Purposive Communication – 4th Week  Ability to engage and immerse in the local culture

and language.
Topic 1: Communication and Globalization  Ability to establish shared meanings with the
 Communication - the exchange of information local people to avoid stereotyping and
between two or more people, it is also exchange miscommunication
by words, symbols, signs and body language.  Ability to develop a language capacity such as
 Globalization – Interconnectedness using local greetings and opportunities to use the
local language in other contexts
 Communication and Globalization  Ability to empathize with how the locals see the
world
- a process of interaction and integration among the
people, companies, and governments of different How to Communicate Effectively in a Global
nations. Society

 Impact of Globalization on Communication  Express your Ideas Effectively

 Effective Listening Skills
1. Virtual Interaction  Communicate with a purpose
 Promote Collaboration and Cooperation
2. Cultural Awareness
 Understand the concept of Diversity and Promote
 Barriers to Effective Communication in a Respect
Global Environment
General Guidelines for Communicating in a
1. Cultural Relativism Multicultural Context

2. Lack of knowledge of other’s culture o Asking inappropriate or personal questions.

3. Discrimination and Harassment o Stereotyping or generalizing certain groups. Keep
an open mind and be flexible.
4. Language Differences o Using jargons, cliches, highfalutin terms,
technical terms, acronyms, and gender-biased
 Strategies to Become an effective Global
language
Communicator
o Be sensitive, polite, tactful, and respectful at all
1. Review Communication Principles times particularly in relation to cultural practices,
attitudes, and beliefs.
2. Analyze the Message of other Culture o Develop intercultural communication skills.
3. Be open to accept other Cultures o Listen attentively when others are speaking.

4. Learn about cultures and apply what is Topic 3: Varieties and Registers of Spoken and
Learned Written Language

5. Consider Language Use  Spoken Language - language produced by

articulate sounds.
Topic 2: Local and Global Communication in - an oral language or vocal language is a language
Multicultural Settings produced with the vocal tract
 Local Communication
 Written Language - the representation of a
- being able to communicate with the members of language by means of writing.
your local area.
 Register - the way that a speaker uses language
- It can either be in your local language (mother differently in different circumstances
tongue) or a common language that you speak within
your town.  2 Classifications of Register
 Global Communication 1. Formal - used mostly in written communication.
- term used to describe ways to connect, share, Business letters, research reports, and professional
relate and mobilize across geographic, political, emails call for the use of a formal register.
economic, social and cultural divides. 2. Informal - often the variety appropriate for
 Multiculturalism - way in which a society deals ordinary conversations. It utilizes a casual tone and
with cultural diversity, both at the national and at usually abounds in contractions
the community level.  5 Distinct Registers
 Local and Global Communication in 1. Frozen - refers to historic language or
Multicultural Settings communication that is intended to remain
- we coexist with people from diverse or different unchanged.
cultural backgrounds, beliefs, gender, and ethnicity. 2. Formal - this language is used in formal settings
and is one-way in nature.
Intercultural Communication Skills 3. Consultative - a variety of language used in
situations where advice is sought or given.
 Ability to express understandable and culturally 4. Casual - type of language we use in relaxed and
sensitive thoughts, feelings, opinions, and friendly social situations that do not require
expectations. formal communication.
5. Intimate - is usually used in private situations
between close friends, family, and partners.

 Variety - a specific set of linguistic items or

human speech patterns which can be associated
with some external factors (geographical area or
social group).
 Varieties of Language
1. Pidgin - a simplified speech used for
communication between people with different
languages
2. Creole - a language that has evolved from a
pidgin but serves as the native language of a speech
community
3. Regional Dialect - is a distinct form of a language
spoken in a particular geographical area
4. Minority Dialect - a language that is spoken by
the minority ethnic group in a geographic area or
location
5. Indigenized Variety - are spoken mainly as
second languages in former colonies with multilingual
populations
 Varieties of Spoken and Written Language
o Language varies when communicating with
people within (local) and outside (global) our
community.
o Language varies in speaking and in writing.
o Language varies in everyday and specialized
discourse.
 8 Domains in which Language Varies
 Local everyday written
 Local everyday oral
 Local specialized written
 Local specialized oral
 Global everyday written
 Global everyday oral
 Global specialized written
 Global specialized oral
Topic 5: Communication Aids and Strategies
Using Tools of Technology
 Create A Pecha-Kucha Presentation
 Communication Aid - are visual support used to
make presentation interesting and effective. It is a  Choose a Good Topic - consider doing a
great help to present the ideas clearly by presentation on one of your passion, talents or
highlighting the significant information. interests.
 Starts with an Outline - if you’re unsure where
 Technology- Based Communication Aids to start, you can outline the presentation using
basic essay structure.
• Text Messaging  Be Concise - you have less than seven minutes
• Social Media to inform and entertain your listeners, so you
need to have tightly crafted presentation.
• Video Conferencing  Choose And Use Images Wisely - allow your
images to help you tell your story.
• Email
 Practice - you want to convey your enthusiasm
• Video Presentation for your subject through your presentation.

• Power Presentation  Blogging - blog or a weblog, is a journal that is

 Communication Strategies frequently updated and intended for general
public consumption
 Verbal communication strategies
 Before you begin Blog Writing, consider the
- can be broken down into the two categories of following points:
written and oral communication.
 Ideas - ideas are the stuff of which messages are
 Nonverbal communication strategies made.
- consist of mostly visual cues, such as body  Organization - ordering ideas logically so that
language, facial expressions, physical distance they make sense
between communicators, or the tone of your voice.
 Voice - voice is the tone and style that you
 Visual communication strategies consciously choose to suit the target audience
- can be seen through signs, web pages, and  Word choice - word choice is finding the perfect
illustrations. word to convey the messages in an effective
manner
 Pecha Kucha Presentation
 Sentence fluency - sentence fluency is to make
- PechaKucha also written as “Pecha Kucha”, is a the reading move with pace, flow ang rhythm.
presentation format that requires a speaker to
deliver twenty seconds of commentary per slide  Presentations - presentations is the presentation
for twenty consecutives, automatically advancing of the written message in a way that attracts
slides. reader attention.
- The total presentation time for a PechaKucha  While writing a blog:
presentation is six minutes and forty seconds.
• Content - make it valuable and worthwhile. Don’t
- PechaKucha, which means “the sound of waste people time. Keep it lively and interesting
conversation” or “chit-chat” in Japanese, is a
popular social event and a novel way for companies • Style should be direct and crispy - write like
and educators to help employees and students you’re speaking to your friend, or to yourself. Just
sharpen public speaking skills and promote get to the point quickly. Keep in mind the 5W’s in
connectivity. the first paragraph who, what where, when, why

- The origins of PechaKucha begin in Tokyo, Japan, • Link often - as it builds credibility
where architects Astrid Klein and Mark Dytham • Use keywords - this will help you stay on course,
created the format in 2003. and the search engines will love your blog.
 How Pecha-Kucha Works? • Write clearly - no double speak or jargon; not
• The Topic - the format may relate to their work or more than one idea in one sentence as you don’t
interest want to confuse the reader. Use commas and
dashes liberally.
• The Images - slides must feature an image that
is predominately free of text, through presenters • Write like you talk – it’s okay to use common
may use captions. expressions from speech. Use a clear headline,
and don’t be afraid to make bold statements, but
• The Rules - pechakucha has specific rules don’t mislead people.
regarding the length of the presentation,
garnering comparison to the strick regulation of
haiku.