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Social media has significantly transformed communication, allowing individuals to connect globally and share important information. With 3.2 billion users as of 2019, it has become essential for businesses to engage with consumers and influence purchasing decisions. The rise of social media marketing is crucial for brand recognition and customer interaction, driving growth across various industries.

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Sareena Alyjah Delos Santos
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10 views

Untitled document.edited (12)

Social media has significantly transformed communication, allowing individuals to connect globally and share important information. With 3.2 billion users as of 2019, it has become essential for businesses to engage with consumers and influence purchasing decisions. The rise of social media marketing is crucial for brand recognition and customer interaction, driving growth across various industries.

Uploaded by

Sareena Alyjah Delos Santos
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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INTRODUCTION:

Why do so many individuals develop a social media dependency? Do you utilize how many
distinct social media sites? Regarding your personal life, how has social media affected you?
What is the influence of social media on human beings? Is the globe currently better because of
it? The advent of social media has made it possible for us to build relationships with people
worldwide and engage with people across the globe. It makes it feasible to share messages and
notifications about safety hazards, get together with our family and friends far away, and raise
public awareness.

Better Communication:

With the emergence of social media, individuals are able to communicate in real-time globally
and establish connections making it possible to gather with distant relatives and friends. It is an
effective instrument for communication that has a big impact on both urban and rural locations.
But it is but a small portion of the digital revolution that is taking place. In addition to having an
impact on businesses and increasing accessibility, the digital revolution has also altered
communication.

Oberlo estimates that 3.2 billion people use social media globally as of 2019, accounting for
around 42% of the world's population. Furthermore, there are already 4.5 billion internet users
worldwide. These figures demonstrate how digital media is becoming more and more prevalent
in our daily lives.

Building Business:

Social media marketing is crucial for companies of all kinds as social media has become an
integral element of the contemporary consumer journey. Executives are still placing a high
priority on social media expenditures even while budgets for marketing are being squeezed, and
for good reason. With customers spending more time on social media, marketers have unrivaled
access to influence decisions about what to buy at every point of the buying process, from
advocacy to discovery.

The rise of social media has overtaken traditional business and advertising channels. Social
media continues to be utilized by increasingly more individuals, which has led to the sharing of
movements, advertisements, and products on these platforms. In modern times, businesses use
social media for the purpose of marketing their goods and increase brand recognition. It makes it
possible for companies to communicate with customers wherever they are.
Because using social media may help someone communicate, get consumers, and get feedback to
enhance their product or service, it plays a role in the rising expansion of businesses across all
industries.

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