Email Testing, Sending & Analysis

Content Detective

An Email application tool that helps you identify

potential spam triggers in your email content.

It mirrors logic used by spam-filtering software to identify

words, phrases, and patterns that
are likely to trigger
filters.

Content Detective finds potential

problems and suggests
solutions.

It does not scan HTML code to

make sure it is written
correctly.

Checks content written in English.

Example:

If your email includes the phrase "Earn money fast!", Content Detective might flag it as
a spam trigger and suggest rephrasing it to "Explore new income opportunities" to
improve deliverability.

Validate

● Confirms correct field syntax to prevent data handling errors.

 ● Verifies that content and data for dynamic content rules are constructed correctly.
● Ensures Guide Template Language and AMPscript are written accurately.

●
● Validates required elements, including an unsubscribe link and a physical mailing
address.

Subscriber Preview

● Allows you to review your email before sending.

● Review both a static preview and subscriber- specific previews to check business
logic and personalization.

● Toggle between Layout and Plain Text versions, as well as Desktop and Mobile
views.
Test Send

● Combine all forms of test sending into one location (Test Send, Send Preview,
UITest Send).

● Send a specific email version or multiple versions to up to 5 recipients to ensure

personalization and business logic is set up correctly.

● Add controls (Warning and Maximum Thresholds) to reduce the risk of test sends
sent in error as live sends.

Sending
Send Flow - An easy four-step process that guides you through a email send. Use
for one- time sends.

User-Initiated Email- An easy process that allows you to define the parameters
of the send.
The User-Initiated Email can be sent manually or through automation.
A/B Testing - A simple tool used to optimize email campaigns. Allows you to
market test two versions of an email to two audiences.
Send Flow
Properties: Email, Subject Line, Send
Classification, etc.
Audience: Target, Exclusion, Suppression, etc.
Delivery: Schedule, Send
Throttling, Advanced
Properties
Review: Check and correct errors
before
sending
Four Steps to Send:

Increase Confidence: See what

you're sending
and reduce errors.

Send Classification

Creating a Sender Profile

Defines the Who: From Name and From Email Address.
Users

● Uses the From Name and From Email Address from user data.
● Usernames are typically not ideal for From Names.

Custom Personalization

● Allows you to populate the From Name and From Email Address with static
information.
● Requires domain verification for successful implementation.

AMPscript

● Supports dynamic population of the From Name and From Email Address.
● All data must be sourced from a single data source.
● Data can also be in a separate Data Extension, enabling flexibility in data
management.

Creating a Delivery Profile

Defines the WHAT:

● IP Address

● Header

● Footer

* Header and Footers in the delivery profile only use Classic Content. Best
Practice is to
build them into a template.
 Creating a Send Classification
Classifies the send as:

● Commercial
● Transactional

Key components of a Send Classification:

CAN-SPAM Classification:
● Commercial: For typical marketing emails where recipients have opted-in to receive
communications.
● Transactional: For emails triggered by a specific action like purchase confirmation or
password resets, where opt-out options may be limited.
Sender Profile:
● "From" name and email address displayed to the recipient.
● Reply-to address.
● Any custom sender headers needed for specific situations.
Delivery Profile:
● The IP address used to send the email.
● Authentication settings (DKIM, SPF, DMARC) related to the sending domain.

A/B Testing

● Automatically splits audience, calculates winner, and can send winner to

remainder
● Used to market test two versions of an email to two audiences.Simple tool
used to optimize email campaigns.

● Uses the email's engagement data to automatically determine and

distribute the winning email.

● Subject Lines, Emails, Content Areas, From Names, Send

Dates and Times, Preheaders.
Send Relationship and All Subscribers

● When sending an email to a Sendable Data Extension in Email Studio,the

Marketing Cloud automatically sends it to the email address stored in All
Subscribers.

● This is default behavior and cannot be changed.This has an impact when a

subscriber changes their email address.

● To ensure that you always have the most up to date email address in All
Subscribers, import subscriber data to All Subscribers in addition to Sendable
Data Extensions.

● Create attributes for subscriber data that you want stored in All Subscribers.

Bounce Mail Management

Automatic bounce handling and processing .

Prevents sending to invalid addresses ad nauseam.

Maximizes deliverability by protecting sender reputation.

Tracking shows bounce information. Why did it bounce?

The Four Subscriber Status

Active: The subscriber can receive emails without any issues. Address is valid and
deliverable and sends will be attempted to that address.

Bounced: The subscriber can't receive emails because of bounced sends.Email sent to
that address has bounced. Bounce type does not matter-could be hard, soft, block,
technical, or unknown.

Undeliverable/Held: The subscriber is deactivated due to repeated bounces. Email

sent to that address has bounced multiple times and
Marketing Cloud bounce logic has determined the address to be invalid for future
attempted delivery. Sends will no longer be attempted to that address.

Unsubscribed: The subscriber can't receive emails because they unsubscribed.

Commercial/Marketing email will no longer be attempted to that
address. Transactional email will be sent to the address.