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06-What Does Strategy Looks Like - Nested Strategy

The document discusses the concept of Nested Strategy, which consists of three layers: the business problem and goal, the consumer problem and goal, and the insight and solution. It emphasizes the importance of a common language and fundamental principles in strategy, regardless of the specific framework used. Additionally, it provides word prompts to aid in developing a strategy and offers examples for practical application.

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amanuel.teshale.10
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22 views

06-What Does Strategy Looks Like - Nested Strategy

The document discusses the concept of Nested Strategy, which consists of three layers: the business problem and goal, the consumer problem and goal, and the insight and solution. It emphasizes the importance of a common language and fundamental principles in strategy, regardless of the specific framework used. Additionally, it provides word prompts to aid in developing a strategy and offers examples for practical application.

Uploaded by

amanuel.teshale.10
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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��What Does Strategy Looks Like? Nested Strategy

Every great strategy will have the fundamental 1,2,3 (1 paragraph, 2 points of view, 3 parts) however
a strategy can look different depending on where you work.

For this course, we need a common language and output for this course.

Remember the output doesn't matter so much as the fundamentals.

Strategy outputs are like clothes, frameworks and models come in and out of fashion. However the
fundamental role of clothes don't change and that's what you're going to learn.

So we're going to pick a model that I love, called the nested strategy approach.

Why Nested Strategy?


It takes its name after those nested dolls where inside every doll is a smaller doll.

In the nested strategy outside of the statement (the first sentence and last sentence) sits the
business problem and goal, inside that sits the consumer problem and goal and then inside of that
sits the insight and solution.
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Word Prompts For Your Strategy


A couple of things to note, with the nested strategy it has prompts of words that help you ensure
that you are putting the right piece in there.

Want to see the nested strategy model in action?


Here's a link to a deck with 10 examples of Strategy On A Page for you.

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