consistently evaluate feasible disadvantages of the final outcome or absent. In this
information, sophisticatedly evaluate options. options and feasible options or choice is work the student
exercising evaluate options Selection of final consistently solve and provides unclear or has not
autonomy and and applies clear outcome clearly complex limited rationale untenable. This demonstrated
initiative when criteria to derived from problems. Final for final decision. work shows ability to make
exploring options. demonstrate evaluation with decision is clear Shows ability to limited evidence decisions in
Makes clear reasons for final insight and a and linked to the make decisions in of the student’s complex and
decisions which decision and/or degree of evaluation complex and ability to make unpredictable
give due weight to choice and/or autonomy in showing ability to unpredictable decisions in circumstances.
alternatives in outcome in complex and make decisions in circumstances. complex and
complex and complex and unpredictable complex and unpredictable
unpredictable unpredictable circumstances. unpredictable circumstances.
circumstances. circumstances. circumstances.

C. PRACTICAL SKILLS

12. Creative Demonstrates Creative work Creative work Creative works Creative work This work This piece of
process strikingly shows highly shows well- shows shows a basic contains work does not
innovative creative developed developed imagination and level of undeveloped show evidence of
imagination to technique in the imagination and technique. imagination and ideas and/or little creativity or
create a piece of service of a lively technique. Processes technique. creativity or innovation.
work/performance imagination. Processes involved have Processes skill/technique. Developed skills
art which reaches Processes involved involved are creative involved have Minimal personal and techniques
near professional are handled with manipulated to application and some creative style and little are not
20
21
CRITERION 100-80 79-70 69-60 59-50 49-40 39-20 19-0

Excellent Very good Good Sound Satisfactory Fail Fail

C. PRACTICAL SKILLS continued

13. Compelling, Highly focused, Focussed Performance Performance that Performance in Performance in
Performance communicative, convincing performance demonstrates demonstrates which which fluency
and precise performance demonstrating communication, communication, communication, and focus are
performance demonstrating communication, commitment and commitment and commitment and severely limited
demonstrating communication, commitment and a understanding of understanding of style are limited by a lack of
professional level commitment, and thorough the genre with the genre. by struggles with technical control.
of authority, thorough understanding of reasonable Attention to detail technical control. Improvised
thorough understanding of the style with attention to detail, and technical Improvised passages do not
awareness of style, style with careful careful attention displaying a good ability are basic passages show yet show
proficiency in attention to detail, to detail, level of technical but competent. poor understanding of
technical and displaying displaying ability. Improvised understanding of style/genre or
interpretative consistently high consistently high Improvised passages show the style and may conventions of
issues. level of technical level of technical passages show a some be inappropriate. performance
Improvisations are ability and ability. sound understanding of Performance is here. This
imaginative, interpretive skills. Improvisation is understanding of style. Lacks under-rehearsed performance is
creative, and Improvised stylistically style. Well- confidence and and unconvincing under-rehearsed,
stylistically passages are correct and rehearsed. Stage stage conduct and stage conduct lacking in
assured. Accurate, creative, considered. craft presentation requires further is barely confidence and
flexible, focused, stylistically Performance well- of a good development. addressed. stage conduct is
well-rehearsed, assured and prepared and/or standard. inappropriate,
convincing, and considered. rehearsed, and /or
precise Performance well assured, and unacceptable.
performance. prepared, assured focussed. Stage
Stage craft and thoroughly craft presentation
presentation persuasive. Stage of a high standard.
suitable for craft presentation
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23
CRITERION 100-80 79-70 69-60 59-50 49-40 39-20 19-0

Excellent Very good Good Sound Satisfactory Fail Fail

D. TRANSFERABLE SKILLS

15. Exceptional Accomplished Very good and Effective Clear Here the Here the
Communication communication communication thorough communication in communication communication communication
and which demonstrates which communication in a format and evidence of is unstructured is disorganised
presentation a comprehensive, demonstrates a a format appropriate to the awareness of the and unfocused and/or incoherent
(appropriate to sophisticated, and comprehensive appropriate to the discipline. discipline’s and/or in a and/or does not
discipline) full understanding understanding of discipline. academic style. format show
of the discipline. the discipline. inappropriate to understanding of
the discipline. the discipline’s
academic style.

