RENAISSANCE UNIVERSITY

SCHOOL OF MANAGEMENT

MBA+PGP

1ST SEMESTER

Subject Code Name Of Subject

MBA 101C Management Concept And Organization Behaviour
MBA 102C Marketing Management
MBA 103C Accounting for Managers
MBA 104C Business Statistics
MBA 105C Advanced Business Communication
MBA 106C Economics for Managers
MBA 107C IT Application and MIS
 SEMESTER – I

MBA101C MANAGEMENT CONCEPT AND ORGANIZATION

BEHAVIOUR
BEHAVIOUR
(Credit – 3) / L-3, T-0

Unit 1- Nature of Management - Social Responsibilities of Business - Manager and Environment Levels
in Management - Managerial Skills - Planning - Steps in Planning Process - Scope and Limitations - Short
Range and Long-Range Planning - Flexibility in Planning ¬Characteristics of a sound Plan - Management
by Objectives (MBO) - Policies and Strategies - Scope and Formulation - Decision Making - Techniques
and Processes.
Unit 2 - Organizing - Organization Structure and Design - Authority and Responsibility Relationships -
Delegation of Authority and Decentralization - Interdepartmental Coordination - Emerging Trends in
Corporate Structure, Strategy, and Culture - Impact of Technology on Organizational Design -
Mechanistic vs Adoptive Structures - Formal and Informal Organization.

Unit 3 - Perception and Learning - Personality and Individual Differences - Motivation and Job
Performance - Values, Attitudes, and Beliefs - Stress Management - Communication Types-Process -
Barriers - Making Communication Effective.
Group Dynamics - Leadership - Styles - Approaches - Power and Politics - Organizational Structure -
Organizational Climate and Culture - Organizational Change and Development.

Unit 4 – Motivation - Concept, Major Theories, and Process of Motivation: -Maslow’s Need-Hierarchy
Theory; Herzberg’s Motivation-Hygiene Theory; McGregor’s Theory X and Theory Y; Cognitive Evaluation
Theory.
Leadership – Nature & Significance of Leadership, Qualities of Leader and Theories of Leadership
(Autocratic, Democratic & Free-Rein)
Conflict Management –Concept, Causes, Types Stages, Effects. Management of Conflicts.

Unit 5 -Organization Power and Politics –Concept, Sources and Classification; Power Tactics; Coalitions;
Organizational Politics: Concept and People’s Response to Organizational Politics, The Concept of
Impressing Management.

CASE STUDIES WITH RELATED TOPICS.

S.No Suggested Readings:

Robbins, S.P and Sanghi, S. (16th Ed, 2014), Organizational Behaviour, Pearson
1
Education.
K. Aswathappa, (8th Re Ed, 2010) Organisational Behaviour, Himalaya Publishing
2
House
3 R. D. Agrawal, Organisation and Management,
Subba Rao, P (1st Ed,2010), Management And Organisational Behaviour Himalaya
4
Publishing House Himalaya Publishing House
 SEMESTER – I

MBA 102C MARKETING MANAGEMENT

(CREDIT – 3) / L-3, T-0

UNIT: 1-Introduction to Marketing and Marketing Management – Marketing Concepts,

features Importance, Functions of Marketing, Selling Vs Marketing, Customer Value, and
Satisfaction.
Marketing Mix, Marketing Environment. - Consumer Markets and buying
behavior Market segmentation, targeting, and positioning (STP)

UNIT: 2- Product Planning & Decision - Product Concept & Classification,

Concept of Product-Mix, Product Development Stages, Product Life Cycle Strategies.
Product Policy: Meaning, Objectives& Design of Product.
Branding, Trademark & Packaging

UNIT: 3- Pricing Decision – Pricing Objectives, Factors affecting pricing Decisions,

Pricing Methods and Pricing Policies &Strategies.

