Designed for: Designed by: Date: Version:

AutoTx Prof. Mano Manikandan TEAM 2 30/09/2023 1

Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
Banking Institutions: Key Value Propositions: Problem AutoTx's unique value Busy Professionals: Seek a self- AutoTx caters to a diverse range
suppliers of transaction data Solving (developing algorithms proposition lies in its ability to service, time-saving relationship of customer segments. These
through SMS messages, for transaction tracking and data provide effortless and secure with automation. This is cost- include busy professionals who
helping optimize expense analysis). expense tracking. By combining efficient. require efficient finance
tracking. They provide the key Distribution Channels: automated SMS extraction with Frequent Travelers: Require a management, frequent travellers
resource of transaction data. Platform/Network (maintaining manual control, it offers a mobile-responsive, accessible who need to track expenses on
SMS Gateway Providers: Key the app platform and network versatile tool that adapts to relationship with moderate the go, students managing tight
suppliers of technology for infrastructure). users' preferences. This dual optimization costs. budgets, small business owners
efficient SMS data extraction, Customer Relationships: approach sets AutoTx apart, Students: Expect an affordable, looking for cost-effective
reducing the risk of errors and Problem Solving (addressing allowing users to enjoy the user-friendly relationship with a solutions, and budget-conscious
enhancing the app's customer issues and inquiries), benefits of automation while low-cost/free version, entailing individuals seeking better
functionality. Platform/Network (ensuring retaining full control over their moderate support costs. financial control. By targeting
customer support tools work financial data. Small Business Owners: Desire these segments, AutoTx aims to
Any partners mentioned will not effectively). a flexible, consultative provide value to a wide
be directly linked with us. For Revenue Streams: Problem relationship with customization audience.
example, we need Solving (identifying opportunities options, potentially higher
credited/debited data provided to enhance revenue support and development costs.
by banks on transactions, but generation), Platform/Network Budget-Conscious Individuals:
we are not directly linked with (managing payment processing Seek value-driven insights with
banks for the same, we are for revenue collection). costs tied to data analysis and
linked indirectly via the user. feature development.

Key Resources Channels

Value Propositions: Intellectual AutoTx will be made available
resources (data for transaction through app stores on both iOS
tracking and analysis), Human and Android platforms. We will
resources (developers and data also utilize social media
analysts). advertising and engage with
Distribution Channels: Physical financial blogs and forums to
resources (servers for app reach potential users.
distribution), Human resources
(IT staff for maintenance).
Customer Relationships: Human
resources (customer support
staff), Financial resources (for
customer support
infrastructure).
Revenue Streams: Intellectual
resources (proprietary data and
algorithms), Human resources
 (sales and marketing team for
revenue generation).

Cost Structure Revenue Streams

AutoTx's cost structure comprises fixed and variable expenses. Fixed costs include AutoTx derives revenue from two primary sources: a freemium model and advertising.
development and maintenance, personnel salaries, and server hosting. Variable The freemium model offers premium features to paid subscribers, while strategically
costs encompass marketing and advertising, customer acquisition costs (CAC), placed ads within the app provide additional income. This balanced approach allows
distribution fees, and customer support. Additionally, there are other expenses, such us to generate revenue while offering essential services for free. Calculating the
as legal and compliance, research and development, and content creation, if Lifetime Value of our users guides our strategies for user engagement, retention, and
applicable. These financial elements collectively support the development, operation, monetization. By optimizing this financial metric, we ensure a sustainable and
and growth of AutoTx. profitable business model. This, in turn, contributes to a healthy revenue stream and a
favourable gross margin that supports ongoing innovation and user-centric
improvements.
 Designed for: Designed by: Date: Version:

Auto Tx Prof. Mano Manikandan TEAM 2 26-09-2023 1

Problem Solution Unique Value Proposition Unfair Advantage Customer Segments

The primary problem we're AutoTx offers a comprehensive AutoTx's unique value Our unfair advantage comes from AutoTx caters to a diverse range
addressing is the time- solution to these problems. It proposition lies in its ability to the advanced technology we've of customer segments. These
consuming and error-prone automates expense tracking by provide effortless and secure developed for automated SMS include busy professionals who
nature of manual expense intelligently extracting expense tracking. By extraction. This technology require efficient finance
tracking. Many individuals transaction details from bank combining automated SMS streamlines the expense tracking management, frequent travelers
struggle with keeping accurate SMS messages which not only extraction with manual control, process while maintaining the who need to track expenses on
records of their expenditures, saves time but also enhances it offers a versatile tool that utmost security and privacy of the go, students managing tight
especially when dealing with accuracy. AutoTx empowers adapts to users' preferences. user data. This combination of budgets, small business owners
numerous small transactions. users by allowing them to This dual approach sets convenience and protection looking for cost-effective
Additionally, existing expense manually input, edit, and delete AutoTx apart, allowing users to creates a strong competitive edge solutions, and budget-conscious
tracking apps often face transactions, providing complete enjoy the benefits of in the market. individuals seeking better
reliability and privacy issues, control over their financial automation while retaining full financial control. By targeting
making users hesitant to trust records. AutoTx places a strong control over their financial these segments, AutoTx aims to
them with sensitive financial emphasis on data privacy, data. provide value to a wide
data eliminating the need for users to audience.
share their bank account
numbers with the app.

Existing Alternatives Key Metrics High-Level Concept Channels Early Adopters

The existing alternatives to To gauge the success of AutoTx can be likened to a AutoTx will be made available Our early adopters are tech-
AutoTx include manual expense AutoTx, we will track several personal finance assistant. It through app stores on both iOS savvy individuals who value
tracking apps such as splitwise, key metrics. These include user automates expense tracking, and Android platforms. We will data privacy, professionals
spending tracker and buddy, acquisition to measure our simplifies financial also utilize social media seeking efficient expense
which can be time-consuming reach, user engagement to management, and ensures advertising and engage with tracking solutions, students
and prone to errors. There are understand user interaction, data privacy, all in one user- financial blogs and forums to managing tight budgets, and
also apps with data reliability user churn rate to assess friendly app. reach potential users. anyone looking to gain better
issues that may not provide retention, conversion rate to control over their finances.
accurate financial insights. evaluate the effectiveness of our
Additionally, some apps require premium features, Net Promoter
users to share sensitive bank Score (NPS) to gauge user
details, which can raise privacy satisfaction, and bug tracking
concerns. and resolution time to ensure a
smooth user experience
Cost Structure Revenue Structure
AutoTx's cost structure comprises fixed and variable expenses. Fixed costs include AutoTx derives revenue from two primary sources: a freemium model and advertising.
development and maintenance, personnel salaries, and server hosting. Variable The freemium model offers premium features to paid subscribers, while strategically
costs encompass marketing and advertising, customer acquisition costs (CAC), placed ads within the app provide additional income. This balanced approach allows
distribution fees, and customer support. Additionally, there are other expenses, such us to generate revenue while offering essential services for free. Calculating the
as legal and compliance, research and development, and content creation, if Lifetime Value of our users guides our strategies for user engagement, retention, and
applicable. These financial elements collectively support the development, operation, monetization. By optimizing this financial metric, we ensure a sustainable and
and growth of AutoTx. profitable business model. This, in turn, contributes to a healthy revenue stream and a
favorable gross margin that supports ongoing innovation and user-centric
improvements.