-ENGL031-Lesson-2-3
-ENGL031-Lesson-2-3
2. Conciseness
➢ Does not mean keeping the message short,
but making it direct or straight to the point
➢ Insignificant or redundant information should
be eliminated from the communication
➢ Highlights the main message as it avoids using
excessive and needless words
3. Consideration
➢ Consider the relevant information about the
receiver such as mood, background, race,
preference, education, status, and needs
➢ Build rapport with the audience
➢ Modify your words in the message to suit the
audience’s needs
4. Concreteness
➢ Is supported by facts, figures, and real-life
examples and situations
PURPOSIVE COMMUNICATION
ELLYZA SHEEN C. BACARISAS, BSA1
ENGL031 – M6
• Ethical communication
- Strives for the highest good for all
involved in the communication
- Provides information that is fully
adequate for the circumstance, truthful
in every sense, and not deceptive in any
way
ETHICAL COMMUNICATION