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2.0_-_Codes_and_Conventions_

The document outlines five core concepts for critical literacy in media, emphasizing that all media are constructed, audiences negotiate meaning, and that media have commercial, social, and political implications. It also defines technical and symbolic codes used in media production, such as camera angles and costumes, as well as conventions that guide media creation. Additionally, it includes instructions for a group activity to deconstruct a media form and teach its codes and conventions to the class.

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8 views

2.0_-_Codes_and_Conventions_

The document outlines five core concepts for critical literacy in media, emphasizing that all media are constructed, audiences negotiate meaning, and that media have commercial, social, and political implications. It also defines technical and symbolic codes used in media production, such as camera angles and costumes, as well as conventions that guide media creation. Additionally, it includes instructions for a group activity to deconstruct a media form and teach its codes and conventions to the class.

Uploaded by

kumarnik0099
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Codes &

Conventions
SLIDESMANIA.COM

Deconstructing Media
Review: 5 Core Concepts for
Critical Literacy
1. All Media are Constructed
2. Audience Negotiate Meaning
3. All Media Have Commercial Implications
4. All Media Have Social and Political
Implications
5. Each Medium Has a Unique Aesthetic Form
SLIDESMANIA.COM
A few key
terms...
Technical Codes:

● The technical equipment used to make a media text


● Camera Angles, Lighting, Camera Shots

Symbolic Codes:

● The symbols used to make a media text


● Costumes, music, sound effects

Conventions:
SLIDESMANIA.COM

● The typical ways media is created


Technical Codes
How is production equipment
used to create meaning in a
media text?

● Lighting, camera angles,


camera shots, sound,
camera movement, etc.
SLIDESMANIA.COM
Technical Codes - Camera Angles
SLIDESMANIA.COM
Technical
Codes:
Camera
Shots
We might also use
different shot sizes.
SLIDESMANIA.COM
Technical Codes: Lightin
g
Symbolic Codes

How is meaning created


using our knowledge from
other texts and culture?

● Costumes, settings, props,


facial expressions, etc.
SLIDESMANIA.COM
Symbolic Codes:
Costumes
What type of character
would wear each costume?
SLIDESMANIA.COM
Convention
s Widely accepted ways of doing
something in the form of media

● Music videos conventionally


portray the singer or band
singing
SLIDESMANIA.COM

● News reports show the news


anchor sitting behind a desk, etc.
Conventions of Print A
d

● One striking but simple


image
● Simple colour scheme
● Logo is prominent
● Celebrities or aspirational
people are used
Group Deconstruct
● In your group, you will be assigned to deconstruct
one form of media using several texts. Complete
the handout as a group.

Group Handout 2.1 Posted on Classroom

RESOURCES: 2.2 Media Text Links + 2.3 Codes and


Conventions

● Be prepared to teach the codes and conventions of your media


form (i.e. movie trailer, commercial, radio ad, etc.), as well as the
impact they have on the intended audience, to the class.
SLIDESMANIA.COM

● Each member of your group must be ready to describe one of


the codes and conventions you find.

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