16. Clarity of Exceptional writing Accomplished Language fluent, Language is clear Understandable In this piece of In this piece of
expression (incl. control, appropriate writing style nuanced, and and consistent and clear, but work the work, the
accuracy, to assignment, appropriate to the expressive. and conveys accuracy of meaning is often meaning is
spelling, which enhances the assignment. grammar, nuances. spelling, unclear with unclear
grammar, argument. grammar, grammar, spelling, spelling, and grammar, spelling punctuation, frequent errors in throughout.
punctuation, spelling, and and numeracy are numeracy mainly and/or numeracy grammar and grammar, Errors in
and numeracy) numeracy are almost always accurate. is mainly accurate numeracy need to spelling, and or spelling,
flawlessly accurate. accurate. with some errors. be improved. numeracy. grammar,
Errors which punctuation
detract from the and/or numeracy
argument. make
interpretation
challenging for
an assessor.

24
17. Digital skills Exceptional use of a A range of digital A range of Appropriate Understandable Some Digital
range of appropriate technologies are appropriate digital and clear work appropriate technologies are
digital technologies used accurately digital technologies are with use of digital not used
to enhance the and discerningly technologies are used accurately to appropriate digital technologies are appropriately;
work, showing to enhance the used accurately to enhance the work, technologies but used but overall digital literacy
sophisticated digital work, enhance the work, showing digital errors which digital literacy is not yet
literacy and demonstrating showing good literacy. detract from poor. demonstrated.
originality/initiative excellent digital digital literacy. digital literacy.
of approach. literacy.

18. Presentation Exceptional and Message is Presentation is Presentation has a Visual aspect Presented in a Presentation is
(visual) imaginative presented effective and has sound structure and/or structure of disorganised disorganised
presentation with sophisticatedly very good visual and visual impact presentation is manner. Lacks and/or incoherent
strong visual impact and creatively effect with with some adequate with appropriate and/or medium is
with flair which with visual creativity. creativity. limited creativity. support from non-visual.
enhances the impact. visual tools.
message.

19. Presentation Presentation is Presentation is Well-structured Presentation has a Pace, audibility Delivery is Presentation is
(oral) exceptional, well very well and addressed sound structure. and/or structure of disorganised not
structured, structured, effectively to Pace and presentation are and/or pace and understandable
imaginative, and creative, and audience. Pace audibility are adequate. audibility is and/or inaudible
thoroughly engaging. and audibility are effective. poor. and/or not an
engaging. Audibility and excellent. oral presentation.
Audibility and pace pace are effective
are appropriate to in engaging the
audience and used audience.
with excellent effect
to enhance the
presentation.

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 CRITERION 100-80 79-70 69-60 59-50 49-40 39-20 19-0

Excellent Very good Good Sound Satisfactory Fail Fail

D. TRANSFERABLE SKILLS continued

20. Interactive Demonstrates an Uses a range of Interaction within Meets obligations Uses basic In this In this
and group skills authoritative, networking skills a learning group to others (tutors interactive skills assignment there assignment there
(including flexible, and highly effectively within demonstrates and/or peers) appropriately to was either a was either a lack
teamwork, advanced approach a learning or value, giving and providing usefully tendency to of contributions
negotiation, to negotiation and professional receiving constructive contribute to the avoid working to the group or
understanding co-operation to group. information and contributions to group aims. with others or the contributions
group develop Demonstrates ideas and support shared contributions to made were
dynamics) relationships which leadership skills. modifying objectives. this group unconstructive
are mutually Negotiates and responses where Recognises and activity were not and made it
beneficial to handles conflict appropriate with assesses effective or harder for the
achieving group exceptionally an understanding alternative constructive. group to achieve
objectives. seeking to of leadership options. their aims.
establish roles.
relationships
which serve the
group needs.

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21. Self- Creative and Adopts a highly Demonstrates Can adopt both a Demonstrates Demonstrates In this work self-
presentation / confident self- confident style of confidence and formal and sound ability to some self- awareness and
interpersonal presentation and self-presentation, competence in informal style adopt both a awareness and/or appropriate
skills sophisticated employing an choosing and well and uses formal and interpersonal interpersonal
interpersonal skills excellent range of presenting basic informal style and skills but at key skills were not
allow consistently interpersonal effectively in a interpersonal uses basic moments the matched to the
appropriate and skills consistent style and with skills interpersonal skills deployed needs of the
highly effective with the interpersonal appropriately and skills but does not did not match the situation.
management of the individual’s aims skills which are consistently. always match the needs of the
situation in a and appropriate to appropriate to the needs of the situation.
manner(s) the setting(s). setting(s). situation
appropriate to the appropriately.
setting.

22. Time Meets deadlines. Meets deadlines. Meets deadlines. Makes plans and Usually meets Some deadlines Deadlines not or
management / Sophisticated time Plans well ahead. Plans and implements them important met, but most rarely met. Not
self- management and Sets self- monitors progress in a satisfactory deadlines. deadlines missed. yet
management planning strategies determined targets to allow sufficient manner to meet Exhibits limited Extremely demonstrating
are used effectively and contingency time for deadlines. evidence of limited evidence ability to make
to enhance the plans allowing development of planning. of effective time and implement
quality of the work. sufficient time to the work. management plans.
receive and act on shown here.
guidance.

