MODULE 6:

COMMUNICATIONS
AND TECHNOLOGY
Presented by: Group 1
DO YOU KNOW
HOW TO SIGN?
 ENERGIZER:

T I I T I I O
ROLE OF TECHNOLOGY
TO COMMUNICATION
Technology and communication play a vital role in
the modern world. Across various sectors, such as
education, governance, and community
development, technology has become an essential
tool for enhancing communication, skill
development, and access to information.
 IMPORTANCE OF TECHNOLOGY IN
COMMUNICATION
The integration of technology into communication
has reshaped how individuals interact, learn, and
share knowledge. Governments, researchers,
educators, and parents recognize the pivotal role of
technology in developing communication
competence and skills among individuals,
particularly children.
LESSON 1:
EVOLUTION OF HUMAN
COMMUNICATION AND
TECHNOLOGY
 LANGUAGE
Which lead to the Development of oral culture is where
information was passed on by words of mouth from
generation to another. The Oral tradition reign and
consisted mainly of face to face interaction
 WRITTING

Writing has opened a lot of doors of opportunities for

people because they can send and receive messages in
a more innovative manner.
 PRINTING PRESS
That was developed by Johann Gutenberg in 1453 made
information available to a larger audience. It helped the
development of vernacular languages and helped the spread
and accumulation of knowledge. The printing press ascend
literacy to human history and made it possible to print
thousands of copies of a single book at a moderate cost.
TELEGRAPH AND TELEPHONE
The telegraph and telephone were the first media to use electricity to
communicate. These marked the first time the message could be
separated from the messenger. The telegraph made it possible for the
people to communicate to individual and personal ways across great
distances and permitted the newspaper to publish more timely news.
The telephone linked people together in the first example of a
communication network.
 PHOTOGRAPHY
Provide a way to preserve history, had impact on arts and
brought better visual to newspaper, magazines and
books and other printed information and communication
materials
 RADIO
Was the first mass medium that brought sport and music
talks and news into living room
 TELEVISION
Is believed to be better Candidate for the title great
annihilator of the time and space
COMPUTER AND INTERNET
Has opened another phase of human communication,
Email, chatroom, newsgroups. social network and other
computer activities has created virtual communities
among its user.
LESSON 2: The Meaning of Relational
Technology

EXAMINING The use of relational technologies

RELATIONAL develops unique meanings for

particular social groups. Some

TECHNOLOGY AND groups view the cell phone less as

a device to contact others and

CONSTRUCTION more as a means of displaying

social status and membership

OF IDENTITIES (Katz, 1006 as mentioned in Duck &

McMahan, 2010).
 MEDIA AND TECHNOLOGY GENERATIONS
The progress of technology plays a
major influence in identifying the
perceptions and experience of
generations. Media scholars Gary
Gumpert and Robert Cathhart (1985)
have maintained that the traditional
notion of separating generations
according to time can be replaced
by separating generations
according to their media
experience.
TECHNOLOGY AND SOCIAL NETWORK
Your social network is an equally strong force in
guiding perceptions and use of technology (Duck &
McMahan, 2010). Friends, family, classmates, co-
worker, and others with whom you share a particular
relationship direct and shape your assumptions about
the value of technology and its use represents both
relationally and personally.
TECHNOLOGICAL PRODUCTS AND SERVICE PROVIDER
Scholars have long studied the
diffusion of innovations or how
new ideas and technologies are
spread throughout communities
(Katz, Levin, & Hamilton, 1963).
Some individuals desire to own
the latest relational technology
and related accessories as a
means. of demonstrating savvy
or social status.
 LESSON 3:
ONLINE COMMUNICATION
Online communication refers to the
exchange of information or messages
over the internet using various digital
tools and platforms. Several factors
contribute to the construction of
identities by communicators in an
online setting. They help shape
communication styles that take place
in the internet.
 SCREEN NAMES
A person is sometimes known to others only by his or
her screen name, which may or may not provide an
accurate presentation of the person behind the
screen. Users may select screen names based on
genuine perceived characteristics of the self or
uncharacteristic traits they wish to establish online.
 EMAIL ADDRESSES
Also connected to identity construction, e-mail
addresses have three main parts, all of which can
convey personal information to others: the
username (sometimes a person’s screen name),
the domain name, and the top-level domain.
ONLINE CONTENT CREATION
AND IDENTITY
It refers to how an individual or organization
presents themselves on the internet. This can
be through personal profiles, branded
content, social media interactions, or even
through anonymous forums.
 PERSONAL WEB PAGES
AND BLOG
Personal Web pages and blogs in which the
creator discloses only the information he or she
wishes – allow for the selective expression of
the self and the performance of identity.
SOCIAL NETWORKING SITES
Social Networking Sites are online platforms
that allow users to create profiles, share
content, and interact with others. These sites
are designed to help individuals and groups
connect, communicate, and build relationships
online.
 LESSON 4:

