NSTP-CWTS 2

MODULE 4 - Community Mobilization and Participation

LEARNING
OBJECTIVES

After studying this module, you as a

learner should be able to:

 Define community mobilization &

community participation;
 State the goal and principles of
community mobilization;
 List steps involved in community
mobilization;
 Explain the strategies that we can
use to mobilize the community;
 Demonstrate appreciation on the
relevance of community
mobilization in community
participation; and
 Apply beginning skills in
community mobilization and
participation.

OVERVIEW

This module helps you to learn about

community mobilization. This will serve
as your guide to be able to let you
identify community priorities, resources,
needs, and solutions in such a way as to
promote representative participation,
good governance, accountability, and
peaceful change.

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MODULE 4 - Community Mobilization and Participation

Community mobilization is an attempt

to bring both human and non-human
resources together to undertake
developmental activities in order to
achieve sustainable development.

TOPIC
OUTLINE

It is a process through which action is

 Definition of Community stimulated by a community itself, or
Mobilization & Community by others, that is planned, carried out,
Participation; and evaluated by a community's
 Goals and Principles of individuals, groups, and organizations
community mobilization; on a participatory and sustained basis
 Steps involved in Community to improve the health, hygiene and
Mobilization; education levels so as to enhance the
 Explain the strategies that we overall standard of living in the
can use to mobilize the community. A group of people have
community; transcended their differences to meet
 Discuss the effects of on equal terms in order to facilitate a
community participation in participatory decision-making process
mobilization; and .

Community mobilization increases the

capacity of a community to identify
LESSON PROPER and address its own needs while
generating local solutions to
problems. For instance, because of its
participatory approach, community
MODULE 1: LESSON 2 –
mobilization ultimately strengthens
COMMUNITY MOBILIZATION
and enhances the ability of a
community to work together towards
I. INTRODUCTION a common goal. Through its emphasis
on prompting reflection and dialogue
In our previous lesson, it tackled the about current barriers and facilitators,
comprehensive view about the coupled with actions individuals and
dynamics of a community hence, this is communities can take to achieve their
an important concept to analyze how goals for improved health and
communities perceive and comprehend wellness, it also contributes to the
a problem and is necessary for helping sustainability of any given action.
institutions to design adequate
interventions with maximum
community participation, and this is Working with localized community
the essence of Community groups, using existing structures, is
Mobilization. highly recommended as the
emergency efforts will build on an
established network and trusted
Engaging with community members is relationships and better ensures
crucial to building trust and credibility. sustainability of emergency

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MODULE 4 - Community Mobilization and Participation

preparedness efforts. In Sierra Leone,

during the Ebola response, emergency
communication teams worked with the - ‘Community mobilization is a process that aims
Village Development Committee, to engage all sectors of the community to prompt
Family Member Committees and many individual, family and community action. It uses a
variety of community engagement approaches to
youth groups. raise awareness and empower individuals and
groups toward those actions, creating an enabling
environment and effecting positive change.
Community mobilization can include activities
“Community engagement is the such as door-to-door outreach, public meetings,
one factor that underlies the health fairs, participatory theatre and other
activities. Importantly, mobilization efforts are
success of all other control community driven, and community members are
measures.” – Abramowitz et al, active participants in defining the problem,
2015 generating solutions and evaluating the outcomes
of those solutions.’

Read more: https://tinyurl.com/vz6jp49j

https://tinyurl.com/3wby3fpp

GOALS OF COMMUNITY
COMMUNITY MOBILIZATION
MOBILIZATION DEFINED

Principles of Community
Mobilization
- ‘Refers to the process of
building social relationships in
pursuit of common community
interests. Community
Mobilization is seen as being the
foundation of the community
development process.

- ‘Community development
seeks to empower individuals
and groups of people by
providing these groups with the
skills they need to affect change
in their own communities.’