UNIT: 4 – Distribution Decision- Meaning, Characteristics & major distribution policies, Types &
Functions of distribution Channel - Retailer, Wholesaler.
Structure and Design of Marketing Channels

UNIT: 5 - Promotion Decisions- Effective Marketing Communication, Communication Process.

Promotion Mix Elements. Advertising and Sales Promotion – Role of Media in
Advertising, Types of Advertisement.

CASE STUDIES WITH RELATED TOPICS.

S.No Suggested Readings:

Ramaswamy, V S and Namakumari, S (4th Ed, 2009) Marketing Management,
1
Macmillan.
2 Kotler, Philip (13th Ed, 2009) Marketing Management, Pearson Education
3 Saxena, Rajan (13th Ed, 2009) Marketing Management, Tata Megra-Hill
 SEMESTER – I

MBA 103C ACCOUNTING FOR MANAGERS

(Credit – 4) / L-3, T-1

Unit 1 -Financial Accounting - Need and Types of Accounting, Single Entry System, Double Entry System,
Concepts and Conventions of Accounting, Relation of Accounting with other disciplines, Journal,
Ledgers, Trial balance. Accounting Cycle,

Unit 2 - Financial Statements - Final Accounts: Meaning, Features, Uses and Preparation of Trading
Account, Statement of Profit and Loss, and Balance Sheet – Adjusting and Closing Entries. (Basic
problems on Final accounts of companies)

Unit 3-Analysis of Financial Statements -Limitations of Financial Statements - Meaning and Purpose of
Financial Statement Analysis, Trend Analysis, Comparative Analysis, Financial Ratio Analysis, Preparation
of Financial Statements using Financial Ratios, Case Study on Financial Ratio Analysis. Preparation of
Cash flow Statement (indirect method).

Unit 4 -Cost & Management Accounting - Cost Classification, Preparation of cost sheet. Marginal
Costing and Cost Volume Profit Analysis, Valuation of Inventory, Variance Analysis – Material and Labour
Budgeting-Fixed & Flexible.

Unit 5 - Emerging Issues in Accounting-Human Resource Accounting, Forensic Accounting, Sustainability

Reporting, Applicability of Ind AS – Indian Accounting Standards.
Computerized Accounting Systems- Structuring Database for Accounting- Accounting system Using
Database Management systems- Illustration of Accounting Database.
Fundamentals of Taxation: Overview of Heads of Income, deductions u/s 80C, Income Tax Rates and
Returns – For Individuals only (Only Theory)

S.No Suggested Readings:

1 Arora, M N, (10th Ed, 2009) Cost Accounting, Vikash Publication House
BANERJEE, BHABATOSH (12th Ed, 2009) Cost Accounting,PHI Learning Private
2
Limited
3 Vaidya, S C(1st Ed, 2009) Cost Management, Macmillan
4 Maheshwari, S N (4th Ed, 2009) Financial Accounting, Vikash Publication House
 SEMESTER – I

MBA 104C BUSINESS STATISTICS

(CREDIT – 4) / L-3, T-1

Unit 1.Introduction to Statistics: Meaning and Definition of Statistics, Scope, and Limitations of
Statistics, Role of Statistics in Management Decisions,
Unit 2.Probability Theory and Probability Distributions: Concepts, additive, multiplicative,
conditional probability rules, Baye’s Theorem, Binomial, Poisson, and Normal distributions-
their characteristics and applications
Unit 3.Correlation & Regression: Correlation (Karl Pearson’s and Spearman’s Coefficients),
Methods of computing simple correlation and regression Line of Regression, Curve Fitting- Least
Square Method
Unit 4.Time Series: Time Series and its Components, Analysis, Models of Time Series, Methods
of Studying Components of Time Series: Measurement of trend (moving average and least
squares method), Measurement of seasonal variations (moving average method) Measurement
of cyclic variations (residual method).
Unit 5.Statistical Decision Theory: Decision-making process, Decisions under Uncertainty, and
Decisions under Risk.