MEDIATED COMMUNICATION AND ITS

IMPACT ON PERSONAL RELATIONSHIPS
 MEDIATED COMMUNICATION AND ITS
IMPACT ON PERSONAL RELATIONSHIPS
Mobile and online communication and other
technological advancements are reshaping the
way people communicate and how they form
relationships; thereby setting new relational forms
and standards.
CELL PHONES AND PERSONAL
RELATIONSHIPS
Cellphones have come to represent constant connection to
those who possess your number, and how freely people give out
their cellphone numbers varies.
Giving or denying someone access to your cellphone number
establishes both the boundaries and the degree of closeness
desired and expected within the relationship.
Limiting the availability of contact with a person establishes
specific relational boundaries. Providing another person with
your cellphone number suggests a desire for connection with
that individual and perhaps an indication of the type of
relationship you wish to establish.
 CELL PHONES AND PERSONAL
RELATIONSHIPS
Examples:
1. Giving your cellphone number to a friend that you
meet at a concert suggest a desire for connection
with that individual.

2. A stranger ask you about your cellphone number and

you deny on giving it, it suggests that you do not want
to connect with that individual.
 MEDIATED CONSTANT CONNECTION AND AVAILABILITY
COMMUNICATION Connection and availability are fully established when
calls are actually made and text messages are sent.
Connecting with another person re-establishes the
existence and importance of the relationship, confirming
for both parties its existence and value in their lives.

Cellphones allow people to be in “perpetual contact”

with others. The ability to make instant contact with
another person regardless of geographic location
creates a symbolic connection unlike the one created
by any previous communication technology.
 MEDIATED
COMMUNICATION EXAMPLE :

Using mobile phones to

contact loves one via video
call from different parts of
the countries and across the
globe
 MEDIATED
COMMUNICATION SHARED EXPERIENCE

Shared experience can be derived from

the use of cellphones. First, the actual
use of cellphone constitutes shared
technological experience. Especially
when people correspond through text
messages, they engage in the use of
the same technology.
 MEDIATED
COMMUNICATION PERSONAL RELATIONSHIPS AND
SOCIAL NETWORKS
Among the common fears associated with the
internet is that it will diminish social interaction
and lead to a disconnection from social
networks. Some research has suggested that
the more time a person spends on the internet,
the less time he or she spends with friends,
family, and colleagues. Other research has
suggested that the internet functions as both a
time displacer, increased time spent using the
internet means decreased time spent engaging
in other activities.
 MEDIATED
COMMUNICATION EXAMPLE:
Using mobile phones in front of the
dinner table could could distract and
interfere enjoying food and family
conversation.