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23. Within unfamiliar Identifies learning Confidently Works Undertakes Demonstrates Has not yet
Independence / tasks, critically needs by actively identifies learning independently clearly directed limited ability to demonstrated
autonomy analyses feedback seeking out needs and acts and consistently. work work ability to work
(including to identify areas of feedback from a independently to Accesses and uses independently. independently, independently;
planning and learning needing range of sources improve a range of Uses the standard needing needs significant
managing improvement. and makes performance. Is learning resources learning significant guidance on
learning) Manages own comprehensive autonomous in and support. resources. guidance on methods and
learning and highly utilising learning methods and resources.
comprehensively effective use of resources resources.
using a full range of available effectively.
resources which go resources.
beyond those
readily available.

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CRITERION 100-80 79-70 69-60 59-50 49-40 39-20 19-0

Excellent Very good Good Sound Satisfactory Fail Fail

D. TRANSFERABLE SKILLS continued

24. Reflection Highly confidently Confidently Able to evaluate Demonstrates an Accurately Work does not Work does not
(including self- evaluates actions reflects on own own strengths and understanding of applies but is show apply criteria set
criticism / and situations strengths and weaknesses and the criteria set by dependent on consistently by others or
awareness) showing a weaknesses and shows others. criteria set by accurate show recognition
sophisticated shows a understanding of Recognises own others. Begins to application of of own strengths
awareness of own sophisticated criteria for strengths and recognise own criteria set by and weaknesses.
strengths and understanding of judgements. weaknesses. strengths and others. Limited
weaknesses which the criteria by Prepared to weaknesses. recognition of May result in
are clearly which such question received own strengths quite an
articulated, used, judgements are opinion, and weaknesses. inaccurate view
and acted on. made. Prepared to prejudices and of the situation.
Interrogates interrogate value sets
received opinion, received opinion, operating.
prejudices and prejudices and
value sets value sets
operating. operating.

25. Critical Demonstrates Assesses and/or Effectively Examines work of Comments in Demonstrates Has not yet
review (to be sophisticated evaluates the work assesses and/or others and general terms on limited ability to demonstrated
used in peer judgement and of others using a studies the work consistently the work of make reasoned ability to make
assessment) discrimination in range of criteria. of others and identifies its others. comment on the reasoned
utilising and Provides an judges against strengths and work of others. comment on the
providing diverse excellent rationale existing criteria, weaknesses using work of others.
sources of for judgements and indicating existing criteria.
feedback. Offers offers critical possibilities for
insightful insights into how improvement.
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30
CRITERION 100-80 79-70 69-60 59-50 49-40 39-20 19-0

Excellent Very good Good Sound Satisfactory Fail Fail

E. PROFESSIONAL COMPETENCES

26. Work Develops specific, Develops specific Develops Develops Uses objectives Inadequate No attempt made
within a achievable achievable achievable objectives which which are attempt made here to ascertain
framework of objectives which objectives with objectives which are consistent consistent with here to ascertain needs of clientele
professional show some creativity are consistent with professional professional needs of clientele and develop a
values / code of sophistication and which are with professional values and/or values and/or code and develop a workable brief.
conduct creativity. consistent with values and/or code of conduct of conduct but are workable brief. Has not worked
Objectives are professional values code of conduct and generally set by the Limited use of within the
fully consistent and/or code of and appropriate to appropriate to the clientele. Limited professional prescribed
with professional conduct and the clientele. clientele. consideration of values and/or professional
values and/or code appropriate to the appropriateness code of conduct values and/or
of conduct and clientele. and practicability. frameworks. code of conduct
appropriate to the framework in
clientele. this instance.

27. Reflective Confidently and Confidently Evaluates Demonstrates Able to interpret Limited Incomplete or
practice consistently analyses personal personal ability to evaluate own practice and interpretation of inaccurate
analyses practice contribution and contribution and own practice and that of others own practice and interpretation of
by critically that of others to that of others to that of others based on specific that of others own practice and
reflecting on practice through practice and using several frames of here. As a result, that of others
personal reflection and develops frames of reference. appropriate here. As a result,
contributions and considers consistent plans reference. Identifies some future action not yet able to
that of others and possibilities and of action. Considers future future actions. planning is plan any
the rationale their consequences actions extremely appropriate
behind these. in a range of limited. future actions.
Demonstrates contexts. Develops
reflexive sophisticated and
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