Unit 1

1. Design thinking solution for business problem growth is:

a) Strategic foresight
b) Sensing
c) Experience Design
d) Story Telling

2. Problem statement must be:

a) Broad focussed
b) Narrow focussed
c) Depends on the situation
d) Neither Broad focused nor Narrow focussed

3. Changes and improvements are done on the product in:

a) Empathize phase
b) Define phase
c) Testing phase
d) Ideate

4. While obtaining solutions to problem statement one should:

a) Think narrowly
b) Think outside the box
c) Depends on the situation
d) Think inside the box

5. The clear problem statement and a fixed goal of the problem is obtained in which phase?
a) Empathize phase
b) Define phase
c) Testing phase
d) Ideate

6. Design thinking is a _____ approach.

a) Learning
b) Simple
c) Actionable
d) Complex

7. Design thinking mainly involves:

a) Innovation
b) Inception
c) Integration
d) Collaborative Innovation

8. Design thinking is a _____ based framework.

a) Solution
b) Problem
 c) Project
d) Environment

9. _____ is the core design thinking principle.

a) Empathy
b) Design
c) Test
d) Ideate

10. How does design thinking concentrate on attaining solutions characterized by?
a) Technically Feasible
b) Economically Feasible
c) Desirable for user
d) All of the above

11. In design thinking ideas must be:

a) Safely documented
b) Converted into prototype
c) Explained to colleagues
d) Collaborative innovation

12. Testing of prototype is a mandatory process. State true or false.

a) True
b) False

13. What does the tangibility rule state?

a) All design is redesign
b) Design thinkers must preserve ambiguity
c) Making ideas tangible always facilitates communication
d) None

14. Making prototypes to enable designers to communicate effectively is called as:

a) Tangibility Rule
b) Redesign Rule
c) Ambiguity Rule
d) Human Rule

15. Whether ambiguity can be avoided in design thinking?

a) Depends on the problem
b) Avoidable
c) Inevitable
d) None

16. What is the primary goal of design thinking?

a) Maximizing profits
b) Solving Complex Problems
c) Following a predefined process
d) Minimizing Risks
 17. Which of the following are NOT tools of visualization?
a) Maps
b) Images
c) Stories
d) Videos

18. Mind maps are used to _____ ideas.

a) Generate
b) Visualize
c) Structure
d) All of the above

19. Journey mapping is also called _____ mapping.

a) Path
b) Experience
c) Conduct
d) Feedback

20. Which of the following are NOT tools of Design Thinking?

a) Co-creation
b) Prototyping
c) Mind Mapping
d) Online Marketing

Unit 2

1. In the empathize phase the main objective is to:

a) Engage with customers
b) Convert ideas into prototype
c) Formate your ideas
d) Test the design created

2. Empathy phase is also described as:

a) Problem Finding
b) Need Finding
c) Solution Finding
d) Creative-Problem Finding

3. Why is empathy important in design thinking?

a) To increase product sales
b) To gain profits
c) To emotionally attract people
d) To gain essential insights from the user

4. Which stage of Design Thinking involves understanding the needs and wants of the end-
users?
 a) Ideation
b) Prototyping
c) Empathize
d) Define

5. Which design thinking technique involves generating a large number of ideas in a short
amount of time?
a) Brainstorming
b) Mind mapping
c) SWOT analysis
d) Six Thinking Hats

6. In Design Thinking, the process of creating a tangible representation of ideas is known as:
a) Ideation
b) Prototyping
c) Testing
d) Refinement

7. What is the primary purpose of the “Empathize” stage in Design Thinking?

a) To identify potential risks
b) To analyze data and research
c) To understand the users and their needs
d) To finalize the design concept

8. Which of the following is not a characteristic of Design Thinking?

a) Linear process
b) Human-centered
c) Collaborative
d) Iterative

9. The “Diverge” phase in Design Thinking is related to:

a) Analyzing data
b) Narrowing down ideas
c) Generating multiple ideas
d) Testing prototypes