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MODULE 4 - Community Mobilization and Participation

extent of the problem and what the

Figure 1: underlying causes are. In doing so,
https://tinyurl.com/n8wn68z3 you will have a clear statement of the
problem and identify the target
population in the community affected
by it. Scientifically, the most at-risk
groups of COVID19 include the
persons with comorbidities, children,
elderly, and those with low immune
system.

Figure 2: https://tinyurl.com/d9adj8x2
STEPS IN COMMUNITY
MOBILIZATION

In this time of pandemic, integrating

community mobilization is a very vital
process which begins
a dialogue among members of the Establishing a community
community to determine who, what, mobilization group
and how issues are decided, and also
to provide an avenue for everyone to The aim is to establish a group that
participate in decisions that affect can influence community mobilization
their lives. To understand fully this activities. It usually consists of
process, let’s begin with the partners that have a stake in the
necessary steps: issue (e.g. core group, barangay
council, sectors in the community, as
well as influential groups and
Defining the problem members of the community such as
formal and informal leaders and
The first step in community
religious and traditional leaders.)
mobilization is to collect the basic
information about the issue like the
rising cases of COVID19 in certain
community and/or catchment area.
This will give you an idea of the

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MODULE 4 - Community Mobilization and Participation

o Assessments
o Problem solving
o Resource mobilization
o Administrative and operational
management

Developing an action plan with

community

An action plan links the general

Figure 3: https://tinyurl.com/yreu2p2f
community mobilization plan with
time lines for the actual
Designing strategies, setting
implementation of the planned
objectives and selecting target
activities, and the deadlines set for
groups
goals to be achieved.
To achieve a planned change at
This enables the progress of activities
community level, resources need to
to be monitored against the targets
be mobilized from the community and
set during the planning phase.
other external partners. After
obtaining resources, the community
mobilization group should design
strategies to address the identified
problem with objectives that are
SMART, which means Specific,
Measurable, Achievable, Relevant and
Time-bound. The objectives should be
assessed for their impact on the
targeted groups in the community.

Watch this video:

https://slideplayer.com/slide/6154783/

Figure 3: Read this article:

Community mobilization needs many
https://tinyurl.com/fwz8vext
analytical and supportive resources
which are internal (inside the
community) and external (outside the
community) as well. Resources
include: Community development
planning consists of a public
o Leadership
participatory and usually interactive form
o Manpower
of bottom-up planning and design in
o Organizational capacity
which diverse community members (often
o Communications channels

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MODULE 4 - Community Mobilization and Participation

termed “stakeholders”) contribute toward Building capacity

formulation of the goals, objectives,
planning, fund/resource identificationCapacity
and building involves identifying
direction, existing capacity resources and
planned
project implementations and assessing the gaps that exist to
reevaluation of documented implement
local the community
planning policy. mobilization. The gaps identified
should be supplemented by capacity
Community Development Plan building of the community groups and
Barangay __________ other relevant stakeholders in the
community involved in community
General Objective:
mobilization.
Target Specific Person’sResources Source
Problem objectiveActivitiesResponsi Needed s
s ble

11.

2.

Figure 4: Format of Community

Development Plan

Excerpt from a book: Working with Communities, page 94 & 95

Figure 6:
https://tinyurl.com/482krmk2

Identifying partners

In the community there are

various partners that work
independently to achieve
similar goals. Therefore, it is
important to identify relevant
partners through a simple
mapping exercise. With respect to
prevention and control of COVID19,
for instance, the following partners
may be relevant: local non-
governmental organizations (NGOs).

Figure 5: Illustration
Source: An Excerpt from Working with Communities,
Page 94 & 95

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MODULE 4 - Community Mobilization and Participation

rumors are circulating; they can

provide insight into stigma and
structural barriers; and they are well
placed to work with others from their
communities to devise collective
responses. It is a very important
component of community
mobilization.

What is Community Participation?