S.No Suggested Readings:

1 J. N. Kapur and H. C. Saxena. “Mathematical Statistics”, New Delhi, Sultan Chand and
Company Ltd.,
2 R. Jayprakash Reddy and Y. Mallikarynna Reddy, “A Text book of Business
Mathematics”, New Delhi, Ashish Publishing House
3 David Levine, T. Krenbil, P.K.Viswanathan, Business Statistics, Pearson Education, 2008.
4 S.P. Gupta, "Statistical Methods", New Delhi, Sultan Chand and Sons, 2007
5 S.C. Gupta, Business Statistics, Himalaya Pub House, 2008
6 T.N.Srivastava, Statistics for Management, TMH, 2008
7 D. C. Sancheti and V. K. Kapoor, “Statistics: Theory, Methods and Applications”, New
Delhi: Sultan Chand and Sons.,
8 D.N. Elhance, Veena Elhance and B. M. Aggrawal, “Fundamentals of Statistics”,
Allahabad: Kitab Mahal
 SEMESTER – I

MBA 105C Advanced Business Communication

(Credit – 3) / L-3, T-0

Unit 1 –Introduction–Meaning & Importance of communication skills in Business Management. Types

& Forms of Communication, Communication Network & Models, Process of Communication. Principle of
effective communication. Factors affecting communication. Barriers and Gateways to Communication

Unit 2-Oral communication -What is oral Communication – principles of successful oral communication?
What is conversation control – reflection and Empathy: two sides of effective oral Communication –
effective listening – non–verbal communication?
Written communication - Purpose of writing-clarity in writing- principles of effective writing –
approaching the writing process systematically:
The 3X3 writing process for business communication: Pre-writing-writing-Revising-Specific writing
features– coherence – electronic writing process. Writing Job Applications, Preparing a professional
resume & cover letter. Internal communication through memos, minutes, notices, and circulars.

Unit 3- Business & Social Etiquette -Professional Conduct in a business setting: workplace hierarchy;
The proper way to make an introduction, Professional Image- Appropriate Business Attire, Telephone
Etiquette, and Table Etiquette.
Business letters & Reports
Introduction to business letters – writing routine and persuasive letters – positive and negative
messages- writing memos – what is a report’s purpose, kinds and objectives of reports- writing
reports. Internal communication through memos, minutes, notices, and circulars.

Unit 4 -Group Communication -Meetings – Planning meetings – objectives – participants – timing –

venue of meetings– leading meetings. Media management – the press release- press conference –
media interviews, Seminars – workshops – conferences. Business etiquettes.
Presentation skills: What is a presentation – elements of presentation – designing a presentation?
Advanced visual support for business presentation- types of visual aid negotiations skills: What is a
negotiation – nature and need for negotiation – factors affecting negotiation –stages of the negotiation
process – negotiation strategies?

Unit 5-Case method of learning - Understanding the case method of learning – different types of cases –
overcoming the difficulties of the case method – reading a case properly (previewing, skimming, reading,
scanning) – case analysis approaches (systems, Behavioral, decision, strategy) – analyzing the case – dos
and don’ts for case preparation

S.No Suggested Readings:

1 Rai, Urmila (9th Re. Ed 2010) Business Communication, Himalaya Publication
Raman, Meenakshi and Singh, Prakash, (2006) Business Communication, Oxford
2
University, New Delhi.
Rajendra Pal & J.S. Korlahalli, (11th Ed, 2008) Essentials of Business Communication,
3
Sultan Chand and Sons, New Delhi,.
 SEMESTER – I

MBA 106C ECONOMICS FOR

MANAGERS (CREDIT – 3) / L-
3, T-0

COURSE CONTENT

Nature and Scope of Managerial Economics, Methods of Managerial Economics. Importance of