10. Which of the following is a core principle of Design Thinking?

a) Analysis paralysis
b) Focusing on the solution, not the problem
c) Emphasizing the status quo
d) Focusing on technology, not human needs

11. Which of the following is an essential characteristic of a Design Thinker?

a) Rigid thinking
b) Fear of failure
c) Bias towards action
d) Resistance to change
12. What is the key benefit of using Design Thinking in problem-solving?
a) Faster decision-making process
b) Minimizing the importance of user feedback
c) Identifying the cheapest solution
d) Solving complex and ambiguous problems effectively

13. What is the role of feedback in Design Thinking?

a) It helps in blaming individuals for failures
b) It provides assurance that the solution will work perfectly
c) It guides the improvement and evolution of the design
d) It is not essential in the design process

14. Which Design Thinking stage emphasizes converting ideas into actual solutions?
a) Ideate
b) Prototype
c) Test
d) Implement

15. Design Thinking encourages collaboration between which stakeholders?

a) Only designers and engineers
b) Designers, engineers, and project managers
c) Designers, engineers, and CEOs
d) All stakeholders, including end-users and clients

16. Why is the “Fail Fast” approach often recommended in Design Thinking?
a) To avoid spending resources on prototyping
b) To eliminate the need for user feedback
c) To test assumptions and ideas quickly and learn from failures
d) To avoid taking risks in the design process

17. Which stage of Design Thinking focuses on creating a visual representation of the user’s
journey?
a) Empathize
b) Ideate
c) Define
d) Journey Map

18. Why is the “Empathize” stage crucial in the Design Thinking process?
a) To identify potential roadblocks
b) To analyze competitor products
c) To understand the needs and emotions of users
d) To determine the project budget

19. Design Thinking is often considered a human-centered approach. What does this mean?
a) The focus is solely on business goals and profits
b) The design process is automated and driven by AI
 c) The needs and experiences of users are prioritized
d) The design team has full authority over decisions

20. What distinguishes Design Thinking from traditional problem-solving methods?

a) Rigid adherence to predefined steps
b) Focus on tangible results only
c) Continuous iteration and learning from failures
d) Limited involvement of end-users

Unit 3

1. What is the role of user feedback in defining a problem statement?

a) To confirm the accuracy of market trends
b) To validate the proposed solutions
c) To refine the problem statement based on actual user needs
d) To validate the proposed solutions

2. Why is it important to include user pain points in a problem statement?

a) To ensure the solution aligns with business goals
b) To avoid bias in solution development
c) To address the actual needs and challenges of users
d) To streamline the design process

3. If a problem statement is too broad, what is the best approach to refine it?
a) Narrow it by specifying user needs and constraints
b) Add more potential solutions to it
c) Add more related issues
d) Broaden the scope to include more related issues

4. State true or false: An effective problem statement should include both the problem
description and the proposed solution.
a) True
b) False

5. Well-defined problem statement should clearly specify the _______ of the problem to be
solved.
a) Solution
b) Stakeholders
c) Impact
d) Methodology

6. Why is it crucial to test a problem statement with actual users during the validation
process?
a) To ensure it aligns with business goals
 b) To confirm that it has been thoroughly reviewed by stakeholders
c) To validate that it accurately reflects user needs and challenges
d) To meet internal deadlines for the design phase

7. An effective validation process for a problem statement involves _____.

a) Using only internal feedback
b) Comparing it with existing solutions
c) Testing it with users and gathering feedback
d) Focusing solely on design feasibility

8. To validate a problem statement effectively, it should be checked against _____ to ensure

it addresses the core user needs.
a) User feedback
b) Design specifications
c) Industry standards
d) Competitor solutions

9. What is a key characteristic of a well-defined problem statement in design thinking?

a) It includes multiple potential solutions
b) It covers a broad range of issues and constraints
c) It is specific, clear, and focused on user needs
d) It includes all technical details