APPLICATION:
Playing games to much will deminish
social interaction and decrease time
spent in other activities .
ICE BREAKER TIME!!
 LESSON 5:
COMPETENCE AND CHALLENGES
IN MEDIATED COMMUNICATION
Since the early 1990s, a growing number of researchers and theorists have
studied the phenomenon of mediated communication: technologies that
connect people who communicate without being face-to-face. Some forms of
mediated communication are internet-based: e-mail, instant messaging and
social networking websites are examples. These typically are labeled
computer-mediated communication (CMC). Other mediated channels are
phone-based: cellphone conversations and text messaging are among the
most
common forms.

Nobody would downplay the challenges of communicating in face to face

situations. But communicating via the internet or phone has its own set of
issues (Adler & Rodman, 2009)
 LEARNER
MESSAGES
Social scientists use the term
richness to describe the abundance
of nonverbal cues that add clarity to
a verbal message. Face-to-face
communication is rich because it
bounds with non-verbal cues that
give communications cues about
meanings of one another’s words
and offer hints about their feelings.
By comparison, most mediated
communication is a much learner
channel for conveying information.
 DISINHIBITION
Sooner or later most of us speak before we think, blurting out
remarks that embarrass ourselves and offend others. The
tendency to transmit uncensored messages can be especially
great in online communication, where we don’t see, hear or
sometimes even know the target of our remarks. This
disinhibition can take two forms.

Sometimes online communication volunteer personal

information that they would prefer to keep confidential from at
least some receivers. A second form of disinhibition is
increased expressiveness. A growing body of research shows
that communicators are more direct –often in a critical way-
when using mediated channels in face-to-face contact.
 PERMANENCE
Common decency aside, the risk of hostile e messages or any inappropriate
mediated messages is their permanence. It can be bad enough to blurt out a
private thought or lash out in person, but at least there is no permanent record of
your indiscretion. By contrast, a regrettable text message, e-mail or web posting
can be archived virtually forever. Even worse, it can be retrieved and forwarded
in ways that can only be imagined in your worst dreams. The best advice, then, is
to take the same approach with mediated messages that you so in person: Think
twice before saying something you may later regret.
 LESSON 6:

CHOOSING THE OPTIMAL

COMMUNICATION CHANNEL
FACE TO FACE COMMUNICATION
Face-to-face communication comes in many forms. Some are
one-to- ane meetings, either scheduled or spur of the moment.
One potential advantage of face-to-face communication is its
speed. Once you make contact with your audience, there is no
time lag between the transmission of a message and its reception.
The second advantage of face-to-face communication is the
control it gives you and the speaker. You might spend hours
drafting a memo, letter, or report only to have the recipient scan it
superficially or not read it at all. Another enormous advantage of
face-to- face interaction is its personal quality. When a personal
meeting goes well, the relationship that communicators develop
can help solve problems that might have been more difficult
when handled at distance.
 TELECONFERENCING
Face-to-Face meetings may be
desirable, but distance often makes
them impractical. Teleconferencing is
billed by its promoters as the next best
thing to meeting in person since it allows
participants in two or more locations to
see and speak with each other. Many
executives view teleconferencing as a
way to eliminate unnecessary travel and
long- distance.
TELEPHONE AND VOICE MAIL
A telephone conversation
lacks the visual feedback
that often reveals how
your message is getting
across.
WRITTEN COMMUNICATION
Written communication comes in a variety of
forms, letters, memos, bulletins, and reports are
familiar fixtures in almost everybody's career.

Written messages have a different set of

advantages and drawbacks than their spoken
counterparts have. Unlike speech, written
communication is permanent. Once your words
are down on paper, they are saved for future
reference, either to your delight or to your
undying embarrassment.
 LESSON 7:
MULTIMODAL ADVOCACY
 ADVOCACY CAMPAIGN
An Advocacy Campaign is a long-term set of activities that includes
research, planning, and acting monitoring, and evaluating advocacy
efforts.

Media, Television, Print, and Radio

Contemporary technology has enabled the use of digital media such as

internet, mobile devices, and social media as a tool for advocacy.

Communication is a central to effective advocacy.