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The survey of thirty respondents, primarily junior high, senior high, and college students, revealed that 83.3% are familiar with the 'Honesty Store' concept, and 96.7% believe it could boost sales. Customer service was identified as the strongest reason for repeat purchases, with a weighted mean of 3.77, followed by product quality at 3.67, and pricing at 3.60, all interpreted as 'strongly agree.' Overall, the findings indicate a positive perception of Honestore's impact on customer loyalty.

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Sareena Alyjah Delos Santos
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3 views

Untitled document.edited (12)

The survey of thirty respondents, primarily junior high, senior high, and college students, revealed that 83.3% are familiar with the 'Honesty Store' concept, and 96.7% believe it could boost sales. Customer service was identified as the strongest reason for repeat purchases, with a weighted mean of 3.77, followed by product quality at 3.67, and pricing at 3.60, all interpreted as 'strongly agree.' Overall, the findings indicate a positive perception of Honestore's impact on customer loyalty.

Uploaded by

Sareena Alyjah Delos Santos
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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The majority of the selected thirty (30) respondents were in the grade levels of junior high,

senior high, and college, with ages ranging from twelve to thirteen (12–13), seventeen (17), as
well as eighteen and above (18–above), which has a percentage of 33.33 each. Furthermore, most
of the respondents are female, with a percentage of 53.3 and a frequency of 16. While the male
has a percentage of 46.7 and a frequency of 14.

The data gathered shows that the respondents are familiar with the concept of Honestore, with a
percentage of 83.3 and a frequency of 25.

The pieces of information collected showed that the respondents think that the "Honesty Store"
concept is a factor that could increase our sales, with a percentage of 96.7, a frequency of 29, and
a verbal interpretation of "yes".

The findings from the data gathering show that the customer's strongest reason to buy again at
Honestore is the customers service with the highest weighted mean of 3.77 and a verbal
interpretation of "strongly agree". The second reason of the customers to buy again at Honestore
is the product quality with the weighted mean of 3.67 and a verbal interpretation of "strongly
agree". The least reason of the customers to buy at the Honestore is the pricing with the weighted
mean of 3.60 amd a verbal interpretation of "strongly agree".

The pieces of information collected present that the respondents have heard of and are familiar
with the concept of Honestore with a percentage of 90, a frequency of 27, and a verbal
interpretation of "yes".

presents the pieces of data gathered from our respondents showing the The second high-weighted
mean responses of 3.67 with the verbal interpretation of strongly agree which states that the
pricing and product quality service impact the customer's willingness to buy again at Honestore.

The pieces of information gathered presents that the customers service impacts the customers'
willingness to buy again at Honestore, with the highest weighted mean of 3.73 with the verbal
interpretation of strongly agree. While the pricing and product quality with the weighted mean of
3.67 and a verbal interpretation of strongly agree.
6.2 The data gathered shows that the product quality impacts the customers' willingness to buy
again at Honestore, with a weighted mean of 3.67 and a verbal interpretation of strongly
agreeing.

6.3 The data gathered shows that customer service impacts the most on the customers'
willingness to buy again at Honestore, with the highest weighted mean of 3.73 and a verbal
interpretation of strongly agree.

The data gathered shows customer's strongest reason to buy again at Honestore?

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