10. Based on the principles of design thinking, what should be included in a problem
statement to ensure it is actionable?
a) Generalized descriptions of the problem
b) Specific details about the user's needs and context
c) A comprehensive list of potential solutions
d) Technical specifications for the final product

11. What is the primary purpose of the problem statement in the Define Phase of design
thinking?
a) To outline the technical requirements for the solution
b) To provide a clear and concise description of the problem to be solved
c) To list potential design solutions and their benefits
d) To set deadlines and milestones for the design project

12. Suppose you are analyzing data from user surveys. What is the most effective method to
identify common user pain points?
a) Calculate the average score of all survey responses
b) Review the open-ended responses for recurring themes
c) Focus solely on quantitative data from the surveys
d) Summarize the survey data without detailed analysis

13. If you observe that data collected from user interviews shows a significant pattern, what
should be the next step?
a) Disregard the pattern and continue with the initial assumptions
 b) Modify the data collection method to avoid bias
c) Further investigate and analyze the pattern for deeper insights
d) Change the interview questions to eliminate the pattern

14. To accurately collect data during the define phase, it is essential to ensure that the data
collection methods are:
a) Unbiased and systematic
b) Random and sporadic
c) Subjective and informal
d) Costly and complex

15. At what stage of the design process are personas typically created?
a) During the ideation phase
b) In the testing phase
c) At the beginning of the project
d) After the product launch

16. What distinguishes design personas from marketing personas?

a) They focus on current behavior and pain points
b) They prioritize feature requests
c) They are based on secondary research
d) They do not reflect real user patterns

17. In what way do personas help in preventing self-referential design?

a) Prioritizing feature requests
b) Focusing on demographic information
c) Representing diverse user needs
d) Reflecting real user patterns

18. During which phase of the design process are personas considered the voice of the user?
a) Ideation phase
b) Testing phase
c) Implementation phase
d) Research phase

19. List one common method used during a needs analysis:

a) Brainstorming
b) User interviews
c) Prototype testing
d) Finalizing solutions

20. What is the primary purpose of a needs analysis?

a) Generating creative ideas
b) Identifying and understanding requirements
c) Testing prototypes
d) Finalizing solutions
Unit 4

1. Why is storytelling important in design thinking?

a) To confuse the audience
b) To communicate ideas effectively
c) To discourage stakeholder involvement
d) To complicate the process

2. How does prototyping contribute to the design thinking process?

a) By creating confusion
b) By providing tangible representations
c) By limiting user involvement
d) By complicating feedback collection

3. What is a key benefit of combining storytelling and prototyping?

a) Confusing stakeholders
b) Enhancing communication
c) Reducing user engagement
d) Increasing project complexity

4. When can storytelling be particularly useful in the design thinking process?

a) During the ideation stage
b) During the testing stage
c) During the empathy stage
d) During the implementation stage

5. What should be considered when combining storytelling and prototyping?

a) Clarity of purpose and audience
b) Avoiding stakeholder involvement
c) Using fixed methods and tools
d) Ignoring user feedback

6. In which stage of the design thinking process can prototyping be most beneficial?
a) Ideate
b) Empathize
c) Define
d) Implement

7. How can storytelling enhance the impact of prototyping outcomes?

a) By complicating the narrative
b) By providing context and meaning
c) By avoiding user engagement
d) By discouraging stakeholder involvement

8. What is the all-time greatest ideation technique?

a) Answering assumptions
b) Questioning assumptions
 c) Both answering assumptions & questioning assumptions
d) None of the mentioned

9. Six thinking methods are used to support________.

a) Decision making
b) Communication
c) Creative thinking
d) All of the mentioned

10. What is the success factor for ideation?

a) Align ideation with strategic goals
b) Align ideas with quality
c) Align ideas with quantity
d) None of the mentioned

11. After you define the problem, the next step is to_____
a) Prototype
b) Ideate
c) Test
d) Empathize

12. What is the golden rule in brainstorming?

a) Quality is better than quantity
b) Quantity is better than quality
c) None of the mentioned
d) Both Quality is better than quantity & Quantity is better than quality

