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Radio is a longstanding communication medium that has evolved over time, providing essential information and entertainment, especially in remote areas and during emergencies. World Radio Day, established by UNESCO, celebrates the importance of radio and promotes access to information and freedom of expression. Despite challenges from digital platforms, radio remains relevant by adapting to new technologies and serving as a vital source of communication in underserved communities.

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Francine Casida
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4 views

Untitled document-1

Radio is a longstanding communication medium that has evolved over time, providing essential information and entertainment, especially in remote areas and during emergencies. World Radio Day, established by UNESCO, celebrates the importance of radio and promotes access to information and freedom of expression. Despite challenges from digital platforms, radio remains relevant by adapting to new technologies and serving as a vital source of communication in underserved communities.

Uploaded by

Francine Casida
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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o​ Definition - RADIO -

1.​ Radio, as a technology, science, means of communications and


system of programming audio elements has roots all the way back to
the 1800s… so it can be safely said that the medium is already well
into its second century.

>in the barrio, therefore, where the traditional - and often the only - method
ofspreading or getting information was by word of mouth, the transistor
radio became atowering presence, bringing news of the government and of
the city and its problems;infusing pop music into the domain of the
kundiman; spreading, in effect, popularculture beyond the urban sprawl and
into the rural folk realm

>-Radio is a low-cost means of communication which can reach the


remotest areas and the most marginalized people —for emergency
communications or following a natural disaster.
, not only especially suited to hard-to-reach communities and groups of
society but also tremendously endeared to listeners worldwide for in-car
listening, for real time weather or sports updates, for company deep into
the night, and much other. Radio gives everyone, no matter what their level
of education, a chance to join in.

>Furthermore, radio also is essential in emergency situations for access to


trusted information even today since disasters may hit infrastructure or
electricity and thereby bring to a halt other communications systems, such
as Internet provision. It also recognizes the ongoing practical value as a portable
public safety net during emergencies and power outages, caused by natural and
human-made disasters, such as storms, earthquakes, floods, heat, wildfires,
accidents, and warfare.

( Radio services evolved and are presently metamorphosing using digital


technologies e.g., they become Visual Radio or multi-platform, offer their
shows as podcasts or create audio series, giving listeners increased
freedom on the choice of time and device to listen from.)
(Radio is a sound communication byradio waves usually through
thetransmission of music, news and other types of programs from single
broadcast stations to multitudes if the individual listeners equipped with
radio recievers.)
radio waves are electromagnetic waves of frequency. They are generated
by an electronic device called a transmitter connected to an antenna which
radiates the waves, and received byanother antenna connected to a radio
reciever.

2nd slide
INTRODUCTION TO WORLD RADIO DAY

o​ History, proclamation by the US General Assembly - Proclaimed in 2011 by


the Member States of UNESCO, and adopted by the United Nations
General Assembly in 2012 as a UN International Day, February 13 became
World Radio Day (WRD). It aims to raise awareness about the importance of
radio and facilitate access to information through radio

o​ Significance/Importance - World Radio Day is an opportunity to celebrate


radio as a medium. It is a chance to promote international cooperation
between radio broadcasters, to encourage major networks and local radio
stations to foster access to information and freedom of expression.
1.​ to raise awareness among the general public and the media about
the value of public service audio;
2.​ to encourage decision makers to promote free, independent,
pluralistic radio and
3.​ to strengthen networking and international cooperation between
broadcasters.

World Radio Day highlights the enduring importance of radio and its ability to
adapt to new challenges and opportunities

IMPACT OF NEW MEDIA TECHNOLOGIES ON RADIO


o​ How media have impacted traditional broadcasting - Finally, it is a medium
that has been able to fully embrace technical developments, such as
broadband and digital audio broadcasting (DAB), and to adapt to mobile
devices
. Radio has adapted by embracing these technologies to reach wider
audiences and provide more interactive and diverse content
o​ Challenges and opportunities. How was the radio adapted, its ways in adaptation
and the challenges it faces in the digital era. -

Many traditional radio stations now offer online streaming and


downloadable podcasts.

Radio stations use social media and mobile apps to interact with
listeners, gather feedback, and provide additional content.

thanks to digital broadcasting, content can reach people


all over the world. There are no boundaries holding
broadcasters back anymore.

o​ RELEVANCE
o​ What is the relevance of radio today despite the digital devices or competition
from other platforms. -
Despite the rise of digital devices and competition from other platforms, radio
remains relevant due to its ability to reach remote areas, provide emergency
communication, and serve as a medium for connectedness within
underserved communities
radio remains relevant due to its ability to provide timely information and
entertainment

o​ Challenges and opportunities presented to traditional broadcasting -


The digital era presents both challenges and opportunities for traditional
broadcasting
4
. Challenges include competition from digital platforms and social media, as
well as economic hardships
Digitalization has led to falling profits, reduced advertising space, and talent loss.
Radio must adapt to a digitized media landscape and research changing consumer
expectations

1.​ Digital Competition: Rise of streaming services, podcasts, and social


media.
2.​ Audience Fragmentation: Keeping listeners engaged amid countless
content options.
3.​ Revenue Decline: Shift of advertising dollars to digital platforms.
4.​ Tech Integration: Adapting to new technologies without huge costs
. However, opportunities include the ability to reach a global audience, provide
emergency communications during disasters, and serve as a platform for
democratic discourse

1.​ Digital Embrace: Streaming online, offering podcasts, and developing


interactive apps.
2.​ Emergency Communications: Staying critical for public safety, especially
in remote areas.
3.​ Niche Programming: Tailoring content to specific listener interests, like
local news or unique music genres.

. It continues to be a low-cost and popular medium that can broadcast when


other media are out of action
. It also recognizes the ongoing practical value as a portable public safety net during
emergencies and power outages, caused by natural and human-made disasters,
such as storms, earthquakes, floods, heat, wildfires, accidents, and warfare.
https://www.unesco.org/en/days/world-radio
https://www.un.org/en/observances/radio-day
https://www.unesco.org/en/articles/why-we-mark-world-radio-day-0
https://www.un.org/en/observances/radio-day
https://medialooks.com/articles/broadcasting-in-the-digital-age-challenges-and-opportuni
ties/

https://www.studocu.com/ph/document/visayas-state-university/me-laws-contracts-ethics
-codes-and-standards/phil-pop-culture-module-1/87636312?sid=194853771728435056&
shared=n

https://www.slideshare.net/slideshow/radio-culture-report/261241194

https://www.scribd.com/document/619681654/Philippine-Popular-Culture-1

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