Unit 1
Decision Making In Managerial Economics
Theory of consumer behavior and Theory of Firm , Consumer Equilibrium, In case of one
Commodity and Incase of two Commodity , Concepts & Application of Demand ,Demand &
Unit 2 determinants , Law Of Diminishing Marginal Utility Terms & concepts of Demand Elasticity of
demand – Concept & Application , Types of Demand – Price, Income, Cross and Advertisement. ,
Estimation and Forecasting of Demand, Methods of Demand Forecasting.
Concepts & Application of Supply, Supply & Determinants, Terms & Concepts of supply, Elasticity
Unit 3
of Supply.
Production & Cost Analysis Concepts of Production & Cost , Short Run Production & Cost Analysis
Unit 4 Long Run Production & Cost Analysis, Law of Variable Proportions, Iso-Quants, Law of Return to
Scale, Marginal Rate of Technical Substitution, Economies and Diseconomies of scale.
Understanding Market, Different Market Structure and there Features, Effects of Changes in
Demand & Supply Interpretation of Changes in Market , Types of Market, Price determination
Unit 5
Under Perfect Competition, Monopolistic Competition, Monopoly, Oligopoly Market, Cartel
formation, Business cycle.

S.No Suggested Readings:

Mehta, P.L. (2008). Managerial Economics: analysis, problems and cases. New Delhi:
1
Sultan Chand and Sons.
Baye, Michael R. (5th). (2006). Managerial Economics and Business Strategy. New
2
Delhi:McGraw-Hill.
Damodaran, Suma. (2006). Managerial Economics. New Delhi: Oxford University
3
Press.
Dwivedi, D. N. (7th Ed 2008). Managerial Economics. New Delhi: Vikas Publishing
4
House.
 SEMESTER – I

MBA 107C IT Application & MIS

(CREDIT – 4) / L-1, T-1, P-2

Unit 1- (a) Concept of Computers: Brief History of Computers, Generation and its Evolution,
Characteristics of Computers (Hardware, Software),Criteria for using the Computers, Organizations, and
Functions of Computers, Advantages and Disadvantages of Computers, Main Areas of Computers and
their Applications.
(b) Types of Computers: Analog, Digital, Hybrid, General Purpose, and Special Purpose Computers,
Micro Computers, Mini – Computers, Main-frame Computers, and Super Computers.

Unit 2 (a) Input-Output Devices: Storage Units (Disks, CD-ROM, DVD–RO Magnetic tapes),
Memory Types (Cache, RAM, ROM)
(b) Data and Information Concepts: Definition, Meaning, and concept of data and information,
methods of data processing, data mining, and warehousing.
(c) Data Communication: Operating Systems Concepts, Fundamentals of Data Communication; Network
Concepts and Classification; Introduction to the Internet and its Applications.

Unit 3 –MS Window: MS Windows,MS Office (MS Word, PowerPoint, Excel, Access, and Outlook)

Unit 4 – Information Systems in Global Business Today - The Role of Information Systems in Business
Today, Concepts of MIS;Components of MIS, Role of Managers, Business and Technology Trends;
Management and Decision Levels; Foundation of Information Technology: Information Systems as a
Competitive Advantage, Managerial Challenges of information technology, an overview of DBMS.

Unit5- (a)Business Application of MIS - E-commerce, Electronic Payments Systems, Enterprise Resource
Planning (ERP),Advantages of ERP,Challenges of ERP,ERP and Related Technologies: Customer
Relationship Management (CRM),Supply Chain Management (SCM),Data Warehousing, Data Mining,
Business Information System.
(b) Business Expert Systems: Role of Expert Systems in Complex Decision, the Building of Expert
Systems, Management of Expert Systems.

S.No Suggested Readings:

1 Ram, B (4th Ed. 2010) Computer fundamentals and Architecture, New Age International
Publication
2 Sinha, P K (4th Ed, 2009)Fundamentals of computers, BPB Publication
3 Sheikh, Rashid (9th Ed, 2010), Digital Computer, Nakoda Publication & printers, Indore.
4 Diwan, Parag (1st Ed, 2005), E- Commerce, Excel Book