Contents

1.Problem Statement 1..........................................................................................................................................2

1.1 Do men tend to prefer SUVs more compared to women? ………...………………………………................3

1.3 What evidence or data supports Sheldon Cooper's claim that a salaried male is an easier target for a SUV
sale over a Sedan sale?.............................................................................................................................................5

1.4 How does the amount spent on purchasing automobiles vary by gender?.........................................................6

1.5 How much money was spent on purchasing automobiles by individuals who took a personal loan?..............7
1.6 How does having a working partner influence the purchase of higher-priced cars?........................................8

2. Problem Statement 2…………………………………………………………………………………….….…9

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 1.Problem Statement:

Austo Motor Company is a leading car manufacturer specializing in SUV, Sedan, and Hatchback models. In its
recent board meeting, concerns were raised by the members on the efficiency of the marketing campaign
currently being used. The board decides to rope in an analytics professional to improve the existing campaign.

Objective
They want to analyze the data to get a fair idea about the demand of customers which will help them in
enhancing their customer experience.Perform the data analysis to find answers to these questions that will help
the company to improve the business.

Data Description
 age: The age of the individual in years.
 gender: The gender of the individual, categorized as male or female.
 profession: The occupation or profession of the individual.
 marital_status: The marital status of the individual, such as married &, single
 education: The educational qualification of the individual Graduate and Post Graduate
 no_of_dependents: The number of dependents (e.g., children, elderly parents) that the individual supports
financially.
 personal_loan: A binary variable indicating whether the individual has taken a personal loan "Yes" or "No"
 house_loan: A binary variable indicating whether the individual has taken a housing loan "Yes" or "No"
 partner_working: A binary variable indicating whether the individual's partner is employed "Yes" or "No"
 salary: The individual's salary or income.
 partner_salary: The salary or income of the individual's partner, if applicable.
 Total_salary: The total combined salary of the individual and their partner (if applicable).
 price: The price of a product or service.
 make: The type of automobile

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1.1 Do men tend to prefer SUVs more compared to women?

Solution: We have plotted gender distribution for each car type to establish relation between them. Following is
the output we received after plotting the relation between them.

Observations for Gender vs type of car

1.1 For SUV: Women prefer more SUV’s car type than men
1.2 For Sedan Car type: Men prefer more Sedan type car than women
1.3 For Hatchback: Men prefer more hatchbacks car type than men

Business Insights:

1.SUV segment should approach women customers more while for Sedan and Hatchback company should
approach more to men

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1.2 What is the likelihood of a salaried person buying a Sedan?

Solution: We have plotted relation between profession and type car they are preferring

Observations:

2.1: Salaried persons are more inclined to Sedan cars than other car types. Even business professionals are
buying more Sedan car than other car types.

Business Insight:

Salaried persons are more inclined towards Sedan segment even in business segment people are preferring
Sedan type of car. Depending on profession Sedan car should be suggested to customer to convert them.

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1.3 What evidence or data supports Sheldon Cooper's claim that a salaried male is an easier target for a
SUV sale over a Sedan sale?

Solution: For that purpose, we need to plot relation between profession, Gender and car type. We are
plotting the same. So we plotted relation between car type, Gender and partner working from which we
can interpret the relation between salaried male and SUV sale.

Observation:

Female whose partner is working preferring more SUV which is correct prediction by Sheldon Cooper

Business Insight:

Company should more emphasised on salaried male for sell of SUV.

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1.4 How does the amount spent on purchasing automobiles vary by gender?

Solution: For this we have plotted relation between total spending on automobile with Gender

Observations:
Women’s are spending more on autombile compared to Men. Which can conclude that we can convert
more women customers compared to men customer for premium segment.

Business Insight:
Female customer is more buying in automobile sector. Emphasised should be given accordingly to
improve sales

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1.5 How much money was spent on purchasing automobiles by individuals who took a personal loan?

Solution: We are plotting relation between purchasing in automobiles of individual and personal loan
consumption of individual.

Observation:

There is overlapping of personal loan portfolio and total automobile spendin.

Business insight:

We cannot predict the relation between personal loan and automobile spending though there is overlapping
because as we can’t tell for what purpose customer spending personal loan. But with relation of customers
with and without personal loan spending in automobile we can create insight for better scheme.

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1.6 How does having a working partner influence the purchase of higher-priced cars?
Solution: We are plotting relation between average car price with customers having working partner and
without working partner.

Observations:

Customers having working partner are spending more on buying car compared to those not havin working
partner.

Business insight:

Company should approach customers having working partner with premium segments to improve sales value.

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2. Problem 2
Context

A bank generates revenue through interest, transaction fees, and financial advice, with interest charged on
customer loans being a significant source of profits. GODIGT Bank, a mid-sized private bank, offers various
banking products and cross-sells asset products to existing customers through different communication methods.
However, the bank is facing high credit card attrition, leading them to reevaluate their credit card policy to
ensure customers receive the right card for higher spending and intent, resulting in profitable relationships.

Objective
As a Data Scientist at the company and the Data Science team has shared some data. You are supposed to find
the key variables that have a vital impact on the analysis which will help the company to improve the business.
Data Description
userid - Unique bank customer-id
card_no - Masked credit card number
card_bin_no - Credit card IIN number
Issuer - Card network issuer
card_type - Credit card type
card_source_data - Credit card sourcing date
high_networth - Customer category based on their net-worth value (A: High to E: Low)
active_30 - Savings/Current/Salary etc. account activity in last 30 days
active_60 - Savings/Current/Salary etc. account activity in last 60 days
active_90 - Savings/Current/Salary etc. account activity in last 90 days
cc_active30 - Credit Card activity in the last 30 days
cc_active60 - Credit Card activity in the last 60 days
cc_active90 - Credit Card activity in the last 90 days
hotlist_flag - Whether card is hot-listed(Any problem noted on the card)
widget_products - Number of convenience products customer holds (dc, cc, net-banking active, mobile
banking active, wallet active, etc.)
engagement_products - Number of investment/loan products the customer holds (FD, RD, Personal loan, auto
loan)
annual_income_at_source - Annual income recorded in the credit card application
other_bank_cc_holding - Whether the customer holds another bank credit card
bank_vintage - Vintage with the bank (in months) as on Tthmonth
T+1_month_activity - Whether customer uses credit card in T+1 month (future)
T+2_month_activity - Whether customer uses credit card in T+2 month (future)
T+3_month_activity - Whether customer uses credit card in T+3 month (future)
T+6_month_activity - Whether customer uses credit card in T+6 month (future)
T+12_month_activity - Whether customer uses credit card in T+12 month (future)
Transactor_revolver - Revolver: Customer who carries balances over from one month to the next. Transactor:
Customer who pays off their balances in full every month.
avg_spends_l3m - Average credit card spends in last 3 months
Occupation_at_source - Occupation recorded at the time of credit card application
cc_limit - Current credit card limit

Analyse the dataset and list down the top 5 important variables, along with the business justifications.

Following are the 5 top important variables

Top 5 Important Variables:

We plotted correlation between various variables to find top important variables

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2.1 Business Justification:

1.active_30: Savings/Current/Salary etc. account activity in last 30 days from which we can interpret need of cre
dit card to customer and quitting of credit card services.

2.active_60: Savings/Current/Salary etc. account activity in last 60 days from which we can interpret need of cre
dit card to customer and quitting of credit card services.

3.active_90: Savings/Current/Salary etc. account activity in last 60 days from which we can interpret need of cre
dit card to customer and quitting of credit card services

4.T+6_month_activity:It will help in prediction of attrition.

5. T+3_month_activity: It will help in prediction of attrition

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