Scribd
Upload
3 views

Assignment of Entrepreneurship

The document outlines Amazon's entry and expansion in the Asian market, highlighting its strategies in countries like Japan, India, and China. It includes a PESTEL and SWOT analysis, emphasizing the company's strengths in technology and innovation while addressing challenges such as competition and regulatory scrutiny. The conclusion underscores Amazon's adaptability and commitment to sustainability as key factors for its ongoing success in the region.

Uploaded by

maryamjaved936
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
3 views

Assignment of Entrepreneurship

The document outlines Amazon's entry and expansion in the Asian market, highlighting its strategies in countries like Japan, India, and China. It includes a PESTEL and SWOT analysis, emphasizing the company's strengths in technology and innovation while addressing challenges such as competition and regulatory scrutiny. The conclusion underscores Amazon's adaptability and commitment to sustainability as key factors for its ongoing success in the region.

Uploaded by

maryamjaved936
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 5

Assignment of

Entrepreneurship

Roll no: 231120510 , 231120510 ,


231120510 , 231120510 , 231120510 ,
231120510

Course title: Entrepreneurship


Department: Mathematics
Semester: 3rd
Submitted to: Miss Saira
Company: Amazon
Group : 2
Amazon's Journey and Business
Strategy in Asia

1. Background of Amazon in Asia (300 Words)

Amazon, one of the world's largest e-commerce platforms,


entered the Asian market in the early 2000s with a vision of
revolutionizing online shopping. Initially focusing on developed
markets like Japan, the company later expanded its footprint to
emerging economies such as India, Singapore, and China. While
its operations in Japan flourished due to a tech-savvy
population and robust logistics, Amazon faced significant
challenges in China, struggling against local competitors like
Alibaba and JD.com. Eventually, it exited the Chinese market in
2019.

In India, Amazon adopted a hyper-localized approach, investing


billions to understand consumer behavior, build infrastructure,
and comply with regulatory challenges. Initiatives such as
Amazon India Prime, local-language interfaces, and
partnerships with small businesses have helped the company
thrive in the competitive Indian e-commerce market.

Amazon’s focus on technology and innovation, including


artificial intelligence, cloud computing (via AWS), and fast
delivery networks, has positioned it as a leader in the Asian
market. Today, the company continues to expand in Southeast
Asia, eyeing growing markets like Vietnam and Indonesia.
PESTEL Analysis of Amazon

Political: Influenced by regulations, taxes, and labor laws;


potential risks from trade tensions.
Economic: Economic growth and inflation affect consumer
spending; e-commerce growth offsets some downturns.
Social: Shift towards online shopping and sustainability trends
boost demand for eco-friendly products.
Technological: Leader in innovation with strong investments in
logistics, AI, and cloud computing (AWS).
Environmental: Increasing pressure to reduce carbon footprint
and adopt sustainable practices.
Legal: Faces scrutiny over data protection and potential
antitrust challenges.

SWOT Analysis of Amazon

Strengths: Market leader, strong Weaknesses: Thin profit margins,


brand recognition, diverse product reliance on third-party sellers, public
range, technological innovation criticism over labor practices

Opportunities: Growth in e-
Threats: Intense competition,
commerce, expansion into new
regulatory scrutiny, economic
markets, potential in AWS, focus on
downturns, cybersecurity risks.
sustainability.
3. Revenue (200 Words)

Amazon’s revenue in Asia has seen exponential growth,


primarily driven by its e-commerce operations and AWS
(Amazon Web Services). For instance, in 2023, Amazon
reported over $10 billion in revenue from India alone, making it
one of its largest markets outside the U.S. Japan contributes
significantly to Amazon's revenues in Asia, with mature
consumer habits and high digital adoption rates.
Cloud computing, through AWS, also plays a crucial role in
revenue generation, as businesses in Asia increasingly adopt
cloud technologies. Initiatives such as the Great Indian Festival
have boosted sales through flash discounts and exclusive deals,
contributing significantly to the company's revenue.
Below is a bar chart illustrating Amazon's revenue trends in
Asia over the past five years:
(Insert chart: Bar graph showing revenue growth from 2018 to
2023 in Asian markets like India, Japan, and Southeast Asia.)
(Insert picture: Image of Amazon delivery trucks operating in
urban Asian settings.)

4. Global Strategy (300 Words)

Amazon's global strategy in Asia revolves around localization,


innovation, and customer-centricity. Recognizing the diversity
in Asian markets, Amazon adapts its services to meet regional
preferences. For instance, in India, it introduced a Hindi
interface and partnered with kirana (small retail) stores to
ensure last-mile delivery.

Another pillar of Amazon's strategy is technology. AWS


dominates the cloud market in Asia, providing services to
startups and large enterprises. The company has also been
leveraging AI to improve search recommendations and optimize
supply chains.
Partnerships and acquisitions are key to its global strategy. In
Southeast Asia, Amazon collaborates with local logistics
providers and acquires smaller firms to strengthen its supply
chain. Furthermore, Prime Video's tailored content strategy
with regional languages ensures a strong presence in the
entertainment sector.

However, Amazon's global strategy also includes a strong


emphasis on sustainability. It has committed to achieving net-
zero carbon emissions by 2040 and invests heavily in
renewable energy projects in Asia.

(Insert picture: Map showing Amazon’s presence in key Asian


markets.)
(Insert image: Amazon’s solar energy project in India.)

5. Conclusion

Amazon’s journey in Asia highlights the importance of


adaptability, innovation, and strategic investments in global
business expansion. Despite challenges like regulatory hurdles
and fierce competition, the company has successfully
penetrated several Asian markets by embracing local cultures
and needs. Its focus on technology and sustainability not only
secures its leadership in the e-commerce and cloud computing
sectors but also ensures long-term growth. As Amazon
continues to expand, its ability to innovate and connect with
diverse stakeholders will remain critical to sustaining its global
dominance.

You might also like