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Data_Analysis_Steps_Summary

This document outlines a step-by-step guide for analyzing customer data, including descriptive statistics, visualizations, correlation, and hypothesis testing. It details specific calculations and visualizations to summarize key findings and provides actionable recommendations based on the analysis. The learning outcomes emphasize data analysis skills, result interpretation, hypothesis testing, and real-world application of statistical insights.

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Killua Zoldyck
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Download as DOCX, PDF, TXT or read online on Scribd
2 views

Data_Analysis_Steps_Summary

This document outlines a step-by-step guide for analyzing customer data, including descriptive statistics, visualizations, correlation, and hypothesis testing. It details specific calculations and visualizations to summarize key findings and provides actionable recommendations based on the analysis. The learning outcomes emphasize data analysis skills, result interpretation, hypothesis testing, and real-world application of statistical insights.

Uploaded by

Killua Zoldyck
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Data Analysis Summary Steps

This document provides a step-by-step guide for analyzing the provided customer data,
covering descriptive statistics, visualizations, correlation, and hypothesis testing. The
following steps help summarize key findings and provide recommendations.

1. Data Summary and Descriptive Statistics


For each field in the data, compute basic summary statistics as follows:

• Customer Age: Calculate the mean, median, and age distribution.


• Frequency of Store Visits per Month: Calculate the average and check for variability.
• Average Amount Spent per Visit: Summarize spending with mean, median, and variability.
• Customer Satisfaction: Find the average, minimum, and maximum satisfaction scores.

Steps:
1. Open Excel and input the data.
2. Use Excel functions (e.g., AVERAGE, MEDIAN) to calculate these statistics.
3. For distributions, use COUNTIF or Pivot Tables for frequency distributions.

2. Exploratory Data Analysis (EDA) Visualizations


Create the following charts to visualize data trends and correlations:
• Bar Chart for Primary Product Purchased: Shows product popularity.
• Histograms for Customer Age and Satisfaction: Reveals distributions.
• Scatter Plots: Visualize relationships between store visits and satisfaction, and between
spending and satisfaction.

Steps:
1. Use Excel's Insert > Bar Chart for product distribution.
2. Use Insert > Histogram for age and satisfaction data.
3. Insert > Scatter Plot for analyzing correlations between variables.

3. Statistical Analysis and Hypothesis Testing


Conduct correlation analysis and hypothesis tests to validate relationships:

• Correlation Analysis: Use the CORREL function in Excel to check if satisfaction correlates
with spending and visit frequency.
• T-Test or ANOVA for Age and Satisfaction: Check for differences in satisfaction across age
groups.
• Chi-Square Test for Product Type and Satisfaction: Determine if satisfaction varies by
product category.

Steps:
1. Use CORREL for correlations (e.g., satisfaction vs. spending).
2. Use Data Analysis Toolpak > ANOVA or T-Test for age group analysis.
3. Create a contingency table for product vs. satisfaction and use CHI-SQ.TEST.

4. Interpretation of Results
After completing the calculations, examine patterns:
• Identify high-satisfaction products for potential focus areas.
• Note age groups with distinct satisfaction trends.
• Determine spending patterns correlating with satisfaction to target improvements.

5. Conclusions and Recommendations


Use insights to provide actionable recommendations:
• Customer Engagement: Propose strategies for demographics with lower satisfaction.
• Product Improvement: Suggest enhancements for popular or high-satisfaction items.
• Incentives for Frequent Visits: Consider loyalty programs if visit frequency links to
satisfaction.

Learning Outcomes
• Data Analysis Skills: Understanding data cleaning, analysis, and summarization.
• Interpretation of Results: Translating statistical insights into practical actions.
• Hypothesis Testing: Experience in using hypothesis tests to guide business decisions.
• Real-World Application: Applying statistics to understand customer behavior and
satisfaction.

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