13. A structural ideation process starts with________.

a) Both making sense of solving & making sense of your data
b) Making sense of solving
c) None of the mentioned
d) Making sense of your data

14. What is the tool for ideation?

a) Generation
b) Communication
c) Both generation & communication
d) Only generation

15. SCAMPER is the technique of which factor?

a) Ideation
b) Empathize
c) Test
d) Prototype

16. First step in the ideation process is __________.

a) Brainstorm
b) Worst possible
 c) Both Brainstorm & Worst possible
d) None of the mentioned

17. Asking the right questions and innovating will help you in which factor?
a) Ideation
b) Empathize
c) Prototype
d) Test

18. Which factor will help you to uncover unexpected areas of innovation?
a) Empathize
b) Ideation
c) Test
d) Prototype

19. Feeling ____ involved rather than theorizing the problems can have a great beneficial
effect.
a) Mentally
b) Physically
c) Both mentally & physically
d) None of the mentioned

20. _____ means turning to the audience to speak ideas and evaluate the ones that you have
come up with.
a) Crowd storming
b) Brainstorming
c) Cheat storming
d) None of the mentioned

Unit 5

1. An example of a product that shows someone how it works or what it looks like is
called_________.
a) An idea
b) A prototype
c) An experiment
d) A design
2. In innovative environments, design thinkers are an integral part of ________ teams.
a) Agile
b) Scrum
c) Sigma
d) None of the mentioned

3. Agile and design thinking methods both contain_____________.

a) Principles
b) Frameworks
c) Both Principles and Frameworks
d) None of the mentioned

4. The impact mind map structures over _________ levels.

a) 2
b) 3
c) 4
d) 5

5. An impact map is a visualization of ______.

a) Product scope
b) Underlying assumptions
c) Both Product scope and Underlying assumptions
d) None of the mentioned

6. __________ begins with a hypothesis.

a) Agile
b) Design thinking
c) Scrum
d) Sigma

7. ___________ is a major step to be followed in collaboration of both the technologies.

a) Periodic analysis
b) Periodic testing
c) Debugging
d) None of the mentioned

8. ____________ is the most popular, widely used agile methodology.

a) Scrum
b) Sigma
c) Both Scrum and Sigma
d) None of the mentioned

9. The method of UX mapping was popularized by___________.

a) Sundar Pichai
b) Steve Jobs
c) Jeff Patton
d) All of the mentioned
10. For people learning these methodologies for the first time, the recommendations
are_______.
a) Begin at a small part
b) Invest in user research
c) Build a productive team culture
d) All of the mentioned

11. Innovation places more emphasis on ________ rather than marketing.

a) Business
b) User experience
c) Developer experience
d) Maintenance

12. You can increase your creative confidence by conducting _______ experiments like
arranging a meeting with your team.
a) High risk
b) Low risk
c) Medium risk
d) No risk

13. It is essential to have a _____ thinking process when an employee in an organization faces
ambiguity.
a) Unstructured
b) Semi-structured
c) Structured
d) Design

14. Innovation places more emphasis on ________ rather than the product.
a) Customer
b) Developer
c) Tester
d) None

15. A design mindset is __________ oriented rather than problem-focused.

a) Answer
b) Product
c) Solution
d) All of the mentioned

16. ______ meeting strengthens teams and cultivates relationships.

a) Online
b) Face to face
c) Zoom
d) Gmeet

17. ________ differentiation is the idea that has to do with how many management levels a
company has in comparison to how few.
 a) Horizontal
b) Vertical
c) Side
d) All of the mentioned

18. Although task-specific innovation is encouraged by the division of labor, innovation

throughout the value chain is more ________.
a) Easy
b) Difficult
c) Medium
d) Poor

19. _____________ is the process of equipping people inside an organization with rules and
procedures.
a) Training
b) Designing
c) Formalization
d) None of the mentioned

20. _____________ shows the description and functions of process modules.

a) System model
b) System architecture
c) User architecture
d) Appendices