Figure 7: https://tinyurl.com/3m2v87p4
- A process by which a community
mobilizes its resources, initiates and
takes responsibility for its own
development activities and share in
Implementing the plan of decision making for and
activities implementation of all other
development programs for the overall
Based on the action plans developed improvement of its holistic
with all of the relevant community community aspects.
level partners, implementation of the
community mobilization activities is
the main task. In the implementation
process, a clear role for any partners
that are involved should be put in
place and communicated with all of
them. Figure 8: https://tinyurl.com/y8psj6ta
Benefits of Community Participation
Monitoring and evaluation o
Increased ownership, support and
Monitoring and evaluation is the last, responsibility;
but essential, element of community
mobilization. It enables you to checko More likelihood of, and
whether the action plan has been sustainability for, behavior
implemented effectively and the change;
specific objectives are met with
respect to the issue the community iso Better response to community
mobilized to achieve. needs and concerns;

COMMUNITY
o It also instills a sense of greater
PARTICIPATION responsibility and sustainability;

o Programming is more cost-

In mobilization, community effective because project
participation matters because resources are often supplemented
residents can best identify solutions by community resources (such as
for their respective communities: labor or in-kind resources); and
they know what knowledge and

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MODULE 4 - Community Mobilization and Participation

o Community members participate There was a prevalence of sickness

in problem identification, especially gastroenteritis as people
prioritization & decision-making, drew their water supply from shallow-
the program can respond better dug open wells. Most of the victims
to their needs & concerns. were children. While a few better-off
families owned pump well, it was only
Read more: https://tinyurl.com/jametadf for their private use and shared only
with their immediate neighbors. The
environment was damp, humid, and
LEARNING ACTIVITY filthy especially during rainy season
due to poor drainage. There was also
lack of community action. But a safe
Objectives: water facility for the community was
obviously a top priority need. Yet no
Apply beginning skills in community one individual, official or group within
mobilization and participation. the barangay had initiated any move
to do something about this need.
Tasks: They were still waiting for the
government’s action despite alleged
A. Identify at least 3 priority unfulfilled election promises.
problems/needs of the community; You are graded based on the rubrics
below:
B. Prepare a simple Community
Development Plan for Barangay Knowledge
Tigatto: = 40%
Attitudes = 20%
Barangay Tigatto has a population of Skills =
900 families comprising 5,200 40%
persons. It used to be a sitio of a
progressive barangay but remained 100%
underdeveloped as residents claim
they were identified as political
oppositionists. However, the people SUMMARY
felt that they are were justified in
their voting for the opposition since This module
ruling party discussed the comprehensive view
in understanding the community
had failed to provide for their basic
needs and that all they received from priorities, resources,
the government were unfulfilled needs/problems, and solutions in
election promises. such a way as to promote
mobilization, participation, good
As a beginning Community Mobilizer
of a Children’s Welfare Foundation, governance, accountability, and
you found life in Barangay Tigatto peaceful change.
truly depressing based from your
integration and the conduct of
community study. People live in
unsanitary conditions due to lack of
water facilities and poor living habits.

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MODULE 4 - Community Mobilization and Participation

REFERENCES

Readings:

▸ Women and Child Development

Department, Govt. of Orissa. pp. 197–
205. Archived from the
original (PDF) on 2011-07-21
Retrieved 2010-04-08.

▸ https://tinyurl.com/vz6jp49j
▸ https://tinyurl.com/fwz8vext
▸ https://tinyurl.com/jametadf

References:

▸ Marasigan, Rosario Roldan,

et.al (2002). Working with
Communities. National Association
for Social Work Education Inc., pp.
94 & 95.

▸ https://tinyurl.com/d9adj8x2

▸ https://tinyurl.com/yreu2p2f

▸ https://tinyurl.com/fwz8vext

▸ https://tinyurl.com/482krmk2

▸ https://tinyurl.com/3m2v87p4

▸ https://tinyurl.com/y8psj6ta

PREPARED AND COMPILED BY:

Mary Ruth P. Cinchez, Ph.D, Ed.D

Jerald A. Aragoza, RSW, MSW

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